Automotive Digital Marketing Professional Community (ADM)
Car Dealers, Internet Sales Managers and Interactive Marketing Professionals
-
Ralph Paglia
- 49, Male
- Phoenix
- United States
- ADP Dealer Services
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- ADM Blog Posts (363)
- ADM Discussions (1059)
- ADM Events (3)
- Groups (76)
- ADM Professional Community Photos (4342)
- Photo Albums (25)
- Automotive Digital Marketing Videos (671)
- Ralph Paglia's Apps (10)
Music
Ralph Paglia's Groups
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John Zarlino
2 members
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AutoMax Recruiting & Tra…
12 members
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Affordable web site for…
2 members
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Auto Shows and Car Show…
1 member
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Reputation Management
6 members
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Neighborhood Dealers
2 members
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20 Group
2 members
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APB - Training and Tips…
2 members
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Crowley Auto Transport
2 members
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Carfolks
13 members
Ralph Paglia's ADM Photos
Ralph Paglia's ADM Discussions
The Microsite Debate Con't
Replied 1 day ago
The Microsite Debate Con't
Replied 1 day ago
VIDEO RELEASE
Replied Mar 8
Ralph Paglia's Automotive Events
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ADM Professional Community Member Reception
April 20, 2010 from 8pm to 11pm – Rosen Shingle Creek Hotel
Latest ADM Activity
Social media IS getting very hard to ignore. As I've said countless times, if you take away the technology all you're left with is people, people communicating with people. It's the human side of marketing and is the oldest form of building your bus…
Social Media is the most modern and powerful form of Seth Godin's "Permission Marketing". That guy is such a visionary; those who don't understand SM need to look at his book. Essentially, "interruption marketing" is interruping a consumer while the…
Matt,
The answers to which specific data points each dealer will ideally display will be somewhat unique to each dealership based on a variety of dealer-specific criteria... For example, a Luxury make dealership may want to cater to their clients w…
ADM Professional Community Member Reception at Rosen Shingle Creek Hotel
April 20, 2010 from 8pm to 11pm
3rd Annual Cocktail Reception for ADM Professional Community Members at the Rosen Shingle Creek Hotel in Ralph Paglia's Executive Suite
Starts at 8:00 PM after the official activities around the Digital Dealer Conference, and so that Mr. Mike Rosc…
Brian - Your comments are well stated, reflect what many of us who have utilized microsite strategies have learned in real-world practice, and your comments support the entire business model around dealer microsite utilization in an industry that su…
12 Months of tracking the top 5 Automotive Professional Targeted Blogs, Networks and Communities from Compete, Inc. The reports below show Total Visits (top) and Total Unique Visitors (2nd chart). The numbers show how effectively social media sites…
This group is for ADM members who want to learn about and share best practices involving Automotive Social Media Marketing and Reputation Management.
Ralph Paglia's Videos
Ralph Paglia's ADM Blog
New Research Reports Support Growing Influence Of Facebook and Other Social Media Channels
New Research Reports Support Growing Influence Of Social Media
Even for the naysayers who have written off social media as a passing fad, the numbers are getting difficult to ignore. Several new research reports released over the past two months have not only highlighted the exploding usage of… Continue
Even for the naysayers who have written off social media as a passing fad, the numbers are getting difficult to ignore. Several new research reports released over the past two months have not only highlighted the exploding usage of… Continue
Posted on March 16, 2010 at 4:58pm — 2 Comments
Automotive Professional Blog and Networking Community Site Traffic Reports from Compete, Inc.
12 Months of tracking the top 5 Automotive Professional Targeted Blogs, Networks and Communities from Compete, Inc. The reports below show Total Visits (top) and Total Unique Visitors (2nd chart). The numbers show how effectively social media sites have made inroads into getting the time and attention of people working in car dealerships and at car companies.… Continue
Posted on March 16, 2010 at 4:00am —
Scott Monty - Ford Social Marketing Czar
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Ralph Paglia's Automotive Digital Marketing Professional Community Profile Page
Comment Wall (530 comments)
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- At 7:31am on March 12, 2010,
Ralph Paglia said… - Get this widget at roytanck.com
- At 2:44pm on March 10, 2010,
Keith Shetterly said… - Hey Ralph! It's official: I have a short article being published in April's Ward's Auto. Pretty cool!
