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Reyn Mansson
  • Male
  • Wilmington, DE
  • United States
  • ROMMEL Motorsports
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Reyn Mansson's ADM Discussions

Any other members here working with Motorcycle Digital Marketing

Started this ADM discussion. Last reply by Reyn Mansson Jul 26, 2010. 3 Replies

Convention wisdom is that motorcycle marketing is about 5 years behind automotive practices. Some dealers, more like 20 years. There are still a few with NO WEB SITE yet. I follow ADM to get ideas…Continue

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Reyn Mansson's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Reyn Mansson posted a status
"I get a lot of great ideas from ADM that are applicable to powersports sales and marketing Today it's microsites uses and CRM/BDC metrics"
Oct 5, 2013
Reyn Mansson joined Manny Luna's group

Microsites for Car Dealers SEO ~ Geotargeting

 Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific…See More
Oct 5, 2013
Reyn Mansson posted a status
"September 1, I become the Vice President of Marketing for RommelHD, a 5 store group of Harley-Davidson dealers located in DE, MD and NC"
Aug 28, 2013
Reyn Mansson updated their profile
Aug 28, 2013
Reyn Mansson commented on Patrick Kelly's blog post Huddles Are Killers - Let’s show up and go to work
"First dealership I worked in the GM, Bro Goldberg, had been in the business so long he once sold Nash and Hudsons. His simple message regarding spending time chatting with co-workers, "They ain't gonna buy a car" and he was right. I…"
Aug 3, 2012
Reyn Mansson liked Jim Radogna's blog post Why is the FTC Messing With Dealers?
Mar 18, 2012
Reyn Mansson commented on David Johnson's blog post How Tracy Myers Handled His PR Nightmare
"I'm a bit of a specialist in reputation management, I spent 4 years in an ad agency with many political and public agency clients where this sort of situation presents itself far more often than it will in vehicle sales. This is an excellent…"
Mar 18, 2012
Reyn Mansson joined Ralph Paglia's group


This group is for content and discussions related to the use of the TrueCar automotive sales and lead generation system.See More
Feb 7, 2012
Reyn Mansson and James A. Ziegler are now friends
Dec 19, 2011
Reyn Mansson joined Ralph Paglia's group

J. D. Power and Associates Automotive Internet Roundtable

2015 J.D. Power Automotive Marketing Roundtable(previously the Automotive Internet Roundtable)   CELEBRATING IT'S 10th ANNIVERSARY IN 2015! From its humble beginnings in 2005, the …See More
Dec 13, 2011
Reyn Mansson commented on Ralph Paglia's video

Truecar - Scott Painter DMS Data Speech

"You know, in this model what you really need to do is realign the way you think of the sales staff. Think of them more like waiters, just bringing the order to a window and delivering the order to their guest, then you can just pay them minimum wage…"
Dec 13, 2011
Reyn Mansson joined Ralph Paglia's group


This ADM Group is for all things related to using Google+ to help promote our dealerships, the vehicles we sell, Service Department business, Parts and Accessories... So, share what you have found that works in leveraging the power of Google+, Google+ Business Pages and anything else that will help us all to get better at what we do in our Automotive Marketing professional careers... See More
Dec 13, 2011
Reyn Mansson commented on Keith Shetterly's blog post Man-Up, or Woman-Up: Is TrueCar Good?
"No, TrueCar can't be good for dealers because it is weighted to provide the advantage to the buyer, not the seller yet it costs the seller. TrueCar's marketing disparages the dealers and they business practices. It magnifies the distrust…"
Dec 13, 2011
Reyn Mansson commented on Brian Pasch's blog post Will Truecar Draw The Ire Of State Regulators?
"Very interesting, I wondered how this would fly under TX broker laws. The TrueCar service reminds me of a problem I had as internet manager in an auto dealer. I had a salesperson who worked harder for the customer than they did for the dealership.…"
Dec 13, 2011
Reyn Mansson joined Ralph Paglia's group

Targeted Marketing

A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
Dec 8, 2011
Reyn Mansson shared Ralph Paglia's video on Facebook
Dec 6, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
ROMMEL Motorsports
New Castle, DE
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Motorcycle Dealer, Consultant, Powersports Dealer, Advertising Agency, Marketing Services Provider, OTHER
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Vice President of Marketing for Rommel Motorworks, a 5 store group of Harley-Davidson dealers located in Delaware, Maryland and North Carolina! He will be based in New Castle Delaware.
Event Management, Media Planning and Marketing and Publicity Services
I specialize in the motorcycle industry but offer services to auto dealers for special projects.

“I sell your store so you can sell more units!” Reyn Mansson
"What will YOU contribute to the ADM Community?"
Event Management, Media Planning and Marketing and Publicity Services. I specialize in the motorcycle industry.

“I sell your store so you can sell more units!” One of the first internet sales managers in Texas [1998],
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
Reynolds Web Solutions,, Other
INTERNET LEAD Suppliers You Have Experience Using
Reynolds ERA, OTHER
Used Car Inventory Management Solutions You Use

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Comment Wall (2 comments)

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At 11:50am on July 25, 2010,
Ralph Paglia

Thank you for the "Motorcycle Dealer" business type suggestion... Will do ASAP!
At 11:34am on July 25, 2010,
Ralph Paglia

Congratulations on your new role at the Harley Dealership! We will be very interested in hearing about your experiences and discoveries there. Few brands of any kind of product have the type of customer affiliation and brand loyalty that HD has... Definitely keep the ADM Community updated!

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