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Paul Schnell
  • Male
  • Wilsonville, OR
  • United States
  • Wilsonville Toyota-Scion/FindACarPDX
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Paul Schnell's ADM Friends

  • J.D. Rucker
  • James A. Ziegler
  • Ralph Paglia

Paul Schnell's ADM Discussions

Why are we ignoring accessories on our mobile websites?

Started Mar 26 0 Replies

The other day I wanted to post a really cool addition to our accessories catalog on Facebook.  I realized that there was no way to direct link to that accessory online; no separate URL to that item. …Continue

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Latest ADM Activity - Click "More" at bottom!

Paul Schnell is attending Ralph Paglia's event

The Dealership Metrics that Win Championships at Link Provided Upon Registration

September 18, 2014 from 10am to 11am
The Dealership Metrics that Win ChampionshipsAt the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a…See More
Friday
Paul Schnell commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Whoa there Bill Smith.  You're really tossing around some generalizations that simply don't hold water. The action that pays my wages is CAR SALES.  Listening to dozens of "hard working reps trying to do their job"…"
Jul 16
Paul Schnell commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Excellent insight Sara and congrats again to Bobbie.  I'm right there with Bobbie on pet peeve #1.  My favorite vendors are the ones that have at least a monthly review with me. Especially the ones who come to my office or at least…"
Jul 16
Paul Schnell commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"Right.  I think it goes back to the origin of Facebook: To connect with friends.  "Like" does not equal "friend".  Wasn't "Like" added so that we could connect with "Like" minded…"
Apr 10
Paul Schnell liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
Apr 10
Paul Schnell liked Manny Luna's blog post Ogilvy did a study that showed FB organic reach will hit near zero.
Mar 28
Paul Schnell posted a discussion

Why are we ignoring accessories on our mobile websites?

The other day I wanted to post a really cool addition to our accessories catalog on Facebook.  I realized that there was no way to direct link to that accessory online; no separate URL to that item.  The only way to get to a given accessory with our particular vendor is to go through their configurator on the front end.Then I started thinking about mobile and found that our vendor’s solution doesn’t work well from a phone either.  Frankly, it’s useless on our mobile site.This is a situation I…See More
Mar 26
Paul Schnell liked Richard Holland's blog post Who Wants A Truck? Jimmy Fallon Does!
Mar 13
Paul Schnell liked Ralph Paglia's video
Dec 24, 2013
Paul Schnell liked Timothy Martell's blog post SEO ISN'T DEAD! STOP THE MADNESS!
Sep 25, 2013
Paul Schnell commented on Joe Webb's blog post Is This the Beginning of the End for TrueCar?
"Sean, I got excited about this business of digital marketing and built my career around it because of you.  Go back through your seminar attendance records and you'll find me sitting in a 2 1/2 day workshop with you in San Diego 6 years…"
Aug 30, 2013
Paul Schnell commented on Joe Webb's blog post Is This the Beginning of the End for TrueCar?
"Great article again Joe, and thanks for bringing this to our collective attention.  I've been with TrueCar for 18 months or so and was quite surprised to see this.  I received NO NOTIFICATION from TrueCar about this at all and…"
Aug 28, 2013
Paul Schnell liked James A. Ziegler's blog post It's 9:00 AM - Do You Know Where Your Inventory Is?
May 2, 2013
Paul Schnell and James A. Ziegler are now friends
May 1, 2013
Paul Schnell commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??
"Re: Newsflash... Heard the same thing direct from my Cars.com rep. Said, "Just got an email letting us all know that we have suspended this email program..."  12:45 pm Pacific."
May 1, 2013
Paul Schnell commented on Josh Vajda's blog post How to Deal with the “Just Give Me the Price” Objection
"I'm with the majority here.  All the data shows that customers are doing research online for one purpose, whether consciously or not: To eliminate options.  On average, they visit just one dealership anymore.  Does anyone think…"
Mar 13, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Wilsonville Toyota-Scion/FindACarPDX
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3
REQUIRED: Your Business Phone Number
503-582-9040
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.wilsonvilletoyota.com
YOUR Email address for business contacts
pschnell@wilsonvilletoyota.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
971-678-0196
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 15-Honda, 17-Infiniti, 20-Jeep, 21-Kia, 38-Scion, 43-Toyota
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.wilsonvilletoyota.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, Dealer.com, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
HomeNet, vinSolutions, FirstLook, OTHER

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At 1:22pm on December 4, 2012, Ralph Paglia said…

Paul, thank you for the heads up and link to the "Digital Natives" article.  I am going to request permission to share with the ADM Community.

 
 
 

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