Automotive Digital Marketing

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Ron Morrison
  • Male
  • Arroyo Grande, CA
  • United States
  • ronsmap, LLC
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Ron Morrison's ADM Discussions


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Why ronsmap?

Posted on May 14, 2010 at 8:46am 2 Comments

Here's the inspiration behind ronsmap. Your thoughts?

Have you changed your passwords lately?

Posted on May 5, 2010 at 6:28am 0 Comments

This morning as I'm reviewing tweets, posts. blogs, etc I came across the post below from the Time Management Ninja about personal passwords. It's a nicely written article that seemingly spoke about the password habits of many of the people I know (yes admittedly mostly me).

I am guilty of a few of the bad practices around password usage and he's right about the reasons for them: changing passwords costs time and discipline. Yet it is so very important. We know that we should change… Continue

The new face of Facebook...

Posted on April 29, 2010 at 4:33pm 0 Comments

Interested in what the new buzz about the Facebook "like" button discussion is all about? Want a simple explanation of the what, when, and where the future of Facebook will be? Want to understand its impact on the rest of the world wide web and as such its direct impact on your future?

Then read - no scratch that - STUDY this article from Mitch Joel:…


Yelp and your dealership...

Posted on March 16, 2010 at 6:52am 0 Comments

Here's a great article on how to easily create/use/maintain your Yelp page for your dealership. The article does a great job at explaining why you should and how you should. For dealers wanting to be transparent to consumers who are trying to make good decisions on where to buy/service their vehicle or buy parts it's important...…


Adding google analytics to your facebook fan page...

Posted on March 12, 2010 at 10:07am 1 Comment

I came across this site/post and thought that it might be helpful to some of you...


Comment Wall (6 comments)

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At 10:58am on November 22, 2010, Gary May gave Ron Morrison a gift
At 10:48am on September 30, 2009, Layton Judd said…
Get out of Chicago as fast as you can. See you soon.
At 2:08pm on August 7, 2009,
Steven Moore
Hi Ron,
Tara Hunt is great. I have her in my rss reader and tweet her regularly..Her book is great too. She has created a whole new term" Whuffie"... I haven't drilled down on the auto biz too much I do have the use of Linkinfluence by this French company and see very interesting "long tail type influencer's" and a few outliers that can be good to connect with when I have time.

Thanks for the connect..
At 9:19pm on August 4, 2009,
Jim Roche
Hi Ron,

Nice to hear from you and yes when you are next in SD lets try to meet. I used to work with Hondo at Autobytel, I heard he went into the spa industry with Pete Ellis? Yes, please tell Cathy hola.

At 11:47pm on April 15, 2009, Ralph Paglia said…

I am sure that all ADM members would appreciate you sharing the results of your research study... Please feel free and welcomed to publish the results here... My email:
At 9:49am on March 2, 2009, Ralph Paglia said…

Welcome to the ADM Professional Community! It is great to see you here... I am in my home office in Gilbert, AZ preparing for my work with several OEM's in California this week. Anyways, despite the fact that I should be doing something else, like revising internal digital marketing documents, or working on new digital advertising proposals, I just had to go online to see if there were any new Automotive Digital Marketing Professional Community members for me to welcome. And, shazam, there you were, a new ADM Professional that I have not yet welcomed to our community!

On behalf of both myself, and the rest of the 2,000+ member ADM Community, welcome to our online information exchange and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and both your current and previous professional roles. We would love to see more website links from you, and some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. Because of our advertisers, I am able to pay for additional server storage capacity for ADM members to upload and have access to 1,000 GB (a Terabyte) of valuable content. So, any useful files you upload to take advantage of all this extra capacity, and share with your ADM colleagues is appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM would very much appreciate it if you could please take the time to complete your profile section by uploading a photo showing your face. Most ADM members would like to put a face with your name and profile... Based on what I have seen since starting the ADM Professional Community at the beginning of January 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 2,000 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
ronsmap, LLC
Arroyo Grande, California
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Dealership Supplier, Consultant, Technology Professional, Dealership Solution Provider, OEM Marketing Associate - Tier 1
Your Business Phone Number (country code - number)
(408) 218-6407
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
(408) 218-6407
Select All franchises/brands you are associated with
Not Applicable
"What will YOU contribute to the ADM Community?"
What do I do... I work hard everyday to make life easy for automotive consumers! I'm one of the founders of ronsmap! Okay I'm the President but really ronsmap is a bunch of wonderfully creative, talented and experienced individuals that have put together the ultimate consumer focused automotive portal. We're young today so I wear many hats - development, marketing, strategy, bus-dev, investments, etc.

Prior to ronsmap? I've been in the automotive industry selling technology solutions and consulting for the better part of 18 years. Most of my focus had been around communications and marketing - vis-a-vis CRM solutions, BDC solutions, Sales Management solutions, and Digital Marketing solutions. I've had my own successful CRM/BDC company for a number of years, I've worked for ADP for 9 years, for NewGen for 3 years and also had a short stint as the EVP - Sales & Marketing for intelliLot. intellilot was a solution for real-time fully automated management of everything that happens out on a dealership lot. Real-TIme Inventory, Personnel, Sales, and Opportunity management through the use of RFID and webbased applications.

Today I'm totally consumer focused. I leverage all that I know about the automotive dealer body to help directly help consumers quickly and effectively engage with dealers. My motto... "everybody goes home happy."
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, Automark, BZ Results, Autofuse, The Cobalt Group, Dealerskins, Izmocars, TK Carsites, iDealerNetwork, DealerImpact, AutoOne Media,,,, Gumiyo,
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, iMotors, Liquid Motors,, Auto Lead Exchange,, CUDL Autosmart, DealerLink
ADP, Reynolds ERA, Reynolds Power (UCS), Arkona
Used Car Inventory Management Solutions You Have Used
HomeNet, AAX, vAuto, vinSolutions, Other

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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