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Ralph Paglia
  • 55, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

Worst Social Media Advice Ever Given

Posted on June 20, 2017 at 10:00am 0 Comments

 

Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (688 comments)

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At 8:05am on August 5, 2017,
Vendor
Jason Kathman
said…

Thank you for adding me to the community!

At 4:02pm on May 1, 2017,
Influencer
Brian Bennington
said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 5:07pm on January 29, 2017,
Dealer
Elli Lane
said…
Great to be here!
At 9:00pm on January 26, 2017,
Dealer
Richard Hanson
said…

Thanks Ralph, nice to meet you.

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 1:32pm on January 17, 2017,
Coach
Richard Nelson
said…

Hi Ralph,
Thank you for letting me join the community!

At 4:31pm on December 25, 2016,
Influencer
Kim Clouse
said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016,
Vendor
Randall Borges
said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 7:13am on October 30, 2016, Michael Stejskal said…

I try to leave messages and the site freezes.

At 8:12am on September 1, 2016, Chris Snellgrove said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016,
Coach
Sheila York
said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016,
Vendor
Gina Reuscher
said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016,
Vendor
Mahendrapal Singh
said…

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Dealer
Rico Glover
said…

Ralph thank you for the add.

At 6:01am on January 31, 2016,
Vendor
O Mayfield
said…

Nice community. Thanks for the add Ralph - ReferAppointment.com

At 6:42am on January 18, 2016,
Dealer
Barry Neuman
said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:45am on January 5, 2016,
Vendor
Dave Hunter
said…

Hi Ralph. I'm happy to be part of ADM. Happy New Year!

At 7:00pm on December 15, 2015, Dave Ochoa said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 4:50am on November 10, 2015,
Dealer
Jenny Olsen
said…

Thank you for the addition to the ADM family!  I look forward to some great insight! 

Latest ADM Activity - Click "More" at bottom!

Jon Bailey and Ralph Paglia are now friends
2 hours ago
Ralph Paglia's 2 blog posts were featured
13 hours ago
Ralph Paglia commented on Josh Blick's blog post Service Advisors: End Your Day with the Beginning in Mind!
"Thank you for an informative and useful article!"
Friday
Ralph Paglia commented on Ralph Paglia's blog post Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply
"Maybe its because I now live so close to a major port, but it sure looks like a lot of American used cars are being loaded onto ships and sold to people in other countries... Will export demand impact pricing here in the US?"
Thursday
Ralph Paglia posted a discussion

Do Used Car Exports From The US Have Any Impact On American Used Car Values?

US EXPORTS OF USED CARS FROM AUCTIONSSTATE OF THE USED CAR EXPORT MARKETWith U.S. new car sales expanding in 2015 and 2016, the used car remarketing pipeline in 2017 and beyond will see a significant spike in U.S. used car exports globally. Demand is also on the rise as economies in developing…See More
Wednesday
Don Ruguleiski commented on Ralph Paglia's blog post Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply
"I think the point is not what's going on now but what is likely going to happen. We all know when the lenders decide to stop sitting on stacked up lease returns that aren't bringing "top dollar" and decide to liquidate we'll…"
Wednesday
John Roberts commented on Ralph Paglia's blog post Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply
"Look at the sale prices on 2014 Ford F150s and tell me they are down."
Wednesday
Ralph Paglia commented on Ralph Paglia's blog post Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply
"John Roberts - I hear you loud and clear... And when I go to CADE in Anaheim I'm seeing the same thing you see online, used cars bringing top dollar. However, the national data trends on three-year-old vehicle selling prices do not lie. As the…"
Wednesday
John Roberts commented on Ralph Paglia's blog post Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply
"I am online buying cars at auctions three days a week and I have not seen any evidence of this being true. Prices have not dropped on late model vehicles, in fact they have gone up. "
Wednesday
Ralph Paglia posted a blog post

Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply

With Increased Volumes of three-year-old vehicles coming back into the market at the end of their Lease Terms, Used Car Prices are Crashing to their Lowest Levels Since 2009.Article below was written by …See More
Wednesday
Shane Martin commented on Ralph Paglia's page Chevy Dealers
"North Park Chevrolet - 1955 US-90, Castroville, TX 78009 (830) 931-9200"
Wednesday
Ralph Paglia posted a blog post

