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Rebecca Chernek
  • Female
  • C******, GA
  • United States
  • Chernek Consulting, Inc.
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Latest ADM Activity - Click "More" at bottom!

Rebecca Chernek shared Ralph Paglia's blog post on Twitter
Oct 24, 2013
Rebecca Chernek liked Ralph Paglia's blog post Will Car Buying Ever Truly Go Digital?
Oct 24, 2013
Rebecca Chernek's event was featured
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Closing Tools Mastering Menu Sales Workshop at Chattnooga, TN at Woople Headquarters

October 9, 2013 at 8:30am to October 11, 2013 at 12pm
Closing Tools Mastering Menu Sales Workshop- October 9th-11th! It is designed for the beginning or advanced F&I Manager.  The workshop is very interactive- with fresh ideas new material for today's customer- open to anyone who wants to learn more about F&I to make a greater impact in sales or in account development.  Contact Rebecca Chernek at 404-276-4026 for more details. Be prepared to be blown away... video and lots of role-play you won't be falling asleep in this workshop!See More
Sep 23, 2013
Rebecca Chernek posted a video

Closing Tools Mastering Menu Sales

Closing Tools Mastering Menu Sales workshop has been offered since 2001. It is a dynamic, intense, energetic and interactive workshop that has been designed ...
Jul 23, 2013
Rebecca Chernek commented on Ralph Paglia's blog post Edmunds 2013 Car Shopping Trends Report
"Edmunds is not going away- dealers can continue to hide under a rock or they can wrap their arms around transparency selling!  I hope dealers wake up- opportunity is plentiful! Becky Chernek "
Jun 17, 2013
Rebecca Chernek commented on Garry House's blog post From the NCM Institute Blog: Auto Dealership F&I Sets the Stage for a Successful 2013 by Rebecca Chernek
"Menu Sales has always been a passion of mine since 1997- it's unfortunate that some continue to struggle with its concept.  Being upfront straight forward is the way to go now and in the future!  Having empathy for the customers needs…"
Feb 5, 2013
Rebecca Chernek posted a blog post

Entrepreneurs: They Embody the American Dream

Entrepreneurs: They Embody the American Dream The late Peter Drucker once said, “Entrepreneurship is neither a science nor an art. It is a practice.” CCI practices entrepreneurship. Small business owners by the millions are eagerly waiting for the next election to learn how the upcoming years will effect not only their ability to grow and profit, but to continue toward the goals that are infused by their enthusiasm. They want to “practice” what has fueled their career visions with fewer rules…See More
Aug 20, 2012
Rebecca Chernek posted a blog post

Where in the world is your finance penetration?

Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.”Many dealers are voicing that sentiment these days. Far too few have done anything about it. Some have learned to use computer software with skill. They use the apps on iPhones, iPads, and Blackberries. They have created an effective Web site. They use FaceBook and Twitter and LinkedIn for social…See More
Oct 27, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Chernek Consulting, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant
REQUIRED: Your Business Phone Number
770-889-6390
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.chernekconsulting.com
YOUR Email address for business contacts
chernekconsulting@earthlink.net
Your Mobile Phone Number, Direct Business Line or Alternate Number
404-276-4026
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
In automotive retail since 1986. Sold cars and held every position in retail sales including sales management, finance, director of finance and general management. In 1995 was hired by the JM&A group and promoted into the AutoNation division to implement menu selling across the country. In 1997 menu selling was not a supported practice it was through our efforts that menu selling is what it is today. I was the pioneer to menu selling and have implemented menu's in hundreds of dealers nationwide adding millions of dollars to the bottom line.

Founded Chernek Consulting, Inc in 2001. Provide in-dealership consultation. Get all your retail sales personnel on the same page! Facilitate workshops regional, "Closing Tools Mastering Menu Sales". Hands on engaging "real world" instructor.

Provide dealers with a complete summary of sales procedures and how to effectively increase performance immediately. A no nonsense approach to increasing sales while limiting your liability.

Written articles for Wards Magazine, F&I Management Technology, Dealer, Success and others...
What will YOU contribute to the ADM Community?
From Baltimore, Maryland a high achiever & motivator. A leader in finance & insurance training. Founded Chernek Consulting, Inc in 2001. Sold cars in 1986 for Al Packer Lincoln Mercury. Held every position in retail sales, sales management, finance management and general management. Never take no for an answer! You will meet a lot of self-doubter’s along the way but whatever you do... don’t buy in. When I was asked why I would take a career in the car business that woman don't sell cars, I said "why not"? When others asked why I would work for Saturn that customers don't buy cars at sticker, I said, "why not". When I was told that menu selling is a fad and not going to work I said, "why not". When someone said why would you leave a stable job and go into business for yourself, I said, “why not”. Like my Dad said, “this isn’t a dress rehearsal make the best of it"! It's not about them its about you! Always test yourself no matter what! I know its not easy... but listen to your gut it generally will steer you in the right direction.

I have had a rewarding career in the automotive retail industry. I can't imagine doing it different. As a finance & insurance consultant I realize my message won't always be well received or shared. The idea isn't about you agreeing with me but rather to debate, question who we are and why we do what we do? I really believe that Americans should debate more challenge the status quo not take everything for face value. If I made you a little uncomfortable dared you to think of new innovative solutions that will help you increase your performance then I have done my job. At the end of the day it’s all about you!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.GwatneyChevrolet.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.AnciraCommunity.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://dearlertime@twitter.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/rebeccachernek
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/bchernek
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable..., Not Applicable

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Rebecca Chernek's ADM Blog

Entrepreneurs: They Embody the American Dream

Posted on August 20, 2012 at 10:30am 0 Comments

Entrepreneurs: They Embody the American Dream

 

The late Peter Drucker once said, “Entrepreneurship is neither a science nor an art. It is a practice.” CCI practices entrepreneurship.

 

Small business owners by the millions are eagerly waiting for the next election to learn how the upcoming years will effect not only their ability to grow and profit, but to continue toward the goals that are infused by their…

Continue

Where in the world is your finance penetration?

Posted on October 27, 2010 at 1:21pm 0 Comments

Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.”



Many dealers are voicing that sentiment these days. Far too few have done anything about it. Some have learned to use computer software with skill. They use the apps on iPhones, iPads, and Blackberries. They have created an effective Web site. They use FaceBook and Twitter and… Continue

FULL DISCLOSURE MENU SELLING OR NOT?

Posted on April 23, 2010 at 3:12pm 0 Comments





Full Disclosure Menu Selling or Not?





You would think with…

Continue

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