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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

Take These Steps to Guarantee You're All on the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.See More
yesterday
Paul Potratz was featured
Wednesday
Paul Potratz posted a blog post

Stop Making This Marketing Mistake

Make These Changes Today To Get Your Marketing Strategy Running SmoothlyOn this episode of Think Tank Tuesday, Senior Account Manager, Michelle Campbell joins me to cover these simple mistakes that can ruin your solid marketing strategy. Watch the video now to learn how to maintain consistency, use color to drive conversions, talk your customers' language, and how to determine what…See More
Tuesday
Paul Potratz posted a blog post

Why You Need to Be A/B Testing

A Single Word Changes Your Emails' Open and Click-Through RatesWant to send better e-mails? The trick is to A/B test it. This week on Think Tank Tuesday, I discuss the key points to remember when creating your subject lines and email templates that will drive more conversions.See More
Jul 21
Paul Potratz posted a blog post

Get Ready: Important Changes are Coming for Facebook's Search Engine

Latest Facebook Update Is Exactly What We've Been Looking ForFacebook is the 3rd largest search engine, and they are about to make some changes that will affect your Facebook advertising. With this change, we will be able to get better analytics, better bids, and much better campaign options. There's also a big update coming to the mobile Facebook app you will need to know about!See More
Jul 17
Dana Detrick-Clark liked Paul Potratz's blog post How do you know if your digital strategy is working?
Jul 14
Paul Potratz's blog post was featured

How do you know if your digital strategy is working?

On this week’s Think Tank Tuesday, discover the areas you need to start investing in and the ways you can improve what you're already doing.Follow These Tips to Find Out If Your Digital Strategy Is WorkingIs your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:Focusing on the handling of phone callsGenerating more content for your websiteEmphasizing the value of tracking your leadsMaintaining top-of-mind awareness with…See More
Jul 14
Paul Potratz posted a blog post

How do you know if your digital strategy is working?

On this week’s Think Tank Tuesday, discover the areas you need to start investing in and the ways you can improve what you're already doing.Follow These Tips to Find Out If Your Digital Strategy Is WorkingIs your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:Focusing on the handling of phone callsGenerating more content for your websiteEmphasizing the value of tracking your leadsMaintaining top-of-mind awareness with…See More
Jul 14
Paul Potratz posted a blog post

Are you using Dynamic Retargeting?

I Got Retargeted and It WorksYou need to use Dynamic Retargeting. On this episode of Hard Facts, Samantha explains how it works, and how you can use it to sell to indecisive shoppers.See More
Jul 10
Paul Potratz posted a blog post

Here's Some Important Things You Missed

There's so many new things everyday, it's easy to get overwhelmed! With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week on Think Tank Tuesday, I'm focusing on what you may have missed that's costing you leads and sales.See More
Jul 8
Paul Potratz posted a blog post

You Don't Want to Miss This

Join The Content VS Retail Debate! This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.See More
Jun 30
Paul Potratz's blog post was featured

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.See More
Jun 27
Paul Potratz posted a blog post

Is it Time to Break the Mold?

Change isn't easy; but what I'm about to share with you is worth the challenge.Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.See More
Jun 26
Paul Potratz posted a blog post

We Got Fired, And You're Not Going to Believe Why

You Have to Watch this Video to See Why We Were FiredI'm sharing 3 tips to handle leads, increase sales, and how to turn more shoppers into lifetime clients. There are many shiny nickels that seem like they can solve everything, but watch this episode of Think Tank Tuesday to discover what will really grow your dealership.See More
Jun 23
Tom Gorham commented on Paul Potratz's blog post Guerrilla Marketing in 2015
"I really like this Paul.  Thank you!  If the vendor audience here on ADM doesn't care, remember that the dealership audience does!"
Jun 19
Paul Potratz's blog post was featured

Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing TacticsGuerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:Learn how often you need to use Facebook and Twitter.Know how many videos you need, and what you should record.Connect with an email…See More
Jun 16

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
"What will YOU contribute to the ADM Community?"
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010, Ray Lovett said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

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