Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Rob Hagen has not received a gift from an ADM Member
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.
As an example, I want to share with you a case study of a Valentine’s Day contest we did with…Continue
Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…Continue
Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the Kardashians”.
One note before I begin, having a lot of Facebook likes is great but having quality LOCAL likes is so much more important. A lot of what I will talk about will be general tips but take them and put a local twist whenever possible. Find topics that people in your community…