Convention wisdom is that motorcycle marketing is about 5 years behind automotive practices. Some dealers, more like 20 years. There are still a few with NO WEB SITE yet. I follow ADM to get ideas…Continue
Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific…See More
"First dealership I worked in the GM, Bro Goldberg, had been in the business so long he once sold Nash and Hudsons. His simple message regarding spending time chatting with co-workers, "They ain't gonna buy a car" and he was right. I…"
"I'm a bit of a specialist in reputation management, I spent 4 years in an ad agency with many political and public agency clients where this sort of situation presents itself far more often than it will in vehicle sales. This is an excellent…"
Automotive Marketing Roundtable(previously called the Automotive Internet Roundtable)J.D. Power and Associates is proud to host one of the industry's most significant marketing events, the 3 day Automotive Marketing Roundtable. Auto industry experts and thought leaders from around the globe share their insights and proven techniques through engaging multimedia presentations and moderated panel discussions. Attendees have the chance to interact with key automotive professionals via Q&A…See More
"You know, in this model what you really need to do is realign the way you think of the sales staff. Think of them more like waiters, just bringing the order to a window and delivering the order to their guest, then you can just pay them minimum wage…"
This ADM Group is for all things related to using Google+ to help promote our dealerships, the vehicles we sell, Service Department business, Parts and Accessories... So, share what you have found that works in leveraging the power of Google+, Google+ Business Pages and anything else that will help us all to get better at what we do in our Automotive Marketing professional careers... See More
"No, TrueCar can't be good for dealers because it is weighted to provide the advantage to the buyer, not the seller yet it costs the seller. TrueCar's marketing disparages the dealers and they business practices. It magnifies the distrust…"
"Very interesting, I wondered how this would fly under TX broker laws.
The TrueCar service reminds me of a problem I had as internet manager in an auto dealer. I had a salesperson who worked harder for the customer than they did for the dealership.…"
A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
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Vice President of Marketing for Rommel Motorworks, a 5 store group of Harley-Davidson dealers located in Delaware, Maryland and North Carolina! He will be based in New Castle Delaware. www.rommelhd.com
Event Management, Media Planning and Marketing and Publicity Services
I specialize in the motorcycle industry but offer services to auto dealers for special projects.
“I sell your store so you can sell more units!” Reyn Mansson
"What will YOU contribute to the ADM Community?"
Event Management, Media Planning and Marketing and Publicity Services. I specialize in the motorcycle industry.
“I sell your store so you can sell more units!” One of the first internet sales managers in Texas ,
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
Congratulations on your new role at the Harley Dealership! We will be very interested in hearing about your experiences and discoveries there. Few brands of any kind of product have the type of customer affiliation and brand loyalty that HD has... Definitely keep the ADM Community updated!
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