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Influencer
Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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Paul Potratz's ADM Profile page

Latest ADM Activity - Click "More" at bottom!


Influencer
Paul Potratz posted a blog post

Are You Being Responsible?

Let's get serious.Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the problem that your customers may be having.We'd love to hear…See More
Friday

Influencer
Paul Potratz posted a blog post

Dare to Try Pokemon Go

Sick of hearing about Pokemon Go?You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.But why?It could help you get more leads, but the most important part is that it will connect you more with your surrounding community and potential customers. Watch this week's Think Tank Tuesday to learn more stats and let…See More
Tuesday

Influencer
Paul Potratz posted a blog post

Does Facebook Actually Give You More Value?

What are you doing on Facebook to provide value?By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business.  Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.Watch Samantha explain the do's and don'ts of utilizing your Facebook group in order to build loyalty and improve your business.We’d love to hear from you!…See More
Jul 15

Influencer
Paul Potratz posted a blog post

Is Your Website Doing This?

What’s your website doing while you’re not looking?This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!Website: http://www.ppadv.comFacebook:…See More
Jul 12

Influencer
Paul Potratz's blog post was featured

How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the success of your marketing campaign by dropping the exclamation points! We know it’s hard to break the mold, and that’s why we’re here to help. In this week’s Hard Facts, Samantha explains how you can optimize your open rates by tweaking just a few things in your email…See More
Jul 3
Ralph Paglia commented on Paul Potratz's blog post How to Optimize Your Open Rates
"Thanks for the great clip containing so much high value info! I was not too surprised by the impact of questions in the subject line, we don't know each other well enough to make the customer do work! One tip you didn't mention, but has…"
Jul 3

Influencer
Paul Potratz posted a blog post

How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the success of your marketing campaign by dropping the exclamation points! We know it’s hard to break the mold, and that’s why we’re here to help. In this week’s Hard Facts, Samantha explains how you can optimize your open rates by tweaking just a few things in your email…See More
Jul 1

Influencer
Paul Potratz posted a blog post

Are You Making This Mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success. If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers. On this episode, Paul explains how you can start…See More
Jun 28

Influencer
Paul Potratz's blog post was featured

Should you be comparing yourself to competitors?

Comparing yourself to competitors in the same market...is it really such a good idea?In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvertisingTwitter:…See More
Jun 27

Influencer
Paul Potratz posted a blog post

Is Your Campaign Compatible?

Are you testing your emails before you send them?More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.  The more consistent and better it looks over all…See More
Jun 24

Influencer
Paul Potratz posted a blog post

Speeding up the Success of Your Business

Are you looking for fast and easy ways to speed up the success of your business? This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.Why are you unique?What do you do as a business owner that is different than any other company or competitor without comparing price?After you've figured this out, you'll move on to the next small pieces of advice Paul will…See More
Jun 21

Influencer
Paul Potratz posted a blog post

Should you be comparing yourself to competitors?

Comparing yourself to competitors in the same market...is it really such a good idea?In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvertisingTwitter:…See More
Jun 17

Influencer
Paul Potratz posted a blog post

It's all in the detail...

Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.What do you want to hear for next week? Leave your ideas in the comments below.Website: http://www.ppadv.comFacebook:…See More
Jun 14

Influencer
Paul Potratz was featured
Jun 12

Influencer
Paul Potratz posted a blog post

How To: Capitalize on Your Blog!

Has your blog reached its greatest potential? Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.Website:…See More
Jun 10

Influencer
Paul Potratz posted a blog post

Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's paid search feature, multiple social media platforms, and…See More
Jun 7

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
"What will YOU contribute to the ADM Community?"
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010,
Influencer
Ray Lovett
said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

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