Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
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Rob Fontano
- Male
- Naples, FL
- United States
- John Marazzi Nissan
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- ADM Blog Posts (1)
- ADM Discussions (11)
- ADM Events (1)
- Groups (2)
- ADM Professional Community Photos (3)
- Photo Albums
- Automotive Digital Marketing Videos (2)
Rob Fontano's Groups
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Public Relations Best Pr…
148 members
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Social Media Marketing -…
229 members
Rob Fontano's ADM Discussions
Do you think Car Fax has the right to post their opinion as to what a car is worth on your on website??! Read on boys & girls!
Our stand on this issue is clear. Carfax decided they were going to add this feature without discussing with their customers, the dealerships. Carfax main source of income is the dealerships. Carfax…
Replied May 5
Dumb Stuff on Dealer Websites?
I found the Scarsdale site to be scattered and unbalanced. There is no focal point and way too many colors.
Tagged: poor, graphic, design, Experience, User
Replied Feb 9
Dumb Stuff on Dealer Websites?
please tell me that was a Saturday Night Live Skit!
Tagged: poor, graphic, design, Experience, User
Replied Feb 9
Dumb Stuff on Dealer Websites?
This was the main reason I dumped reynolds web solutions and went with Dealer.com 4 years ago.
Tagged: poor, graphic, design, Experience, User
Replied Feb 9
Rob Fontano's ADM Pofile
ADM Gifts Received
Rob Fontano has not received any ADM gifts yet
Latest ADM Activity
Very few brands in history have had success being known by two different names, Chevrolet / Chevy was one of them. I think that the choice of which to use was generational, Parents said Chevrolet, Kids said Chevy. Their approach is kind of strange;…
BBQ & Mastermind meeting, Sounds like a great idea and well worth the drive to O town. Let me know.
The kid looks like a "Mini" Jim Ziegler
Thanks Ralph, I think that there is a degree of fear involved. It's almost like the tree falling in the forest, If you can't hear your customers complain did they really make a sound. Joining social media means hearing what your customers are saying…
The new "trust" in business relationships is based on how transparent you are on the web. Facebook is evolving into as much a search engine as it is a social networking forum. What will your customers find online as they look for a dealer to do busi…
I think it's interesting how many dealers associate "Internet" with non-public or un-socialable. Your internet sales team, however configured needs to be a part of the fabric of the dealership. They should attend all sales and training meetings and…
I love what you do Ken. What type of camera are you using? Do you use a wireless mic?
Our stand on this issue is clear. Carfax decided they were going to add this feature without discussing with their customers, the dealerships. Carfax main source of income is the dealerships.
Carfax has been asked directly and through blogs, how ar…
Great article Glenn. You make very valid points that bear repeating on a continueing basis. You also gave me my team meeting notes for the week.
A very dangerous line to walk indeed. I will be watching to see how this shakes out with dealers.
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- John Marazzi Nissan
- Auto Industry Business Segment or Affiliation (check all that apply):
- Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3
- REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)
- http://www.marazzinissan.com
- OPTIONAL: Email Listing for ADM Members interested in doing business:
- rlfontano@gmail.com
- REQUIRED: Your Business Phone Number for Members:
- 239-643-3800
- OPTIONAL: Your Mobile Phone Number for ADM members:
- 239-643-3800
- If affiliated with a Dealer or OEM, please check franchise you are associated with:
- -Nissan..., Nissan
- Describe YOUR Business Value Proposition... Why does anyone do business with you?
- John Marazzi Nissan in Naples, Fort Myers FL is South West Florida's largest New Nissan and Used Car dealership.
- What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
- I am the Digital Sales & Marketing Director at John Marazzi Nissan, formerly Naples Nissan in sunny Naples, Florida. I accepted this position in September 2008 after 7 years at Ft. Myers Toyota in Fort Myers, Florida where I managed the Internet Sales Department from 20 cars a month up to a staff of nine and 130 plus sales per month.
Since June 2009 our Internet Sales and Delivery Team averaged 70 plus delivered vehicles per month (35% of the stores business) in one of the worst car markets in recent history.
Beginning October 1st, 2009, realizing that we were outgrowing a dedicated Internet Sales Department we took the leap to integrate the entire dealership into a “Digital Culture”. There have been some challenges, but we know that we are moving in the correct direction. We have been consistently ahead of the curve and have every intention of remaining there.
The Internet Team now consists of me and currently five Internet Coordinators. We are responsible for all initial contacts including all sales calls, internet inquiries and tenacious follow up.
Social networking and the "Branding" of our Internet Sales department has taken on a life of its own. We are searched from all over the country as well as the world. We own our Google page one results, unlike most of our competitors as well as third parties.
I don’t consider myself an SEO expert, but a student. I consider maintaining a dominant internet presence like a game, I enjoy it and am encouraged to constantly try new things.
Nearly every single search for a new or used car begins with a search engine. We have eliminated all but one third party lead provider and capitalize on "First Party Leads" converted on our web site. That said I am not a paid lead hater, I would simply prefer to farm organically. We are Search Conquest Driven and maximize every opportunity with strong processes and the right people.
