Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that…Continue
I don’t often like to get into arguments about semantics, but I think this one cannot be ignored. There’s a term out there that chat providers are using, and they are using it incorrectly. What’s the term they are using? It’s “Video Chat”.…Continue
You know what really sucks? When businesses do something that they somehow believe will be helpful or beneficial for the customer, but because of poor execution or simply not being thoughtful about what they are doing, the impact is damaging and derogatory. Even though it was…Continue
Follow-up emails are so crucial to a dealership’s marketing and communication strategy, but valuable and helpful content is recently taking a backseat to speed and convenience.
Over the past few months, we’ve reviewed several dealership follow-up emails - and we’ve seen the good, the bad, and the ugly. After studying these emails, we have concluded that dealership email follow-up methods need some adjustments, which is why ActivEngage wrote this new eBook, …Continue