Automotive Digital Marketing

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Ralph Paglia
  • 56, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

How Many Miles Can You Drive For $50?

Posted on November 27, 2018 at 4:30pm 0 Comments

AutoConverse.com Interview of Ralph Paglia

Posted on September 25, 2018 at 12:58am 0 Comments

Dealer Strong HR Recruiting

Posted on June 14, 2018 at 4:21pm 0 Comments

Ralph Paglia Social Network Profiles and Accounts

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Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC

Comment Wall (684 comments)

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At 4:04am on November 28, 2018, Joe Adams said…

Ralph,

Is it possible to visit with you on the phone? My website just below has my number. I would like to talk to you about some important things. 

Thank you,

Respectfully,

Joe Adams

Pro Motor Sports Designer

Multi-Patented US Inventor

At 4:31am on October 18, 2018, Joe Adams said…

Hey Ralph,

Take a look at my site. https://wefilm2020.com

and our cause.  I could help sell your consulting to dealerships ... look at my Adamstand™ Work Benches on the site - they save walk, work, set-up and clean-up time installed correctly.  This EARNS DEALERS IN THE SERVICE DEPT.

Best, Joe Adams

At 6:03pm on May 22, 2018, David T. Gould said…

Hello Ralph... been some time (not sure where time goes but all is well here, hopefully same for you) 

I saw your recent video with Ryan G regarding Tier 4 marketing. Been away from the digital scene so long that I did not recognize that terminology in common use. (probably admitting my absence here) 

Is Tier 4 marketing new? Your idea? Are you promoting it with manufacturers?

Hanging in the wings,

DTG

At 4:22am on January 10, 2018,
Vendor
Joe Kavanagh
said…

Thanks Ralph. Hi from Ireland. 

Joe 

At 12:19pm on December 26, 2017, Steve Humphries said…

Hi Ralph, it was good speaking with you last week while you were house hunting.  Hope it was successful!

Steve

At 10:34am on December 18, 2017, Thomas Lee said…

Thank you Ralph

At 4:19pm on November 12, 2017,
Influencer
Michael J. Larkin
said…
Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent webinar I hosted were the content was all about the Re-targeting and COLD traffic $37 Billion Dollar industry. Then if you like that, I would invite you as a co-host on a LIVE webinar to your members and I’d provide the re-play MP4 you can use to take on more members. You can reach out to my direct e-mail: larkinmichael hot mail .com or my direct line 571-269-6328
At 2:23pm on September 11, 2017,
Dealer
Jacob Griffin
said…

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 4:02pm on May 1, 2017, Brian Bennington said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 4:31pm on December 25, 2016, Kim Clouse said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016, Randall Borges said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016, Sheila York said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016, Gina Reuscher said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016, Mahendrapal Singh said…

Ralph thanks for connect, great community to explore.

At 6:42am on January 18, 2016, Barry Neuman said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:00pm on December 15, 2015,
Influencer
Dave Ochoa
said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 7:38am on October 7, 2015,
Influencer
Tom Test
said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

www.tomtest.com

At 4:19pm on September 17, 2015, Jessica Savold said…

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

Latest ADM Activity - Click "More" at bottom!

Emogene Diehl commented on Ralph Paglia's blog post Google Dealer Playbook
"Wonderful blog you have here but I was wanting to know if you knew of any message boards that cover the same topics talked about in this article? I'd really love to be a part of online community where I can get feedback from other knowledgeable…"
Friday
Ralph Paglia posted a blog post

Anker Roav Bolt Lets Car Buyers Plug Google Assistant Into Their New Car

Value Add Accessory and Smart Charger Powers Voice-Assisted Navigation, Calling, Music and More...Las Vegas, Nevada ​– ​Anker Innovations unveiled the Roav Bolt, smart car charger that works with the Google Assistant on your phone to bring a safe and helpful driving experience for everyone. With a simple plug-n-play design, it…See More
Feb 10
Ralph Paglia commented on Scot Eisenfelder's video
Feb 8
Ralph Paglia commented on Brett Sutherlin's blog post To Price or Not to Price: That is the Question!
"Your first theory will result in more total sales, and opportunities... Your second theory will generate less sales totals, but result in a higher closing ratio on leads received from the affected websites."
Feb 8
Ralph Paglia's blog post was featured

Study: Car Shoppers Remain Optimistic About the Economy

Despite growing signs of a looming recession and experts’ pessimism about where the U.S. economy is headed, a majority of car shoppers are optimistic about the future and the current car-buying climate, a recent Autolist.com survey has found.Sixty-five percent of consumers expect their household to be better off financially in a year than it is now.The study also found the…See More
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Ralph Paglia posted a page
Jan 9
Profile IconNJ Land Rover- Ken Beam shows `07 Range Rover 2/4 at Douglas VW in Summit New Jersey! is the most popular video to date

NJ Land Rover- Ken Beam shows `07 Range Rover 2/4 at Douglas VW in Summit New Jersey!

NJ Land Rover- Ken Beam shows `07 Range Rover 2/4 at Douglas VW in Summit New Jersey!Call the Douglas Volkswagen Sales Team at 908-277-3300 & be sure to visit us at www.DouglasAutoGroup.com and www.VWHotDeals.com *Thanks for watching!
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Social Media Hell

Social Media Hell
Jan 9
Profile IconTo Price - or Not To Price; that is the question! is the most popular ADM forum post to date

To Price - or Not To Price; that is the question!

Every contributing member of ADM knows the answer - or they should; of course we need to give the customer the price. The real question is when, what and how!One advantage that virtual showrooms have over real world showrooms is their ability to provide information - including price - more efficiently and in a more transparent manner. The problems start when we don't use that to our advantage as well as the customers who can now change the dealerships that they are "negotiating" with as fast as…See More
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
ADM Consulting, LLC
Ralph Paglia

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REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
Your Business Phone Number ie: 555-345-1234
505-301-6369
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.AutomotiveSocial.com
Email address for business contacts
RPaglia@gmail.com
Your Mobile Phone, Direct Business Line or Alternate Number
505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 46-Volkswagen, 44-OEM Certified Used Vehicles
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Ralph Paglia

By DigitalRalph.com My Edmunds CarSpace Profile
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Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
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J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
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"What will YOU contribute to the ADM Community?"
Ken Grody Ford Digital Director

Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.

AUTOMOTIVE
Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.

Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveThoughtLeader.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Have Used
CarGigi

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