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Influencer
Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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Paul Potratz's ADM Profile page

Latest ADM Activity - Click "More" at bottom!


Influencer
Paul Potratz was featured
7 hours ago

Influencer
Paul Potratz posted a blog post

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system. • Instant Articles are 10x faster than traditional mobile web articles • They’re read 20% more often  • Clients are 70% less likely to leave the article once they’re there. Watch this week's Hard Facts now for more info! Website: …See More
Friday

Influencer
Paul Potratz posted a blog post

What's holding your business back?

How do you see your business growing to meet the changing demands of your customers?  In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers. Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.Can you adjust your current processes to create new successful opportunities? Join…See More
Apr 26

Influencer
Paul Potratz posted a blog post

Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.Website:…See More
Apr 22

Influencer
Paul Potratz posted a blog post

Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.Comment below for future Think Tank Tuesday ideas!Website:…See More
Apr 19

Influencer
Paul Potratz posted a blog post

A New Way to Measure Engagement

How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.If you plan on getting the most out of your website, this week's Hard Facts is for you. Samantha will teach you how to use Google's new tool…See More
Apr 15

Influencer
Ken Dugas liked Paul Potratz's blog post Searching for videos in all the wrong places?
Apr 9

Influencer
Paul Potratz's blog post was featured

Searching for videos in all the wrong places?

Facebook is Changing the Way it Does VideoFacebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for Facebook users.

  Learn about all of the new advancements coming to Facebook on this week's…See More
Apr 9

Influencer
Paul Potratz posted a blog post

Searching for videos in all the wrong places?

Facebook is Changing the Way it Does VideoFacebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for Facebook users.

  Learn about all of the new advancements coming to Facebook on this week's…See More
Apr 8

Influencer
Paul Potratz's blog post was featured

What Do You Stand For?

Consistency in Branding is Everything!What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.On this week’s Think Tank Tuesday, I'm discussing what makes a strong brand and explains the steps you need to take to make sure your brand is engaging your customers correctly.See More
Apr 7

Influencer
Paul Potratz posted a blog post

What Do You Stand For?

Consistency in Branding is Everything!What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.On this week’s Think Tank Tuesday, I'm discussing what makes a strong brand and explains the steps you need to take to make sure your brand is engaging your customers correctly.See More
Mar 29

Influencer
Paul Potratz posted a blog post

Let's Get Engaged with Google Analytics 360

Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business. Website:…See More
Mar 25

Influencer
Paul Potratz posted a blog post

Can You Change Your Outlook?

It's time to increase your potentialA low self esteem and a lack of self confidence can cause you to doubt yourself, limit your potential, and even your income. You can change your outlook and your attitude by make a few adjustments in your personal and work life. 

On this week's Think Tank Tuesday, I’m sharing 5 simple steps to change your outlook and increase your potential.See More
Mar 22

Influencer
Paul Potratz posted a blog post

Falling for Snapchat

Snapchat is a major tool for reaching customers in the 18-24 age range. Many marketers and business owners are still learning the full power of Snapchat how it can creates 
a stronger brand through social engagement. On this week’s Hard Facts, get tips and tricks for how to infuse Snapchat with your current marketing strategy and reach more shoppers than ever. See More
Mar 18

Influencer
Paul Potratz posted a blog post

How To Create Brand Loyalty

Tell Your StoryA story can separate a business from its competition by establishing a unique identity customers can relate to. This week, I'm analyzing the difference between a business with a real story and one that simply pushes price. 

Watch this week's Think Tank Tuesday to learn how you can create brand loyalty for your business with a unique story.  See More
Mar 15

Influencer
Paul Potratz's blog post was featured

Do you have an online parts store yet?

This is the Missing Piece to ProfitThe automotive marketplace is over-saturated, but don't panic. There's an additional revenue source you can implement now to boost profits.On this week’s Hard Facts, Samantha has the strategy for capitalizing in your own backyard AND the rest of the nation. Are you ready to increase your revenue by $30,000 per month? It's easy if you pay attention.See More
Mar 9

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
"What will YOU contribute to the ADM Community?"
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010,
Influencer
Ray Lovett
said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

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