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Richard Valenta
- Male
- Orange, CA
- United States
- KPA
- ADM Blog Posts (6)
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- Groups (14)
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Latest ADM Activity - Click "More" at bottom!
Richard Valenta liked Ralph Paglia's blog post Secret FTC Investigation of Car Dealers Who Declined Truecar Discovered by DC ReporterRichard Valenta commented on J.D. Rucker's blog post You Can't Optimize Two Dealers in the Same City with the Same MakeRichard Valenta commented on Paul Accinno's blog post Are Microsites Still a Valid Digital Marketing Option?"Paul, The example on your website (Kelly Nissan Refer a Friend) looks like a landing page vs. a microsite. I like it but why create a microsite for this kind of promotion? "
Richard Valenta replied to J.D. Rucker's discussion What Are YOUR Expectations of the Perfect Automotive Vendor?"I thought you didn't like comedies. "
Richard Valenta commented on Richard Valenta's blog post 5 Social Media Upgrades Marketers Need to Know About"Good point JD. However, Google needs this to work. We'll see how it shakes out. Manny, unstoppable locomotive is perfect. "
Richard Valenta commented on Richard Valenta's blog post 5 Reasons Dealerships Shouldn't Ignore Bing"Manny, good information. The demographics are quite interesting. "
Richard Valenta liked Louie Baur's blog post Second Screen Usage During Commercials Highlights Social Media's PotentialRichard Valenta replied to J.D. Rucker's discussion What Social Sites Outside of the "Big 4" Do You Use?"Stop paying for it and call bulls**t is right. It's a waste of time if you not able to track results and work on constant improvement. "
Richard Valenta replied to J.D. Rucker's discussion What Social Sites Outside of the "Big 4" Do You Use?"Ralph, I've heard some pretty good things about Slideshare.net but never used it myself. What kind of results are you getting? "
Richard Valenta commented on J.D. Rucker's blog post Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague"These techniques are a complete waste of time. I agree bogus questions are the most annoying. "
Richard Valenta posted a blog postYour Reputation Goes Well Beyond Reviews
There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and Dealer Rater, but are…See More
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Richard Valenta's ADM Blog
Your Reputation Goes Well Beyond Reviews
Posted on May 10, 2013 at 8:54pm 0 Comments 2 Likes
There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and…
Continue Make the Most of Your Automotive CMS by Adding Content Regularly
Posted on March 7, 2013 at 4:30am 0 Comments 3 Likes
There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their…
Continue Taking Advantage of Facebook as a Mobile Marketing Tool
Posted on February 18, 2013 at 6:00am 4 Comments 8 Likes
There’s one thing that permeates throughout the car industry (and most industries in general) in regards to Facebook that needs to change. We look at our dealership Facebook pages and judge much of our success based upon how we’re doing there. Normally, we check the results and monitor the pages from a desktop. This is strange since…
Continue Automotive SEO has become a PR tool
Posted on January 29, 2013 at 5:30pm 1 Comment 0 Likes
Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of…
Continue 5 Things to Look for when Hiring an SEO Company
Posted on January 12, 2013 at 6:00pm 4 Comments 8 Likes
Search engine optimization in the automotive industry isn’t hard, which is why it surprises me how often companies choose to use shortcuts rather than to apply proven and acceptable white-hat techniques. It’s a problem that has been on the rise more in the last year than ever before. The reason for it is simple: true search engine optimization requires…
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FREE WEBINAR: Industry Veteran Dissects the Internet, 3rd Parties & Vendors
March 5, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/industry-veteran-dissects-the-internet-3rd-parties-vendors/
0 Comments 1 Like -
FREE WEBINAR: The 4 Costly Follow-Up Mistakes You Can Fix Right Now
March 12, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-4-costly-follow-up-mistakes-you-can-fix-right-now/
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FREE WEBINAR: Activating Your Dealership’s Voice for More Leads, More Sales & More $$$
March 19, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/activating-your-dealerships-voice/
0 Comments 1 Like -
Automotive Customer Loyalty and Retention Conference
March 24, 2015 to March 26, 2015 – Rosen Shingle Creek Resort | Orlando, FL
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Driving Traffic & Building Gross Workshop
March 25, 2015 from 8am to 5pm – Concord, CA
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FREE WEBINAR -- Prospecting: Data Mine Your Own Leads and Generate More Busines
March 26, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/prospecting-data-mine-your-own-leads-generate-more-business/
0 Comments 1 Like -
FREE WEBINAR: DealerOn Academy: Q2 Automotive Marketing Briefing
April 2, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/dealeron_q2_marketing_briefing/
0 Comments 2 Likes -
Driving Traffic & Building Gross Workshop
April 9, 2015 from 8am to 5pm – Indianapolis, IN
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FREE WEBINAR: Boosting the Big 5 of Merchandising for Bigger Profits
April 9, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/boosting-the-big-5-of-merchandising-for-bigger-profits/
0 Comments 1 Like -
Management By Fire event!
April 14, 2015 at 8am to April 16, 2015 at 12:30pm – Scottsdale, AZ
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18th Annual Digital Dealer Conference & Expo
April 21, 2015 at 7am to April 23, 2015 at 12pm – Tampa, FL
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Automotive Customer Centricity Summit 2015
June 16, 2015 from 7am to 7pm – Ritz-Carlton, Marina del Rey, CA
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Automotive Social Media Summit 2015
June 17, 2015 from 7am to 7pm – Ritz-Carlton, Maine del Rey, CA
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Top 5 Automotive Marketing Forum Discussions - 30 Days
1. Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?
Posted by J.D. Rucker on February 10, 2015
2. Car Salesman Confidential: Why I'm Better Than The Internet
Posted by Mike Elliott on January 31, 2015
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