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Penny Vettel
  • Female
  • Cincinnati, OH
  • United States
  • Walt Sweeney Ford
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Penny Vettel's ADM Friends

  • Arlene Peña
  • James Klaus
  • Britt Hoffmann
  • Alex Diersing
  • Danny Benites
  • James Jarrett
  • Mathew Koenig
  • Louie Baur
  • Stan Sher
  • Andrew Compton
  • Thomas A. Kelly
  • Ken Beam
  • Michael
  • Ron Harber
  • Mark Boyd

Penny Vettel's ADM Discussions

Used Inventory 'Stock In'

Started Nov 20, 2013 0 Replies

Dealers: I'd like some feedback!What is your current process for stocking in used vehicles? (DMS, Desking tool, Manual Entry, VIN decode... ect)Who stocks most of your vehicles in?What do you…Continue

Tags: stock, dms, prep, vehicle, inventory

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Penny Vettel's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Danny Benites and Penny Vettel are now friends
Jul 19
Penny Vettel commented on Mark Frost's blog post The 5 Rules of Social Media Etiquette for Car Dealers
"1-5 are all prime, and I agree.  "
Jul 8
Penny Vettel updated their profile
May 29
Penny Vettel commented on Danny Benites's blog post 25 Things Veteran Managers Need to Hear (But don’t want to…)
"Fantastic!"
May 29
Penny Vettel liked Danny Benites's blog post 25 Things Veteran Managers Need to Hear (But don’t want to…)
May 29
Ashley Conring commented on Penny Vettel's blog post Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth
"At least they will be full when the end comes!! LMFAO"
May 29
Penny Vettel commented on Penny Vettel's blog post Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth
"Thank you Ashley.  My 'day-to-day' is equivalent to standing in front of dinosaurs tapping my watch trying to warn them that they are approaching extinction, but they just laugh and go order lunch."
May 29
Ashley Conring commented on Penny Vettel's blog post Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth
"Theoretically... I agree, empirically... doesn't happen.  THAT is the ugly truth!  Good post, good insight.  Keep fighting the good fight!"
May 29
Penny Vettel shared their blog post on Twitter
May 29
Penny Vettel posted a blog post

Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth

Car Salespeople:  Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors?  … The Ugly TruthI work with dealers who believe that when a consumer from their own back yard calls into the dealership to inquire on a vehicle that they want to talk to a call center representative that’s located 5 states away in a different time zone!  Wake up dealers! We live in a ‘don’t waste my time, don’t jerk me around’ society and it’s time to take notice.  Get out your…See More
May 29
Penny Vettel joined Ralph Paglia's group
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Google+

This ADM Group is for all things related to using Google+ to help promote our dealerships, the vehicles we sell, Service Department business, Parts and Accessories... So, share what you have found that works in leveraging the power of Google+, Google+ Business Pages and anything else that will help us all to get better at what we do in our Automotive Marketing professional careers... See More
Mar 24
Penny Vettel joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Mar 24
Penny Vettel joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Mar 24
Penny Vettel commented on Penny Vettel's blog post Short Blog on the Dangers of Retargeting
"This Ford store in Ohio certainly didn't know.  Keep your eye on your online marketing folks!"
Dec 12, 2013
Penny Vettel posted a blog post

Short Blog on the Dangers of Retargeting

Do you know where your retargeting ads are showing up?See More
Dec 12, 2013
Penny Vettel commented on James A. Ziegler's blog post How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?
"Jim, most dealers don't even audit their DMS systems for who is accessing their data.  I have discontinued feeds (FTP, Modem, ect) in dealerships from vendors they haven't done business with in years.  Maybe someone needs to…"
Nov 25, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Walt Sweeney Ford
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
513-922-4500
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.waltsweeney.com
Select All franchises/brands you are associated with
13-Ford, -Jeep..., -Used Cars..., -Used Trucks...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Effective process implementation and management
What will YOU contribute to the ADM Community?
I am a web designer and eCommerce manager who's sole focus is automotive retail. I began my career handling the deployment of InfinitCMS for Nissan North American, training and consulting internet lead management best practices to 152 Infiniti Stores. I then expanded my consulting to include business developement and call center processes. I have built and managed several business deleopment centers. I have completed my circle of eBusiness development by becoming the exclusive web designer for The Marshall Auto Group. My primary focus is to drive as many consumers to our various web sites and provide them with useful information to assist them in the purchase of their next vehicle.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.waltsweeney.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/waltsweeney
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealer.com, Dealerskins, Izmocars, TK Carsites, DealerTrend.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Automotive.com, AutoNetUSA, CaptainAutoQuote, Cars.com NewLeadsPlus, CarsDirect.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
HomeNet..., vinSolutions..., InventoryPro (DealerTrack)..., OTHER...

Penny Vettel's ADM Blog

Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth

Posted on May 29, 2014 at 9:31am 3 Comments

Car Salespeople:  Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors?  … The Ugly Truth

I work with dealers who believe that when a consumer from their own back yard calls into the dealership to inquire on a vehicle that they want to talk to a call center representative that’s located 5 states away in a different time zone!  Wake up dealers! We live in a ‘don’t waste my time, don’t jerk me around’ society and it’s time to take…

Continue

Short Blog on the Dangers of Retargeting

Posted on December 12, 2013 at 10:49am 1 Comment

Do you know where your retargeting ads are showing up?

Interact or Die

Posted on June 17, 2013 at 8:00pm 3 Comments

Is your social presence collecting dust?

Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is…

Continue

My Response to the Many Concerns I've Received Regarding Craigslist Block on Mass Posting Tools

Posted on April 8, 2013 at 4:30pm 35 Comments

Craigslist blocks on auto uploads, mass population tools and templates.  A system of checks and balances in software 'law' - Terms of Use http://www.craigslist.org/about/terms.of.use

I have no desire to build…

Continue

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