Do you have a defense strategy for car shoppers who leave your website? Are you losing traffic because your shoppers aren't converting? Your website is your best tool to drive people to your showroom. It's time to start capturing more of the traffic you already have. I explain how you can start capturing more of the traffic you already have with one simple tool on this weeks Think Tank…See More
Is your dealership struggling to find qualified employees? The problem isn't the amount of talent in the field, but the way you're targeting potential candidates. There are a few avenues you probably haven't tried that could help you find the perfect employees for your dealership. Samantha discusses how to use these channels to draw in more qualified individuals for your business on this week's…See More
Are you just starting your career, or wondering how to improve, grow and blossom to the next step? Every good salesman knows that the key to growth is to always learn more. There are numerous ways to reach your goals, but we've narrowed it down to the three most important steps to take to ensure your success. I explain the three steps you need to advance your career on this week's Think…See More
Whether your business is up-and-coming or well established, there are still certain rules every brand needs to follow in order to achieve peak brand recognition and identity. But creating a brand identity can be difficult if you don't maintain a certain level of standards across all of your channels. On this episode of the Hard Facts, learn how to increase your brand recognition by…See More
Does your brand have a unique image, or are you forced to market by price in order to compete with other dealerships? Advertising by price will get people in the door, but it can't be sustained over time if you ever expect to increase profits.I explain how you can use video to establish a creative image for your brand on this week's Think Tank Tuesday!See More
Direct Mail Is Alive And WellWhen used correctly, direct mail has the ability to double response rates among shoppers. It has withstood the test of time and is an effective marketing tool in delivering targeted, personalized messages to specific audiences. Samantha explains some of the benefits of using direct marketing for your sales strategies on this episode of Hard Facts!See More
What if you could have a one-on-one relationship with every single lead on your website? Imagine being able to understand every potential customer's wants and needs without endless hours of work. Have your sales staff spend time on valuable leads instead of wasting hours chasing after people who aren't interested. All of this is made possible with a smart technology that streamlines the entire sales process. I explain this technology and the potential it has for your brand and your sales team…See More
Your potential shoppers are watching video to influence their buying decisions. Studies show that 1 in 4 people are watching at least one hour of video about products they are interested in. If you aren't already using video to increase your business, then you're missing out on potential leads. On this episode of Hard Facts, Samantha discusses how you can use video to drive and nurture leads.See More
Like most people, you've seen your fair share of video testimonials. But what separates the good ones from the bad ones? Most people aren't aware of some basic practices that can make your video testimonial look professional instead of cheesy. Stefanie and I give simple advice that you can use for your video testimonials on this week's episode of Think Tank Tuesday.See More
Your emails have high open rates. But is it the most telling measurement of your email performance? It's time you broke away from the old industry standards and started considering what's really important.On this episode of Hard Facts, Samantha explains how you should be measuring the success of your emails.See More
You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. There's one question you may need to ask your team: "Are you committed?” On this episode of Think Tank Tuesday, I explain why. See More
Facebook just added new advertising features for businesses looking for more return on their investment. The new features allow for improved lead attribution and device reporting. What does this mean for your brand? Samantha explains how you can use these new features for your Facebook advertising!See More
Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now available to change the way your brand does business online. On this week's Think Tank Tuesday, I explain this new technology and how you can use it to engage with…See More
Are your shoppers spending more time on their phones than with your sales team? Studies show that 63% of shoppers are actively searching for other dealerships while they're in your showroom. How can you compete with other dealerships on that mobile device? Samantha discusses some strategies you can implement to make your dealership more mobile friendly.See More
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk http://exclusivelyautomotive.com/testimonials/
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
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