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Ralph Paglia
  • 55, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

Worst Social Media Advice Ever Given

Posted on June 20, 2017 at 10:00am 0 Comments

VW Leads Auto Industry In Advertising Spend

Posted on December 17, 2016 at 11:30am 0 Comments

Ralph Paglia Social Network Profiles and Accounts

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Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (687 comments)

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At 4:02pm on May 1, 2017,
Influencer
Brian Bennington
said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 5:07pm on January 29, 2017,
Dealer
Elli Lane
said…
Great to be here!
At 9:00pm on January 26, 2017,
Dealer
Richard Hanson
said…

Thanks Ralph, nice to meet you.

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 1:32pm on January 17, 2017,
Coach
Richard Nelson
said…

Hi Ralph,
Thank you for letting me join the community!

At 4:31pm on December 25, 2016,
Influencer
Kim Clouse
said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016,
Vendor
Randall Borges
said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 7:13am on October 30, 2016, Michael Stejskal said…

I try to leave messages and the site freezes.

At 8:12am on September 1, 2016, Chris Snellgrove said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016,
Coach
Sheila York
said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016,
Vendor
Gina Reuscher
said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016,
Vendor
Mahendrapal Singh
said…

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Dealer
Rico Glover
said…

Ralph thank you for the add.

At 6:01am on January 31, 2016,
Vendor
O Mayfield
said…

Nice community. Thanks for the add Ralph - ReferAppointment.com

At 6:42am on January 18, 2016,
Dealer
Barry Neuman
said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:45am on January 5, 2016,
Vendor
Dave Hunter
said…

Hi Ralph. I'm happy to be part of ADM. Happy New Year!

At 7:00pm on December 15, 2015, Dave Ochoa said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 4:50am on November 10, 2015,
Dealer
Jenny Olsen
said…

Thank you for the addition to the ADM family!  I look forward to some great insight! 

At 7:38am on October 7, 2015,
Vendor
Tom Test
said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

www.tomtest.com

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia might attend Rick Slot's event
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Slotozilla Career Workshop at Nobis

September 9, 2017 from 11am to 5pm
Discover new markets for your car rentals business. Sponsored by Slotozilla.See More
Friday
Ralph Paglia might attend Cory Mosley's event
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The Internet Sales Performance Summit at The Hilton Irvine/Orange County

July 19, 2017 all day
As the needs, wants, and demands of consumers continue to change, so should you dealerships techniques, tactics, and strategies. Three of the industry’s most well-known thought leaders and tacticians have teamed up to share the latest in process, engagement, and marketing strategies in this first class 1 day event.In addition to the extended super session hands-on workshops from David, Cory, and Jennifer attendees will learn from the companies that are at the forefront of digital marketing,…See More
Friday
Ralph Paglia is attending Steve Stauning's event
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The Perfect Appointment - Live Stream Video Webcast at http://undeniableadvantage.com/

July 12, 2017 from 1pm to 2pm
Steve Stauning is considered the Father of The Appointment Culture and automobile dealers employing his Perfect Appointment enjoy 80% or better Show Rates and 80% or better Close Rates of shown appointments!Imagine if 80% or more of your appointments not only showed up, but arrived ON TIME and READY TO BUY!Don't get left behind!In this FREE LIVE VIDEO WEBCAST, Steve will provide your team everything they need to know to set and sell REAL APPOINTMENTS that show and buy. He'll cover everything…See More
Friday
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: How to Reduce Time to Market: From Concept to Results at http://www.dealeron.com/webinar/reduce-time-market-concept-results/

June 29, 2017 from 12pm to 1pm
As business leaders, we understand speed and efficiency drive profits. However, there are still challenges to reduce the amount of time to get a car online, fully merchandised.After all, EVERY DAY A CAR ISN’T ONLINE COSTS YOU TIME AND MONEY!Are you getting the most of out of your online inventory and are you measuring the results?In this exciting 1 hour webinar, Russ Daniels from the company that knows more about online inventory than anyone else, HomeNet, will share proven metrics and cutting…See More
Friday
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: The Secret Sauce for Internet Success! at http://www.dealeron.com/webinar/secret-sauce-internet-success/

