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Randell Horn
  • Male
  • Overland Park, KS
  • United States
  • Vin Solutions
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Randell Horn's ADM Discussions

Separating Yourself in the Crowd

Started Jan 27, 2010 0 Replies

1.Reaching out to customers in conventional media and campaigns doesn't work anymore, when you run an email campaign are you just hope and spraying??? or are you speaking into your customers needs,…Continue

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Randell Horn's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Randell Horn is attending Ralph Paglia's event
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10th Digital Dealer Conference & Exposition at Rosen Shingle Creek

April 19, 2011 at 1am to April 21, 2011 at 4pm
10th Digital Dealer Conference and ExpositionApril 19 - 21, 2011Rosen Shingle CreekOrlando, FL9th Digital Dealer Conference & Exposition a Resounding SuccessThe 9th Digital Dealer Conference & Exposition posted record-breaking attendance numbers and overall enthusiastic response from conference…See More
Mar 10, 2011
Randell Horn posted a blog post

Are you advertising dollars tuning in your customers, or are they changing the station?

In today’s market, consumers get bombarded with the next greatest offer from the latest big sale going on. I know I get at least 3-5 car sale ads from dealers per week. After seeing 15-20 ads per month with offers ranging from key sales to $5k over Blue Book for your trade, or a $9.95 oil change with a free car wash, they all start to blend together. Most of these campaigns lose luster if they contain information that is not relative to me, the consumer. For example, if I own a diesel truck, do…See More
Dec 6, 2010
Randell Horn posted a blog post

Happy Thanksgiving....

Over the past year we at VinSolutions have accomplished a lot. We have grown at a rate of 672% to become the 33rd fastest-growing software company today as ranked by Inc 500/5000 Magazine. We have expanded again and have grown into more office space due to all the new faces at VS. We were awarded the Best Integrated Website Platform at the 2010 Automotive Website Awards. We have now been labeled as innovators in the Industry by coming out with new products daily such as VinLens, Mobile apps,…See More
Nov 24, 2010
Randell Horn posted a blog post

What if you Knew? What would you do?

Today when one goes online for a shopping experience, there are many choices - from eBay to Craigslist to Amazon to every store you can imagine. When we look at the biggest, eBay and Amazon, we notice they are TRACKING YOUR EVERY MOVE.They do this to understand what your interests, hobbies, times of year for purchases and consumer behaviors are so that they can offer you an enhanced purchase experience. Doing this allows them to present to the consumer recommendations based on pages they visit,…See More
Nov 22, 2010
Randell Horn posted a discussion

Separating Yourself in the Crowd

1.Reaching out to customers in conventional media and campaigns doesn't work anymore, when you run an email campaign are you just hope and spraying??? or are you speaking into your customers needs, ect if I have a diesel are you sending me the wrong oil change coupon to tune me out instead if tuning me in.... you know what I purchased ...Why not use that data.....2. Incorporate your rebates and vehicle attributes into your marketing quickly and easily, Rebates on new vehicles are the second…See More
Jan 27, 2010
Randell Horn is now friends with Amberly Stitzel, Ralph Paglia and Jamie Bange
Jan 27, 2010
Randell Horn was featured
Jan 25, 2010
Randell Horn updated their profile photo
Jan 25, 2010
Randell Horn is now a member of Automotive Digital Marketing Professional Community
Jan 25, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Vin Solutions
Location
Overland Park, KS
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
(913)948-8944
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.vinsolutions.com
YOUR Email address for business contacts
randell.horn@vinsolutions.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
(913)957-9863
Select All franchises/brands you are associated with
Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We help some of the most successful dealerships in the country Attract, Sell, Satisfy, and Retain more customers more profitabally
What will YOU contribute to the ADM Community?
I have been with Vinsolutions for almost 3 years before that I was an Internet Director for the Van Tuyl group here in Kansas City for Chevrolet and Cadillac, I also worked with Gary Crossley Ford, Heartland Chevrolet, and Mcarthy Auto Group before as well
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.bmcd.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://community.vinsolutions.com/
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://findautos.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://gdata.youtube.com/feeds/base/users/GaryCrossleyFord2/uploads...
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, Izmocars, AutoOne Media, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Jumpstart, DriverLoans, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Randell Horn's ADM Blog

Are you advertising dollars tuning in your customers, or are they changing the station?

Posted on December 6, 2010 at 1:19pm 0 Comments

In today’s market, consumers get bombarded with the next greatest offer from the latest big sale going on. I know I get at least 3-5 car sale ads from dealers per week. After seeing 15-20 ads per month with offers ranging from key sales to $5k over Blue Book for your trade, or a $9.95 oil change with a free car wash, they all start to blend together. Most of…

Continue

Happy Thanksgiving....

Posted on November 24, 2010 at 9:34am 0 Comments

Over the past year we at VinSolutions have accomplished a lot. We have grown at a rate of 672% to become the 33rd fastest-growing software company today as ranked by Inc 500/5000 Magazine. We have expanded again and have grown into more office space due to all the new…

Continue

What if you Knew? What would you do?

Posted on November 22, 2010 at 8:00am 0 Comments

Today when one goes online for a shopping experience, there are many choices - from eBay to Craigslist to Amazon to every store you can imagine. When we look at the biggest, eBay and Amazon, we notice they are TRACKING YOUR EVERY MOVE.…

Continue

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