Keith
- At 9:39am on March 10, 2010,
Gregory Deieso said… - Hi
Your stuff is great. I really like your Phone Scripts. Can I have permission to use them with my dealers in a presentation tomorrow. I will keep all copywrite logos and credits on each sheet.
Thanks for your help. Great Stuff.
- At 8:02pm on March 4, 2010,
Sarah Myers said… - Thank you! I am greatly enjoying it and am always excited to learn more about the automotive community!
- At 4:00pm on March 2, 2010,
Laurie Halter said… - Very cool! Do you have any dealerships you work with in portland or ever come out to the ADP building here?
- At 12:08pm on March 2, 2010,
Andy Shambarger said… - Hi Ralph. Wanted to get your opinion on the Social Marketing Seminar in Albaquerque NM on the 9th and 10th. have you heard anything or have any recommendation? Deciding whether to attend.
- At 3:05pm on March 1, 2010,
Laurie Halter said…
- Ralph!! We look good below! :) Great to meet you at the HomeNet party! Keep up the good work.
Laurie Halter
- At 9:54pm on February 28, 2010,
charles bayer said… - Hi Ralph, the TNA team including Hulk Hogan were staying at the Hard Rock Hotel -- same as our group. I tried to get a shot of HH but the security was too tight then bumped into Tara over the other side of the bar, and one of the guys in our group took the shot. Met the Nasty Boys too -- They're pretty cool dudes too. Anyway, I'll upload the other picx I took of the TNA team on the night shortly, cheers Charles.
- At 7:34pm on February 27, 2010,
Jay said… - Great job on the site Ralph. Thank you
- At 2:18am on February 27, 2010,
charles bayer said…
- Hi Ralph, just trying to insert a photo in a blog post I'm working on but it seems there's no facility to do that anymore? Cheers Charles.
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- ADP Dealer Services
- Auto Industry Business Segment or Affiliation:
- Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Supplier, OEM Supplier, Marketing Services Provider, Consultant, Technology Professional, Media or Journalist, Dealership Solution Provider, Car Salesman Groupie, Car Salesman Wannabe
- If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
- -Ford..., Audi, Chevrolet, Ford, Honda, Jeep, Lincoln, Mercury, Nissan, Porsche, Subaru, Toyota, Volkswagen, Mercedes Benz
- OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
- rpaglia@gmail.com
- REQUIRED: Your Business Phone Number:
- 1-505-301-6369
- Your Mobile Phone Number:
- 1-505-301-6369
- REQUIRED: Primary URL for YOUR Business, Professional or Blog Website (example = www.ADPdigitaladvertising.com)
- http://www.ADPdigitaladvertising.com
- Describe YOUR Value Proposition... Why should people do business with you? (this text box OK for HTML)
By DigitalRalph.com www.SEMDealer.com
www.AutomotiveGenius.com
www.Car-Guy.com
My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
Ralph Paglia Blogger Site 2
Ralph Paglia Dealer Blogger Site 3
Ralph Paglia Typepad Website 1
Ralph Paglia Wordpress Website 1
Request Ralph Paglia Professional Services Form
Wards Dealer Article on Ralph Paglia
Ralph Paglia Geocities Website 1
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
Ralph Paglia's MySpace Social Networking Site
Ralph Paglia's Flickr Web Addresses:
My Flickr Photostream
My Flickr Profile
My Facebook Profile
- Describe your background, when you first got into the car business, what you are PASSIONATE about... Tell us who you REALLY are:
- Director - Digital Marketing
ADP Dealer Services
Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.
Ralph has over 20 years of leadership in information technology enabled automotive marketing and sales strategy, along with tactical operations implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.
- 1986 San Diego: Ralph pioneered Internet lead generation by using Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's.
- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.
- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.
- 2001 Torrance: Created training program, led 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.
- 2002 Montvale: Proposed, designed and executed in-dealership Internet Lead Management "StarLeads" program for 322 Mercedes-Benz dealers.
- 2003 Detroit: Ralph led development and trained over 50 RCS consultants to execute BDC Implementations into 600 Ford dealerships.
- 2005 to 2007 Phoenix: Ralph develops, builds and leads team that markets and sells more cars using digital marketing strategies and tactics than ever before accomplished by a single point dealership.
