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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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Paul Potratz's ADM Blog

Maybe It's Contagious?

Posted on July 30, 2014 at 8:52am 0 Comments

You spend how much on coffee?

Posted on July 25, 2014 at 9:30am 0 Comments

I think it's broken..

Posted on July 22, 2014 at 8:26am 0 Comments

Don't use that tone of voice with me

Posted on July 18, 2014 at 11:40am 0 Comments

Are You Nervous About Digital?

Posted on July 15, 2014 at 8:57am 1 Comment

Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership ProfitableStop valuing quantity over quality when you're purchasing marketing services. Stop purchasing cheap packages because they're ineffective. Other dealers have succumbed to this disease but you can rise above.On this week's Think Tank Tuesday, I expain this sickness and offer my prescription. Learn how to…See More
9 hours ago
Paul Potratz was featured
Sunday
Paul Potratz posted a blog post

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.On this week's Hard Facts, Samantha helps you crunch the numbers and offers opportunities for aligning your sales goals with your advertising budget. See More
Friday
Paul Potratz posted a blog post

I think it's broken..

Still not making more money?Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing tactics--then the problem may run deeper.On this week's Think Tank Tuesday, I explain where your problem is coming from, and how you can correct it to bring in more profits. See More
Jul 22
Paul Potratz posted a blog post

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.This week on Hard Facts, Samantha details proven strategies for handling customer concerns online. Learn how to manage the reputation of your business to avoid a possible crisis.See More
Jul 18
Mike Maggs commented on Paul Potratz's blog post Are You Nervous About Digital?
"Excellent article you have here Paul.  Since digital marketing is constantly evolving it is incumbent upon us to educate the dealers on the changing digital landscape.  For example, email marketing and "chat" usage is down over…"
Jul 17
Paul Potratz posted a blog post

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.On this episode of Think Tank Tuesday, I explain how you can get started with digital marketing to boost your brand's presence like never before. See More
Jul 15
Paul Potratz posted a blog post

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.On this episode of Hard Facts, Samantha breaks down the numbers and describes four effective ways for attracting qualified job seekers to your dealership through digital marketing. See More
Jul 11
Paul Potratz posted a blog post

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy. On this episode of Think Tank Tuesday, I talk about where to spend your digital advertising dollars, and why you shouldn’t fall for those “spray and pray” advertising packages. See More
Jul 8
Paul Potratz posted a blog post

Developing Your Video Strategy Part 2

Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns. On this episode of Hard Facts, join Samantha for the second part of this two-part series on developing your video strategy, and learn how to target and…See More
Jul 4
Paul Potratz posted a blog post

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right way to do a video testimonial. On this episode of Think Tank Tuesday, Paul discusses…See More
Jul 1
Paul Potratz posted a blog post

Developing Your Video Strategy Part 1

There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content.  Without a solid strategy for video content, there is no way to ensure consistency in your message.  This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results. See More
Jun 27
Paul Potratz posted a blog post
Jun 24
Paul Potratz was featured
Jun 23
Paul Potratz posted a blog post

Are You Aware Of Current Marketing Regulations?

Learn What You Need To Know About Government Restrictions And Legislation On Your MarketingUnderstanding government regulations and restrictions on your digital marketing is the best way to ensure that there are no disruptions in your marketing efforts. This means that you must understand and abide by specific guidelines to remain in compliance.If you haven’t already begun to implement new…See More
Jun 20
Paul Potratz posted a blog post

Honda Store Achieves 137% Fixed Coverage Pt 2

Find Out About The Strategies That Led To Its SuccessIn Part 2 of this two-part series:Learn more about the processes implemented to increase profits in service, parts, and sales. Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market. If you missed Part 1, be sure to watch it on our…See More
Jun 17

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010, Ray Lovett said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

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