Automotive Digital Marketing Professional Community (ADM)
Car Dealers, Internet Sales Managers and Interactive Marketing Professionals
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Rob Fontano
- Male
- Naples, FL
- United States
- John Marazzi Nissan
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- ADM Discussions (10)
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Rob Fontano's Groups
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Public Relations Best Pr…
110 members
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Social Marketing Reputat…
184 members
Rob Fontano's ADM Discussions
Dumb Stuff on Dealer Websites?
I found the Scarsdale site to be scattered and unbalanced. There is no focal point and way too many colors.
Tagged: poor, graphic, design, Experience, User
Replied Feb 9
Dumb Stuff on Dealer Websites?
please tell me that was a Saturday Night Live Skit!
Tagged: poor, graphic, design, Experience, User
Replied Feb 9
Dumb Stuff on Dealer Websites?
This was the main reason I dumped reynolds web solutions and went with Dealer.com 4 years ago.
Tagged: poor, graphic, design, Experience, User
Replied Feb 9
MY WEBSITE
Your Dealer.com site gives you the ability to ad virtually as many pages as you like. The search engines partly rank each web site based on it relevant content. In other words when someone does a sea…
Replied Dec. 22, 2009
Rob Fontano's ADM Page
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Latest ADM Activity
Bryan,
Great post. I can honestly say that I have fired vendors that chose not to participate in a partnership. I will call on vendors for advice, training and brainstorming sessions. (not to be confused with the "I’m in town can I take you to lunch…
I've been a fan of Grant's for a long time and he never ceases to hit you right between the eyes with fresh and relevant solutions. We've got our entire dealership including the receptionists and service writers on Grants Virtual Training Program. W…
I found the Scarsdale site to be scattered and unbalanced. There is no focal point and way too many colors.
please tell me that was a Saturday Night Live Skit!
This was the main reason I dumped reynolds web solutions and went with Dealer.com 4 years ago.
The most important thing is to be accepted into the community. The best way that I have found is to allow your personality to come through and to participate in some of the discussions going on. (not Mafia Wars!) Don’t be a one man band. You will be…
I can't wait to see the results of your survey. Should be interesting. Do you think that you will able to get this in front of the dealerships that are outside of our "Digital Circle"?
I will have to go with #1
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- John Marazzi Nissan
- Auto Industry Business Segment or Affiliation:
- Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3
- If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
- -Nissan..., Nissan
- OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
- rlfontano@gmail.com
- REQUIRED: Your Business Phone Number:
- 239-643-3800
- Your Mobile Phone Number:
- 239-643-3800
- REQUIRED: Primary URL for YOUR Business, Professional or Blog Website (example = www.ADPdigitaladvertising.com)
- http://www.marazzinissan.com
- Describe YOUR Value Proposition... Why should people do business with you? (this text box OK for HTML)
- John Marazzi Nissan in Naples, Fort Myers FL is South West Florida's largest New Nissan and Used Car dealership.
- Describe your background, when you first got into the car business, what you are PASSIONATE about... Tell us who you REALLY are:
- I am the Digital Sales & Marketing Director at John Marazzi Nissan, formerly Naples Nissan in sunny Naples, Florida. I accepted this position in September 2008 after 7 years at Ft. Myers Toyota in Fort Myers, Florida where I managed the Internet Sales Department from 20 cars a month up to a staff of nine and 130 plus sales per month.
Since June 2009 our Internet Sales and Delivery Team averaged 70 plus delivered vehicles per month (35% of the stores business) in one of the worst car markets in recent history.
Beginning October 1st, 2009, realizing that we were outgrowing a dedicated Internet Sales Department we took the leap to integrate the entire dealership into a “Digital Culture”. There have been some challenges, but we know that we are moving in the correct direction. We have been consistently ahead of the curve and have every intention of remaining there.
The Internet Team now consists of me and currently five Internet Coordinators. We are responsible for all initial contacts including all sales calls, internet inquiries and tenacious follow up.
Social networking and the "Branding" of our Internet Sales department has taken on a life of its own. We are searched from all over the country as well as the world. We own our Google page one results, unlike most of our competitors as well as third parties.
I don’t consider myself an SEO expert, but a student. I consider maintaining a dominant internet presence like a game, I enjoy it and am encouraged to constantly try new things.