- 2007; March, Hoffman Estates, IL: Ralph accepts position with ADP Dealer Services. As Director - Digital Marketing Solutions. His first initiative results in website and search engine dealer advertising offered collectively as ADP Digital Advertising Solutions.
- 2007; December, Detroit, MI: Ralph secures 50% of Regional Digital Marketing Consulting work from Ford Motor Company, taking half the business away from Reynolds Consulting Services.
- 2007; December, Coventry RI: Ralph develops and builds social network to launche the "Automotive Digital Marketing Professional Community" (ADM). By end of 2009, ADM is the most popular automotive professional network with over 10,000 Unique Visitors monthly.
- 2008; January, Dearborn, MI: Ralph secures agreement with Ford Motor Company to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers.
- 2008; June, Dearborn, MI: Ford Motor Company dealer communications officially announces the Ford Lincoln Mercury Digital Advertising Program for Dealers. Ralph secures development funds for Ford Social Marketing and Reputation Management dealer program.
- 2008; November, Dearborn, MI: Initial 5 Ford dealers complete implementation of Social Marketing and Reputation Management system.
- 2008; December, Dearborn, MI: Ralph presents Ford with FLMDA performance differential between 8 Ford regions with RCS and the 8 Ford regions with ADP to secure 100% of 2009 DMC contract for ADP.
- 2009; October, Dearborn, MI: Ralph leads team effort at developing 2010 Ford Digital Marketing Consulting (DMC) and FLMDA Program administered by ADP. Regional DMC's grow from 16 to 23. Program includes Social Marketing and Reputation Management.
- Enter the URL of a DEALER Website you recommend (example = www.SandersonFord.com):
- http://www.AutoAves.com
- Enter URL of OEM or affiliated site you recommend (example = www.FLMDigital.com):
- http://www.FiestaMovement.com
- Enter URL of Your Favorite Automotive Social Media example (example = www.AnciraCommunity.com):
- http://www.AnciraCommunity.com
- Enter URL of a CLASSIFIED AD or INVENTORY LISTING site you recommend (example = www.Cars.com):
- http://www.Cars.com
- Enter URL of Your favorite TWITTER profile (example = www.twitter.com/ralphpaglia):
- http://www.twitter.com/RalphPaglia
- Enter URL of YOU or YOUR COMPANY'S Facebook Profile or Fan page (example = www.facebook.com/RPaglia):
- http://www.Facebook.com/RPaglia
- Enter URL of YOU or YOUR COMPANY'S YouTube Channel (example = www.youtube.com/AutoDigitalMarketing):
- http://www.youtube.com/RalphPaglia
- Check the Dealership WEBSITE PROVIDERS you currently use, or have experience using in the past:
- ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealerskins, Izmocars, Fresh Start Studio, YourCarLot.com, Gumiyo, Clickmotive
- Select the Automotive Internet Lead Providers You Currently Use, or have Used in the Past:
- Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CaptainAutoQuote, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, InvoiceDealers.com, MotorAlley, NewCars.com, Next Phase media, PriceWheels, Tiburon Media, United Auto Finance, OTHERS
- Select the Dealer Management System(s) (DMS) You Currently Use:
- ADP
- Select the Inventory Management or Used Car Inventory Marketing Solution You Use (if applicable):
- HomeNet, vAuto, vinSolutions, Liquid Motors, eCarList
Ralph Paglia's MyBlogLog Social Media Account Aggregator Widget
Welcome to
Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
ADM Events
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AC Video Webinar: Publishing and optimizing videos on Viddler
March 18, 2010 from 11:30am to 12:30pm – Online
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8th Digital Dealer Conference in Orlando, FL
April 20, 2010 at 11am to April 22, 2010 at 7pm – Rosen Shingle Creek Resort; Orlando, FL
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ADM Professional Community Member Reception
April 20, 2010 from 8pm to 11pm – Rosen Shingle Creek Hotel
ADM Badge
Automotive Digital Marketing Professional Community Syndication and Rating Tools
ADP Social Media Marketing and Reputation Management Network
Use widget below for SEO! Add your dealership website or blog URL to the Automotive category of site links at Widgetbox!
© 2010 Created by Ralph Paglia
