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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Paul Potratz's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

Here's Some Important Things You Missed

With All the New Things Everyday, It's Easy to Get Overwhelmed! With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week, Paul is focusing on what you may have missed that's costing you leads and sales.See More

Paul Potratz posted a blog post

How to Sell Cars on Instagram

Four Keys to Success on InstagramWant to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.See More

Paul Potratz posted a blog post

More 1 of about 124 Print all In new window Eating Chicken and Drinking Beer

Don't Let Your Leisure Activities Become Your MotivationWe all love to take time to relax, eat chicken wings, and drink beer, but is that your motivation? Your goal? Your highlight? This week on Think Tank Tuesday, learn what you need to focus on to become a more successful individual, and it’s not eating chicken wings and drinking beer.See More
Nov 17

Paul Potratz posted a blog post

Data Mining 101

Utilize your brand advocatesWhy spend money on acquiring new customers when the cost is so much higher than the retention rate? What you should be talking about in your dealership is data mining. On this week’s Hard Facts, Samantha covers how to get down and dirty when it comes mining your database.See More
Nov 13

Paul Potratz posted a blog post

This sounds crazy coming from me

I'm Going to Tell You What S.O.S. Means for Your BusinessS.O.S: for dealers, it doesn't mean what you think it does! This week on Think Tank Tuesday find out how much S.O.S is costing your business and what you can do to avoid it!See More
Nov 10

Paul Potratz posted a blog post

Google Has Changed Again

Stay Ahead of the Competition with Google's Latest ChangesGoogle has made more changes that affect how people find your dealership. The competition is getting tougher but Hard Facts is here to help. Watch now and discover why you need to step up your Google ranking to continue getting traffic.See More
Nov 6

Paul Potratz's blog post was featured

Don't Ignore Me.

How Customer Reviews Affect YouMost consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.See More
Nov 5

Paul Potratz was featured
Nov 5

Paul Potratz posted a blog post

I Know Where You Live

There’s a new marketing tool that pinpoints where your customers live and allows you to target them with specific ads. On this week’s Think Tank Tuesday, I cover this new technology and what it can mean for your business.See More
Nov 3

Paul Potratz posted a blog post

Don't Ignore Me.

How Customer Reviews Affect YouMost consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.See More
Oct 30

Paul Potratz posted a blog post

Is Your Video Pre-Roll Effective?

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template.See More
Oct 27

Paul Potratz posted a blog post

We need to discuss your showroom

All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, we'll identify potential mistakes and correct them today!See More
Oct 23

Paul Potratz posted blog posts
Oct 21

Paul Potratz's blog post was featured

Keep Your Business Growing Every Single Year

The key to continued growth and success in business is simple: evolve. This week, I'll demonstrate the importance of evolving your business and yourself to keep the money flowing and new business expanding.See More
Oct 21

Paul Potratz posted a blog post

It worked on me

Turn On-The-Fence Shoppers Into SalesYou need to use Dynamic Retargeting to reach indecisive shoppers. I’ll explain how Dynamic Retargeting delivers highly targeted ads and offers to hesitating shoppers. It worked on me and will help you sell more cars this month!See More
Oct 16

Paul Potratz posted blog posts
Oct 13

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
"What will YOU contribute to the ADM Community?"
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
Reynolds Web Solutions, BZ Results,, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply,, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA,,, NewLeadsPlus,, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010,
Ray Lovett
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook

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