The other day I wanted to post a really cool addition to our accessories catalog on Facebook. I realized that there was no way to direct link to that accessory online; no separate URL to that item. …Continue
"I think you're on the right train of thought. But I can't wait for a vendor to royally screw up. Really progressive vendors can become "average" with time, complacency, and lack of reinvestment. And you wouldn't…"
"Thanks Manny, and Ralph for sharing again. I think a lot of dealers feel like they're doing this already. What I think some of them (us?) are missing is the thought process that goes into it. As Rand describes, there really…"
The Dealership Metrics that Win ChampionshipsAt the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a…See More
"Whoa there Bill Smith. You're really tossing around some generalizations that simply don't hold water. The action that pays my wages is CAR SALES. Listening to dozens of "hard working reps trying to do their job"…"
"Excellent insight Sara and congrats again to Bobbie. I'm right there with Bobbie on pet peeve #1. My favorite vendors are the ones that have at least a monthly review with me. Especially the ones who come to my office or at least…"
The other day I wanted to post a really cool addition to our accessories catalog on Facebook. I realized that there was no way to direct link to that accessory online; no separate URL to that item. The only way to get to a given accessory with our particular vendor is to go through their configurator on the front end.Then I started thinking about mobile and found that our vendor’s solution doesn’t work well from a phone either. Frankly, it’s useless on our mobile site.This is a situation I…See More
Paul, thank you for the heads up and link to the "Digital Natives" article. I am going to request permission to share with the ADM Community.
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