ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Rebecca Kon has not received a gift from an ADM Member
This is the million dollar question all dealers are asking in order to determine how they should attribute their return on investment to justify next year’s budgets. In order to answer this question though, dealers first need to realize that due to the introduction of digital marketing and dealership websites, there is now a new way to track…Continue
The other day, my coworkers and I were discussing some ActivEyeMaps, and we realized a terrifying reality - most dealerships, with exception of a few, have no real strategy for their website.
The problem with this reality is that you could be doing everything else right, but if your website isn't formatted to attract and convert your online shoppers, you will still miss out on a lot of sales…Continue
Ages ago when I was still young enough to be trick-or-treating, there was a house in my neighborhood that excelled at being different than all the other houses. How did this particular house stand out? Well, in addition to passing out candy on Halloween, they also offered...soda!
That refreshing beverage made them famous with all the kids…Continue