"BTW - Brian Pash The video below is helpful. VDP views are clearly important - perhaps even coveted by dealerships who are conversion experts. Would enjoy viewing the webinar (if you have a copy public). -That said, I'm not…"
"Well said Keith I couldn't agree more. You can get all the traffic on the net, but if your website and online marketing dept. is not able to convert visitors into appointments / sales, then it's completely worthless! "
"Are people in the SEO community really fighting this? If so, they don't know their own industry very well. The original "Page/Rank" system was essentially the first "social" signal. Moving forward, SEO companies have to…"
"Some good pointsAlexander. I totally agree about Automotive being difficult to measure. I was in the Online Dating and Yellow Pages world for a few years - way easier to track and measure real ROI.
BTW, I didn't realize when I put in the…"
"@Alexander, in regards to your links. (Converting at less than 1%).
After reading these articles, I would suggest that this "study" is pretty much wrong. These guys are using "clickstream" data for these stats (meaning using…"
This group will share their visions of automotive advertising as it will be vs. as it was or is to meet the challenges of tomorrow's retail auto industry. Vendors with new applications & auto industry insiders with insights to the future are welcomeSee More
I'm not sure what your requirements are for a CRM. I'm familiar with DealerSocket, and understand they are top-notch. When I was on the front-lines, I used VIN Solutions, Reynolds and Reynolds, with an introduction to…"
"Wow - That is (or hopefully was) a serious problem in the industry. The first time I went to buy a car, similar story. Only I was a young "kid". I wonder though, seeing as you had such a great experience with the second…"
"I'm not exactly sure how or why developers would have asked for this, however I'm glad we planned for it. I've been providing smaller pages to clients sense January (the original date FB was supposed to make the transition). It would…"
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