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Rebecca Ward's ADM Friends

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Rebecca Ward posted videos
yesterday
Jeremy Rich commented on Rebecca Ward's blog post What is the best way to deliver leads?
"I think you all have the right point... Which is, however you can get to the lead the fastest is whats going to work. It's a huge factor and has been proven everyday in the car business. If you don't make contact with the lead within the…"
Aug 8
Larry Bruce commented on Rebecca Ward's blog post What is the best way to deliver leads?
"Thanks Manny, the data shows that  the best way to improve your BDC's performance is to get to the lead quickly. There are many other factors that will play a role in the ultimate decision to visit your dealership but being responsive is…"
Aug 5
Manny Luna commented on Rebecca Ward's blog post What is the best way to deliver leads?
"In the end "People buy from people" and you need to get the lead on the phone with a person within 5 minutes...  ~ Larry Bruce #WORD"
Aug 4
Manny Luna liked Rebecca Ward's blog post What is the best way to deliver leads?
Aug 4
Michael Bilson commented on Rebecca Ward's blog post What is the best way to deliver leads?
"Ralph you are right on target with the ILR concept.  Getting the lead to the person that can provide the information best or one that has the most product knowledge is key."
Aug 4
Larry Bruce commented on Rebecca Ward's blog post What is the best way to deliver leads?
"Rebecca / Ralph,  I have no doubt that there are certain leads you should route to certain people based on specialty models (assuming you have specific model information in the lead). In fact I would go further and say that as a Chevy dealer…"
Aug 4
Ralph Paglia commented on Rebecca Ward's blog post What is the best way to deliver leads?
"Use Intelligent Lead Routing to Maximize Sales Close Rates... OK, What Is It? Have you ever been in a situation where you were able to review leads prior to assigning those leads to a salesperson? If so, and if you are a sales manager who cares…"
Aug 4
Rebecca Ward posted videos
Aug 4
Rebecca Ward posted videos
Jul 22
Bill Riner commented on Rebecca Ward's blog post Auto Parts Suppliers Fall under OSHA’s Focus
"It’s big news! If all the auto-parts suppliers are being inspected then we’ll get only the authorized parts and that way no supplier could fraud with us. Though I already do deal with an authorized dealer of used parts which offers me…"
Jun 26
Rebecca Ward posted videos
Jun 25
Rebecca Ward posted videos
May 30
Rebecca Ward was featured
May 21
Rebecca Ward was featured
Apr 29
Rebecca Ward posted a blog post

FMLA: Defining Sons and Daughters

When deciding if FMLA is the appropriate leave, employers should consider the interpretation of “son“ or “daughter” issued by the Department of Labor under the Family and Medical Leave Act (FMLA).  The Administrator’s interpretation gives employees, who care for a child, parental rights to family leave regardless of the legal or biological relationship. The “son” or “daughter” being defined is under Section 101(12) of the FMLA as it applies to an employee standing “in loco parentis” to a…See More
Apr 29

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KPA provides marketing services, as well as Environment and Safety and HR Support, to dealerships nationwide. As such we have a variety of followers who review the media, webinars, blogs, and further information we supply.

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Rebecca Ward's ADM Blog

What is the best way to deliver leads?

Posted on August 4, 2014 at 12:00pm 6 Comments

Routing leads can be a difficult process due to the complexities and differences between dealerships.

If you have a traditional round robin system, where each sales person gets an equal number of leads, the best way would be to cycle leads to the people who are working that day.…

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Lead Follow Up Best Practices

Posted on August 3, 2014 at 10:00pm 0 Comments

Answering a lead doesn’t have to be rocket science. Sometimes we overthink situations where the best solution is usually the simplest. When it comes to lead follow up, dealerships should follow these three best practices, and the metrics attached to them.

Response Time - 30 minutes or less:

We all know that a timely response is important for leads, but how many dealerships are tracking this consistently? Following up with a lead should start with a quick response. To track…

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What are the Best KPI Metrics to Track from Leads to Set Appointments?

Posted on August 2, 2014 at 6:00pm 0 Comments

Tracking leads is the first step to managing your lead process. When a GM says, “Why is my closing percentage low!?”, I don’t start with how many deals we closed; I start with how many leads we received. Lead numbers are your starting point and should be your cleanest source of data.

Begin by scrubbing and removing false leads from your lead list and then go into how many of those leads you made contact with: this is called the contact rate. You should hit about 70% or higher of your…

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What is the best subject line to maximize an open rate?

Posted on July 31, 2014 at 6:00pm 0 Comments

Personalization is the key. If you are blanketing the masses with the latest vehicle incentives, then you may have a hard time personalizing the message. However, if you are operating at a high-level of email proficiency, you are most likely sending smaller, targeted email blasts instead of the mass blasts from the past.

Successful personalized subject lines usually include the first name of the individual you are emailing. Most automotive CRMs have this capability, and you should be…

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