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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

Developing Content To Generate Sales

Make sure your site is accessible and resourceful to your clients.Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.See More
Barry Neuman liked Paul Potratz's blog post Which Live Streaming Service is Best for You?
Jan 31
Nate Wiener commented on Paul Potratz's blog post Which Live Streaming Service is Best for You?
"Facebook Live is only an option (and a great one) for individuals. Dealership Facebook pages don't have that option, which bites."
Jan 30

Paul Potratz's blog post was featured

Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.Reason number one: dealerships are everywhere. This means their websites are…See More
Jan 30

Paul Potratz posted blog posts
Jan 29

Paul Potratz posted a blog post

First Thing I Would Change About Your Business

If I took over your company, here's what I would do immediately.I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.My changes will:– Have customers asking about value, not price– Turn your salespeople into consultants– Make your dealership a community resource, not just a storefront– Raise you above the competition without cutting profitsSee More
Jan 26

Paul Potratz posted a blog post

Have You Dropped One Yet?

We Have the Secret to Boosting Sales and Service LeadsOn this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.See More
Jan 22
SteveCoalson joined Paul Potratz's group

Think Tank Tuesday by Potratz

Every Tuesday is Think Tank Tuesday in the Automotive Digital Marketing World. Look out for tips, tricks and trends in Automotive Digital Marketing.See More
Jan 20

Paul Potratz posted a blog post

You're Throwing Money Away

One Small Change to Increase ProfitabilityWant to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.Not tomorrow, today.See More
Jan 19

Paul Potratz posted a blog post

Throw Away Your Thank You Page

Provide a brand new proposition to customers with a next logical stepIf you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations with customers on your website EVEN…See More
Jan 15

Paul Potratz posted a blog post

Are You A Weak Or Talented Sales Person

Here's what other salespeople are saying about being a talented sellerWe’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.What you will get in this episode:– Hear what the industry says you need– Learn what you need to become a talented salesperson– Also submit your struggles for some personal help from our teamSee More
Jan 12

Paul Potratz posted a blog post

Geo-fencing and Geo-targeting: What's the Difference?

Is it Geo-Fencing or Geo-Targeting?Every robust marketing strategy in 2016 needs Geo-Fencing AND Geo-Targeting; but what’s the difference? How do these two strategies work together to deliver specific and high-converting messages to shoppers everywhere? On this week's episode of Hard Facts, Samantha is giving you the inside scoop. Watch it now!See More
Jan 8

Paul Potratz posted a blog post

What You Don't Know Won't Hurt You...

Or Will It? Find Out Now!When someone asks about marketing automation or inbound marketing, sometimes the best way to explain it is just to show them.What you will get in this episode:A firsthand look at how it worksHow we build strategies using this technologySuccessful campaigns we have implementedLearn more by watching the video below and get our marketing automation and inbound secrets on this week’s Think…See More
Jan 5

Paul Potratz posted a blog post

Turn Phone Shoppers Into Sales

Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!See More
Dec 30, 2015

Paul Potratz posted a blog post

You Need an Online Parts Store for 2016

Integrated Parts Store on Your Website is Easy and a Must for 2016 The current state of the automotive marketplace is over-saturated, but you don’t need to panic. There’s an additional revenue source that you can start implementing to increase your profits. On this week’s episode of Hard Facts, Samantha provides the strategy you can use to capitalize not only in your own backyard, but nationwide as well. Learn how digitizing your entire parts marketing strategy will allow you to increase your…See More
Dec 25, 2015

Paul Potratz posted a blog post

See the 12 Days of POTRATZ

The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress. Is the holiday season stressing you out? We get it. So we're sending y'all a way to share some laughs and reduce the holiday frenzy.See More
Dec 22, 2015

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
"What will YOU contribute to the ADM Community?"
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
Reynolds Web Solutions, BZ Results,, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply,, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA,,, NewLeadsPlus,, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010,
Ray Lovett
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook

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