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Ralph Paglia
  • 54, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

Dealership Car Buyer Survey Template

Posted on March 29, 2016 at 1:00am 0 Comments

Ford "Project Vehicle" Program for 2016

Posted on December 17, 2015 at 5:30pm 0 Comments


Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (683 comments)

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At 8:09pm on May 22, 2016,
Gina Reuscher

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016,
Mahendrapal Singh

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Rico Glover

Ralph thank you for the add.

At 6:01am on January 31, 2016,
O Mayfield

Nice community. Thanks for the add Ralph -

At 6:42am on January 18, 2016,
Barry Neuman

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:45am on January 5, 2016,
Dave Hunter

Hi Ralph. I'm happy to be part of ADM. Happy New Year!

At 7:00pm on December 15, 2015, Dave Ochoa said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 4:50am on November 10, 2015,
Jenny Olsen

Thank you for the addition to the ADM family!  I look forward to some great insight! 

At 7:38am on October 7, 2015,
Tom Test

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

At 4:19pm on September 17, 2015,
Jessica Savold

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

At 12:34pm on August 24, 2015,
Alexander Lau
At 8:36am on August 14, 2015,
Jeannine Fallon

Thanks, Ralph. Great to be here! I posted a blog for publication on Monday and will get to work on more. Thanks for providing such a great venue for useful industry news and sales tips!

At 1:37pm on July 28, 2015, Elmer Kruys said…

Hi Ralph, just saw a great vid Jasen Rice did and I wanted to share it on Linked In, but I didn't see a LinkedIn share icon. That's about the only flaw there is on this great platform. 

At 3:45pm on July 8, 2015, manuel Martin Ycaza said…

I wanted to share my TV commercial I made

At 3:44pm on July 8, 2015, manuel Martin Ycaza said…
At 3:44pm on July 8, 2015, manuel Martin Ycaza said…

At 7:58pm on July 6, 2015,
Frank J. Lopes

Thank you Ralph!

At 7:58am on June 22, 2015,
Brian Bennington

Sorry to hear about your hospital stay.  I would have written sooner but I've been "busier than a cat covering it up."  I went to the emergency room last August for "hives," (1st time in a hospital in over 40 years) and after they detected a "skipping heart beat," they put me in IC for a day and then a regular room for a day and a half.  The staff there was as good as to be expected, but the six doctors who gave me about 30 seconds each, appeared to just be looking for a "billing."

I was sure of it after I received a $37,000+ invoice for the 2 1/2 days, and no one ever told me what caused the hives!  I've had the erratic heartbeat for about 10 years, but it's never bothered me, and after I read the negative effects of the meds they prescribed, I pitched the bottle.  My only suggestion to you would be to seriously research everything they prescribe for you.  I just finished a thorough physical with my new Dr. and she told me OK on not taking the prescribed meds on my newly diagnosed AFib, but raise my daily "heart support" aspirin from one 81mg tablet to four a day.

Now, to my second reason for writing to you.  Long ago, I suggested a possible "dictionary" of the latest IT acronyms, but don't need it now as I've found several sites to handle it.  However, what I hope you might do now is create a post listing the professions, by number, of the ADM membership.  No names, just categories and counts.  You know, like 24/7 chat, 200 members.  I think it would be real informative for everyone, but if you have a reason not to make it public, how about just emailing me a list.  I'd love to know!

Thanks, and stay well, Brian    

At 9:36am on June 18, 2015, Tyrus McCormick said…

Hi Ralph,
   Thanks for adding me! - I receive your emails for your article links! Although, I do not have time to read them all, When I do they are awesome!  I have to make more time! - Thanks for all the great informative articles, keep up the good work!

At 11:33am on June 17, 2015, Christina A Swidrak said…

Thank you Ralph for adding me.  I look forward to learning as much as I can again.

Latest ADM Activity - Click "More" at bottom!

Vince Sgabellone and Ralph Paglia are now friends
Ralph Paglia's 6 photos were featured
Ralph Paglia posted a blog post

Dealership Review, Evaluation and Update of eMail Strategies and Tactics

Does Your Dealership Management Team Periodically Review, Evaluate and Update Email Marketing Strategies and Tactical Execution?eMail marketing is a vital and cost-effective communication medium.Dealers using the right eMail Marketing have the results to prove it. In order to have a truly complete and effective Automotive Digital Marketing…See More

David Whitt liked Ralph Paglia's blog post America's New Class of "Opinion Elites" Drive Increased Impact of Online Reviews on Car Dealer Reputation
Jun 18

David Whitt commented on Ralph Paglia's blog post America's New Class of "Opinion Elites" Drive Increased Impact of Online Reviews on Car Dealer Reputation
"Looks like the advanced version of word of mouth advertising continues to grow in popularity.  Not such a bad thing... just means you need to focus on making every experience for each customer count.   Knowing that.. if anybody would like…"
Jun 18
Ralph Paglia posted a blog post

CDK Global Announces Comprehensive Reorganization

CDK Global Announces Comprehensive Reorganization Focused on Improving Customer Experience and Creating a More Efficient OrganizationHOFFMAN ESTATES, Ill., CDK Global, Inc. announced a comprehensive streamlining of its organization that will enable it to improve customers’ experience, create significant efficiencies, and better align the Company to implement…See More
Jun 16
Ralph Paglia's blog post was featured

