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Robin Lamothe
  • Sudbury, Ontario
  • Canada
  • Dan Courville Chevrolet Buick GMC
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Robin Lamothe's ADM Discussions

Constant Contact Click Throughs? What to do with them?

Started this ADM discussion. Last reply by Big Tom LaPointe Jul 2. 2 Replies

I implemented a monthly newsletter for the dealership; now in its fourth 'issue', the open rate as well as the click-throughs have been steadily growing.  What is the value of the click throughs?  Do…Continue

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Big Tom LaPointe replied to Robin Lamothe's discussion Constant Contact Click Throughs? What to do with them?
"Great marketing that many (most?) dealers never implement. Based on my own shopping habits I may feel violated if I got a personal message about my click through. BUT I may not connect an "exclusive offer" a day or two later. Be sure to…"
Jul 2
Carl Maeda replied to Robin Lamothe's discussion Constant Contact Click Throughs? What to do with them?
"It depends on what the user is clicking on and how many times they clicked on it.  If they clicked on an article about a family's car buying experience, its' probably not worthwhile to follow up on them no matter how many times they…"
Jun 19
Robin Lamothe posted a discussion

Constant Contact Click Throughs? What to do with them?

I implemented a monthly newsletter for the dealership; now in its fourth 'issue', the open rate as well as the click-throughs have been steadily growing.  What is the value of the click throughs?  Do I follow-up with customers that have clicked through on inventory searches, etc?  Are they 'serviceable' leads?Any feedback would be appreciated!RobinSee More
Jun 18
Robin Lamothe is now a member of Automotive Digital Marketing ProCom
May 21

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dan Courville Chevrolet Buick GMC
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3
REQUIRED: Your Business Phone Number
705-523-2438
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.dancourvillechev.com
YOUR Email address for business contacts
info@dancourvillechev.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
705-523-2438
Select All franchises/brands you are associated with
5-Buick, 7-Chevrolet, 14-GMC
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Long time Greater Sudbury dealer in the South End of the city.
What will YOU contribute to the ADM Community?
I will contribute genuine input, knowledge and experience in branding, marketing and advertising
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/chevysudbury
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/dancourvillechev
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP

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