Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!
Paul Potratz
  • Male
  • Schenectady, NY
  • United States
Share on Facebook

Paul Potratz's ADM Friends

  • Patrick Norris
  • Kimberly Roselle
  • Dan Allen
  • Aaron Hassen
  • Jim Kristoff
  • Phil Meier
  • Ian Nethercott
  • Stephanie Young
  • Adam Thrasher
  • Dan Weik (pronounced wick)
  • Christine Rochelle
  • Jeff Dobish
  • Jay Radke
  • Aaron Edwards
  • Curtis Brown

Gifts Received from ADM Members

ADM Gift

Paul Potratz has not received a gift from an ADM Member

Give a Gift


Paul Potratz's ADM Profile page

Paul Potratz's ADM Blog

Can You Process This?

Posted on January 27, 2015 at 1:18pm 0 Comments

Can You Translate That For Me?

Posted on January 23, 2015 at 11:20am 0 Comments

Let's Talk About Going Dark

Posted on January 16, 2015 at 1:44pm 0 Comments

Do You Consider Yourself Charming?

Posted on January 13, 2015 at 1:45pm 0 Comments

Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

Can You Process This?

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.See More
Paul Potratz posted a blog post

Can You Translate That For Me?

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.See More
Jan 23
Paul Potratz posted a blog post

Learn The Secrets To Digital Marketing Strategies

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.See More
Jan 20
Paul Potratz was featured
Jan 18
Paul Potratz posted a blog post

Let's Talk About Going Dark

If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.See More
Jan 16
Paul Potratz's 2 blog posts were featured
Jan 15
Paul Potratz posted blog posts
Jan 13
Paul Potratz posted a blog post

Are You Sick?

Have you ever owned something that is often in need of repairs, and you find yourself getting to the point where you're just sick of dealing with it? On this week's Hard Facts, Samantha offers two strategies to aid customers when in need of service that will allow you to drive more traffic to your service lane.See More
Jan 9
Paul Potratz posted a blog post

A man and a monkey cannot be saved...

A Man Who Misses Opportunity And A Monkey Who Misses His Branch Cannot Be SavedOn this week's Think Tank Tuesday, I will explain how you can leverage the upcoming tax season to increase sales.See More
Jan 6
Paul Potratz posted a blog post

Have Your Team Take The Test

Did They Have The Right Answers?Are you confident about your marketing or are you just spending money and hoping it works? The first step to developing an effective marketing strategy is to always keep your customer's wants and needs in mind.This week on Hard Facts, Samantha helps you determine if your business should start investing money in marketing or if they should stop.See More
Jan 2
Paul Potratz posted a blog post

How Do You Know Your Digital Strategy Is Working?

How Do You Know Your Digital Strategy Is Working?Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:Focusing on the handling of phone calls Generating more content for your website Emphasizing the value of tracking your leadsMaintaining top-of-mind awareness with retargetingOn this week’s…See More
Dec 31, 2014
Paul Potratz posted a blog post

Did We Forget Anything?

The Holiday Cheer Is On UsThe holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our…See More
Dec 23, 2014
Alexander Lau commented on Paul Potratz's blog post Are You Fully Prepared?
"I guess this is a good reminder, but you're kinda late on this subject, no offense. Additionally, we could get into usability studies and testing, etc.on responsively designed / coded layouts, etc. Just because something is responsively…"
Dec 19, 2014
Paul Potratz posted a blog post

History Repeats Itself

Your SEM Account Proves ItRunning a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions significantly. This week on…See More
Dec 19, 2014
Alexander Lau commented on Paul Potratz's blog post What Exactly Are We Selling?
"Eh? Dealers all sell the same new cars and then there's used cars, which is a complete crap shoot! LOL! Pretty stinking easy."
Dec 19, 2014
Paul Rushing commented on Paul Potratz's blog post What Exactly Are We Selling?
"Have you ever sold a car retail?"
Dec 17, 2014

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or UGC site you recommend (ie;
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your TWITTER profile, or one you recommend (ie;
Your FACEBOOK Profile/Page, or one you recommend (ie;
Your YouTube Channel, or Video site you recommend (ie;
Reynolds Web Solutions, BZ Results,, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply,, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA,,, NewLeadsPlus,, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

Paul Potratz's Videos

  • Add Videos
  • View All

Comment Wall (2 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010, Ray Lovett said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


ADM Events

January 2015

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

3. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

5. U.S. Spies on Millions of Drivers

Posted by Mike Elliott on January 27, 2015

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service