Everyone shops multiple dealerships. But shopping multiple dealerships doesn't mean visiting multiple dealerships. There will always be some folks who are comfortable doing things the way they always have, but the world is…"
You have obviously spent a great deal of time working with car dealers and can empathize with the issues that make running a successful car dealership such a challenge. However, one of the facts you sight in your report…"
"In the "old days", customers visited the dealership to get a price, then went somewhere else to shop the price, and perhaps returned.
Today, the prices are available before the customer comes to the store. So the lesson here is…"
"Part of the problem is laziness - but only part. There is a recent book by British market researcher Philip Graves called Consumerology that demonstrates the limitations to what surveys can provide. Survey design can obviously skew the…"
"I appreciate the KISS principle, however calculating ROI on gross profit will confound the results. Gross profit calculations without understanding overhead can be "grossly" misleading. NADA, NIADA, and Northwoods University…"
"Kudos to Ralph and Brian for getting this conference into the collective consciousness. That's not an easy thing to do in this age of oversaturation. However, I have to agree with Keith that the volume starts evoke a sense of…"
"Good point Keith,
I'm curious if Google would rely on the dealer to proactively clean up their inventory or would demand direct access to the DMS to ensure that the vehicles offered by the dealer in the new listing were actually available?"
I think we're talking semantics. Yes, the same feed that you use to send your active inventory and asking price to Autotrader (if you still use Autotrader after this gets popular) would go to Google's API. I suspect they…"
My interpretation of Brian's original article suggests that dealers will have to provide Google with DMS feeds to participate in the program (ala TrueCar). So in order to get enough new car inventory for the tool to be useful, they…"
"You make your money when you buy the car. The person acquiring used inventory for your store, be it through appraisal lane or auction, has to know what that car is selling for in your trade area today, and be able to assess how the…"
"The world is changing so fast that even the "enlightened" can have a hard time keeping up. Here are a couple of examples of my favorite developments in 21st Century advertising.
1) Real-time bidding or Demand-side platforms (DSP) -…"
"We're really at the dawn for video marketing and discussions like this will help everyone get better at it. All of the attached have some great elements, but it is probably time to start getting specific about video categories. For…"
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