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Rob Fontano
  • Male
  • Naples, Florida
  • United States
  • John Marazzi Nissan
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  • David Farmer
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Rob Fontano's ADM Discussions

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Let's Dominate the Automotive Internet World!

Latest ADM Activity - Click "More" at bottom!

Rob Fontano and VJ are now friends
Mar 17, 2009
Rob Fontano posted videos
Mar 16, 2009
Rob Fontano commented on Ian Greenen's video
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Tough Times Don't Last...

"Thatis Great! Let's Rock!"
Mar 16, 2009
Ralph Paglia commented on Rob Fontano's video
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Hi I'm Nick Del Negro Internet Sales Manager at John Marazzi Nissan

"Where did the Nickie D. Outtake video go? We have been getting requests!"
Mar 12, 2009
Rob Fontano posted videos
Mar 12, 2009
Rob Fontano posted a video

SEO Webinar - John Marazzi Nissan

0:57
This was shot during Brian Pasch's SEO Webinar for DealersEdge on Feb. 10th 2009. I'll go ahead and take credit for much of the ditch digging, but must give big credit to Sean V. Bradley and Dealer Synergy for getting me headed down the right path…
Mar 11, 2009
Brian Pasch left a comment for Rob Fontano
"Thank you for your feedback. It was fun to put together."
Mar 10, 2009
Rob Fontano left a comment for Brian Pasch
"Great job today Brian. Your webinar was very informative and well put together. I will definetly want to be involved in anything else you have in future."
Mar 10, 2009

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
John Marazzi Nissan
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager
REQUIRED: Your Business Phone Number
239-643-3800
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.marazzinissan.com
YOUR Email address for business contacts
rfontano@marazzinissan.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
239-292-6567
Select All franchises/brands you are associated with
3-Audi, 19-Jaguar, 23-Land Rover, 33-Nissan, -Audi..., -Jaguar..., -Land Rover..., -Nissan..., Nissan
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Our Internet Sales & Delivery Team offers a seemless sales experience. You can expect valuable information and immediate service from an on site team member.
"What will YOU contribute to the ADM Community?"
I am the Digital Sales & Marketing Director for Marazzi Motors which includes John Marazzi Nissan in Naples Florida and Audi Jaguar Land Rover Fort Myers.

Our Internet Sales and Delivery Team accounts for 35 - 40% of each stores business. We understand that nearly every single search for a new or used vehicle begins with a search engine. Our priority has always been to capitalize on "First Party Leads" converted on our web site. That said I am not a paid lead hater, I simply prefer to farm organically. Our utilization of Video, Blog, Micro Sites, Press Release and Social Media allows us a dominant position in SERP. We are Search Conquest Driven and maximize every opportunity with strong processes and the right people.

Our BDC personnel handle all incoming Internet & phone traffic into the dealership. Our process uses excellent phone skills and strong long term follow up.

Social Media networking and the "Branding" of our "Internet Sales & Delivery Team" has taken on a life of its own. We own our Google page one results, unlike most of our competitors as well as the third parties. I don’t consider myself an SEO expert, but a student. I consider maintaining a dominant internet presence like a game, I enjoy it and am encouraged to constantly try new things and experiment with new techniques.

Automotive News Article
http://www.autonews.com/apps/pbcs.dll/article?AID=/20100419/RETAIL0...

Dealer Advantage Profile http://dealeradvantage.cars.com/da/2009/09/rob_fontano/

Specialties:Internet / BDC Director Specialties include VSEO, SEO, Internet & Phone Lead, Process, Implementation and Management.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.marazzinissan.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.internetsalesmanager.org/profile/RobFontano
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.dealer.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://blog.johnmarazzinissan.com/
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.edmunds.com/dealerships/Florida/Naples/NaplesNissan/inde...
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/johnmarazzinissan
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, Dealer.com, DealerTrend.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Next Phase media
DEALER MANAGEMENT SYSTEMS (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
HomeNet, AAX, AAX...

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Rob Fontano's ADM Blog

Automotive Marketing Boot Camp

Posted on February 13, 2011 at 9:02am 8 Comments

The "Automotive Marketing Boot Camp" being held in Orlando, Fl April 16 - 18 presents a unique opportunity for automotive internet and digital marketing managers to learn from the most “hands on” experienced professionals in our field. The list of presenters is…

Continue

I See the Future … It’s Electric by John Marazzi

Posted on May 14, 2009 at 9:30am 1 Comment

I See the Future … It’s ElectricI’ve been around the car business my whole life. At the age of twelve I was washing cars. At fifteen, I was a porter and at seventeen, I became a salesperson. Through the years, I’ve seen plenty of changes. I saw interest rates in 1982 at 18% and recent rates at 0%. I saw gas fluctuate from two dollars a gallon to over four and back to two dollars quicker than a summer break. Now we witness… Continue

Up Your Sale

Posted on December 2, 2008 at 6:16am 1 Comment

Hey Gang,
Check out this site. It is geared toward the sales persons perspective. Not necessarily Internet. I think it has potential and is currently being under untilized. We should really be reaching out in this current climate. Whether or not we're competitors, now is the time to share whats working and what's not. Let's all be standing when we reach the other side of this thing.

http://www.upyoursale.com/forums/index.php?act=home

Comment Wall (15 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

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At 7:35am on August 1, 2009, Clarence U Romero said…
Thanks for the connection
At 7:51pm on June 3, 2009, Ryan Gerardi said…
Rob here is the link to register for Thursday's webinar on getting set up with the coupon software - http://autoburstweb.com/category/events/. I scheduled it yesterday for another List Builder customer and then realized you need to get set up too. This webinar series will recur monthly like the AC Video one, but will be more specific to List Builder stuff, so once registered you will not have to register again for upcoming List Builder webinars. Hope you can make it.
At 9:29pm on May 17, 2009, Ryan Gerardi said…
Here is a newsletter to which I subscribed some while back. The guy must have disappeared b\c I have not heard from him much until just recently. Keep an eye on it for ideas for your weekly specials.
At 9:53am on May 14, 2009, Rob Fontano said…
Pleased to announce that our blog is LIVE and Kicking Check it out here. http://blog.johnmarazzinissan.com/category/from-johns-desk/
At 12:55pm on May 8, 2009, Joe Webb said…
You too, Rob. I spoke to Ralph and he said, while the turnout wasn't as big as usual (a couple hundred), they feel it was their best webinar yet. I didn't expect a monstrous turnout considering so many dealers are fearful of video. I'll call you in the near future so we can speak directly.
Joe
At 2:34pm on April 28, 2009, Ryan Gerardi said…
Just sent you an email about the IMA program. Contents was too long for ADM so had to send via regular email.
At 8:21am on March 28, 2009, Ryan Gerardi said…
Rob,

Next week we are running a webinar for our List Builder product. Would be great if you can make it. It's on Wed at 11:30. You can register for it on the BlogPro site.

List Builder is the next step in using your blog. Takes it from being a just a noise filter and referral site to a lead-generating machine.

I hope you can attend. Please let your friends know about it, online and off.

-Ryan
At 12:46pm on March 10, 2009, Brian Pasch said…
Thank you for your feedback. It was fun to put together.
At 9:20pm on February 8, 2009, Ryan Gerardi said…
Hey Rob looks like you guys are making excellent use of the Web at the Nissan store. That is great to see.
At 2:41pm on February 5, 2009, Jason Parman said…
Rob, Thanks for accepting me as a friend! Check out our website at www.AutomobileBDC.com.
Thanks and God Bless
Jason Parman
 
 
 

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