Nearly every single search for a new or used car begins with a search engine. We have eliminated all but one third party lead provider and capitalize on "First Party Leads" converted on our web site. That said I am not a paid lead hater, I would simply prefer to farm organically. We are Search Conquest Driven and maximize every opportunity with strong processes and the right people.
Dealer Advantage Profile hhttp://dealeradvantage.cars.com/da/2009/09/rob_fontano/
- Enter the URL of a DEALER Website you recommend (example = www.SandersonFord.com):
- http://www.marazzinissan.com
- Enter URL of OEM or affiliated site you recommend (example = www.FLMDigital.com):
- http://laserstreamvideo.com/clients/naplesnissan/naplesnissan2ndloo...
- Enter URL of Your Favorite Automotive Social Media example (example = www.AnciraCommunity.com):
- http://www.johnmarazzinissan.com/new-inventory/index.htm?reset=Inve...
- Enter URL of a CLASSIFIED AD or INVENTORY LISTING site you recommend (example = www.Cars.com):
- http://www.johnmarazzinissan.com/used-inventory/index.htm?reset=Inv...
- Enter URL of Your favorite TWITTER profile (example = www.twitter.com/ralphpaglia):
- http://www.johnmarazzinissan.com/current-tv-ads.htm
- Enter URL of YOU or YOUR COMPANY'S Facebook Profile or Fan page (example = www.facebook.com/RPaglia):
- http://www.johnmarazzinissan.com/video-gallery/index.htm
- Enter URL of YOU or YOUR COMPANY'S YouTube Channel (example = www.youtube.com/AutoDigitalMarketing):
- http://www.johnmarazzinissan.com/nissan-leaf.htm
- Check the Dealership WEBSITE PROVIDERS you currently use, or have experience using in the past:
- Dealer.com
- Select the Automotive Internet Lead Providers You Currently Use, or have Used in the Past:
- Dealix
- Select the Dealer Management System(s) (DMS) You Currently Use:
- Reynolds ERA
- Select the Inventory Management or Used Car Inventory Marketing Solution You Use (if applicable):
- AAX
Rob Fontano's ADM Photos
Rob Fontano's Videos
Comment Wall (2 comments)
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- At 10:42pm on September 18, 2009,
Ralph Paglia said… - Hello Rob,
Welcome to the ADM Professional Community!
It is great to see you finally showed up here on ADM! Thank you for participating in what is simply THE BEST online resource in the automotive industry for professionals who are responsible for digital marketing of any type.
I just got back to my home here in Gilbert, AZ after a week of working with car companies in Detroit, and I am trying to figure out how to get from Phoenix to DC for a German car company, then to Providence to meet with my home team, and then to LA for an Asian Car Company, and (hopefully) back home to Phoenix Sky Harbor in 5 days... Anyways, despite the fact that I should be doing something else, like expense reports, proposals that are due and taking the dogs for a walk, I just had to go online to see if there were any new ADM Professional Community members that I should personally welcome... When I did... Shazam! There you were, one of several new(er) ADM Professionals that I consider very special and who should be properly welcomed to our little community of 2,700+ people who peddle metal using the web. (about time, huh?)
On behalf of both myself, and the rest of the 2,700+ member ADM Community, welcome to our online information exchange and file sharing repository... We are very happy that you have joined our community of automotive marketing, advertising and sales professionals.
VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo showing your face.
IMPORTANT: Please send an email to mail@automotivedigitalmarketing.com and "right click" on the email address (in Outlook), then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder. If you look in your Junk Mail folder and find a message from ADM, Right Click on the message, select "Junk Mail" and then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc. Don't worry if you get an undeliverable message from our email server, that's OK as long as you sent one off your outbound server.
Please take a moment to share some more information about your current and previous professional roles. We would love to see more website links from you, and some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. You can also upload or attach files and photos, or embed video clips into any ADM Forum posts you create, or respond to... We would all (well, most of us) love to see and listen to your music, automotive related photos and car business related videos. Because of our advertisers, I am able to pay for additional server storage capacity for ADM members to upload and have access to over a terabyte of valuable content.
One of the greatest features that ADM provides is full un-moderated, unlimited access to your very own blog web site publishing tools within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!
Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
Here's an article as an example of a file attached:
DigitalDealer-April2007-RalphPaglia-CoverStory..pdf
- At 10:11am on September 11, 2009,
Brian Pasch said… - Welcome to the forum...
Welcome to
Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
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