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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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Paul Potratz's ADM Blog

Do You Meet The Standards?

Posted on November 21, 2014 at 11:40am 0 Comments

What are you even doing right now?

Posted on November 18, 2014 at 12:28pm 0 Comments

Location Is Everything!

Posted on November 14, 2014 at 11:38am 0 Comments

Beat The Million Dollar Man

Posted on November 11, 2014 at 12:40pm 0 Comments

Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

Do You Meet The Standards?

Why Google Says You Need To Go Mobile If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching from their cell phones.See More
Friday
Paul Potratz's blog post was featured

Location Is Everything!

Help Customers Find YouDoes your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. See More
Thursday
Paul Potratz posted a blog post

What are you even doing right now?

Black Friday Is Almost HereTime is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays. On this episode of Think Tank Tuesday, learn how to jump start your Black Friday promotions.See More
Tuesday
Paul Potratz posted a blog post

Location Is Everything!

Help Customers Find YouDoes your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. See More
Nov 14
Paul Potratz posted a blog post

Beat The Million Dollar Man

You Don't Need A Million Dollar BudgetWhen your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market. On this episode of Think Tank Tuesday, I explain how to spend money…See More
Nov 11
Paul Potratz posted a blog post

Open Rates Matter, But You Need To Dig Deeper.

If you're running email marketing campaigns, chances are you rely on a number of metrics to determine the success of your campaigns. What if I told you that you're not tracking one of the most important metrics?This week on Hard Facts, learn what metric you should be tracking to measure email success.See More
Nov 7
Paul Potratz posted a blog post

Are Your Leads Sales Qualified?

Do you want to know where your shoppers are in the buying cycle? Your CRM can only tell you so much about them. It's time to stop guessing -- learn exactly what your shoppers are looking for and when they're ready to make a purchase.On this episode of Think Tank Tuesday, determine what your shoppers want based on specific actions they have taken on your website. See More
Nov 4
Paul Potratz posted a blog post

Did You Hear About This?

Showcase Your BusinessGoogle's new feature gives you more ad real estate and showcases different aspects of your business like never before. If you're looking to expand your ad performance on Google search networks and create more awareness for your brand, this tool will help.This week on Hard Facts, find out about this new Google Feature and learn how to implement it for your business.See More
Oct 31
Paul Potratz posted a blog post

About Your Website

Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it? On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy bank.See More
Oct 29
Paul Potratz posted a blog post

Is This What You're Looking For?

Give Your Shoppers A ReminderHave you lost shoppers on your website? Sometimes they need a reminder of what they were doing on your website in the first place. A current remarketing tactic will allow you to do just that.On this week's Hard Facts, Samantha discusses how you can implement this tactic for your business. See More
Oct 24
Paul Potratz posted a blog post

Who's holding you back?

Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.See More
Oct 21
Paul Potratz posted a blog post

Attract Local Customers To Your Doorstep

Want to attract more shoppers in your community? There's a new social media feature that changes the way we market to our local target audiences.On this week's Hard Facts, Samantha covers how you'll be able to use this feature to start capturing more local traffic than ever before.See More
Oct 17
Paul Potratz posted a blog post

Hurry, this won't last...

If you're reading this email, it's probably because you thought there was something expiring soon, or that there was a limited supply of whatever we're selling. That strategy is one of two tactics that you should be using on your website to increase your sales. Learn what the two tactics are, and how to incorporate them into your strategy in this Think Tank Tuesday.See More
Oct 14
Paul Potratz posted a blog post

The Most Wonderful Time Of The Year

Start putting a plan together to market your upcoming sales events and begin executing it today.Is your dealership planning ahead for upcoming sales events? There are not that many days left until Thanksgiving or Christmas, and the end of the year will be here before you know it. Don’t get caught up in the last minute panic of planning a sales event.On this week’s Hard Facts,…See More
Oct 10
Paul Potratz posted a blog post

How Much Do You Know About Your Shoppers?

You may think you're reaching all of your possible demographics, but that's not the case. Google has uncovered thousands of different niches that you're missing in your marketing strategies. On this week's Think Tank Tuesday, don't miss this exclusive look into Google analytics with special guest Matthew Goodwin. Learn how you can start building more tailored marketing…See More
Oct 7
Paul Potratz posted a blog post

Market For A Cause!

Does your dealership want to do something for a good cause, but you're not sure how? Marketing a cause is very similar to how you market your own brand. By incorporating some of the strategies you already have proficiency in, you can create great campaigns for the cause you care about.Samantha explains how you can use the strategies you already have to benefit a good cause on this episode of Hard…See More
Oct 3

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010, Ray Lovett said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

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