June 22, 2017 from 12pm to 1pm
The vast majority of dealerships wrestle with how to achieve improved Internet Sales results.Which got us wondering…IS THERE A SECRET SAUCE FOR INTERNET SUCCESS?Automotive trainer David Kain says heck yeah there is! In fact, the secret to swift & dramatic success may already be in your dealership right now. In this brilliant 1 hour webinar, David will share The Secret Sauce for Internet Success!Throughout his extensive career, David has studied Industry Leading Sales Managers and how…See More
Friday
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: Expert from Google Discusses Google’s Automotive Retail Dealer Playbook! at http://www.dealeron.com/webinar/google-automotive-retail-dealer-playbook/

July 6, 2017 from 12pm to 1pm
Google just launched its first Automotive Retail Dealer Playbook!What does that mean for you? Well, to put it bluntly… EVERY DEALER NEEDS TO KNOW ABOUT GOOGLE’S AUTOMOTIVE RETAIL DEALER PLAYBOOK!!!We’re not messing around! For such an important topic we have invited an expert from Google to give us all the deets.In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this first-of-its-kind Google release. The Automotive Retail Dealer…See More
Friday
Ralph Paglia's 2 blog posts were featured
Friday
Ralph Paglia posted a discussion

What are the Top 5 Ways for a Car Dealer to Improve their Reputation?

5 Ways To Boost Car Dealer Reputation from Ralph Paglia on Vimeo.Thank you to CBT News for publishing this video which shows their recommendations for the top 5 ways for a Car Dealer to improve the reputation of his/her dealership.When bad press is written or poor reviews are posted about a Car Dealership, the damaging effects can last for years. Online reviews can be disputed…See More
Friday
Adam Pichardo commented on Ralph Paglia's blog post State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!
"Thanks for the read. Great information! It's good to get data like this to better understand where to focus our efforts. One must always look at the trends and adapt accordingly."
Thursday
Tim J. Pyle commented on Ralph Paglia's blog post State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!
"Excellent Info & Data..Thanks Ralph.."
Thursday
Ralph Paglia posted a blog post

State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message PersonalizationSalesforce Research has released its 4th annual “State of Marketing” report [download page], surveying the…See More
Wednesday
Ralph Paglia posted a blog post

Worst Social Media Advice Ever Given

Worst Social Media Advice and Tips Ever GivenA couple of years ago, Susanna Gebauer was a total social media fool. I mean, she registered on Facebook because her brother Jonathan and her founded an online based company – everybody was already there and talking, and she did not know how it all worked. She got a personal Twitter account to give their newly created company…See More
Jun 20
Tushar Wadhwa and Ralph Paglia are now friends
Jun 10
Ralph Paglia's blog post was featured

Which Email Providers Are Most Important To Car Dealers?

Who are the most commonly used email address and service providers?These are the email service providers you do NOT want your dealership's email address to be "Blacklisted" from and/or categorized as "Spam". In spite of present day Social Networking Buzz, Email has its top place in the field of communication. Whether it is for a business proposal or a…See More
Jun 6
Ralph Paglia posted a blog post

Which Email Providers Are Most Important To Car Dealers?

Who are the most commonly used email address and service providers?These are the email service providers you do NOT want your dealership's email address to be "Blacklisted" from and/or categorized as "Spam". In spite of present day Social Networking Buzz, Email has its top place in the field of communication. Whether it is for a business proposal or a…See More
Jun 6
Ralph Paglia commented on Ralph Paglia's page Ford Dealers
"KEN GRODY FORD - Orange County  6211 Beach Blvd., Buena Park, CA 90621    Call us at: (714) 367-0970 Ford Auto Dealer serving the Southern California area. Our goal is to make your car buying experience the best possible.…"
May 29
Ralph Paglia's blog post was featured

Glossary of Digital Marketing Terms, Jargon and Buzzwords

DIGITAL MARKETING GLOSSARY AND JARGON BUSTER With so many different terms in marketing and web design, we often get asked to clarify certain words or abbreviations. It’s normal that you are aware of all the terms within your own industry, but when it comes to another field of work, different words can make the brain boggle!Have you ever sat in a meeting and…See More
May 22
Ralph Paglia posted photos
May 19
Josh Whitlatch commented on Ralph Paglia's blog post Get Car Buyers To Your Dealership Using Online Videos
"Well done, Ralph"
May 2
Brian Bennington left a comment for Ralph Paglia
"Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on…"
May 1

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Ralph Paglia

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REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
REQUIRED: Your Business Phone Number
505-301-6369
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.AutomotiveSocial.com
YOUR Email address for business contacts
RPaglia@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
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Ralph Paglia

By DigitalRalph.com My Edmunds CarSpace Profile
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Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
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View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn

"What will YOU contribute to the ADM Community?"
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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