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Richard Ludlow
  • Mattoon, IL
  • United States
  • Pilson Auto
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Richard Ludlow's ADM Discussions

BDC Performance Standards

Started this ADM discussion. Last reply by Richard Ludlow Apr 3, 2013. 7 Replies

Greetings all!  I just started a BDC here at the first of the year and would like some current input on what the industry standards are now. YTD we have had:Int leads 826 incoming  330 apts set  214…Continue

BDC staff

Started this ADM discussion. Last reply by Ken Long Nov 28, 2012. 9 Replies

My owner has committed to starting a BDC, something the dealership has never had. I have been out of the business for 4 years and I'm looking for your thoughts on staff. The stores combined sell…Continue

BDC

Started this ADM discussion. Last reply by Big Tom LaPointe Nov 18, 2012. 4 Replies

Hello everyone, I am just now getting back into the business after being out for 4 years. My dealership is thinking about implementing a BDC from scratch. I have sales manager, internet manager…Continue

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Latest ADM Activity - Click "More" at bottom!

Richard Ludlow replied to Richard Ludlow's discussion BDC Performance Standards
"Thanks Stan! As mentioned we are new, I had been out of the business for 5 years after a 20 year career so I wasnt sure what was going on currently. You guys have been alot of help! Our salespeople were in the middle of the applied concepts training…"
Apr 3, 2013
Stan Sher replied to Richard Ludlow's discussion BDC Performance Standards
"Well looks like you are closing at 12.7% on internet leads which I think is amazing for a fresh out of the gate department.  I agree with Edward about looking at contact rate.  I use simple figures by establishing that you should connect…"
Apr 3, 2013
Richard Ludlow replied to Richard Ludlow's discussion BDC Performance Standards
"I guess while we're on the subject, what should I expect from phone ups? I would expect a higher appointment rate for the phone ups but whats the industry standard? On an example of 100 phone ups how many appointments should I expect to see and…"
Apr 3, 2013
Richard Ludlow replied to Richard Ludlow's discussion BDC Performance Standards
"Thanks for the replies! This helps me alot as we move forward. Through the first quarter our connect rate on internet leads is 74%, this includes all leads recieved through the end of march. If I look at the numbers for just January and Febuary the…"
Apr 3, 2013
Edward Shaffer replied to Richard Ludlow's discussion BDC Performance Standards
"Richard - The one figure missing from your numbers is the contact rate with your internet leads.  I backed into your contact rate by applying the 4x60 rule Marc mentioned and it appears that you are probably a little ahead of the 60% contact…"
Apr 3, 2013
Richard Ludlow replied to Richard Ludlow's discussion BDC Performance Standards
"Thanks Marc! We have a company hosting are website and doing digital marketing. The only pay leads we have are autotrader and cars.com. I agree on the observation of too much being done on the phone. My staff is new with no sales or phone experience…"
Apr 2, 2013
Marc E McGurren replied to Richard Ludlow's discussion BDC Performance Standards
"Richard!  Thanks for reaching out on the here to the community! A "base line" we like to use is the 4x60 rule.  Depending on your location, pricing, how many leads you are purchasing vs organic, and competition in your local…"
Apr 2, 2013
Richard Ludlow posted a discussion

BDC Performance Standards

Greetings all!  I just started a BDC here at the first of the year and would like some current input on what the industry standards are now. YTD we have had:Int leads 826 incoming  330 apts set  214 apts shown  105 sold Phone     270 incoming  104 apts set  89   apts shown   27 sold Chat         82 incoming   41 apts set   28   apts shown   13 sold Total      1178 leads        475 apts set   331 shown       145 sold What current standards should I be comparing these to?See More
Apr 2, 2013
Richard Ludlow is now friends with Ken Long, Sean V. Bradley and Michael Sweigart
Apr 2, 2013
Ruth Heitke and Richard Ludlow are now friends
Jan 7, 2013
Richard Ludlow was featured
Dec 3, 2012
Ken Long replied to Richard Ludlow's discussion BDC staff
Nov 28, 2012
Big Tom LaPointe replied to Richard Ludlow's discussion BDC
"script, script, script. i think it depends on HOW INVOLVED you want the BDC. phone up / web lead / chat lead are different sides to the same coin, and i still believe in tom stuker's training that the goal of a phone up is to set an…"
Nov 18, 2012
Philip Zelinger replied to Richard Ludlow's discussion BDC staff
"Hi Richared, As you already discovered, ADM and Ralph Paglia in specific has many proven business models to set up and manage a BDC.  Relying on the processes that you will learn from ADM posts on the subject and the outsourced BDC…"
Nov 14, 2012
Ruth Heitke replied to Richard Ludlow's discussion BDC staff
"Rich, do you mind sharing what company you are using for your training? I've been doing some research into programs out there. Lot of them seem pretty excited about BDC's "
Nov 14, 2012
Richard Ludlow replied to Richard Ludlow's discussion BDC staff
"Thanks Stan, we have a company coming in next month to set us up and get the ball rolling, I've had phone training and feel confident in training in that respect. My concern is starting up with the right size staff and moving forward from…"
Nov 13, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Pilson Auto
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OTHER
REQUIRED: Your Business Phone Number
2172346461
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.pilsonauto.com
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 13-Ford, 20-Jeep, 25-Lincoln
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Reynolds Web Solutions, The Cobalt Group
INTERNET LEAD Suppliers You Have Experience Using
Autobytel, CarsDirect.com
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
AAX, InventoryPro (DealerTrack)

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