Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!
Rebecca Chernek
  • Female
  • C******, GA
  • United States
  • Chernek Consulting, Inc.
Share on Facebook

Rebecca Chernek's ADM Friends

  • Kathi Kruse
  • Fred G. Slabine
  • Jim Radogna
  • Scott Colley
  • Scott N. Mynuk
  • Elise Kephart
  • Steve Richards
  • Craig Lockerd
  • Jack Higginbotham
  • Juanita Kiesler
  • Grant Cardone
  • David T. Gould
  • David Ruggles
  • aaron kominsky
  • Terry Alling

Gifts Received from ADM Members

ADM Gift

Rebecca Chernek has not received a gift from an ADM Member

Give a Gift


Rebecca Chernek's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Chernek Consulting, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
In automotive retail since 1986. Sold cars and held every position in retail sales including sales management, finance, director of finance and general management. In 1995 was hired by the JM&A group and promoted into the AutoNation division to implement menu selling across the country. In 1997 menu selling was not a supported practice it was through our efforts that menu selling is what it is today. I was the pioneer to menu selling and have implemented menu's in hundreds of dealers nationwide adding millions of dollars to the bottom line.

Founded Chernek Consulting, Inc in 2001. Provide in-dealership consultation. Get all your retail sales personnel on the same page! Facilitate workshops regional, "Closing Tools Mastering Menu Sales". Hands on engaging "real world" instructor.

Provide dealers with a complete summary of sales procedures and how to effectively increase performance immediately. A no nonsense approach to increasing sales while limiting your liability.

Written articles for Wards Magazine, F&I Management Technology, Dealer, Success and others...
"What will YOU contribute to the ADM Community?"
From Baltimore, Maryland a high achiever & motivator. A leader in finance & insurance training. Founded Chernek Consulting, Inc in 2001. Sold cars in 1986 for Al Packer Lincoln Mercury. Held every position in retail sales, sales management, finance management and general management. Never take no for an answer! You will meet a lot of self-doubter’s along the way but whatever you do... don’t buy in. When I was asked why I would take a career in the car business that woman don't sell cars, I said "why not"? When others asked why I would work for Saturn that customers don't buy cars at sticker, I said, "why not". When I was told that menu selling is a fad and not going to work I said, "why not". When someone said why would you leave a stable job and go into business for yourself, I said, “why not”. Like my Dad said, “this isn’t a dress rehearsal make the best of it"! It's not about them its about you! Always test yourself no matter what! I know its not easy... but listen to your gut it generally will steer you in the right direction.

I have had a rewarding career in the automotive retail industry. I can't imagine doing it different. As a finance & insurance consultant I realize my message won't always be well received or shared. The idea isn't about you agreeing with me but rather to debate, question who we are and why we do what we do? I really believe that Americans should debate more challenge the status quo not take everything for face value. If I made you a little uncomfortable dared you to think of new innovative solutions that will help you increase your performance then I have done my job. At the end of the day it’s all about you!
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
Not Applicable
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable..., Not Applicable

Rebecca Chernek's Videos

  • Add Videos
  • View All

Rebecca Chernek's ADM Blog

Entrepreneurs: They Embody the American Dream

Posted on August 20, 2012 at 10:30am 0 Comments

Entrepreneurs: They Embody the American Dream


The late Peter Drucker once said, “Entrepreneurship is neither a science nor an art. It is a practice.” CCI practices entrepreneurship.


Small business owners by the millions are eagerly waiting for the next election to learn how the upcoming years will effect not only their ability to grow and profit, but to continue toward the goals that are infused by their…


Where in the world is your finance penetration?

Posted on October 27, 2010 at 1:21pm 0 Comments

Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.”

Many dealers are voicing that sentiment these days. Far too few have done anything about it. Some have learned to use computer software with skill. They use the apps on iPhones, iPads, and Blackberries. They have created an effective Web site. They use FaceBook and Twitter and… Continue


Posted on April 23, 2010 at 3:12pm 0 Comments

Full Disclosure Menu Selling or Not?

You would think with…


Comment Wall

You need to be a member of Automotive Digital Marketing to add comments!

Join Automotive Digital Marketing

  • No comments yet!

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

Microsoft Office PowerPoint

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service, pub-1344093271332697, DIRECT, f08c47fec0942fa0, pub-1344093271332697, DIRECT, f08c47fec0942fa0