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Philip Moore
  • Male
  • Centreville, VA
  • United States
  • Carfax
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Philip Moore's ADM Friends

  • Chip Diggs
  • Stan Sher
  • Jim Canto
  • Mike theCarGuy Correra
  • Tom Gorham
  • James A. Ziegler

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Philip Moore's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Philip Moore commented on Keith Shetterly's blog post The Death of the BeBack (Fight)!
"Tom, Everyone shops multiple dealerships.  But shopping multiple dealerships doesn't mean visiting multiple dealerships.  There will always be some folks who are comfortable doing things the way they always have, but the world is…"
Oct 2, 2012
Philip Moore replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Chuck,   You have obviously spent a great deal of time working with car dealers and can empathize with the issues that make running a successful car dealership such a challenge.  However, one of the facts you sight in your report…"
Sep 28, 2012
Philip Moore commented on Keith Shetterly's blog post The Death of the BeBack (Fight)!
"In the "old days", customers visited the dealership to get a price, then went somewhere else to shop the price, and perhaps returned. Today, the prices are available before the customer comes to the store.  So the lesson here is…"
Sep 24, 2012
Philip Moore commented on Josh Vajda's blog post How Do You Measure Internet Lead ROI?
"Part of the problem is laziness - but only part.  There is a recent book by British market researcher Philip Graves called Consumerology that demonstrates the limitations to what surveys can provide.  Survey design can obviously skew the…"
Aug 24, 2012
Philip Moore commented on Josh Vajda's blog post How Do You Measure Internet Lead ROI?
"I appreciate the KISS principle, however calculating ROI on gross profit will confound the results.  Gross profit calculations without understanding overhead can be "grossly" misleading.  NADA, NIADA, and Northwoods University…"
Aug 24, 2012
Philip Moore commented on Keith Shetterly's blog post A Place for the Truth?
"Kudos to Ralph and Brian for getting this conference into the collective consciousness.  That's not an easy thing to do in this age of oversaturation.  However, I have to agree with Keith that the volume starts evoke a sense of…"
Aug 14, 2012
Philip Moore commented on Brian Pasch's blog post Google Enters New Car Lead Generation Business
"Good point Keith, I'm curious if Google would rely on the dealer to proactively clean up their inventory or would demand direct access to the DMS to ensure that the vehicles offered by the dealer in the new listing were actually available?"
Jun 27, 2012
Philip Moore commented on Brian Pasch's blog post Google Enters New Car Lead Generation Business
"Keith, I think we're talking semantics.  Yes, the same feed that you use to send your active inventory and asking price to Autotrader (if you still use Autotrader after this gets popular) would go to Google's API.  I suspect they…"
Jun 27, 2012
Philip Moore commented on Brian Pasch's blog post Google Enters New Car Lead Generation Business
"Cliff, My interpretation of Brian's original article suggests that dealers will have to provide Google with DMS feeds to participate in the program (ala TrueCar).  So in order to get enough new car inventory for the tool to be useful, they…"
Jun 27, 2012
Chip Diggs and Philip Moore are now friends
Jun 13, 2012
Philip Moore and Stan Sher are now friends
Mar 26, 2012
Philip Moore commented on Stan Sher's blog post The Death of the Used Car Manager
"You make your money when you buy the car.  The person acquiring used inventory for your store, be it through appraisal lane or auction, has to know what that car is selling for in your trade area today, and be able to assess how the…"
Mar 26, 2012
Philip Moore posted a status
Mar 19, 2012
Philip Moore and Mike theCarGuy Correra are now friends
Feb 15, 2012
Philip Moore commented on Mike theCarGuy Correra's blog post I just need to rant a minute here...
"The world is changing so fast that even the "enlightened" can have a hard time keeping up.  Here are a couple of examples of my favorite developments in 21st Century advertising. 1) Real-time bidding or Demand-side platforms (DSP) -…"
Feb 13, 2012
Philip Moore commented on Ralph Paglia's blog post Authentic Vehicle Walk-Around Video Versus Contrived B Roll TV Spots or Pan and Zoom Fakes
"We're really at the dawn for video marketing and discussions like this will help everyone get better at it.  All of the attached have some great elements, but it is probably time to start getting specific about video categories.  For…"
Feb 10, 2012

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