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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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Paul Potratz's ADM Blog

You Don't Want to Miss This

Posted on June 30, 2015 at 12:15pm 0 Comments

Is it Time to Break the Mold?

Posted on June 26, 2015 at 10:57am 0 Comments

Guerrilla Marketing in 2015

Posted on June 16, 2015 at 1:30pm 1 Comment

What is your game plan?

Posted on June 12, 2015 at 1:19pm 0 Comments

Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

You Don't Want to Miss This

Join The Content VS Retail Debate! This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.See More
Jun 30
Paul Potratz's blog post was featured

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.See More
Jun 27
Paul Potratz posted a blog post

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.See More
Jun 26
Paul Potratz posted a blog post

We Got Fired, And You're Not Going to Believe Why

You Have to Watch this Video to See Why We Were FiredI'm sharing 3 tips to handle leads, increase sales, and how to turn more shoppers into lifetime clients. There are many shiny nickels that seem like they can solve everything, but watch this episode of Think Tank Tuesday to discover what will really grow your dealership.See More
Jun 23
Tom Gorham commented on Paul Potratz's blog post Guerrilla Marketing in 2015
"I really like this Paul.  Thank you!  If the vendor audience here on ADM doesn't care, remember that the dealership audience does!"
Jun 19
Paul Potratz's blog post was featured

Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing TacticsGuerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:Learn how often you need to use Facebook and Twitter.Know how many videos you need, and what you should record.Connect with an email…See More
Jun 16
Paul Potratz posted a blog post

Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing TacticsGuerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:Learn how often you need to use Facebook and Twitter.Know how many videos you need, and what you should record.Connect with an email…See More
Jun 16
Paul Potratz posted a blog post

What is your game plan?

Steps You Must Take to Guarantee Everyone is On the Same PageYou spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.See More
Jun 12
Steve Tamuelwicz commented on Paul Potratz's blog post Boost Sales with Social Media Marketing
"He makes a very good point. Most of the clients that we work with on Social Media need help getting motivated and they need guidance as to how and where to interact on Social Media. Once we help them with a game plan and instructions on what they…"
Jun 10
Paul Potratz's blog post was featured

Boost Sales with Social Media Marketing

Want to Boost Your Sales? It's EasyKnowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday:Learn the…See More
Jun 10
Paul Potratz posted a blog post

Boost Sales with Social Media Marketing

Want to Boost Your Sales? It's EasyKnowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday:Learn the…See More
Jun 9
Paul Potratz's blog post was featured

You Don't Need To Panic

YouTube is giving their customers the opportunity to go ad-free. But don't worry! On this week's Hard Facts, learn why this WON'T have a huge impact on your video strategy.See More
Jun 5
Paul Potratz posted a blog post

You Don't Need To Panic

YouTube is giving their customers the opportunity to go ad-free. But don't worry! On this week's Hard Facts, learn why this WON'T have a huge impact on your video strategy.See More
Jun 5
Paul Potratz posted a blog post

What scares you?

Stop Making Excuses and Learn How to Conquer Your Slow-Month FearsI recently talked with a friend having a slow month, and he began making excuses about the time of year and the weather. He was setting his team and himself up for failure. This week on Think TankTuesday:Learn how to conquer Slow-Month FearIdentify when you’re setting yourself up for failureWhat you’re doing that demotivates your teamHow you can turn a slow month into our best monthSee More
Jun 2
Paul Potratz's blog post was featured

Do You Care?

You lose sales when your customers don't think you do.How You Can Start Caring Today?Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.See More
May 29
Paul Potratz posted a blog post

Do You Care?

You lose sales when your customers don't think you do.How You Can Start Caring Today?Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.See More
May 29

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010, Ray Lovett said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

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