The other day I wanted to post a really cool addition to our accessories catalog on Facebook. I realized that there was no way to direct link to that accessory online; no separate URL to that item. …Continue
The Dealership Metrics that Win ChampionshipsAt the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a…See More
"Whoa there Bill Smith. You're really tossing around some generalizations that simply don't hold water. The action that pays my wages is CAR SALES. Listening to dozens of "hard working reps trying to do their job"…"
"Excellent insight Sara and congrats again to Bobbie. I'm right there with Bobbie on pet peeve #1. My favorite vendors are the ones that have at least a monthly review with me. Especially the ones who come to my office or at least…"
The other day I wanted to post a really cool addition to our accessories catalog on Facebook. I realized that there was no way to direct link to that accessory online; no separate URL to that item. The only way to get to a given accessory with our particular vendor is to go through their configurator on the front end.Then I started thinking about mobile and found that our vendor’s solution doesn’t work well from a phone either. Frankly, it’s useless on our mobile site.This is a situation I…See More
"Sean, I got excited about this business of digital marketing and built my career around it because of you. Go back through your seminar attendance records and you'll find me sitting in a 2 1/2 day workshop with you in San Diego 6 years…"
"Great article again Joe, and thanks for bringing this to our collective attention. I've been with TrueCar for 18 months or so and was quite surprised to see this. I received NO NOTIFICATION from TrueCar about this at all and…"
"I'm with the majority here. All the data shows that customers are doing research online for one purpose, whether consciously or not: To eliminate options. On average, they visit just one dealership anymore. Does anyone think…"
Paul, thank you for the heads up and link to the "Digital Natives" article. I am going to request permission to share with the ADM Community.
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