Automotive Digital Marketing ProCom

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Ralph Paglia
  • 54, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Friends

  • Mark Klayman
  • Guy G. Gibson
  • Randall Borges
  • Yan Roberts
  • Alexandra Jackson
  • Ben Sabat
  • Jayanti K
  • Ian Wittig
  • Amelia Hill
  • Gary Mair
  • Todd Woodyatt
  • Angela Bonet
  • Daniel Spivak
  • Mike Davidson
  • Michael Stejskal

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Ralph Paglia's ADM Blog

 

Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (685 comments)

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At 10:07am on November 20, 2016,
Vendor
Randall Borges
said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 7:13am on October 30, 2016, Michael Stejskal said…

I try to leave messages and the site freezes.

At 8:12am on September 1, 2016, Chris Snellgrove said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016,
Coach
Sheila York
said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016,
Vendor
Gina Reuscher
said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016,
Vendor
Mahendrapal Singh
said…

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Dealer
Rico Glover
said…

Ralph thank you for the add.

At 6:01am on January 31, 2016,
Vendor
O Mayfield
said…

Nice community. Thanks for the add Ralph - ReferAppointment.com

At 6:42am on January 18, 2016,
Dealer
Barry Neuman
said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:45am on January 5, 2016,
Vendor
Dave Hunter
said…

Hi Ralph. I'm happy to be part of ADM. Happy New Year!

At 7:00pm on December 15, 2015, Dave Ochoa said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 4:50am on November 10, 2015,
Dealer
Jenny Olsen
said…

Thank you for the addition to the ADM family!  I look forward to some great insight! 

At 7:38am on October 7, 2015,
Vendor
Tom Test
said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

www.tomtest.com

At 4:19pm on September 17, 2015,
Dealer
Jessica Savold
said…

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

At 12:34pm on August 24, 2015,
Influencer
Alexander Lau
said…
At 8:36am on August 14, 2015,
Vendor
Jeannine Fallon
said…

Thanks, Ralph. Great to be here! I posted a blog for publication on Monday and will get to work on more. Thanks for providing such a great venue for useful industry news and sales tips!

At 1:37pm on July 28, 2015, Elmer Kruys said…

Hi Ralph, just saw a great vid Jasen Rice did and I wanted to share it on Linked In, but I didn't see a LinkedIn share icon. That's about the only flaw there is on this great platform. 

At 3:45pm on July 8, 2015, manuel Martin Ycaza said…

I wanted to share my TV commercial I made

At 3:44pm on July 8, 2015, manuel Martin Ycaza said…

Latest ADM Activity - Click "More" at bottom!


Vendor
Josh Whitlatch commented on Ralph Paglia's blog post Glossary of Digital Marketing Terms, Jargon and Buzzwords
"This is an awesome post.  Very Evergreen type of Content. Useful today, tomorrow, next week, next year, etc. - Well done, Ralph.  - M1 Data & Analytics"
23 hours ago

Vendor
Josh Whitlatch liked Ralph Paglia's blog post Glossary of Digital Marketing Terms, Jargon and Buzzwords
23 hours ago
Ralph Paglia posted a blog post

Glossary of Digital Marketing Terms, Jargon and Buzzwords

DIGITAL MARKETING GLOSSARY AND JARGON BUSTER With so many different terms in marketing and web design, we often get asked to clarify certain words or abbreviations. It’s normal that you are aware of all the terms within your own industry, but when it comes to another field of work, different words can make the brain boggle!Have you ever sat in a meeting and…See More
Monday
jon nigbor joined Ralph Paglia's group
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Internet Sales 20 Group

What is an Internet Sales 20 Group?A typical “20 group” is structured for Dealer Principals and General Managers to meet and discuss some ideas and techniques for success. Most “20 Groups” are brand specific to a manufacturer or franchise. Dealers from the same OEMs would get together and compare numbers, discuss…See More
Friday
jon nigbor joined Ralph Paglia's group
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Wired Magazine Subscribers

This group is for fans of, and subscribers to Wired Magazine... See the Wired Cars 2.0 Articles feed which is updated daily! Links and reviews of news and articles that will make you THINK!
Friday
jon nigbor joined Ralph Paglia's group
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J. D. Power Automotive Marketing Roundtable

J.D. Power Automotive Marketing Roundtable (AMR)(previously the Automotive Internet Roundtable)   CELEBRATING IT'S 11th ANNIVERSARY IN 2016! From its humble beginnings in 2005, the 2016 J.D. Power Automotive Marketing Roundtable (AMR) has grown to become the leading automotive marketing event with over 1,400 participants.  Auto industry experts and thought leaders from around the globe share their insights…See More
Friday
jon nigbor joined Ralph Paglia's group
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TrueCar

This group is for content and discussions related to the use of the TrueCar automotive sales and lead generation system.See More
Friday
jon nigbor joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Friday

Coach
Ian Wittig and Ralph Paglia are now friends
Nov 30
Ralph Paglia commented on Mike Gorun's blog post Using Marketing to Hire an Engaged Staff
"Employee Turnover is the single greatest cost effecting car dealers that does not explicitly show up on financial statements or the balance sheet..."
Nov 29
Ralph Paglia's blog post was featured

Who Broke The All Time New Car Sales Record for the Month of November?

You Did!November New Car Sales Steer Auto Industry Back on Record-Setting Path, According to Latest Edmunds.com ProjectionsIt is just before the Thanksgiving holiday, and Edmunds is out with its newly revised November 2016 new car sales forecast... (drum roll please) The latest Edmunds forecast for November 2016 new car sales now projects that…See More
Nov 23
Ralph Paglia posted a blog post

Who Broke The All Time New Car Sales Record for the Month of November?

You Did!November New Car Sales Steer Auto Industry Back on Record-Setting Path, According to Latest Edmunds.com ProjectionsIt is just before the Thanksgiving holiday, and Edmunds is out with its newly revised November 2016 new car sales forecast... (drum roll please) The latest Edmunds forecast for November 2016 new car sales now projects that…See More
Nov 23
Ralph Paglia's 28 photos were featured
Nov 20
Ralph Paglia posted photos
Nov 20

Vendor
Randall Borges left a comment for Ralph Paglia
"Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor! Check us out…"
Nov 20
Ralph Paglia replied to Ken Beam's discussion Are you using a CDK website? Please join this conversation
"The CDK Global dealer website platform is an extension of, and the current version of what was The Cobalt Group's "Nitra" dealer website platform... It has received extensive development work and refinements over the past twenty years…"
Nov 20
Ralph Paglia's blog post was featured

Search Optics Releases Automotive Digital Marketing Trends Report

Search Optics Announces Results From 1st Annual U.S. Automotive Digital Marketing Trends SurveyMore than 160 automotive dealers reveal their needs, wants, and decision-making strategies as the importance of digital marketing risesSAN DIEGO, CA — Search Optics®, a leading…See More
Nov 20
Ralph Paglia posted a blog post

Search Optics Releases Automotive Digital Marketing Trends Report

Search Optics Announces Results From 1st Annual U.S. Automotive Digital Marketing Trends SurveyMore than 160 automotive dealers reveal their needs, wants, and decision-making strategies as the importance of digital marketing risesSAN DIEGO, CA — Search Optics®, a leading…See More
Nov 18

Vendor
Jayanti K liked Ralph Paglia's profile
Nov 11
Ralph Paglia's video was featured

Mercedes-Benz Pickup – The Concept – Mercedes-Benz Original

Streamed live on Oct 25, 2016 - As the first premium manufacturer, Mercedes-Benz is making an entry into the promising segment of mid-size pickups. With the concept of the Mercedes-Benz Pickup, Mercedes-Benz will give an outlook on the design and…
Nov 2

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Ralph Paglia

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REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
REQUIRED: Your Business Phone Number
505-301-6369
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.AutomotiveSocial.com
YOUR Email address for business contacts
RPaglia@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Ralph Paglia

By DigitalRalph.com My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
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Ralph Paglia Typepad Website 1
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Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
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View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn

"What will YOU contribute to the ADM Community?"
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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