Don't Sell A Price, Sell A Lifestyle► Target Marketing To Life Events► Market To Many Stages Of Life► Stop Selling By Price Alone► Create Your Marketing Plan Today!Different stages of life require unique marketing messages and campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think Tank Tuesday.See More
You know there are cars on your lot that are going to sell faster than others. Take those that sit for long periods of time and market them directly to customers that want them. That's this week on Hard Facts. See More
The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.See More
Customer Focused Training► All Trainers Need To See This► Specific Language To Avoid► Develop Your Sales People► Keep Your Focus On The CustomerIf you are in a position to be leading and developing your sales force, I have some Hard Facts you won't want to miss. Learn to use the right language to keep the focus on the customer and create the best experience possible.See More
With the internet in everyone’s pocket, the old mantra of the manufacturer promoting the vehicles while the dealer promotes the deal is dead. It's up to you to promote your inventory to the right customer and make yourself the dealership to visit.See More
SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered detailed strategies on…See More
If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.See More
The only way to become better is to practice. It never hurts to practice the most obvious and the things we know until they become perfected. Dennis explains which words to use and how to use them to increase sales from your website. Check out this week's Hard Facts about selling with text. See More
Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you could…See More
Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.The Digital Apprenticeship Program is…See More
There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further. Watch this week's video and then tell me what you think.See More
More than anything, you want traffic in your showroom. Most shoppers will view five dealer websites before ever making the effort to visit just one of them. How do you make sure your inventory entices them to take the extra step and choose your lot above all others? Find out in this weeks Hard Facts.See More
ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk http://exclusivelyautomotive.com/testimonials/
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
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