"Right. I think it goes back to the origin of Facebook: To connect with friends. "Like" does not equal "friend". Wasn't "Like" added so that we could connect with "Like" minded…"
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Paul Schnell
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- Wilsonville, OR
- United States
- Wilsonville Toyota-Scion/FindACarPDX
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Why are we ignoring accessories on our mobile websites?
Started Mar 26 0 Replies 0 Likes
The other day I wanted to post a really cool addition to our accessories catalog on Facebook. I realized that there was no way to direct link to that accessory online; no separate URL to that item. …Continue
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Paul Schnell commented on sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content SucksPaul Schnell liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content SucksPaul Schnell liked MANNY LUNA's blog post Ogilvy did a study that showed FB organic reach will hit near zero.Paul Schnell posted a discussionWhy are we ignoring accessories on our mobile websites?
The other day I wanted to post a really cool addition to our accessories catalog on Facebook. I realized that there was no way to direct link to that accessory online; no separate URL to that item. The only way to get to a given accessory with our particular vendor is to go through their configurator on the front end.Then I started thinking about mobile and found that our vendor’s solution doesn’t work well from a phone either. Frankly, it’s useless on our mobile site.This is a situation I…See More
Paul Schnell commented on Joe Webb's blog post Is This the Beginning of the End for TrueCar?"Sean, I got excited about this business of digital marketing and built my career around it because of you. Go back through your seminar attendance records and you'll find me sitting in a 2 1/2 day workshop with you in San Diego 6 years…"
Paul Schnell commented on Joe Webb's blog post Is This the Beginning of the End for TrueCar?"Great article again Joe, and thanks for bringing this to our collective attention. I've been with TrueCar for 18 months or so and was quite surprised to see this. I received NO NOTIFICATION from TrueCar about this at all and…"
Paul Schnell commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"Re: Newsflash...
Heard the same thing direct from my Cars.com rep. Said, "Just got an email letting us all know that we have suspended this email program..." 12:45 pm Pacific."
Paul Schnell commented on Josh Vajda's blog post How to Deal with the “Just Give Me the Price” Objection"I'm with the majority here. All the data shows that customers are doing research online for one purpose, whether consciously or not: To eliminate options. On average, they visit just one dealership anymore. Does anyone think…"
Paul Schnell commented on Brent Albrecht's blog post Facebook's Nearby will do more for Dealers than Groupon's"Excellent tip on something we were missing the boat on. Until now that is. Thanks Brent!"
Ralph Paglia left a comment for Paul Schnell"Paul, thank you for the heads up and link to the "Digital Natives" article. I am going to request permission to share with the ADM Community."
Paul Schnell left a comment for Ralph Paglia"Hey Ralph, cool article on CNN about "Digital Natives" I shared via Linked In but wanted to make sure you saw it. Gets the marketing mind working this morning doesn't it? "What does it mean to be a digital native?""
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- Wilsonville Toyota-Scion/FindACarPDX
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- http://www.wilsonvilletoyota.com
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- pschnell@wilsonvilletoyota.com
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- 971-678-0196
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- 8-Chrysler, 9-Dodge, 15-Honda, 17-Infiniti, 20-Jeep, 21-Kia, 38-Scion, 43-Toyota
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Comment Wall (1 comment)
- At 1:22pm on December 4, 2012, Ralph Paglia said…
Paul, thank you for the heads up and link to the "Digital Natives" article. I am going to request permission to share with the ADM Community.
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Automotive Digital Success April Micro-Workshop
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FREE Webinar: Say What?! 5 Key Communication Skills that will Sell More Cars
April 24, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/5-communication-skills-that-will-sell-more-cars/
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FREE Webinar: Why Your Dealership’s Next Website MUST be Responsive
April 30, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/why-your-dealerships-next-website-must-be-responsive/
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FREE Webinar: How to Make Your Inventory Listings up to 500% More Effective
May 8, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-make-your-inventory-listings-up-to-500-more-effective/
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Sales Management Super Conference
May 13, 2014 at 8am to May 15, 2014 at 12:30pm – Hyatt Regency Hotel Dallas
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FREE Webinar: Got Traffic? 5 SEO Strategies to Drive Monster Results
May 15, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/5-seo-strategies-to-drive-monster-results/
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FREE Webinar: How to Protect the Privacy of Your Clients, Your Dealership and Yourself
May 22, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-protect-the-privacy-of-your-clients/
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FREE Webinar: How to Defend Against the Advertising Compliance War
June 19, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-defend-against-the-advertising-compliance-war/
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Automotive Customer Centricity Summit 2014
June 24, 2014 from 7am to 7pm – Ritz-Carlton, Marina del Rey
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