Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Rebecca Kon
  • Female
  • Maitland, FL
  • United States
  • ActivEngage, Inc.
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Rebecca Kon's ADM Friends

  • Mike Elliott
  • Cheryl Lynn
  • John Sternal
  • Ken Beam
  • JonHedges
  • J.D. Rucker
  • Ralph Paglia

Rebecca Kon's ADM Discussions

Connect with the Modern Shopper on Your Website

Started Oct 21, 2013 0 Replies

Do you want to learn how to best engage your online visitors and increase your lead conversion rates?Join us for ActivEngage's webinar with Ralph Ebersole as he discusses how you can engage more of…Continue

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Rebecca Kon's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Rebecca Kon posted a blog post

7 Steps to Overcome Shopper Distrust

There’s an on-going struggle in the dealership community for winning a shopper’s trust. Why?Because shoppers have a pre-conceived idea about what they will expect when arriving at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have to haggle their way to a better price. All of these…See More
14 hours ago
Rebecca Kon's blog post was featured

The Top Ten Auto News Stories of the Week: July 19 - 25

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world…See More
Tuesday
Rebecca Kon posted a blog post

The Top Ten Auto News Stories of the Week: July 19 - 25

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world…See More
Friday
Rebecca Kon's blog post was featured

Your Dealership's Staff Wants a Culture of Appreciation

A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for their excellent skills, which helps them…See More
Jul 23
Rebecca Kon posted a blog post

Your Dealership's Staff Wants a Culture of Appreciation

A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for their excellent skills, which helps them…See More
Jul 21
Rebecca Kon posted a blog post

7 Crucial Days Following a Test Drive

...7 days...It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow - it’s also the crunch time for car buying decisions.Edmunds.com recently…See More
Jul 16
Rebecca Kon's blog post was featured

The Top Ten Auto News Stories of the Week: July 5 - 11

The automotive industry is in a big transition period right now, trying to figure out what the future is going to be like for car buyers and automotive dealers alike. That’s why all of these articles in today’s ActivEngage Top 10 contain tips and stories about doing things differently. It’s time to be…See More
Jul 11
Rebecca Kon posted a blog post

The Top Ten Auto News Stories of the Week: July 5 - 11

The automotive industry is in a big transition period right now, trying to figure out what the future is going to be like for car buyers and automotive dealers alike. That’s why all of these articles in today’s ActivEngage Top 10 contain tips and stories about doing things differently. It’s time to be…See More
Jul 11
Rebecca Kon's blog post was featured

5 Unlikely Places You Can Promote Your Dealer Chat Service

You may think that the only place a chat invitation belongs is on your dealership’s website, however there are many dealerships across the country who have expanded the marketing of their chat service in the most unlikely places, and have received real benefits from doing so!What unlikely places am I talking about?FacebookDid you know some dealerships place a chat invite on their Facebook page to encourage their social followers to chat with them? Well, they do! ActivEngage provides this…See More
Jul 9
Rebecca Kon posted a blog post

5 Unlikely Places You Can Promote Your Dealer Chat Service

You may think that the only place a chat invitation belongs is on your dealership’s website, however there are many dealerships across the country who have expanded the marketing of their chat service in the most unlikely places, and have received real benefits from doing so!What unlikely places am I talking about?FacebookDid you know some dealerships place a chat invite on their Facebook page to encourage their social followers to chat with them? Well, they do! ActivEngage provides this…See More
Jul 7
Rebecca Kon was featured
Jun 23
Rebecca Kon posted a blog post

The Top Ten Auto News Stories of the Week: June 14 - 20

ActivEngage is all about innovation and moving the industry forward. Therefore, this week’s Top 10 has articles featuring people who have made or are making an impact, new strategies and products worth trying out, and possibilities for the future that could change life as we know it. 10. …See More
Jun 20
Rebecca Kon posted a blog post

Customers Are Talking About Your Dealership, and You Don't Even Realize It

So I was browsing Twitter the other day, looking up dealerships to check out their content and see what’s been going on. Suddenly, I typed in a dealership’s name who didn't have Twitter, and to my amazement, there were a TON of conversations that included their dealership’s name in the tweet (they just couldn't include a Twitter handle, because the dealership wasn't on Twitter). And I…See More
Jun 18
Rebecca Kon posted a blog post

The Top Ten Auto News Stories of the Week: June 7 - 13

Hey Car Dealers! It’s Friday! We hope you had a great week and are ready to check out some awesome automotive news and blogs from around the Web. Below, you’ll find stories about the problems of ad agencies handling your dealership’s digital ad copy, about what the philosophy Hegel and automotive design have in common,…See More
Jun 13
Rebecca Kon commented on Mark Frost's blog post How to Drive Your Facebook Page Like a Sports Car
"Love this metaphor and all the great tips you provided here!"
Jun 12
Tom Gorham liked Rebecca Kon's blog post Dealer Terminology You Should Never Use Around Your Customers
Jun 11

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
ActivEngage, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider, Media or Journalist, OTHER
REQUIRED: Your Business Phone Number
407-398-5603
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.activengage.com
YOUR Email address for business contacts
beckyk@activengage.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Our company is very knowledgeable about developing a personal relationship between the customer and the dealer. We keep up with the digital era of communication to give dealerships an edge and bring in business.
What will YOU contribute to the ADM Community?
I can provide insight into new and upcoming automotive industry news and tips to optimize dealership websites.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.gillmanhondahouston.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Other
INTERNET LEAD Suppliers You Have Experience Using
OTHERS, Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Rebecca Kon's ADM Blog

7 Steps to Overcome Shopper Distrust

Posted on July 30, 2014 at 9:55am 0 Comments

There’s an on-going struggle in the dealership community for winning a shopper’s trust. 

Why?

Because shoppers have a pre-conceived idea about what they will expect when arriving at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have…

Continue

The Top Ten Auto News Stories of the Week: July 19 - 25

Posted on July 25, 2014 at 7:10am 0 Comments

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for…

Continue

Your Dealership's Staff Wants a Culture of Appreciation

Posted on July 21, 2014 at 1:10pm 0 Comments

A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.

So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for…

Continue

7 Crucial Days Following a Test Drive

Posted on July 16, 2014 at 9:11am 0 Comments

...7 days...

It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow - it’s also the crunch time for car buying decisions.…

Continue

Comment Wall (1 comment)

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At 10:42am on January 17, 2013, Cheryl Lynn said…

Hi Rebecca:

Welcome to ADM.  If there is anything I can help you with in increasing your ups or wrenchs within your dealership, please give me a call or text at 905.981.8761.

Would love to help you out!

Warmly,

Cheryl

http://www.facebook.com/cheryllynnfans

http://www.cheryllynninternational.com

 
 
 

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