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Phillip Cannon
  • Male
  • Evansville, IN
  • United States
  • Nation's Premier/Presto Reviews
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Phillip Cannon's ADM Discussions

Do you know how much traffic you lose?

Started this ADM discussion. Last reply by Wendell Dossett May 26, 2010. 3 Replies

Customer review sites are quickly gaining prominence online.  I’msure most dealers are familiar with review sites, especially the ones that thrive on angry customers (Rip off Report, my3cents, and…Continue

Tags: User, generated, reviews, Reviews, Customer

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Phillip Cannon's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Phillip Cannon commented on Ralph Paglia's blog post Old Spice Videos; Viral Marketing Case Study Shows Success by Design!
"Found an article that supports Ted's statement, excerpts from Yahoo.com Isaiah Mustafa -- the actor portraying the now-ubiquitous "Old Spice Guy" -- and his perfect example of the male body have done wonders for Internet traffic…"
Jul 22, 2010
Phillip Cannon and VJ are now friends
Jul 14, 2010
Phillip Cannon commented on VJ's blog post ROI vs. ROE - Social Media Marketing strategy and profitability is like Rome. It wasn't build in one day.
"Thank you VJ for recognizing Presto Reviews in your post. You hit the nail on the head regarding positive word of mouth campaigns. Nothing influences buyers more than their own peers."
Jul 13, 2010
Phillip Cannon joined Ralph Paglia's group
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Chevrolets We Love

Photos and Photo Albums of Chevys that we think are worth sharing!
Jul 7, 2010
Phillip Cannon was featured
Jul 2, 2010
Phillip Cannon replied to Fern Turpin Jr's discussion Facebook Fan's - Whats the best way to get your customers as fans?
"Many of the companies that I've seen and are using Facebook well usually start with a giveaway to get an initial boost in fans. For instance this dealership I just found today has an Ipad giveaway for becoming a fan (I didn't feel right…"
Jul 2, 2010
Keith Shetterly commented on Phillip Cannon's blog post The power of one angry customer with a web host
"I listened to the voicemails left by the sales manager and the YouTube videos the customer made. Laws may be different, but very often the voicemails you leave become the property of the person who owns the phone. Never leave a nasty voicemail.…"
Jul 2, 2010
Phillip Cannon posted a blog post

The power of one angry customer with a web host

This real life worst case scenario is currently hurting business for this dealership. The dealership's reaction to this site was posted to YouTube, which only made things worse.Recently I found a customer review for a dealership in New Orleans on a website called Dick Poe Toyota sucks. I was curious, so I ran a google search on Dick Poe Toyota and found these search resultsOne angry customer is responsible for this site that is top in this…See More
Jul 2, 2010
Phillip Cannon commented on Phillip Cannon's blog post Follow this customer down the rabbit hole of getting a quote
"I just read an article by Greg Wells in the newest Auto dealer monthly on page 36. Talking about proper follow up and treating the internet customer with the same urgency as someone in the dealership or someone calling. Lead response is nowhere…"
Jun 30, 2010
Phillip Cannon's blog post was featured

Follow this customer down the rabbit hole of getting a quote

I found this post on a BMW message board and felt it was important enough to post in a few places. The author of this post wanted a very specific configuration on a new BMW and couldn't get one from the two dealerships in his hometown. So he sent in an information request with every dealer within a 200 mile radiusand documented every bit of the experience for the entire world to see(or at least the BMW community). Looking over this posting should make you consider your lead responsesystem,…See More
Jun 29, 2010
Phillip Cannon posted a blog post

Follow this customer down the rabbit hole of getting a quote

I found this post on a BMW message board and felt it was important enough to post in a few places. The author of this post wanted a very specific configuration on a new BMW and couldn't get one from the two dealerships in his hometown. So he sent in an information request with every dealer within a 200 mile radiusand documented every bit of the experience for the entire world to see(or at least the BMW community). Looking over this posting should make you consider your lead responsesystem,…See More
Jun 28, 2010
Phillip Cannon left a comment for David Robertson
"Happy Birthday Dave! "Be good, but if you can't be good, be safe." - one of my favorite quotes"
Jun 24, 2010
Phillip Cannon commented on Stacy Mueller's blog post How To Encourage Your Dealership's Employees to Use Facebook
"@Jesse Your dealer is actually more progressive than most. I know of a great many dealerships that cannot get on facebook because it was decided on the corporate level not to let them have access to it. But the networking aspects of facebook and…"
Jun 17, 2010
Phillip Cannon was featured
Jun 16, 2010
Phillip Cannon commented on Larry Bruce's blog post GM Really Get a Clue
"My favorite part of that was the reference to Coke rather than Coca Cola. You would think for their example of why not go by nicknames that they would've at least chosen a company that didn't abbreviate it's name. Instead they…"
Jun 11, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Nation's Premier/Presto Reviews
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider, Dealership Solution Provider
REQUIRED: Your Business Phone Number
N/A
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.prestoreviews.com
YOUR Email address for business contacts
Phil@nationspremier.com
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We are the only company that turns your satisfied customers into salespeople. We provide dealers with their own customer review site that can be used in the dealership. We also designed this to boost your dealership's SEO, integrate with social media and get positive exposure in places traditional advertising cannot. We give consumer confidence to choose your dealership over all the others out there.
What will YOU contribute to the ADM Community?
I am passionate about selling, I love to speak with people and demonstrate how my product can really help their daily lives. Aside from sales, I am most passionate about my fiance, Kristin, and saving strays by working with PAWS and finding good homes.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.springcjd.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.automotivedigitalmarketing.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/ralphpaglia
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/#!/profile.php?id=100000408345285&ref=ts
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/autodigitalmarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
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DEALER MANAGEMENT SYSTEM (DMS) You use
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Used Car Inventory Management Solutions You Use
Not Applicable...

Phillip Cannon's ADM Blog

The power of one angry customer with a web host

Posted on July 2, 2010 at 7:37am 1 Comment





This real life worst case scenario is currently hurting business for this dealership. The dealership's reaction to this site was posted to YouTube, which only made things worse.



Recently I found a customer review for a dealership in New Orleans on a website called Dick Poe Toyota sucks. I was curious, so I ran a google search on Dick Poe Toyota and found these search… Continue

Follow this customer down the rabbit hole of getting a quote

Posted on June 28, 2010 at 8:00am 2 Comments



I found this post on a BMW message board and felt it was important enough to post in a few places.





The author of this post wanted a very specific configuration on a new BMW and couldn't get one from the two dealerships in his hometown. So he sent in an information request with every dealer within a 200 mile radius

and documented every bit of the experience for…

Continue

Biggest reputation management mistake EVER

Posted on June 7, 2010 at 12:55pm 1 Comment

I spend my day talking with dealers across the country about reputation management. One of the dealers that I'd been speaking with made a terrible decision over the weekend and I wanted to share with everybody here.



Pasted below are the first google reviews (this is a fairly big dealership in a busy metropolitan area), do you see where this dealerships is making a huge mistake?



If you said the mistake was the fraudulent authors of… Continue

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At 1:11pm on June 24, 2010, David Robertson said…
Thanks Phil. I'm always safe even when I'm not good. Looking forward to working with your company in the future. I'll talk to you soon.
 
 
 

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