Do you ever see that customer in your showroom on their mobile phone? Find out what behaviors they may be exhibiting to not miss out on potential sales.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to dominate mobile shoppers.See More
Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.See More
Who Deserves the Fish?Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:Play: Have fun! Make our clients feel as though they can have fun while they're here too.Make Someone's Day: When a client stops by, make them your main focus. Is it a day where it's…See More
"Alex-- indeed.... one company, one dealership, one employee and one sales ambassador at a time! There will be a cultural shift in this conversation, too. 10-15 years from now we'll say things like "Remember when women were......? and LOL…"
Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday. See More
"Samantha + Paul -- good video and overview indeed. Well done! Women bought an estimated 27.5 new and used cars last year! Our company, the premier car dealer rating site focusing on women - connects them to certified women car dealers - while help…"
Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.See More
ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk http://exclusivelyautomotive.com/testimonials/
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
Welcome to Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.