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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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Paul Potratz's ADM Blog

May Is Coming, Are You Ready?

Posted on April 18, 2014 at 12:52pm 0 Comments

Are Your Leads Real Or Misleading?

Posted on April 11, 2014 at 1:38pm 0 Comments

Are You Missing Leads?

Posted on April 8, 2014 at 8:49am 0 Comments

Do You Offer Instant Gratification?

Posted on April 4, 2014 at 8:47am 0 Comments

Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

May Is Coming, Are You Ready?

With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms. Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new shoppers.See More
yesterday
Paul Potratz's blog post was featured

Do You Have Multiple Streams Of Income?

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. See More
Wednesday
Paul Potratz posted a blog post

Do You Have Multiple Streams Of Income?

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. See More
Tuesday
Paul Potratz posted a blog post

Are Your Leads Real Or Misleading?

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website. See More
Apr 11
Paul Potratz posted a blog post

Are You Missing Leads?

Do you lose more leads the farther you progress down the sales funnel? You might have this problem. On this episode of Think Tank Tuesday:Find out why this happens Learn techniques to avoid itGet an Excel doc to track lead leakageSee More
Apr 8
Paul Potratz posted a blog post

Do You Offer Instant Gratification?

When a shopper visits your website, are they greeted at the door or left waiting like an unwanted visitor? There is one major feature you can add to your website that could mean the difference between a conversion and a bounce.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website.  Are you looking for a high converting website? …See More
Apr 4
Paul Potratz posted a blog post

Is Your Team in Tune with Each Other?

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.See More
Apr 1
Paul Potratz posted a blog post

What's Your Call To Action?

Are your emails mobile friendly? The way you structure the layout of your emails and the length of your subject lines are extremely important in determining how well they will perform. Ensure that you are optimizing your email for the maximum click through from mobile users.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.See More
Mar 28
Alexander Lau commented on Paul Potratz's blog post HARD FACTS- Benchmarking Throughput Time
"Q1 2014: Online Marketing Benchmarks statistics compilation http://www.smartinsights.com/guides/online-marketing-benchmarks"
Mar 28
Paul Potratz posted a blog post

How Does Your Website Stack Up?

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.See More
Mar 25
Paul Potratz posted a blog post

1 Out Of Every 7 Minutes Is Spent Doing This

Do you have a Facebook strategy in place for promoting your dealership to online customers? 1 in every 7 minutes is spent on Facebook, find out how to develop internal and external strategies for growing your business on the social network.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.See More
Mar 21
Paul Potratz's blog post was featured

Two Tactics That Are Vital For Your Website

Do you want to quickly increase conversions on your website? Learn two vital tactics you're probably using in your brick-and-mortar sales efforts that you should be using on your website.See More
Mar 19
Paul Potratz posted a blog post

Two Tactics That Are Vital For Your Website

Do you want to quickly increase conversions on your website? Learn two vital tactics you're probably using in your brick-and-mortar sales efforts that you should be using on your website.See More
Mar 18
Paul Potratz posted a blog post

Increase Your Business By A Third

Do you have a video strategy for increasing leads, or not sure where to begin? Dealerships that implement video into answering and obtaining leads have been shown to grow by 30%. Find out why taking the time to do this will increase your leads.Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how a video strategy can help grow your dealership.See More
Mar 14
Cecil Helton liked Paul Potratz's blog post You Can’t Be Memorable, If You’re Not Remarketable
Mar 12
Jason Viglione liked Paul Potratz's blog post You Can’t Be Memorable, If You’re Not Remarketable
Mar 12

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010, Ray Lovett said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

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