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Penny Vettel
  • Female
  • Cincinnati, OH
  • United States
  • Walt Sweeney Ford
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Penny Vettel's ADM Discussions

Used Inventory 'Stock In'

Started Nov 20, 2013 0 Replies

Dealers: I'd like some feedback!What is your current process for stocking in used vehicles? (DMS, Desking tool, Manual Entry, VIN decode... ect)Who stocks most of your vehicles in?What do you…Continue

Tags: stock, dms, prep, vehicle, inventory

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Penny Vettel's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Walt Sweeney Ford
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Technology Professional, Media or Journalist
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
13-Ford, -Jeep..., -Used Cars..., -Used Trucks...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Effective process implementation and management
"What will YOU contribute to the ADM Community?"
I am a web designer and eCommerce manager who's sole focus is automotive retail. I began my career handling the deployment of InfinitCMS for Nissan North American, training and consulting internet lead management best practices to 152 Infiniti Stores. I then expanded my consulting to include business developement and call center processes. I have built and managed several business deleopment centers. I have completed my circle of eBusiness development by becoming the exclusive web designer for The Marshall Auto Group. My primary focus is to drive as many consumers to our various web sites and provide them with useful information to assist them in the purchase of their next vehicle.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, The Cobalt Group,, Dealerskins, Izmocars, TK Carsites,, Other
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA,, AutoNetUSA, CaptainAutoQuote, NewLeadsPlus,, OTHERS
Used Car Inventory Management Solutions You Have Used
HomeNet..., vinSolutions..., InventoryPro (DealerTrack)..., OTHER...

Penny Vettel's ADM Blog

Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth

Posted on May 29, 2014 at 9:31am 3 Comments

Car Salespeople:  Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors?  … The Ugly Truth

I work with dealers who believe that when a consumer from their own back yard calls into the dealership to inquire on a vehicle that they want to talk to a call center representative that’s located 5 states away in a different time zone!  Wake up dealers! We live in a ‘don’t waste my time, don’t jerk me around’ society and it’s time to take…


Short Blog on the Dangers of Retargeting

Posted on December 12, 2013 at 10:49am 1 Comment

Do you know where your retargeting ads are showing up?

Interact or Die

Posted on June 17, 2013 at 8:00pm 3 Comments

Is your social presence collecting dust?

Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is never to be seen or heard from until the next  ‘Post/Tweet’.  This is what the…


My Response to the Many Concerns I've Received Regarding Craigslist Block on Mass Posting Tools

Posted on April 8, 2013 at 4:30pm 35 Comments

Craigslist blocks on auto uploads, mass population tools and templates.  A system of checks and balances in software 'law' - Terms of Use

I have no desire to build an automated posting tool that violates the terms of use of another…


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