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Ralph Paglia
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Automotive Consumer Trends For 2015

Posted on January 8, 2015 at 9:30pm 1 Comment

 

Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (660 comments)

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At 1:17pm on March 19, 2015, Ronald Johnston said…

I got this email from Google the other day saying I need to make my site more mobile. Do you know of anyone that can make my existing site responsive? Thank you for your help.

At 1:47pm on March 17, 2015, Utsav Patel said…

Hey Ralph! Thanks for the add. Its a pleasure to be a part of ADM.

Looking forward to contributing and exploring business opportunities together.

Thanks,

Utsav Patel

At 12:27pm on March 14, 2015, Nicole Lore said…

It is a true pleasure being a part of ADM. Thank you for the friend request. 

I look forward to contributing valuable content to our community. 

Cheers! 

Nicole 

At 12:22pm on March 13, 2015, Bryan Evensen said…

Well, here is the question dealersprocket or Vinsolutions. I like a lot about both of them and they seem to be the leaders. any feedback may be helpful

At 8:51am on March 5, 2015, Alexander Lau said…
At 8:51am on March 5, 2015, Alexander Lau said…
At 5:12am on March 2, 2015, Peter Louis Kaczynski said…

Can you tell me the amount of that small fee?

Peter Louis

At 1:05pm on February 28, 2015, Peter Louis Kaczynski said…

Hello, I was wondering if you could tell me if there is a way to either e-mail or Instant Message members of this website (vendors only) without having to search for + type hundreds/thousands of e-mail addresses.  Is there anything I can do to reach these people in one fell swoop?

Thanks for your input.

Peter Louis

At 9:18am on February 21, 2015, Matt Payne (the credit cowboy) said…

I try to help every one I can. I really do appreciate all the good content out there for us car guys and gals out here. I do need you input on something when you get a chance. Im getting ready to start my web page but have no idea where to go to get the right page set-up. I just want something that when people search for auto loans it draws them to my page. I have feel I have done an ok job at branding (The Credit Cowboy) now I want to go to next level. Something like Robert Wiesman did with your Hyundai Guy, or the one guy the other day that was on   Auto Dealer Live the was Your Chevy DUDE. Anyway any guidance as to where to start would be greatly appreciated. 

At 12:30pm on February 11, 2015, fernando poniente said…

Shout out! have a good Day!

At 7:23am on January 19, 2015, Bobby said…

At 10:50am on December 17, 2014, Kevin C Kempff Sr. said…

Ralph,

   I have just moved from a Ford dealership, to a Chevy/GMC/Buick/Cadillac store. I was assigned the duty of trying to add some lead source companies, to help generate more internet business.  I was hired to specifically help build up the Internet Department, in Picayune, Ms.  What do you suggest? I appreciate the invite, and look forward to learn many new strategies, towards the road to success.  

Thank you,

Kevin

kajun327@aol.com

At 1:09pm on November 24, 2014, Sylvain Amiot said…

Thank you. Hoping to learn a lot here.

At 4:16am on November 6, 2014, Jason Kurker said…

Ralph,

   Thank you for the invite.

Jason

At 6:51am on October 20, 2014, Alexander Lau said…

The corporate clowns, using hipster graduates have once again deleted my statements on their services. 

http://www.automotivedigitalmarketing.com/profiles/blogs/tis-the-season-for-declining-organic-search-traffic

At 6:21pm on September 26, 2014, Tom Gorham said…

Stay cool Ralph.  You're an inspiration!

At 10:25am on September 17, 2014, Jason Silberberg said…

Hi Ralph, Good connecting with you. Let me know when you have some time to speak.

Best,

Jason

310-754-6363

At 4:08pm on September 11, 2014, Rj Lancaster said…

Thank you for the add! Look forward to being here.

At 6:28am on September 2, 2014, Charles Rubino said…

Ralph, thank you for connecting with me on ADM. Such a great platform!

At 9:07am on August 8, 2014, Ryan Leslie said…

Thank you for your time yesterday Ralph. You are truly a gentleman and a tremendous asset to all who know you! I can't thank you enough for sharing your professional opinion and offering your personal friendship. You are a unique entity in this industry Ralph and I'm proud to call you a friend.

Ryan

Latest ADM Activity - Click "More" at bottom!

Brian Amberg liked Ralph Paglia's group Inventory Marketing for Car Dealers
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
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Steve Duff joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
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Mar 26
Ralph Paglia posted videos
Mar 25
Ralph Paglia's video was featured

YOTD Round Table Segment: Sales Turnover

In an unprecedented Year of the Dealer event, the automotive brain-trust of Pasch, Paglia, Ziegler, Kain, Mosley and May dig into the biggest issues facing dealers today. In this segment, they address the horrific sales floor turnover problem, and…
Mar 25
Ralph Paglia commented on Cory Mosley's video
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Professionals Push Through - Work On Yourself Wednesday

"Great message... It's nice to watch a discussion that touches upon the real meaning of commitment."
Mar 25
Brian Amberg commented on Ralph Paglia's blog post New Car Dealers Move Toward Online Transactions - Transactional Dealer Websites
"I have sold new and used vehicles out of FL to people as far away as Alaska, Maine, Colorado, Cyprus, as well as many much closer. All done via the internet, phone and FedEx. Paul, I think that future is still a long time away. "
Mar 25
Ronald Johnston left a comment for Ralph Paglia
"I got this email from Google the other day saying I need to make my site more mobile. Do you know of anyone that can make my existing site responsive? Thank you for your help. "
Mar 19
Utsav Patel left a comment for Ralph Paglia
"Hey Ralph! Thanks for the add. Its a pleasure to be a part of ADM. Looking forward to contributing and exploring business opportunities together. Thanks, Utsav Patel"
Mar 17
Ralph Paglia commented on Paul Accinno's blog post Dispelling the Myths About Responsive Dealer Websites
"Tyson, you won't hear me argue with the point you made... I agree. just makes articles like this one all the more important to read from a desire to understand."
Mar 16
Ralph Paglia's 30 photos were featured
Mar 16
Ralph Paglia posted photos
Mar 16
Ralph Paglia commented on Cory Mosley's video
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Buy Ability - Work On Yourself Wednesday - Cory Mosley

"This is a fundamentally important strategy and thought process for all automotive sales professionals..."
Mar 16
Ralph Paglia commented on Paul Accinno's blog post Dispelling the Myths About Responsive Dealer Websites
"Thank you for an insightful and clear explanation about a topic far too many digital marketing pros hesitate to ask about out of fear of looking stupid..."
Mar 16
Nicole Lore left a comment for Ralph Paglia
"It is a true pleasure being a part of ADM. Thank you for the friend request.  I look forward to contributing valuable content to our community.  Cheers!  Nicole "
Mar 14
Nicole Lore commented on Ralph Paglia's page Cadillac Dealers
"Faulkner Cadillac 4447 East Street Road Trevose, PA 19053 215-639-9700 www.faulknercadillactrevose.com ; nlore@faulknercadillac.com  As the acknowledged leader in our industry, we will chart a course for selective but aggressive growth.…"
Mar 14
Chris Saraceno commented on Ralph Paglia's video
Mar 14
Paul Accinno joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Mar 13

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Ralph Paglia

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Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
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Ralph Paglia

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What will YOU contribute to the ADM Community?
Automotive Social Media Marketing
Current Position: President - Automotive Media Partners, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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