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Rob Fontano Male Naples, Florida United States John Marazzi Nissan: Share; Share on Twitter; Share on Facebook

ADM Blog Posts (2)
ADM Discussions (8)
ADM Events (2)
Groups (8)
ADM Professional Community Photos (10)
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Automotive Digital Marketing Videos (21)

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Rob Fontano's ADM Friends

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Rob Fontano's Groups

Online Automotive Video…

25 members
Facebook Users

97 members

Twitter Members

93 members
Blogosphere

222 members

RedNumbat Dealers

135 members

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Rob Fontano's ADM Discussions

Now Hiring Sales Professionals at Audi Jaguar Land Rover Fort Myers

Started 6 hours ago

Now Hiring at F&I Manager

Started Jul 22

Phil Falzarano joins John Marazzi Nissan of Naples as Internet Sales Manager
2 Replies

Started this ADM discussion. Last reply by Ralph Paglia Aug. 15, 2009.

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Rob Fontano's Automotive Events

ADM Member Reception at 9th Digital Dealer Conference

October 12, 2010 from 8pm to 11pm – "The Mirage","Las Vegas"

Let's Dominate the Automotive Internet World!

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4 hours ago

Rob Fontano added a discussion

Now Hiring Sales Professionals at Audi Jaguar Land Rover Fort Myers

If you're going to be in the car business, why not work for the best operator in Southwest Florida?John Marazzi has officially taken ownershipof Audi Jaguar Land Rover in Fort Myers.We're looking to hire the three (3) best highlineautomobile sales p…

6 hours ago

Rob Fontano commented on Ralph Paglia's photo 'Dealer Website Communication Funnel by J. D. Power and Associates'

I am assuming that 51% of the sites visiters submitted emails, but we know what happens when one assumes.

August 3

Rob Fontano commented on Joe Webb's video '(Foul Language) - The Social Media Guru'

Will he be at DD9? I want to hit the bars with that bad ass!

July 29

Rob Fontano commented on Shannon Page's event 'Jerry Thibeau ADM WEBINAR; How to Give Good Phone'

Sounds great, see you there along with my team.

July 27

Rob Fontano is attending Shannon Page's event

Jerry Thibeau ADM WEBINAR; How to Give Good Phone at Online

July 29, 2010 from 9am to 10am

Jerry first entered the automotive business as a sales representative in July of 1985 for a Subaru dealership in Waterville, Maine. By August of that year Jerry had been fired. His General Manager told him, “son, you just don’t have what it takes to…

July 27

A discussion started by Rob Fontano was featured

Now Hiring at F&I Manager

Now Hiring at John Marazzi Nissan Due to continued growth, we are hiring an additional experienced, professional F&I manager for our store in Naples, FL. Our managers handle their own base of business by calling and closing all deals, handling le…

July 26

Rob Fontano added a discussion

F&I Manager

John Marazzi Nissan Due to continued growth, we are hiring an additional experienced, professional F&I manager for our store in Naples, FL. Our managers handle their own base of business by calling and closing all deals, handling leases and lease…

July 22

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:

John Marazzi Nissan

Auto Industry Business Segment or Affiliation (check all that apply):

Car Dealer, Dealership Manager

REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)

http://www.marazzinissan.com

OPTIONAL: Email Listing for ADM Members interested in doing business:

rfontano@marazzinissan.com

REQUIRED: Your Business Phone Number for Members:

239-643-3800

OPTIONAL: Your Mobile Phone Number for ADM members:

239-292-6567

If affiliated with a Dealer or OEM, please check franchise you are associated with:

-Audi..., -Jaguar..., -Land Rover..., -Nissan..., Nissan

Describe YOUR Business Value Proposition... Why does anyone do business with you?

Our Internet Sales & Delivery Team offers a seemless sales experience. You can expect valuable information and immediate service from an on site team member.

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!

I am the Digital Sales & Marketing Director for Marazzi Motors which includes John Marazzi Nissan in Naples Florida and Audi Jaguar Land Rover Fort Myers.

Our Internet Sales and Delivery Team accounts for 35 - 40% of each stores business. We understand that nearly every single search for a new or used vehicle begins with a search engine. Our priority has always been to capitalize on "First Party Leads" converted on our web site. That said I am not a paid lead hater, I simply prefer to farm organically. Our utilization of Video, Blog, Micro Sites, Press Release and Social Media allows us a dominant position in SERP. We are Search Conquest Driven and maximize every opportunity with strong processes and the right people.

Our BDC personnel handle all incoming Internet & phone traffic into the dealership. Our process uses excellent phone skills and strong long term follow up.

Social Media networking and the "Branding" of our "Internet Sales & Delivery Team" has taken on a life of its own. We own our Google page one results, unlike most of our competitors as well as the third parties. I don’t consider myself an SEO expert, but a student. I consider maintaining a dominant internet presence like a game, I enjoy it and am encouraged to constantly try new things and experiment with new techniques.

