In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.See More
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.See More
If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.See More
Have you ever owned something that is often in need of repairs, and you find yourself getting to the point where you're just sick of dealing with it? On this week's Hard Facts, Samantha offers two strategies to aid customers when in need of service that will allow you to drive more traffic to your service lane.See More
Did They Have The Right Answers?Are you confident about your marketing or are you just spending money and hoping it works? The first step to developing an effective marketing strategy is to always keep your customer's wants and needs in mind.This week on Hard Facts, Samantha helps you determine if your business should start investing money in marketing or if they should stop.See More
How Do You Know Your Digital Strategy Is Working?Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:Focusing on the handling of phone calls Generating more content for your website Emphasizing the value of tracking your leadsMaintaining top-of-mind awareness with retargetingOn this week’s…See More
The Holiday Cheer Is On UsThe holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our…See More
"I guess this is a good reminder, but you're kinda late on this subject, no offense.
Additionally, we could get into usability studies and testing, etc.on responsively designed / coded layouts, etc. Just because something is responsively…"
Your SEM Account Proves ItRunning a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions significantly. This week on…See More
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk http://exclusivelyautomotive.com/testimonials/
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
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Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.