Marketing Marvels: Get More From Dealership Email Signatures With Sigstr

How To Get More From Dealership Employee Email Signatures With SigstrThis is episode three of Jay Baer's new show: Marketing Marvels.It almost seems too simple: Utilizing employee email signatures, the thing that gets automatically attached to every single email sent from the dealership, for marketing purposes.Whether it’s an invitation to an special event, a sale promotion for a…See More
Jun 14
Ralph Paglia posted a blog post

Marketing Marvels: Get More From Dealership Email Signatures With Sigstr

How To Get More From Dealership Employee Email Signatures With SigstrThis is episode three of Jay Baer's new show: Marketing Marvels.It almost seems too simple: Utilizing employee email signatures, the thing that gets automatically attached to every single email sent from the dealership, for marketing purposes.Whether it’s an invitation to an special event, a sale promotion for a…See More
Jun 14
Jeff joined Ralph Paglia's group

Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Jun 13

Michael commented on Ralph Paglia's blog post Hyundai CEO Tells Dealers To Get With The Times
"Great concise editorial of what has been shared by other writer for several years and now, reality is the Millennium generations far exceeds the Baby Boomer gen. Great point re Dealers capturing more customer pay service from their independents as…"
Jun 1

Michael liked Ralph Paglia's blog post Hyundai CEO Tells Dealers To Get With The Times
Jun 1
Ralph Paglia might attend Kory Suppes's event

Digital Marketing 20 Group at The Henry

September 15, 2016 to September 16, 2016
Are you properly positioned to attract, engage, convert, sell and retain your share of online consumers? By sharing and learning with your peers, you will have the confidence and knowledge to make sound decisions. Sharing best practices is just the beginning. Joining the NCM Digital Marketing Manager 20 Group demonstrates that you are serious about building your professional competencies and leading a world-class digital operation.Why should you join this 20 group?Learn from peers who have…See More
May 30
Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: DealerOn Academy: Q3 Automotive Marketing Briefing at

July 7, 2016 from 12pm to 1pm
Join members of the DealerOn Executive Team to discuss current automotive marketing updates, industry perspectives and best practices. This is a highly interactive webinar where the majority of time is dedicated to Q and A from the audience.The collective knowledge of DealerOn’s leadership team includes retail automotive, marketing, technology and service experience. Don’t miss the 2016 Q3 Automotive Marketing Briefing with DealerOn Exec team!PRESENTERS: This is your opportunity to ask…See More
May 30
Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: How to Increase Your Appointment Show Ratio TODAY! at

June 30, 2016 from 12pm to 1pm
WANT TO KNOW HOW TO INCREASE YOUR APPOINTMENT SHOW RATIO TODAY?Oh Yeah!  In this fast-paced 1 hour webinar, sales trainer Jennifer Suzuki will show you how! She knows exactly what you need to say to your prospects to get them to show up…and she is ready to share these incredibly valuable tips with you!Attendees of this fantastic presentation will learn:– How to analyze data and statistics to understand the competition process and improve your odds.– Proven techniques for setting strong…See More
May 30
Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: 5 Biggest CRM Mistakes You're Making Right Now…& How to Fix Them at

June 23, 2016 from 12pm to 1pm
Would it surprise you to learn that NUMEROUS COSTLY CRM MISTAKES ARE BEING MADE BY DEALERSHIPS ALL OVER THE COUNTRY? In fact, you’re probably making a few of them right now.The good news… These CRM errors have quick fixes that will bring swift results!In this 1 hour webinar, Bill Wittenmyer will share the 5 Biggest CRM Mistakes You’re Making Right Now and how to fix them. He will explain how good business basics, streamlined processes, and a modern CRM are the roadmaps to strong sales and…See More
May 30
Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: How to Ignite Your Website Traffic & Set Your Sales on Fire at

June 16, 2016 from 12pm to 1pm
Today’s consumers spend an average of 17 hours online visiting dozens of websites to research different makes and models for their next vehicle purchase.  With so much info at their fingertips, it’s no wonder the Information Age has become the “Indecision Age”. Car buyers are getting confused and dealers are feeling the burn.And let’s face it….If consumers aren’t on your website, they won’t be visiting your dealership, and they certainly won’t be buying from you.DO YOU WANT TO IGNITE YOUR…See More
May 30
Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: How to Close like a Rockstar! at

June 2, 2016 from 12pm to 1pm
Mike Davenport is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his proven closing techniques have brought him phenomenal success…and now he is ready to share them with you!ARE YOU READY TO LEARN HOW TO CLOSE LIKE A ROCKSTAR?Yeah you are!In this fast-paced 1 hour webinar, Mike is going to share his tips & secrets to close more deals faster…See More
May 30
Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: How to Crack the Millennial Code and Sell More Cars at

June 9, 2016 from 12pm to 1pm
Numbering almost 80 million, Millennials are the fastest-growing, most diverse generation of consumers in the United States and are expected to outspend Baby Boomers next year.Furthermore, because they have grown up being advertised to more and with increasingly innovative choices for products and services than ever before, Millennials communicate, shop and buy differently than any previous generation. This is why traditional sales and marketing tactics simply do not work with Millennials. Most…See More
May 30
Ralph Paglia posted a video

How to use Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're...
May 27
Ralph Paglia commented on sara callahan's blog post 5 Common Blogging Mistakes
"The right content published in the right places at the right time is what all marketers seek... Easier said than done, of course. I agree with Sara, creating great contant is vitally important, but there is so much more that must be properly handled."
May 27

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Ralph Paglia

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"What will YOU contribute to the ADM Community?"
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference,, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.


- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie;
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The Cobalt Group, String Automotive
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