Rob Fontano Male Naples, Florida United States John Marazzi Nissan: Share; Share on Twitter; Share on Facebook

Rob Fontano's Apps (7)

Rob Fontano's ADM Friends

View All

Rob Fontano's Groups

Online Automotive Video…

25 members
Facebook Users

84 members

Twitter Members

90 members
Blogosphere

204 members

RedNumbat Dealers

136 members

View All

Rob Fontano's ADM Discussions

Phil Falzarano joins John Marazzi Nissan of Naples as Internet Sales Manager
2 Replies

Started this ADM discussion. Last reply by Ralph Paglia Aug. 15, 2009.

$1,000 Sign-on Bonus John Marazzi Nissan is Growing Our Sales Team
1 Reply

Started this ADM discussion. Last reply by David T. Gould Aug. 6, 2009.

Wanted: One Internet Sales Pro

Started Feb. 5, 2009

View All

Let's Dominate the Automotive Internet World!

ADM Gifts Received

Rob Fontano has not received any ADM gifts yet

Give Rob Fontano an ADM Gift

Latest ADM Activity

Ralph Paglia replied to Rob Fontano's discussion 'Phil Falzarano joins John Marazzi Nissan of Naples as Internet Sales Manager'

Phil, Congratulations and all the best in your success at John Marazzi Nissan! You have have joined a team that many of us in the industry respect and admire for their digital marketing and Internet sales innovation. Your new store has a reputation…

August 15, 2009

David T. Gould replied to Rob Fontano's discussion 'Phil Falzarano joins John Marazzi Nissan of Naples as Internet Sales Manager'

Congratulations Phil. Best wishes for you and John Marazzi Nissan. Good Selling! DTG

August 14, 2009

Rob Fontano added a discussion

Phil Falzarano joins John Marazzi Nissan of Naples as Internet Sales Manager

John Marazzi Nissan is proud to announce that Phil Falzarano has joined our Internet Sales and delivery Team. Naples, FL – August 14, 2009 – Phil Falzarano has joined John Marazzi Nissan of Naples as an Internet Sales Manager. Falzarano holds a BS…

August 14, 2009

Rob Fontano updated their profile

August 13, 2009

David T. Gould replied to Rob Fontano's discussion 'John Marazzi Nissan is Growing Our Sales Team'

Great to see you all doing well! Good Selling... DTG

August 5, 2009

Rob Fontano added a discussion

John Marazzi Nissan is Growing Our Sales Team

John Marazzi Nissan is hiring Auto Sales Professionals to contribute to its rapid growth. Need 3 top Internet salespeople and 3 top floor sales-people. Must have 4 or more years of sales experience. Apply in person, no phone calls please. Must brin…

August 5, 2009

Clarence U Romero left a comment for Rob Fontano

August 1, 2009

Rob Fontano is now friends with Clarence U Romero and RAVI KANT

July 30, 2009

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:

John Marazzi Nissan

Location

Naples, Florida

Auto Industry Business Segment or Affiliation:

Car Dealer, Dealership Manager

If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:

Nissan

OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):

rfontano@marazzinissan.com

REQUIRED: Your Business Phone Number:

239-643-3800

Your Mobile Phone Number:

239-292-6567

REQUIRED: Primary URL for YOUR Business, Professional or Blog Website (example = www.ADPdigitaladvertising.com)

http://www.marazzinissan.com

Describe your background, when you first got into the car business, what you are PASSIONATE about... Tell us who you REALLY are:

I am the Internet Sales / BDC Director at John Marazzi Nissan, formerly Naples Nissan. I accepted this position in September 2008 after 7 years at Ft. Myers Toyota in Fort Myers, Florida where I managed the Internet Sales Department from a one man show and 20 cars a month up to a staff of nine and 130 plus sales per month.

Our G.M. John Marazzi left after 17 years and bought Naples Nissan and as is usually true, good people follow a true leader.

This store was selling around 25-30 vehicles a month. I have installed the right process, people and promotion so that 100 - 150 vehicles per month will be a reality.

We have grown this department to 50-54 cars a month since January 2009 in the worst car market in history. In July 2009 wour Internet Department sold 72 New and Used Vehicles and accouned for 38% of the Dealerships total sold units. August 14th we are tracking 86!

We have eliminated all but one third party lead provider and capitalize on "First Party Leads" converted on our web site.
We are Search Conquest Driven and maximize every opportunity with strong processes and the right people.

Enter the URL of a DEALER Website you recommend (example = www.SandersonFord.com):

http://www.marazzinissan.com

Enter URL of OEM or affiliated site you recommend (example = www.FLMDigital.com):

http://www.johnmarazzinissan.com/customer-testimonials.htm

Enter URL of a CLASSIFIED AD or INVENTORY LISTING site you recommend (example = www.Cars.com):

http://www.dealer.com

Enter URL of Your favorite TWITTER profile (example = www.twitter.com/ralphpaglia):

http://blog.johnmarazzinissan.com/

Enter URL of YOU or YOUR COMPANY'S Facebook Profile or Fan page (example = www.facebook.com/RPaglia):

http://www.edmunds.com/dealerships/Florida/Naples/NaplesNissan/inde...

