Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Ralph Paglia
  • 55, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

Email Marketing Statistics Infographic

Posted on November 18, 2017 at 7:00pm 0 Comments

JD Power CEO Finbarr O'Neill to Retire

Posted on October 15, 2017 at 3:30pm 0 Comments

Weed Out the Confusion

Posted on October 13, 2017 at 11:00am 0 Comments

Google Dealer Playbook

Posted on September 29, 2017 at 8:00pm 0 Comments

 

Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC

Comment Wall (689 comments)

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At 4:19pm on November 12, 2017, Michael J. Larkin said…
Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent webinar I hosted were the content was all about the Re-targeting and COLD traffic $37 Billion Dollar industry. Then if you like that, I would invite you as a co-host on a LIVE webinar to your members and I’d provide the re-play MP4 you can use to take on more members. You can reach out to my direct e-mail: larkinmichael hot mail .com or my direct line 571-269-6328
At 2:23pm on September 11, 2017,
Dealer
Jacob Griffin
said…

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 8:05am on August 5, 2017,
Vendor
Jason Kathman
said…

Thank you for adding me to the community!

At 4:02pm on May 1, 2017,
Influencer
Brian Bennington
said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 5:07pm on January 29, 2017,
Dealer
Elli Lane
said…
Great to be here!
At 9:00pm on January 26, 2017,
Dealer
Richard Hanson
said…

Thanks Ralph, nice to meet you.

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 1:32pm on January 17, 2017,
Coach
Richard Nelson
said…

Hi Ralph,
Thank you for letting me join the community!

At 4:31pm on December 25, 2016,
Influencer
Kim Clouse
said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016,
Vendor
Randall Borges
said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 7:13am on October 30, 2016, Michael Stejskal said…

I try to leave messages and the site freezes.

At 8:12am on September 1, 2016, Chris Snellgrove said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016,
Coach
Sheila York
said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016,
Vendor
Gina Reuscher
said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016,
Vendor
Mahendrapal Singh
said…

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Dealer
Rico Glover
said…

Ralph thank you for the add.

At 6:01am on January 31, 2016,
Vendor
O Mayfield
said…

Nice community. Thanks for the add Ralph - ReferAppointment.com

At 6:42am on January 18, 2016,
Dealer
Barry Neuman
said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:45am on January 5, 2016,
Vendor
Dave Hunter
said…

Hi Ralph. I'm happy to be part of ADM. Happy New Year!

Latest ADM Activity - Click "More" at bottom!


Vendor
Mister Lagopus and Ralph Paglia are now friends
4 hours ago
Ralph Paglia's discussion was featured

New Firefox Quantum. Is It Fast? Is It Good?

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…See More
yesterday
Ralph Paglia posted blog posts
yesterday
Ralph Paglia's blog post was featured

Email Marketing Statistics Infographic

The Giant Email Marketing Statistics GuideIt's not a new craze sweeping the nation – it's just a rock-solid, time-tested method to keep your customers hooked and coming back for more. After more than 25 years, the single most effective digital marketing tactic for car dealers remains to deliver the right email message, to the right customer, at the right time...With the…See More
yesterday
Ralph Paglia commented on Scot Eisenfelder's blog post Putting the “R” Back in CRM
"Scot, Thank you for such an insightful post! Anyone who has sold cars for awhile eventually understands that it is all about relationships with clients and how well you develop and nurture the,.. Relationship Equity determines Gross Profit on sales."
Saturday
Ralph Paglia posted a discussion

New Firefox Quantum. Is It Fast? Is It Good?

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…See More
Saturday
Ralph Paglia is now friends with Anne-Marie Baumann, Hannah Philpott, Grant Lockner and Dave Granade more
Thursday
Ralph Paglia's blog post was featured

Profiles In Leadership: April Ancira of Ancira Auto Group

April Ancira: Ironwoman with a Soft Side(original Published in San Antonio Woman Magazine)Finding Fulfillment in Family, Philanthropy and BusinessYou have seen her on TV, spiritedly advertising the Ancira…See More
Thursday

Coach
Vicki D. Casey replied to Ralph Paglia's discussion Toyota Social Media Marketing Strategy and Effectiveness
"wow, nice, that is so interesting) "
Wednesday
Ralph Paglia posted a blog post

Profiles In Leadership: April Ancira of Ancira Auto Group

April Ancira: Ironwoman with a Soft Side(original Published in San Antonio Woman Magazine)Finding Fulfillment in Family, Philanthropy and BusinessYou have seen her on TV, spiritedly advertising the Ancira…See More
Tuesday
Ralph Paglia's video was featured

CRISIS LEADERSHIP INTERVIEW: Jim Lentz, President of Toyota

LEADERSHIP - During the controversy surrounding the Toyota vehicle recall, Jim Lentz, President and Chief Operating Officer of Toyota Motor Sales, USA at the time, answered questions during an interview session... Check out his demeanor and body…
Tuesday
Ralph Paglia posted videos
Tuesday
Michael J. Larkin left a comment for Ralph Paglia
"Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent…"
Nov 12
Ralph Paglia updated an event
Thumbnail

FREE WEBINAR: Beard and Hair – Ask Me Anything! (BAHAMA) at https://www.dealeron.com/webinar/beard-hair-ask-anything-bahama

November 30, 2017 from 12pm to 1pm
It was so good the first time around, we had to do it again!DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will share a high energy dual presentation on SEO and SEM.This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions. Come prepared with all of your queries and conundrums for this dynamic duo to solve.Attendees of this unique presentation will learn the…See More
Nov 12
Ralph Paglia posted a discussion

Toyota Social Media Marketing Strategy and Effectiveness

Toyota Social Media Marketing BreakdownSure America might be known for making the automobile an everyday part of our modern life, but that hasn’t kept other countries from adding their own personal spin on our beloved horseless carriages. Guided by the Japanese principle of Kaizen  (essentially making continual small improvements to business processes),…See More
Nov 12
Ralph Paglia posted blog posts
Nov 11
Ralph Paglia posted photos
Nov 9
Ralph Paglia posted a blog post

J.D. Power Finds Rental Car Satisfaction Improves Amid Reduced Prices

Rental Car Satisfaction Improves Amid Increased Price PressureEnterprise Ranks Highest in Overall Customer Satisfaction for Fourth Consecutive YearCOSTA…See More
Nov 9
Ralph Paglia's blog post was featured

Automated Marketing Adjustments Based On Changes In Advertising Data

The Opportunity of Marketing AutomationMany dealers are missing out on the biggest opportunity to increase market share: the automation of marketing communications.  When integrated with a CRM, big data analytics tools allow dealers to using marketing automation to disrupt the sales cycle. Read the research on TargetPro to learn how sending your…See More
Nov 9
Ralph Paglia posted a blog post

Automated Marketing Adjustments Based On Changes In Advertising Data

The Opportunity of Marketing AutomationMany dealers are missing out on the biggest opportunity to increase market share: the automation of marketing communications.  When integrated with a CRM, big data analytics tools allow dealers to using marketing automation to disrupt the sales cycle. Read the research on TargetPro to learn how sending your…See More
Nov 4

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505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 46-Volkswagen, 44-OEM Certified Used Vehicles
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Ralph Paglia

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"What will YOU contribute to the ADM Community?"
Ken Grody Ford Digital Director

Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.

AUTOMOTIVE
Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.

Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveThoughtLeader.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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