Let's Dominate the Automotive Internet World!

Enter Name of Your Dealership, Business or Employer:

John Marazzi Nissan

Auto Industry Business Segment or Affiliation (check all that apply):

Car Dealer, Dealership Manager

REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)

http://www.marazzinissan.com

OPTIONAL: Email Listing for ADM Members interested in doing business:

rfontano@marazzinissan.com

REQUIRED: Your Business Phone Number for Members:

239-643-3800

OPTIONAL: Your Mobile Phone Number for ADM members:

239-292-6567

If affiliated with a Dealer or OEM, please check franchise you are associated with:

3-Audi, 19-Jaguar, 23-Land Rover, 33-Nissan, -Audi..., -Jaguar..., -Land Rover..., -Nissan..., Nissan

This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?

Our Internet Sales & Delivery Team offers a seemless sales experience. You can expect valuable information and immediate service from an on site team member.

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!

I am the Digital Sales & Marketing Director for Marazzi Motors which includes John Marazzi Nissan in Naples Florida and Audi Jaguar Land Rover Fort Myers.

Our Internet Sales and Delivery Team accounts for 35 - 40% of each stores business. We understand that nearly every single search for a new or used vehicle begins with a search engine. Our priority has always been to capitalize on "First Party Leads" converted on our web site. That said I am not a paid lead hater, I simply prefer to farm organically. Our utilization of Video, Blog, Micro Sites, Press Release and Social Media allows us a dominant position in SERP. We are Search Conquest Driven and maximize every opportunity with strong processes and the right people.

Our BDC personnel handle all incoming Internet & phone traffic into the dealership. Our process uses excellent phone skills and strong long term follow up.

Social Media networking and the "Branding" of our "Internet Sales & Delivery Team" has taken on a life of its own. We own our Google page one results, unlike most of our competitors as well as the third parties. I don’t consider myself an SEO expert, but a student. I consider maintaining a dominant internet presence like a game, I enjoy it and am encouraged to constantly try new things and experiment with new techniques.

Automotive News Article
http://www.autonews.com/apps/pbcs.dll/article?AID=/20100419/RETAIL0...

Dealer Advantage Profile http://dealeradvantage.cars.com/da/2009/09/rob_fontano/

Specialties:Internet / BDC Director Specialties include VSEO, SEO, Internet & Phone Lead, Process, Implementation and Management.

Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)

http://www.marazzinissan.com

Enter URL of OEM site you recommend (ie; www.FordVehicles.com)

http://www.johnmarazzinissan.com/customer-testimonials.htm

Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)

http://www.internetsalesmanager.org/profile/RobFontano

Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)

http://www.dealer.com

Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)

http://blog.johnmarazzinissan.com/

Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)

http://www.edmunds.com/dealerships/Florida/Naples/NaplesNissan/inde...

Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)

http://www.youtube.com/user/johnmarazzinissan

Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:

Reynolds Web Solutions, Dealer.com, DealerTrend.com

Check all INTERNET LEAD PROVIDERS You have direct experience with:

Dealix, Next Phase media

Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:

Reynolds ERA

Select all Vehicle Inventory Management Solutions You Have Used:

HomeNet, AAX, AAX...