Enter URL of YOU or YOUR COMPANY'S YouTube Channel (example = www.youtube.com/AutoDigitalMarketing):

http://www.youtube.com/user/johnmarazzinissan

Check the Dealership WEBSITE PROVIDERS you currently use, or have experience using in the past:

Reynolds Web Solutions, Dealer.com

Select the Automotive Internet Lead Providers You Currently Use, or have Used in the Past:

Dealix, Next Phase media

Select the Dealer Management System(s) (DMS) You Currently Use:

Reynolds ERA

Select the Inventory Management or Used Car Inventory Marketing Solution You Use (if applicable):

HomeNet, AAX

Rob Fontano's ADM Photos

Loading…

Rob Fontano's Videos

John Marazzi Nissan Funny Part 2

Added by Rob Fontano
John Marazzi Nissan New Funny Spots

Added by Rob Fontano
John Marazzi Naples Fort Myers Nissan

Added by Rob Fontano

Rob Fontano's ADM Blog

I See the Future … It’s Electric by John Marazzi

I See the Future … It’s ElectricI’ve been around the car business my whole life. At the age of twelve I was washing cars. At fifteen, I was a porter and at seventeen, I became a salesperson. Through the years, I’ve seen plenty of changes. I saw interest rates in 1982 at 18% and recent rates at 0%. I saw gas fluctuate from two dollars a gallon to over four and back to two dollars quicker than a summer break. Now we witness… Continue

Posted on May 14, 2009 at 9:30am — 1 Comment

Up Your Sale

Hey Gang,
Check out this site. It is geared toward the sales persons perspective. Not necessarily Internet. I think it has potential and is currently being under untilized. We should really be reaching out in this current climate. Whether or not we're competitors, now is the time to share whats working and what's not. Let's all be standing when we reach the other side of this thing.

http://www.upyoursale.com/forums/index.php?act=home

Posted on December 2, 2008 at 7:16am — 1 Comment

Comment Wall (16 comments)

You need to be a member of Automotive Digital Marketing Professional Community (ADM) to add comments!

Join Automotive Digital Marketing Professional Community (ADM)

At 7:35am on August 1, 2009, Clarence U Romero said…: Thanks for the connection

At 7:51pm on June 3, 2009, Ryan Gerardi said…: Rob here is the link to register for Thursday's webinar on getting set up with the coupon software - http://autoburstweb.com/category/events/. I scheduled it yesterday for another List Builder customer and then realized you need to get set up too. This webinar series will recur monthly like the AC Video one, but will be more specific to List Builder stuff, so once registered you will not have to register again for upcoming List Builder webinars. Hope you can make it.

At 9:29pm on May 17, 2009, Ryan Gerardi said…: Here is a newsletter to which I subscribed some while back. The guy must have disappeared b\c I have not heard from him much until just recently. Keep an eye on it for ideas for your weekly specials.

At 9:53am on May 14, 2009, Rob Fontano said…: Pleased to announce that our blog is LIVE and Kicking Check it out here. http://blog.johnmarazzinissan.com/category/from-johns-desk/

At 12:55pm on May 8, 2009, Joe Webb said…: You too, Rob. I spoke to Ralph and he said, while the turnout wasn't as big as usual (a couple hundred), they feel it was their best webinar yet. I didn't expect a monstrous turnout considering so many dealers are fearful of video. I'll call you in the near future so we can speak directly.
Joe

At 2:34pm on April 28, 2009, Ryan Gerardi said…: Just sent you an email about the IMA program. Contents was too long for ADM so had to send via regular email.

At 8:21am on March 28, 2009, Ryan Gerardi said…: Rob,

Next week we are running a webinar for our List Builder product. Would be great if you can make it. It's on Wed at 11:30. You can register for it on the BlogPro site.

List Builder is the next step in using your blog. Takes it from being a just a noise filter and referral site to a lead-generating machine.

I hope you can attend. Please let your friends know about it, online and off.

-Ryan

At 12:46pm on March 10, 2009, Brian Pasch said…: Thank you for your feedback. It was fun to put together.

At 10:20pm on February 8, 2009, Ryan Gerardi said…: Hey Rob looks like you guys are making excellent use of the Web at the Nissan store. That is great to see.

At 3:41pm on February 5, 2009, Jason Parman said…: Rob, Thanks for accepting me as a friend! Check out our website at www.AutomobileBDC.com.
Thanks and God Bless
Jason Parman

No comments yet!

View All Comments

Welcome to
Automotive Digital Marketing Professional Community (ADM) IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder. In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.

Sign Up
or Sign In

ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics