Automotive Digital Marketing

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Ralph Paglia
  • 55, Male
  • Las Vegas, NV
  • United States
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AUTOPARTS SWAP ‘N SELL THIS WEEKEND

Posted on January 20, 2018 at 12:39pm 0 Comments

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Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC

Comment Wall (692 comments)

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At 4:22am on January 10, 2018,
Vendor
Joe Kavanagh
said…

Thanks Ralph. Hi from Ireland. 

Joe 

At 12:19pm on December 26, 2017,
Influencer
Steve Humphries
said…

Hi Ralph, it was good speaking with you last week while you were house hunting.  Hope it was successful!

Steve

At 10:34am on December 18, 2017, Thomas Lee said…

Thank you Ralph

At 4:19pm on November 12, 2017,
Influencer
Michael J. Larkin
said…
Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent webinar I hosted were the content was all about the Re-targeting and COLD traffic $37 Billion Dollar industry. Then if you like that, I would invite you as a co-host on a LIVE webinar to your members and I’d provide the re-play MP4 you can use to take on more members. You can reach out to my direct e-mail: larkinmichael hot mail .com or my direct line 571-269-6328
At 2:23pm on September 11, 2017, Jacob Griffin said…

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 8:05am on August 5, 2017,
Marketer
Jason Kathman
said…

Thank you for adding me to the community!

At 4:02pm on May 1, 2017, Brian Bennington said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 5:07pm on January 29, 2017, Elli Lane said…
Great to be here!
At 9:00pm on January 26, 2017, Richard Hanson said…

Thanks Ralph, nice to meet you.

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 1:32pm on January 17, 2017, Richard Nelson said…

Hi Ralph,
Thank you for letting me join the community!

At 4:31pm on December 25, 2016,
Influencer
Kim Clouse
said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016, Randall Borges said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 7:13am on October 30, 2016, Michael Stejskal said…

I try to leave messages and the site freezes.

At 8:12am on September 1, 2016,
Influencer
Chris Snellgrove
said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016, Sheila York said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016, Gina Reuscher said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016, Mahendrapal Singh said…

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Influencer
Rico Glover
said…

Ralph thank you for the add.

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia posted a blog post

AUTOPARTS SWAP ‘N SELL THIS WEEKEND

AUTOPARTS SWAP ‘N SELL THIS WEEKEND Vernon, Conn. (January 19, 2018): An annual motorsports tradition is set for this weekend, Saturday and Sunday, January 20&21, at the Eastern States Exposition in West Springfield, MA, with Start-Finish Production’s presentation of Autoparts Swap ‘n Sell. Enthusiasts have looked forward to…See More
yesterday
Ralph Paglia's 10 photos were featured
Friday
Ralph Paglia's video was featured

Ancira Auto Group Social Marketing Elizabeth Barerra on Embracing Rather Than Blocking Social (1)

Ancira Auto Group Social Marketing Elizabeth Barerra on Embracing Rather Than Blocking Social (1)
Friday
Sheila Webster and Ralph Paglia are now friends
Jan 11

Vendor
Joe Kavanagh left a comment for Ralph Paglia
"Thanks Ralph. Hi from Ireland.  Joe "
Jan 10
Ralph Paglia's 4 photos were featured
Jan 9
Ralph Paglia posted photos
Jan 9
Ralph Paglia's discussion was featured

What Concerns Do You Have As A Marketer Going Into 2018?

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…See More
Jan 8
Ralph Paglia posted a discussion

What Concerns Do You Have As A Marketer Going Into 2018?

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…See More
Jan 8
Ralph Paglia's blog post was featured

Professional Marketers Starting To Build Out Attribution Measurement Systems (Survey Results)

Automotive Marketers and Ad Agencies typically launch ad campaigns with increased sales and customer acquisition in mind as the primary objectives... Dealership Brand awareness and even customer retention are usually secondary goals at best, according to a…See More
Jan 8
Ralph Paglia posted a blog post

Professional Marketers Starting To Build Out Attribution Measurement Systems (Survey Results)

Automotive Marketers and Ad Agencies typically launch ad campaigns with increased sales and customer acquisition in mind as the primary objectives... Dealership Brand awareness and even customer retention are usually secondary goals at best, according to a…See More
Jan 8
Ralph Paglia commented on Mike Esposito's blog post Auto/Mate Presents “Turnover Costs Dealerships Billions: How to Retain Your Best Employees” in Automotive News Webinar
"With the December unemployment numbers coming in at 4.2% the timing is right for this webinar... Retention is very important right now!"
Jan 8
Dr. Mark Bear joined Ralph Paglia's group
Thumbnail

Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Jan 7
Dr. Mark Bear joined Ralph Paglia's group
Thumbnail

J. D. Power Automotive Marketing Roundtable

J.D. Power Automotive Marketing Roundtable (AMR)(previously the Automotive Internet Roundtable)   CELEBRATING IT'S 11th ANNIVERSARY IN 2016! From its humble beginnings in 2005, the 2016 J.D. Power Automotive Marketing Roundtable (AMR) has grown to become the leading automotive marketing event with over 1,400 participants.  Auto industry experts and thought leaders from around the globe share their insights…See More
Jan 7
Ralph Paglia's 4 videos were featured
Jan 5
Ralph Paglia's blog post was featured

What You Need To Know About People Who Use Alexa, Echo and other Smart Speakers

5 Things Automotive Marketers Need To Know About Smart Speaker Owners...Smart Speaker adoption reached almost 1 in 8 US Wi-Fi households (12.1%) in November, up from 11% in October and a 49% increase since June (8.1%), reports…See More
Jan 5
Ralph Paglia posted a blog post

What You Need To Know About People Who Use Alexa, Echo and other Smart Speakers

5 Things Automotive Marketers Need To Know About Smart Speaker Owners...Smart Speaker adoption reached almost 1 in 8 US Wi-Fi households (12.1%) in November, up from 11% in October and a 49% increase since June (8.1%), reports…See More
Jan 1
Ralph Paglia posted a page
Jan 1
Ralph Paglia posted a page
Jan 1
Ralph Paglia posted a page
Jan 1

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
ADM Consulting, LLC
Ralph Paglia

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REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
REQUIRED: Your Business Phone Number
505-301-6369
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.AutomotiveSocial.com
YOUR Email address for business contacts
RPaglia@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 46-Volkswagen, 44-OEM Certified Used Vehicles
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Ralph Paglia

By DigitalRalph.com My Edmunds CarSpace Profile
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Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
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"What will YOU contribute to the ADM Community?"
Ken Grody Ford Digital Director

Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.

AUTOMOTIVE
Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.

Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveThoughtLeader.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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