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Peter Stratton
  • Estero, FL
  • United States
  • Estero Bay Chevrolet
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  • Cody Flynn
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  • Stan Sher
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  • Ralph Paglia

Peter Stratton's ADM Discussions

Who is the Manager of the BDC Depatment?

Started this ADM discussion. Last reply by Ken Long Nov 28, 2012. 1 Reply

Recently I read an article about who is the Manager of the BDC Manager. It said something of the sort of the GM is. NOT the used car manager and not the new car manager. Does anyone have this…Continue

Looking for a tracking pdf for internet leads.

Started this ADM discussion. Last reply by Ashley Corning Jul 2, 2012. 1 Reply

Well 20 years in the business now the owner thinks I am the smartest one to handle the internet department. We typically do 100 new and used a month, however less than 5% of those were actually…Continue

Internet Manager Needed Great Opportunity in SW Florida

Started May 25, 2012 0 Replies

A progressive SW Florida dealership are looking for an experienced Internet Manager. He/she must have a proven track record of building an internet team. This includes managing a BDC team, complete…Continue

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Peter Stratton's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Brian Pasch and Peter Stratton are now friends
May 29, 2013
Ken Long replied to Peter Stratton's discussion Who is the Manager of the BDC Depatment?
"Increase BDC call productivity and give your managers / owners complete oversight of the BDC in real-time!   http://www.chattercall.com   AUTOMOTIVE DIGITAL MARKETING SPECIAL – Get 1,200 minutes to try Chatter Call completely at no…"
Nov 28, 2012
Peter Stratton posted a blog post

Autofriend Leads...

Has anyone had experience with Autofriend leads. I am thinking about trying them out but wanted to check with others in the industry that may have or is using them. Any feedback would be greatly appreciated.See More
Aug 6, 2012
Peter Stratton commented on Leonard Buchholz's blog post 3 Common Mistakes Salespeople Make
"I agree you can sit them down and get all the information and agree it's probably the best way, however when I was selling (500+ units 97-98) I would have all that information before we even got to the door."
Jul 26, 2012
Peter Stratton posted a discussion

Who is the Manager of the BDC Depatment?

Recently I read an article about who is the Manager of the BDC Manager. It said something of the sort of the GM is. NOT the used car manager and not the new car manager. Does anyone have this article. Going into a meeting soon so if you have this I would appreciate it.See More
Jul 18, 2012
Ashley Corning replied to Peter Stratton's discussion Looking for a tracking pdf for internet leads.
"What works for one store or market will not work for another, just pick & knock out each project one by one and eventually you will see the results you work hard for, just like the rest of us.  It is a puzzle and you piece it together…"
Jul 2, 2012
Peter Stratton posted a discussion

Looking for a tracking pdf for internet leads.

Well 20 years in the business now the owner thinks I am the smartest one to handle the internet department. We typically do 100 new and used a month, however less than 5% of those were actually internet leads. We are on Autotrader, carsforsale, Fusion Zone and GM website. I'll be honest with you, not a lot of leads coming in. If I am to revamp this department I'm going to have to change a lot of things. I'm not going to lie to you, I need help. Anything that anyone can give me will certainly…See More
Jul 2, 2012
Peter Stratton and Stan Sher are now friends
Jul 1, 2012
Peter Stratton and Cody Flynn are now friends
May 25, 2012
Peter Stratton posted a discussion

Internet Manager Needed Great Opportunity in SW Florida

A progressive SW Florida dealership are looking for an experienced Internet Manager. He/she must have a proven track record of building an internet team. This includes managing a BDC team, complete knowledge of all digital matters (social media, digital media, lead partners). We are the leading GM dealer in SW Florida and are looking to grow, grow, grow. A generous salary and bonuses along with 401 k, medical benefits and vacation are included in our package. If you are that proven winner we…See More
May 25, 2012
Peter Stratton is now a member of Automotive Digital Marketing Professional Community
Feb 1, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Estero Bay Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager
REQUIRED: Your Business Phone Number
239-906-2600
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.esterobaychevrolet.com
Select All franchises/brands you are associated with
7-Chevrolet
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I am a member already but with a different company. I am the the internet director here too.
What will YOU contribute to the ADM Community?
20 years in the business. I am full of insight.
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
vAuto, vinSolutions, FirstLook

Peter Stratton's ADM Blog

Autofriend Leads...

Posted on August 6, 2012 at 3:12pm 0 Comments

Has anyone had experience with Autofriend leads. I am thinking about trying them out but wanted to check with others in the industry that may have or is using them. Any feedback would be greatly appreciated.

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