J.D. Power Automotive Website Evaluation Study

Automotive Website Evaluation Study Cross Device (AWESxD) - Mobile Website (2017)J.D. Power Finds that Delivering Great Content is Key No Matter What Device Consumers Use... AWARD RECIPIENT:  Kelley Blue BookCars.com Ranks Highest in Overall Desktop Website Satisfaction Kelley Blue Book Ranks Highest in Overall Mobile…See More
Aug 14
Ralph Paglia's photo was featured

Negative Reviews are Opportunities by Ralph Paglia

Negative Reviews are Opportunities by Ralph Paglia
Aug 8
Ralph Paglia posted photos
Aug 8
Rob Hagen commented on Ralph Paglia's blog post Cadillac Social Media Marketing Strategic Insights
"Very informative interview but I'd love to see some more updated stats in the infographic."
Aug 6
Ralph Paglia is attending Eliana Raggio's event
Thumbnail

FREE WEBINAR: Beard &amp; Hair – Ask Me Anything! at http://www.dealeron.com/webinar/beard-hair-ask-anything/

August 31, 2017 from 12pm to 1pm
The Bad Boys of Automotive are at it again! DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will close out this summer’s webinar series with a high energy dual presentation on SEO and SEM.This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions.Attendees of this unique presentation will learn the latest updates in both AdWords and Google’s organic search…See More
Aug 5
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: How to Turn Mobile Browsers into Buyers at http://www.dealeron.com/webinar/turn-mobile-browsers-buyers/

August 24, 2017 from 12pm to 1pm
FACT: Today’s car buyers have gone mobile!The majority of car shoppers are now using mobile web approaches in their research & buying decision process. Therefore, Dealers need to understand the mobile automotive buying lifecycle and use the latest technologies if they hope to connect and convert the growing number of tech savvy mobile shoppers.ARE YOU USING CUTTING-EDGE MOBILE TECHNOLOGIES TO CAPTURE & CONVERT MOBILE SHOPPERS?Join this eye-opening 1 hour webinar to learn effective…See More
Aug 5
Ralph Paglia is attending Steve Stauning's event
Thumbnail

Phone Skills Training: Winning With Today's Connected Customers at Online at www.UndeniableAdvantage.com

August 23, 2017 from 1pm to 2:30pm
CLICK HERE RIGHT NOW TO REGISTER FOR FREE!Is your phone training as old and as effective as a brick phone?Are you tired of paying THOUSANDS every month on worthless video phone training, while seeing no improvement in your people or your market share?In this FREE LIVE VIDEO WEBCAST, Steve will provide your team everything they need to know to win with…See More
Aug 5
Ralph Paglia is attending Eliana Raggio's event
Thumbnail

FREE WEBINAR: Digital Marketing Strategies that Get More Bang for Your Buck at http://www.dealeron.com/webinar/digital-marketing-strategies-get-bang-buck/

August 17, 2017 from 12pm to 1pm
DO YOU EVER WONDER IF YOU ARE SPENDING THE “RIGHT” AMOUNT OF MONEY ON DIGITAL MARKETING?You’re not alone! The majority of dealerships feel the same. After all, you want to get great results without feeling like you wasted money or could have done better.What if the “right” amount of money is the amount you are comfortable spending…and you just have to make that investment perform better?That’s what this week’s DealerOn webinar presenters are saying! Sean Welsh from Car Biz Done Better and Chad…See More
Aug 5
Ralph Paglia is attending Eliana Raggio's event
Thumbnail

FREE WEBINAR: How to Win Over the Most Difficult Customers at http://www.dealeron.com/webinar/win-difficult-customers/

August 10, 2017 from 12pm to 1pm
Some customers go online and ask only about pricing.  Heck, some of them don’t even give real phone numbers and/or leave only email.  Or maybe you’ve sent a quote to a customer and they never respond back. Or, when they do finally respond back – they bought elsewhere.  SO FRUSTRATING! Does any of this sound familiar?Let’s be real! There will always be difficult customers. BUT DO YOU KNOW TO WIN OVER EVEN THE TOUGHEST OF SHOPPERS?Elise Kephart certainly does! In her previous record breaking…See More
Aug 5

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7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
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Ralph Paglia

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"What will YOU contribute to the ADM Community?"
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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