Automotive Digital Marketing ProCom

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Ralph Paglia
  • 54, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Friends

  • Jimmy Hawkins
  • Bill Gordon
  • Rahul Khatri
  • Heather Heughens
  • Elli Lane
  • Chris Walker
  • Richard Hanson
  • Greg Wible
  • Steve Stauning
  • Richard Nelson
  • Jim Russo
  • shaun kNIFFin
  • Jim Vecchio
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Ralph Paglia's ADM Blog

VW Leads Auto Industry In Advertising Spend

Posted on December 17, 2016 at 11:30am 0 Comments

 

Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (686 comments)

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At 5:07pm on January 29, 2017,
Dealer
Elli Lane
said…
Great to be here!
At 9:00pm on January 26, 2017,
Dealer
Richard Hanson
said…

Thanks Ralph, nice to meet you.

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 1:32pm on January 17, 2017,
Coach
Richard Nelson
said…

Hi Ralph,
Thank you for letting me join the community!

At 4:31pm on December 25, 2016,
Influencer
Kim Clouse
said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016,
Vendor
Randall Borges
said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 7:13am on October 30, 2016, Michael Stejskal said…

I try to leave messages and the site freezes.

At 8:12am on September 1, 2016, Chris Snellgrove said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016,
Coach
Sheila York
said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016,
Vendor
Gina Reuscher
said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016,
Vendor
Mahendrapal Singh
said…

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Dealer
Rico Glover
said…

Ralph thank you for the add.

At 6:01am on January 31, 2016,
Vendor
O Mayfield
said…

Nice community. Thanks for the add Ralph - ReferAppointment.com

At 6:42am on January 18, 2016,
Dealer
Barry Neuman
said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:45am on January 5, 2016,
Vendor
Dave Hunter
said…

Hi Ralph. I'm happy to be part of ADM. Happy New Year!

At 7:00pm on December 15, 2015, Dave Ochoa said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 4:50am on November 10, 2015,
Dealer
Jenny Olsen
said…

Thank you for the addition to the ADM family!  I look forward to some great insight! 

At 7:38am on October 7, 2015,
Vendor
Tom Test
said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

www.tomtest.com

At 4:19pm on September 17, 2015,
Dealer
Jessica Savold
said…

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

Latest ADM Activity - Click "More" at bottom!

Jimmy Hawkins and Ralph Paglia are now friends
Mar 16
Ralph Paglia's blog post was featured

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.During the next five years, social media marketing budgets are projected to increase by 90%... However, 86% of marketers still want to learn more about how to measure Social Marketing ROI.  Finding the ROI is important, as automotive marketers use…See More
Mar 5
Ralph Paglia posted a blog post

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.During the next five years, social media marketing budgets are projected to increase by 90%... However, 86% of marketers still want to learn more about how to measure Social Marketing ROI.  Finding the ROI is important, as automotive marketers use…See More
Mar 5
Ralph Paglia's album was featured

How Customers Buy Cars in 2017

These charts and illustrations were found in a recent research study and show how car buyers say they found the car and the dealer they chose in their most recent vehicle purchase...
Feb 24
Ralph Paglia posted photos
Feb 24
Ralph Paglia posted an album

How Customers Buy Cars in 2017

These charts and illustrations were found in a recent research study and show how car buyers say they found the car and the dealer they chose in their most recent vehicle purchase...
Feb 24
Ralph Paglia posted photos
Feb 24
Ralph Paglia posted a blog post

LotLinx Launches New Digital Marketing Platform: TURN

CHICAGO -- LotLinx, the leading digital marketing solution for car dealers, launches LotLinx Turn, the automotive industry's first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one easy-to-use interface. LotLinx Turn simplifies the marketing process for dealers, cutting through the…See More
Jan 28
Ralph Paglia is attending Eliana Raggio's event
Thumbnail

FREE WEBINAR: How to Sell Cars and Advertise on Facebook Like a Boss 2.0 at http://www.dealeron.com/webinar/sell-cars-advertise-on-facebook-2-0/

March 23, 2017 from 12pm to 1pm
Facebook is far and away the most popular social networking site in the world and when they made advertising opportunities available to businesses a few years ago it left many dealerships wondering…CAN YOU ACTUALLY ACHIEVE REAL BUSINESS RESULTS WITH FACEBOOK ADVERTISING?The answer is absolutely YES!To find out How to Sell Cars and Advertise on Facebook Like a Boss 2.0, we’re bringing you the goods direct from Facebook.Gabrielle Garrison from Facebook will introduce a variety of different tools…See More
Jan 26
Tom Gorham liked Ralph Paglia's blog post New Google SERP Ranking Factors Drive Changing SEO Tactics
Jan 23
Ralph Paglia's blog post was featured

New Google SERP Ranking Factors Drive Changing SEO Tactics

Latest Google Search (SERP) Ranking Study Points to New Factors Driving Organic PlacementGoogle search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says Searchmetrics in releasing its latest annual…See More
Jan 23
Ralph Paglia posted a blog post

New Google SERP Ranking Factors Drive Changing SEO Tactics

Latest Google Search (SERP) Ranking Study Points to New Factors Driving Organic PlacementGoogle search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says Searchmetrics in releasing its latest annual…See More
Jan 23
Steve Stauning left a comment for Ralph Paglia
"Glad to be here! Looking forward to good discussions that move the industry forward."
Jan 22
Ralph Paglia left a comment for Steve Stauning
"Steve, Welcome to the ADM Professional Community! I was delighted to see that an automotive professional with as much knowledge, expertise and ability as you had taken the time to join our group... Thank you, RP"
Jan 21
Richard Nelson left a comment for Ralph Paglia
"Hi Ralph, Thank you for letting me join the community!"
Jan 17
Ralph Paglia's 2 blog posts were featured
Jan 16
Ralph Paglia posted a blog post

List of Most Popular Vehicles Researched on Edmunds in 2016

SUV's Top List of Most Researched in 2016 on Edmunds.comPassenger cars also remain popular, demonstrating that despite slowing sales, it remains important segment for automakers... Despite the fact that passenger car market share dropped ten percent in 2016, mainstays like the Accord, Camry and Civic are still proving popular with car shoppers. If…See More
Jan 14
Ralph Paglia posted a blog post

Building Dealership Email Marketing Lists The Right Way

The most used online app isn’t Facebook, Twitter, or LinkedIn... It’s Email.More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And those email users are far more engaged than even Facebook users: Only one…See More
Jan 12
Ralph Paglia posted a discussion

Social Media Usage During New-Vehicle Shopping Process Increases

Social Media Usage During New-Vehicle Shopping Process Increases, According to 2016 J.D. Power Study22% of New-Vehicle Shoppers Use Social Media Websites as a Shopping Source, But Few Find Them As Helpful As Automotive Shopping Sites Automotive Consumers who use the internet during their new-vehicle shopping process are…See More
Jan 12
Ralph Paglia posted photos
Jan 12

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
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Ralph Paglia

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REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
REQUIRED: Your Business Phone Number
505-301-6369
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.AutomotiveSocial.com
YOUR Email address for business contacts
RPaglia@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
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Ralph Paglia

By DigitalRalph.com My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
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Ralph Paglia Dealer Blogger Site 3
Ralph Paglia Typepad Website 1
Ralph Paglia Wordpress Website 1
Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
Ralph Paglia's MySpace Social Networking Site
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View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn

"What will YOU contribute to the ADM Community?"
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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