Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Rebecca Kon has not received a gift from an ADM Member
I don’t often like to get into arguments about semantics, but I think this one cannot be ignored. There’s a term out there that chat providers are using, and they are using it incorrectly. What’s the term they are using? It’s “Video Chat”.…Continue
You know what really sucks? When businesses do something that they somehow believe will be helpful or beneficial for the customer, but because of poor execution or simply not being thoughtful about what they are doing, the impact is damaging and derogatory. Even though it was…Continue
Follow-up emails are so crucial to a dealership’s marketing and communication strategy, but valuable and helpful content is recently taking a backseat to speed and convenience.
Over the past few months, we’ve reviewed several dealership follow-up emails - and we’ve seen the good, the bad, and the ugly. After studying these emails, we have concluded that dealership email follow-up methods need some adjustments, which is why ActivEngage wrote this new eBook, …Continue