Automotive Digital Marketing

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Russ Johnson
  • Male
  • Grand Rapids, Michigan
  • United States
  • Harold Zeigler CHrysler Dodge Jeep…
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Russ Johnson's ADM Discussions

News letter

Started this ADM discussion. Last reply by James A. Ziegler Aug 11, 2008. 13 Replies

Best Price Policy

Started this ADM discussion. Last reply by Ralph Paglia Aug 9, 2008. 6 Replies

West Michigan Networking

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REQUIRED: Name of Your Dealership, Business or Organization:
Harold Zeigler CHrysler Dodge Jeep of Grandville
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Car Dealer, Sales Professional, Consultant, Technology Professional
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
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Digital Marketing Manager (ISM) 5 years
Husband and proud father of two sets of twins
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Russ Johnson's ADM Blog

Test Drive: Aspen Hybrid

Posted on August 6, 2008 at 2:59pm 1 Comment

I have been waiting and waiting for this new Road Warrior to hit the lot, so as I read this review I found myself not so excited anymore reading things like "this SUV handles like a bowl full of Jello" or "second ugliest" ...Then I read the last few lines and now I am excited again....

Test Drive: Chrysler's green Aspen offers room, vroom and decent gas mileage

By Scott BurgessDetroit News

Article Launched: 08/06/2008 09:47:20 AM PDT

2009 CHRYSLER… Continue


Posted on August 1, 2008 at 2:22pm 3 Comments

Chrysler's departure from the leasing game certainly isn't going to help dealers move stale product off their lots, so the automaker has announced a new sales program unimaginatively named the "Shop 'Til You Drive Sales Event." (What does that even mean?)

What'll it take to get you into a new Chrysler, Dodge or Jeep vehicle?Well, aside from…


Posted on July 30, 2008 at 12:42pm 1 Comment

I don't know what to make of the news!

91% of my business is new car leases.



Chrysler LLC said Friday its financial arm will get out of the auto leasing business by the end of the month because economic conditions have made leasing more expensive than buying, for both consumers and the company.

The move comes as Chrysler Financial is in the process of renewing a $30 billion credit line with banks amid a startling… Continue

Comment Wall (8 comments)

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At 10:34am on January 26, 2009,
Hey Russ - I'm spreading the word around about a new dealer website plug-in we just released. We display manufacturer incentive & rebate info on dealer sites (updates every 6 hours) ...and it is also an awesome lead converter! We are to spreading the word by letting dealers try it on there site for a month for free to see results. You can view a demo video on our site at -
Can't beat a month of free leads!

Give me a call if you have any questions or want to try out the program...

-Nick 703-753-0808
At 11:42am on September 1, 2008, Fred Haney said…
Glad to see you joined the site, and I hope it is valuable for you.
Fred Haney
At 1:21pm on August 27, 2008, Meg said…
Hey Russ! Thanks for the add!
At 8:39pm on August 10, 2008, Tom Raines said…
Hey Thanks
At 8:03am on August 5, 2008, Bryan Armstrong said…
Hey Russ,
Just thought I'd check on how you are holding up.
At 4:45pm on August 2, 2008, Philip Zelinger said…
Hello Russ - welcome to ADM,

As a former general manager and auto dealer I always look for the front line "car guys" to keep the ADM forums relevant. Please jump right in and add your insights to those already shared on the forum - especially my own!

I borrowed the best ideas that I ever had for my clients and I look forward to reviwieng your contributions. After all, what are friends for!
At 10:29pm on August 1, 2008, Ralph Paglia said…

It is great to see you here... I just got back home after a long week of Digital Marketing Consulting visits to dealerships, and training our consulting group in AZ, CA and CO... And, despite the fact that I should be doing something else, like getting ready for bed, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

Both myself, and the rest of the 1,200+ member ADM family are happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... I guarantee that you will get more out of ADM when people see you have uploaded a profile photo!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,200 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 1,200 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369
At 12:46pm on July 30, 2008, Bryan Armstrong said…
Welcome! Nice to see a "car guy" rather than a vendor join! Seriously though, get involved.There is a lot of talent and good ideas floating around in here,hope it benefits you as it has me.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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