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Paul Schnell
  • Male
  • Wilsonville, OR
  • United States
  • Wilsonville Toyota-Scion/FindACarPDX
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Paul Schnell's ADM Friends

  • J.D. Rucker
  • James A. Ziegler
  • Ralph Paglia

Paul Schnell's ADM Discussions

Why are we ignoring accessories on our mobile websites?

Started Mar 26, 2014 0 Replies

The other day I wanted to post a really cool addition to our accessories catalog on Facebook.  I realized that there was no way to direct link to that accessory online; no separate URL to that item. …Continue

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Latest ADM Activity - Click "More" at bottom!

Paul Schnell liked Greg Geodakyan's blog post The Weakest Link in Data Attribution Part II: Data Standardization
Sep 25, 2018
Paul Schnell liked Josh Whitlatch's blog post 2017 NADA Checklist
Jan 18, 2017
Paul Schnell liked Aubrey Hankins's blog post Why Acquiring DealerRater Is A Good Thing For Everyone
Aug 1, 2016
Paul Schnell liked Aubrey Hankins's blog post Why ROI Is A Lie
Jul 15, 2016
Jeff Glackin liked Paul Schnell's profile
Feb 11, 2016
Paul Schnell liked Jeff Glackin's blog post 3 common Facebook misconceptions.
Feb 2, 2016
Paul Schnell liked Ralph Paglia's blog post America's New Class of "Opinion Elites" Drive Increased Impact of Online Reviews on Car Dealer Reputation
Jan 21, 2016
Paul Schnell liked sara callahan's blog post Metrics 101: Is Your Content or Social Media Marketing Working?
Dec 18, 2015
Paul Schnell replied to Eva Blankinship's discussion Dealer's Advice to Digital Vendors
"I think you're on the right train of thought.  But I can't wait for a vendor to royally screw up.  Really progressive vendors can become "average" with time, complacency, and lack of reinvestment. And you wouldn't…"
Dec 15, 2015
Paul Schnell liked sara callahan's blog post LinkedIn Wants Relevancy: Punishes Abusers
Dec 29, 2014
Paul Schnell commented on Ralph Paglia's video

Is It Possible to Have Good SEO Simply by Having Great Content

"Thanks Manny, and Ralph for sharing again.  I think a lot of dealers feel like they're doing this already.  What I think some of them (us?) are missing is the thought process that goes into it.  As Rand describes, there really…"
Oct 27, 2014
Paul Schnell is attending Ralph Paglia's event

The Dealership Metrics that Win Championships at Link Provided Upon Registration

September 18, 2014 from 10am to 11am
The Dealership Metrics that Win ChampionshipsAt the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a…See More
Aug 29, 2014
Paul Schnell commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Whoa there Bill Smith.  You're really tossing around some generalizations that simply don't hold water. The action that pays my wages is CAR SALES.  Listening to dozens of "hard working reps trying to do their job"…"
Jul 16, 2014
Paul Schnell commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Excellent insight Sara and congrats again to Bobbie.  I'm right there with Bobbie on pet peeve #1.  My favorite vendors are the ones that have at least a monthly review with me. Especially the ones who come to my office or at least…"
Jul 16, 2014
Paul Schnell commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
"Right.  I think it goes back to the origin of Facebook: To connect with friends.  "Like" does not equal "friend".  Wasn't "Like" added so that we could connect with "Like" minded…"
Apr 10, 2014
Paul Schnell liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
Apr 10, 2014

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Wilsonville Toyota-Scion/FindACarPDX
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 15-Honda, 17-Infiniti, 20-Jeep, 21-Kia, 38-Scion, 43-Toyota
CAR DEALER or OEM Website you recommend (ie;
Reynolds Web Solutions,,
INTERNET LEAD Suppliers You are using now, or in the past
Used Car Inventory Management Solutions You Have Used
HomeNet, vinSolutions, FirstLook, OTHER

Comment Wall (1 comment)

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At 1:22pm on December 4, 2012, Ralph Paglia said…

Paul, thank you for the heads up and link to the "Digital Natives" article.  I am going to request permission to share with the ADM Community.


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