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Peter Stratton
  • Estero, FL
  • United States
  • Estero Bay Chevrolet
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Peter Stratton's ADM Discussions

BDC or Virtual BDC

Started Feb 26 0 Replies

As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a…Continue

Who is the Manager of the BDC Depatment?

Started this ADM discussion. Last reply by Ken Long Nov 28, 2012. 1 Reply

Recently I read an article about who is the Manager of the BDC Manager. It said something of the sort of the GM is. NOT the used car manager and not the new car manager. Does anyone have this…Continue

Looking for a tracking pdf for internet leads.

Started this ADM discussion. Last reply by Ashley Corning Jul 2, 2012. 1 Reply

Well 20 years in the business now the owner thinks I am the smartest one to handle the internet department. We typically do 100 new and used a month, however less than 5% of those were actually…Continue

Internet Manager Needed Great Opportunity in SW Florida

Started May 25, 2012 0 Replies

A progressive SW Florida dealership are looking for an experienced Internet Manager. He/she must have a proven track record of building an internet team. This includes managing a BDC team, complete…Continue

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Luke Manion liked Peter Stratton's discussion BDC or Virtual BDC
May 3
Peter Stratton posted a discussion

BDC or Virtual BDC

As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in jeopardy, however my staff of ten would be. The company got in the GM's ear saying that their staff will answer leads within 30 seconds and close at 20%. My team answers the lead within a minute and we close at 14%. So my questions is, "Who has had…See More
Feb 26

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Estero Bay Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager
Your Business Phone Number (country code - number)
239-906-2600
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.esterobaychevrolet.com
Select All franchises/brands you are associated with
7-Chevrolet
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I am a member already but with a different company. I am the the internet director here too.
"What will YOU contribute to the ADM Community?"
20 years in the business. I am full of insight.
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, Autotropolis
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP
Used Car Inventory Management Solutions You Have Used
vAuto, vinSolutions, FirstLook

Peter Stratton's ADM Blog

Autofriend Leads...

Posted on August 6, 2012 at 3:12pm 0 Comments

Has anyone had experience with Autofriend leads. I am thinking about trying them out but wanted to check with others in the industry that may have or is using them. Any feedback would be greatly appreciated.

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Posted by Peter Stratton on February 26, 2020

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