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Paul Schnell
- Male
- Wilsonville, OR
- United States
- Wilsonville Toyota-Scion/FindACarPDX
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Paul Schnell's ADM Discussions
Why are we ignoring accessories on our mobile websites?
Started Mar 26, 2014 0 Replies 0 Likes
The other day I wanted to post a really cool addition to our accessories catalog on Facebook. I realized that there was no way to direct link to that accessory online; no separate URL to that item. …Continue
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Latest ADM Activity - Click "More" at bottom!
Paul Schnell liked Aubrey Hankins's blog post Why Cars.com Acquiring DealerRater Is A Good Thing For EveryonePaul Schnell liked Ralph Paglia's blog post America's New Class of "Opinion Elites" Drive Increased Impact of Online Reviews on Car Dealer ReputationPaul Schnell liked sara callahan's blog post Metrics 101: Is Your Content or Social Media Marketing Working?Paul Schnell replied to Eva Blankinship's discussion Dealer's Advice to Digital Vendors"I think you're on the right train of thought. But I can't wait for a vendor to royally screw up. Really progressive vendors can become "average" with time, complacency, and lack of reinvestment. And you wouldn't…"
Paul Schnell commented on Ralph Paglia's video
Is It Possible to Have Good SEO Simply by Having Great Content
"Thanks Manny, and Ralph for sharing again. I think a lot of dealers feel like they're doing this already. What I think some of them (us?) are missing is the thought process that goes into it. As Rand describes, there really…"
Paul Schnell is attending Ralph Paglia's eventThe Dealership Metrics that Win Championships at Link Provided Upon Registration
September 18, 2014 from 10am to 11am
The Dealership Metrics that Win ChampionshipsAt the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a…See More
Paul Schnell commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!"Whoa there Bill Smith. You're really tossing around some generalizations that simply don't hold water. The action that pays my wages is CAR SALES. Listening to dozens of "hard working reps trying to do their job"…"
Paul Schnell commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!"Excellent insight Sara and congrats again to Bobbie. I'm right there with Bobbie on pet peeve #1. My favorite vendors are the ones that have at least a monthly review with me. Especially the ones who come to my office or at least…"
Paul Schnell commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks"Right. I think it goes back to the origin of Facebook: To connect with friends. "Like" does not equal "friend". Wasn't "Like" added so that we could connect with "Like" minded…"
Paul Schnell liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content SucksPaul Schnell posted a discussionWhy are we ignoring accessories on our mobile websites?
The other day I wanted to post a really cool addition to our accessories catalog on Facebook. I realized that there was no way to direct link to that accessory online; no separate URL to that item. The only way to get to a given accessory with our particular vendor is to go through their configurator on the front end.Then I started thinking about mobile and found that our vendor’s solution doesn’t work well from a phone either. Frankly, it’s useless on our mobile site.This is a situation I…See More
ADM Profile Information
- REQUIRED: Name of Your Dealership, Business or Organization:
- Wilsonville Toyota-Scion/FindACarPDX
- REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
- Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3
- REQUIRED: Your Business Phone Number
- 503-582-9040
- REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
- http://www.wilsonvilletoyota.com
- YOUR Email address for business contacts
- pschnell@wilsonvilletoyota.com
- Your Mobile Phone Number, Direct Business Line or Alternate Number
- 971-678-0196
- Select All franchises/brands you are associated with
- 8-Chrysler, 9-Dodge, 15-Honda, 17-Infiniti, 20-Jeep, 21-Kia, 38-Scion, 43-Toyota
- CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
- http://www.wilsonvilletoyota.com
- Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
- Reynolds Web Solutions, Dealer.com, VinSolutions.com
- INTERNET LEAD Suppliers You Have Experience Using
- Dealix
- DEALER MANAGEMENT SYSTEMS (DMS) You use
- ADP
- Used Car Inventory Management Solutions You Use
- HomeNet, vinSolutions, FirstLook, OTHER
Comment Wall (1 comment)
- At 1:22pm on December 4, 2012,
Ralph Paglia said… Paul, thank you for the heads up and link to the "Digital Natives" article. I am going to request permission to share with the ADM Community.
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