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Posted on April 29, 2014 at 10:00am 1 Comment

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Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (639 comments)

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At 8:18am on July 24, 2014, SPONTBOX said…

Thanks Ralph.  But I think the complaint might be coming from one person.  I represent a company not just a person.  Is that a problem?

At 7:00am on July 1, 2014, Mike Elliott said…

Hi Ralph,I have a question about posting protocol. Would you please email me when you can? THX

At 9:35am on April 21, 2014, Cecil Helton said…

Thanks, Ralph! 

At 12:50pm on April 18, 2014, Robert Anderson said…

Hi Ralph,

Thanks for reaching out!

Robert

At 6:12am on October 21, 2013, Stephen Jeske said…

Thanks for the welcome Ralph! :)

At 4:49am on October 19, 2013, Ken Lees said…

Ralph, great to "re-connect"....let's chat soon -- please call at your convenience, would enjoy catching up!  757 375 8198

At 9:39pm on September 11, 2013, Dennis Yu said…

Ralph-- that's perfect. I get into Vegas Saturday evening at 5:25 pm. 
So pick any time that evening or any time on Sunday!

At 5:02pm on September 11, 2013, Dennis Yu said…

Ralph-- for sure.Thanks for being so welcoming. I'm in Vegas this weekend if you're around!

At 5:13am on September 9, 2013, Big Tom LaPointe said…

looks like you're back at the helm. hope all is well for you and welcome back :D

At 11:58am on August 1, 2013, Patty VanDyke said…

Hi Ralph,

I just read your email from yesterday regarding your health.  I don't know you personally ... but I want to wish you STRENGTH, POSITIVITY and FAITH in your endeavor.  What you think, then believe is what you'll become.

 Be strong ...

 Patty  :)

At 6:19am on August 1, 2013, Joe Pistone said…

Ralph,

What a bold expression. You are not alone. Be strong. Be well. I know I speak for most of us in the Automotive Community when I say that you are in our hearts and prayers for a thorough healing of mind and body.

 

Warmest Regards,

Joe Pistone

At 8:13am on June 26, 2013, Dave Leash said…

Thanks for the invite Ralph! Were looking to put together a mobile marketing program that will change the way dealers think about mobile. Also 5% of the net sales will go to benefit American Vets. Our revised website will be completed next week and will have more detail on what we do. 

Thanks again! 

At 8:20pm on May 2, 2013, Ralph Paglia said…
At 6:00pm on April 29, 2013, Amy Eddins Hughes said…

Thanks for reaching out Ralph. I look forward to an introduction soon. Everyone at String speaks so highly of you.

At 12:32pm on April 16, 2013, Todd Reinbolt said…

Thanks for reaching out and friending me Ralph, I really appreciate it!

At 3:42pm on March 25, 2013, Stanley Esposito said…

I thought I had friends on here and a profile picture. Was there a refresh or something?

At 10:32am on February 22, 2013, Marc Fishman said…

Hey Ralph. Big fan, but you know that. Would love if you could spread the love a bit our way. Our first official blog debuted this morning! We did a study of leads generated in January, and found 20% of customer base say 30 or more leads. Given the dip in sales and leads we found some dealers saw that month, we thought it was a great thing to discuss! http://www.tradeinvelocity.com/the-numbers-are-in-leading-the-pack-in-leads/

At 6:50pm on February 19, 2013, Thomas Aldrich said…

Ralph- love your articles.  I started in the car business in San Diego...great to see someone else come out of our little bubble of SD and make it in automotive. 

At 11:41am on February 6, 2013, Fred Rose said…

Ralph,

Thank you for the welcome to the ADM Community. Look forward to contributing and learning from the group.

At 5:09pm on January 28, 2013, Nicolas Zart said…

I love your site and get a choke full of information I use for my articles but seriously Ralph, auto-playing music on your site is a no, no! Especially when we are doing research and have to keep quiet. :)

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"Manny, Thanks for the reality check... Yes, every dealership is like a unique organism with its own personality and more importantly its own unique set of resources and constraints. I have seen the "one Size Fits All" approach for BDC…"
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Ralph Paglia commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"In most markets, car dealers can hire exceptionally qualified BDC customer representative for between 50% to 75% of what their sales professionals earn. Working in a call center is a job which will attract far more applicants and qualified…"
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AutoCon 2014 Announces "Best Practices" Focus and Format

AutoCon Launches “Your” Best PracticesLas Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. The majority of AutoCon’s speakers and trainers are actual dealer principals and general managers from some of the nation’s top dealerships. The concept was created from the need to provide dealers the…See More
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Tom Gorham commented on Ralph Paglia's blog post AutoCon 2014 Announces "Best Practices" Focus and Format
"I love the focus on those who make it happen.  This should be the best AutoCon yet!"
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Ralph Paglia posted a blog post

AutoCon 2014 Announces "Best Practices" Focus and Format

AutoCon Launches “Your” Best PracticesLas Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. The majority of AutoCon’s speakers and trainers are actual dealer principals and general managers from some of the nation’s top dealerships. The concept was created from the need to provide dealers the…See More
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Ralph Paglia commented on Alan Ram's blog post Is Your BDC The Result of a Failure in Training?
"Alan, This is a debate that has been going on for a long time... You are certainly entitled to your very expert opinion, and I have heard similar opinions stated from many dealer principals and GM's so I know you are not alone in suggesting…"
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Ralph Paglia commented on Alan Ram's blog post Is Your BDC The Result of a Failure in Training?
"Where are all the comments?"
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Ralph Paglia

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7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
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What will YOU contribute to the ADM Community?
Automotive Social Media Marketing
Current Position: President - Automotive Media Partners, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
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http://www.Facebook.com/RPaglia
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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