Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Influencer
Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
Share on Facebook
Share

Paul Potratz's ADM Friends

  • Patrick Norris
  • Kimberly Roselle
  • Dan Allen
  • Aaron Hassen
  • Jim Kristoff
  • Phil Meier
  • Ian Nethercott
  • Stephanie Young
  • Adam Thrasher
  • Dan Weik (pronounced wick)
  • Christine Rochelle
  • Jeff Dobish
  • Jay Radke
  • Aaron Edwards
  • Curtis Brown

Gifts Received from ADM Members

ADM Gift

Paul Potratz has not received a gift from an ADM Member

Give a Gift

 

Paul Potratz's ADM Profile page

Latest ADM Activity - Click "More" at bottom!


Influencer
Paul Potratz's blog post was featured

How to set up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.You can also create segments to narrow down users who performed a certain action or engaged with specific content.  From these discoveries, you can personalize your website based on relevance.User Explorer allows you to get a 360 view of your current and perspective clients.If…See More
yesterday

Influencer
Paul Potratz posted a blog post

How to set up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.You can also create segments to narrow down users who performed a certain action or engaged with specific content.  From these discoveries, you can personalize your website based on relevance.User Explorer allows you to get a 360 view of your current and perspective clients.If…See More
yesterday

Influencer
Paul Potratz posted a blog post

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.If you're a small business or an entrepreneur, this is the episode you want to watch in order to grow your brand and make…See More
Tuesday

Influencer
Paul Potratz posted a blog post

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.If you're an advertising or marketing agency, this is definitely a Hard Facts episode that you should be watching. Let us know what you think! Comment below:Website: http://www.ppadv.comFacebook:…See More
May 20

Influencer
Paul Potratz posted a blog post

Paul Potratz: Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: Website: http://www.ppadv.comFacebook:…See More
May 17

Influencer
Big Tom LaPointe commented on Paul Potratz's blog post Using Snapchat in Your Marketing
"this is an awesome mini-class. thanks @potratz and samantha!"
May 16

Influencer
Paul Potratz posted a blog post

Using Snapchat in Your Marketing

Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.Website: http://www.ppadv.comFacebook:…See More
May 13

Influencer
Paul Potratz posted a blog post

How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your thoughts.  You may get a free POTRATZ Coffee Mug…See More
May 10

Influencer
Paul Potratz's blog post was featured

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere. If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your…See More
May 6

Influencer
Paul Potratz posted a blog post

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere. If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your…See More
May 6

Influencer
Paul Potratz posted a blog post

Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be using for your team and business.I want to hear your ideas! Leave a…See More
May 3

Influencer
Paul Potratz was featured
May 2

Influencer
Paul Potratz posted a blog post

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system. • Instant Articles are 10x faster than traditional mobile web articles • They’re read 20% more often  • Clients are 70% less likely to leave the article once they’re there. Watch this week's Hard Facts now for more info! Website: …See More
Apr 29

Influencer
Paul Potratz posted a blog post

What's holding your business back?

How do you see your business growing to meet the changing demands of your customers?  In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers. Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.Can you adjust your current processes to create new successful opportunities? Join…See More
Apr 26

Influencer
Paul Potratz posted a blog post

Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.Website:…See More
Apr 22

Influencer
Paul Potratz posted a blog post

Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.Comment below for future Think Tank Tuesday ideas!Website:…See More
Apr 19

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
"What will YOU contribute to the ADM Community?"
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

Paul Potratz's Videos

  • Add Videos
  • View All

Comment Wall (2 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010,
Influencer
Ray Lovett
said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Capturing customers on video

Posted by Nate Wiener on November 19, 2013

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service