Dealer Advantage Profile hhttp://dealeradvantage.cars.com/da/2009/09/rob_fontano/
- Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):
- http://www.marazzinissan.com
- Enter URL of OEM site you recommend (example; www.FLMDigital.com):
- http://laserstreamvideo.com/clients/naplesnissan/naplesnissan2ndloo...
- Enter URL of a Social Media/UGC site you recommend (example; www.AnciraCommunity.com):
- http://www.johnmarazzinissan.com/new-inventory/index.htm?reset=Inve...
- Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):
- http://www.johnmarazzinissan.com/used-inventory/index.htm?reset=Inv...
- Enter URL of a TWITTER profile you recommend following (#FF; twitter.com/ADMcommunity):
- http://www.johnmarazzinissan.com/current-tv-ads.htm
- Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):
- http://www.johnmarazzinissan.com/video-gallery/index.htm
- Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):
- http://www.johnmarazzinissan.com/nissan-leaf.htm
- Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:
- Dealix
- Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:
- Reynolds ERA
- Select all Vehicle Inventory Management Solutions You Have Used:
- AAX..., AAX
Rob Fontano's ADM Photos
Rob Fontano's Videos
Rob Fontano's ADM Blog
Carfax walking a thin line?
Dealers may or may not have noticed but Carfax has added a new Value Added feature recently. The "Carfax History Impact" Here on your very own website you can now show the consumer how much less or more than book value the vehicle that you are selling is worth.
I can only assume that Carfax is now in the pricin
… ContinuePosted on April 29, 2010 at 2:19pm — 2 Comments
Comment Wall (3 comments)
- At 11:56am on June 23, 2010,
Shannon Page said…
- Hey Rob! Nice talking with you today. I'm SO glad that you are as excited about the Virtual Cyber Sales System as I was when I first found out about it! Maybe you could jump back onto my blog post and give me a review? I'd sure appreciate it! Have a fantastic weekend and we'll talk with you next week~
- At 10:42pm on September 18, 2009,
Ralph Paglia said… - Hello Rob,
Welcome to the ADM Professional Community!
It is great to see you finally showed up here on ADM! Thank you for participating in what is simply THE BEST online resource in the automotive industry for professionals who are responsible for digital marketing of any type.
I just got back to my home here in Gilbert, AZ after a week of working with car companies in Detroit, and I am trying to figure out how to get from Phoenix to DC for a German car company, then to Providence to meet with my home team, and then to LA for an Asian Car Company, and (hopefully) back home to Phoenix Sky Harbor in 5 days... Anyways, despite the fact that I should be doing something else, like expense reports, proposals that are due and taking the dogs for a walk, I just had to go online to see if there were any new ADM Professional Community members that I should personally welcome... When I did... Shazam! There you were, one of several new(er) ADM Professionals that I consider very special and who should be properly welcomed to our little community of 2,700+ people who peddle metal using the web. (about time, huh?)
On behalf of both myself, and the rest of the 2,700+ member ADM Community, welcome to our online information exchange and file sharing repository... We are very happy that you have joined our community of automotive marketing, advertising and sales professionals.
VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo showing your face.
IMPORTANT: Please send an email to mail@automotivedigitalmarketing.com and "right click" on the email address (in Outlook), then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder. If you look in your Junk Mail folder and find a message from ADM, Right Click on the message, select "Junk Mail" and then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc. Don't worry if you get an undeliverable message from our email server, that's OK as long as you sent one off your outbound server.
Please take a moment to share some more information about your current and previous professional roles. We would love to see more website links from you, and some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. You can also upload or attach files and photos, or embed video clips into any ADM Forum posts you create, or respond to... We would all (well, most of us) love to see and listen to your music, automotive related photos and car business related videos. Because of our advertisers, I am able to pay for additional server storage capacity for ADM members to upload and have access to over a terabyte of valuable content.
One of the greatest features that ADM provides is full un-moderated, unlimited access to your very own blog web site publishing tools within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!
Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
Here's an article as an example of a file attached:
DigitalDealer-April2007-RalphPaglia-CoverStory..pdf
- At 10:11am on September 11, 2009,
Brian Pasch said… - Welcome to the forum...
Welcome to
Automotive Digital Marketing Professional Community
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Contacts (or Address Book). Save to your address book so that you will get your notifications, message alerts, invites, etc.
A Network of Car Dealers, Automotive Marketing and Advertising Professionals sharing best Internet Sales Management strategies and tactics.
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September 2010
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Phone Skills that Sell
September 10, 2010 from 12pm to 1pm – WebEx
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9th Digital Dealer Conference and Exposition
October 12, 2010 at 10am to October 14, 2010 at 2pm – Mirage Hotel, Las Vegas, Nevada
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ADM Member Reception at 9th Digital Dealer Conference
October 12, 2010 from 8pm to 11pm – "The Mirage","Las Vegas"
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2010 Driving Sales Executive Summit
October 18, 2010 at 9am to October 20, 2010 at 6pm – Las Vegas
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J.D. Power and Associates 2010 Automotive Internet Roundtable
October 20, 2010 to October 22, 2010 – Red Rock Resort - Las Vegas, NV
Automotive Marketing Professional Syndication and Rating Tools
Automotive Display Advertising Example
ADP Social Media Marketing Reputation Management Network
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