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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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Paul Potratz's ADM Blog

Are You Ahead of The Curve?

Posted on August 19, 2014 at 7:38am 0 Comments

Do you have distracted shoppers?

Posted on August 15, 2014 at 12:05pm 0 Comments

What are we selling here?

Posted on August 13, 2014 at 10:47am 0 Comments

What are we selling here?

Posted on August 13, 2014 at 10:47am 0 Comments

Make Your Recalls Work For You

Posted on August 8, 2014 at 1:24pm 0 Comments

Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

Are You Ahead of The Curve?

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now available to change the way your brand does business online. On this week's Think Tank Tuesday, I explain this new technology and how you can use it to engage with…See More
16 hours ago
Paul Potratz posted a blog post

Do you have distracted shoppers?

Are your shoppers spending more time on their phones than with your sales team? Studies show that 63% of shoppers are actively searching for other dealerships while they're in your showroom. How can you compete with other dealerships on that mobile device? Samantha discusses some strategies you can implement to make your dealership more mobile friendly.See More
Friday
Paul Potratz posted blog posts
Aug 13
Paul Potratz posted a blog post

Make Your Recalls Work For You

Lately, vehicle recalls have been a major issue for manufacturers. That doesn't mean it has to be a major issue for your dealership. When a recall occurs, there are several ways your dealership can become a resource. They can also be a great way to generate potential new leads. On this episode of Hard Facts, Samantha discusses some ways you can use vehicle recalls to your advantage.  See More
Aug 8
Paul Potratz posted a blog post

Finally, Something Worth Watching

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use this tactic. What tactic? Tune in to this week's Think Tank Tuesday, and I'll explain what it is and how you can get your commercials in front of the…See More
Aug 5
Paul Potratz posted a blog post

Can we still be friends?

So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's Hard Facts, Samantha discusses how you can turn your past customers into a lead source for drawing in potential buyers.See More
Aug 1
Paul Potratz posted a blog post

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership ProfitableStop valuing quantity over quality when you're purchasing marketing services. Stop purchasing cheap packages because they're ineffective. Other dealers have succumbed to this disease but you can rise above.On this week's Think Tank Tuesday, I expain this sickness and offer my prescription. Learn how to…See More
Jul 30
Paul Potratz was featured
Jul 26
Paul Potratz posted a blog post

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.On this week's Hard Facts, Samantha helps you crunch the numbers and offers opportunities for aligning your sales goals with your advertising budget. See More
Jul 25
Paul Potratz posted a blog post

I think it's broken..

Still not making more money?Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing tactics--then the problem may run deeper.On this week's Think Tank Tuesday, I explain where your problem is coming from, and how you can correct it to bring in more profits. See More
Jul 22
Paul Potratz posted a blog post

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.This week on Hard Facts, Samantha details proven strategies for handling customer concerns online. Learn how to manage the reputation of your business to avoid a possible crisis.See More
Jul 18
Mike Maggs commented on Paul Potratz's blog post Are You Nervous About Digital?
"Excellent article you have here Paul.  Since digital marketing is constantly evolving it is incumbent upon us to educate the dealers on the changing digital landscape.  For example, email marketing and "chat" usage is down over…"
Jul 17
Paul Potratz posted a blog post

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.On this episode of Think Tank Tuesday, I explain how you can get started with digital marketing to boost your brand's presence like never before. See More
Jul 15
Paul Potratz posted a blog post

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.On this episode of Hard Facts, Samantha breaks down the numbers and describes four effective ways for attracting qualified job seekers to your dealership through digital marketing. See More
Jul 11
Paul Potratz posted a blog post

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy. On this episode of Think Tank Tuesday, I talk about where to spend your digital advertising dollars, and why you shouldn’t fall for those “spray and pray” advertising packages. See More
Jul 8
Paul Potratz posted a blog post

Developing Your Video Strategy Part 2

Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns. On this episode of Hard Facts, join Samantha for the second part of this two-part series on developing your video strategy, and learn how to target and…See More
Jul 4

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010, Ray Lovett said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

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