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Penny Vettel
  • Female
  • Cincinnati, OH
  • United States
  • Walt Sweeney Ford
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  • James Klaus
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Penny Vettel's ADM Discussions

Used Inventory 'Stock In'

Started Nov 20, 2013 0 Replies

Dealers: I'd like some feedback!What is your current process for stocking in used vehicles? (DMS, Desking tool, Manual Entry, VIN decode... ect)Who stocks most of your vehicles in?What do you…Continue

Tags: stock, dms, prep, vehicle, inventory

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Penny Vettel's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

James Klaus and Penny Vettel are now friends
Thursday
Penny Vettel joined Ralph Paglia's group
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Google+

This ADM Group is for all things related to using Google+ to help promote our dealerships, the vehicles we sell, Service Department business, Parts and Accessories... So, share what you have found that works in leveraging the power of Google+, Google+ Business Pages and anything else that will help us all to get better at what we do in our Automotive Marketing professional careers... See More
Mar 24
Penny Vettel joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Mar 24
Penny Vettel joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Mar 24
Penny Vettel commented on Penny Vettel's blog post Short Blog on the Dangers of Retargeting
"This Ford store in Ohio certainly didn't know.  Keep your eye on your online marketing folks!"
Dec 12, 2013
Penny Vettel posted a blog post

Short Blog on the Dangers of Retargeting

Do you know where your retargeting ads are showing up?See More
Dec 12, 2013
Penny Vettel commented on James A. Ziegler's blog post How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?
"Jim, most dealers don't even audit their DMS systems for who is accessing their data.  I have discontinued feeds (FTP, Modem, ect) in dealerships from vendors they haven't done business with in years.  Maybe someone needs to…"
Nov 25, 2013
Penny Vettel commented on James A. Ziegler's blog post How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?
"'The car business is no longer the place people that don't have experience or education can go to make a living'  Applause Britt!  You'll appreciate this story:  I have my Adopt-A-Car program in beta at a few…"
Nov 25, 2013
Penny Vettel commented on James A. Ziegler's blog post How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?
"At DealershipLogic (we are inventory management and marketing), we ONLY feed sources that a dealer has a contract with.  Unfortunately, even some of the contracted sources are not dealer friendly.  Cars.com still allows complete HTML…"
Nov 25, 2013
Penny Vettel commented on James A. Ziegler's blog post How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?
"Jim.. I have dealers who explain to me that "All is good with CarGuRus now because they signed a contract, that the problem was they did not have a contract with CarGuRus"...  SICKENING how brainwashed they are that a company that has…"
Nov 25, 2013
Penny Vettel commented on James A. Ziegler's blog post How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?
"Bryan, I have seen upwards of 200 feeds.  Most dealers will have their BDC or Internet managers print out a list and ask me if I can send feeds to all, and my response is no.  My contract clearly states that I will only provide feeds to…"
Nov 25, 2013
Penny Vettel commented on James A. Ziegler's blog post How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?
"I have actually lost deals because dealers will not sign up for my inventory management tool because I refuse to send their inventory to mass pirated websites...  I struggle everyday to explain to dealers the damage they are doing to their…"
Nov 25, 2013
Penny Vettel posted a discussion

Used Inventory 'Stock In'

Dealers: I'd like some feedback!What is your current process for stocking in used vehicles? (DMS, Desking tool, Manual Entry, VIN decode... ect)Who stocks most of your vehicles in?What do you like/dislike about your current process? Many Thanks!!!!!See More
Nov 20, 2013
Erin Ryan liked Penny Vettel's blog post Interact or Die
Jun 23, 2013
Penny Vettel commented on Penny Vettel's blog post Interact or Die
"Thank you for the VERY LARGE likes! "
Jun 19, 2013
Tom Gorham commented on Penny Vettel's blog post Interact or Die
"LIKE!"
Jun 18, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Walt Sweeney Ford
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
513-922-4500
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.waltsweeney.com
Select All franchises/brands you are associated with
13-Ford, -Jeep..., -Used Cars..., -Used Trucks...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Effective process implementation and management
What will YOU contribute to the ADM Community?
I am a web designer and eCommerce manager who's sole focus is automotive retail. I began my career handling the deployment of InfinitCMS for Nissan North American, training and consulting internet lead management best practices to 152 Infiniti Stores. I then expanded my consulting to include business developement and call center processes. I have built and managed several business deleopment centers. I have completed my circle of eBusiness development by becoming the exclusive web designer for The Marshall Auto Group. My primary focus is to drive as many consumers to our various web sites and provide them with useful information to assist them in the purchase of their next vehicle.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.waltsweeney.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/waltsweeney
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealer.com, Dealerskins, Izmocars, TK Carsites, DealerTrend.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Automotive.com, AutoNetUSA, CaptainAutoQuote, Cars.com NewLeadsPlus, CarsDirect.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
HomeNet..., vinSolutions..., InventoryPro (DealerTrack)..., OTHER...

Penny Vettel's ADM Blog

Short Blog on the Dangers of Retargeting

Posted on December 12, 2013 at 10:49am 1 Comment

Do you know where your retargeting ads are showing up?

Interact or Die

Posted on June 17, 2013 at 8:00pm 3 Comments

Is your social presence collecting dust?

Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is…

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My Response to the Many Concerns I've Received Regarding Craigslist Block on Mass Posting Tools

Posted on April 8, 2013 at 4:30pm 35 Comments

Craigslist blocks on auto uploads, mass population tools and templates.  A system of checks and balances in software 'law' - Terms of Use http://www.craigslist.org/about/terms.of.use

I have no desire to build…

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