Automotive News Article
http://www.autonews.com/apps/pbcs.dll/article?AID=/20100419/RETAIL0...

Dealer Advantage Profile http://dealeradvantage.cars.com/da/2009/09/rob_fontano/

Specialties:Internet / BDC Director Specialties include VSEO, SEO, Internet & Phone Lead, Process, Implementation and Management.

Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):

http://www.marazzinissan.com

Enter URL of OEM site you recommend (example; www.FLMDigital.com):

http://www.johnmarazzinissan.com/customer-testimonials.htm

Enter URL of a Social Media/UGC site you recommend (example; www.AnciraCommunity.com):

http://www.internetsalesmanager.org/profile/RobFontano

Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):

http://www.dealer.com

Enter URL of a TWITTER profile you recommend following (#FF; twitter.com/ADMcommunity):

http://blog.johnmarazzinissan.com/

Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):

http://www.edmunds.com/dealerships/Florida/Naples/NaplesNissan/inde...

Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):

http://www.youtube.com/user/johnmarazzinissan

Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:

Dealix, Next Phase media

Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:

Reynolds ERA

Select all Vehicle Inventory Management Solutions You Have Used:

AAX..., HomeNet, AAX

Rob Fontano's ADM Photos

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Rob Fontano's Videos

John Marazzi Nissan Funny Part 2

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John Marazzi Nissan New Funny Spots

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John Marazzi Naples Fort Myers Nissan

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Rob Fontano's ADM Blog

I See the Future … It’s Electric by John Marazzi

I See the Future … It’s ElectricI’ve been around the car business my whole life. At the age of twelve I was washing cars. At fifteen, I was a porter and at seventeen, I became a salesperson. Through the years, I’ve seen plenty of changes. I saw interest rates in 1982 at 18% and recent rates at 0%. I saw gas fluctuate from two dollars a gallon to over four and back to two dollars quicker than a summer break. Now we witness… Continue

Posted on May 14, 2009 at 9:30am — 1 Comment

Up Your Sale

Hey Gang,
Check out this site. It is geared toward the sales persons perspective. Not necessarily Internet. I think it has potential and is currently being under untilized. We should really be reaching out in this current climate. Whether or not we're competitors, now is the time to share whats working and what's not. Let's all be standing when we reach the other side of this thing.

http://www.upyoursale.com/forums/index.php?act=home

Posted on December 2, 2008 at 7:16am — 1 Comment

Comment Wall (16 comments)

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At 7:35am on August 1, 2009, Clarence U Romero said…: Thanks for the connection

At 7:51pm on June 3, 2009, Ryan Gerardi said…: Rob here is the link to register for Thursday's webinar on getting set up with the coupon software - http://autoburstweb.com/category/events/. I scheduled it yesterday for another List Builder customer and then realized you need to get set up too. This webinar series will recur monthly like the AC Video one, but will be more specific to List Builder stuff, so once registered you will not have to register again for upcoming List Builder webinars. Hope you can make it.

At 9:29pm on May 17, 2009, Ryan Gerardi said…: Here is a newsletter to which I subscribed some while back. The guy must have disappeared b\c I have not heard from him much until just recently. Keep an eye on it for ideas for your weekly specials.

At 9:53am on May 14, 2009, Rob Fontano said…: Pleased to announce that our blog is LIVE and Kicking Check it out here. http://blog.johnmarazzinissan.com/category/from-johns-desk/

At 12:55pm on May 8, 2009, Joe Webb said…: You too, Rob. I spoke to Ralph and he said, while the turnout wasn't as big as usual (a couple hundred), they feel it was their best webinar yet. I didn't expect a monstrous turnout considering so many dealers are fearful of video. I'll call you in the near future so we can speak directly.
Joe

At 2:34pm on April 28, 2009, Ryan Gerardi said…: Just sent you an email about the IMA program. Contents was too long for ADM so had to send via regular email.

At 8:21am on March 28, 2009, Ryan Gerardi said…: Rob,

Next week we are running a webinar for our List Builder product. Would be great if you can make it. It's on Wed at 11:30. You can register for it on the BlogPro site.

List Builder is the next step in using your blog. Takes it from being a just a noise filter and referral site to a lead-generating machine.

I hope you can attend. Please let your friends know about it, online and off.

-Ryan

At 12:46pm on March 10, 2009, Brian Pasch said…: Thank you for your feedback. It was fun to put together.

At 10:20pm on February 8, 2009, Ryan Gerardi said…: Hey Rob looks like you guys are making excellent use of the Web at the Nissan store. That is great to see.

At 3:41pm on February 5, 2009, Jason Parman said…: Rob, Thanks for accepting me as a friend! Check out our website at www.AutomobileBDC.com.
Thanks and God Bless
Jason Parman

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A Network of Car Dealers, Automotive Marketing and Advertising Professionals sharing best Internet Sales Management strategies and tactics.