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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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  • Adam Thrasher
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Paul Potratz's ADM Blog

Am I Doing This Right?

Posted on September 2, 2014 at 11:33am 0 Comments

What's More Important Than Open Rates?

Posted on August 29, 2014 at 11:49am 1 Comment

It's Time to Pop the Question

Posted on August 26, 2014 at 11:37am 0 Comments

Where are they coming from?

Posted on August 22, 2014 at 11:37am 0 Comments

Are You Ahead of The Curve?

Posted on August 19, 2014 at 7:38am 0 Comments

Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

Am I Doing This Right?

Like most people, you've seen your fair share of video testimonials. But what separates the good ones from the bad ones? Most people aren't aware of some basic practices that can make your video testimonial look professional instead of cheesy. Stefanie and I give simple advice that you can use for your video testimonials on this week's episode of Think Tank Tuesday.See More
10 hours ago
Jeff Glackin commented on Paul Potratz's blog post What's More Important Than Open Rates?
"How true. I recently did my own email to a small group of 130 people. I got a 48% open rate but very little action or response. Its definitely an art. I'm obviously no Picasso "
yesterday
Paul Potratz posted a blog post

What's More Important Than Open Rates?

Your emails have high open rates. But is it the most telling measurement of your email performance? It's time you broke away from the old industry standards and started considering what's really important.On this episode of Hard Facts, Samantha explains how you should be measuring the success of your emails.See More
Friday
Paul Potratz posted a blog post

It's Time to Pop the Question

You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. There's one question you may need to ask your team: "Are you committed?” On this episode of Think Tank Tuesday, I explain why. See More
Aug 26
Paul Potratz posted a blog post

Where are they coming from?

Facebook just added new advertising features for businesses looking for more return on their investment. The new features allow for improved lead attribution and device reporting.  What does this mean for your brand? Samantha explains how you can use these new features for your Facebook advertising!See More
Aug 22
Paul Potratz posted a blog post

Are You Ahead of The Curve?

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now available to change the way your brand does business online. On this week's Think Tank Tuesday, I explain this new technology and how you can use it to engage with…See More
Aug 19
Paul Potratz posted a blog post

Do you have distracted shoppers?

Are your shoppers spending more time on their phones than with your sales team? Studies show that 63% of shoppers are actively searching for other dealerships while they're in your showroom. How can you compete with other dealerships on that mobile device? Samantha discusses some strategies you can implement to make your dealership more mobile friendly.See More
Aug 15
Paul Potratz posted blog posts
Aug 13
Paul Potratz posted a blog post

Make Your Recalls Work For You

Lately, vehicle recalls have been a major issue for manufacturers. That doesn't mean it has to be a major issue for your dealership. When a recall occurs, there are several ways your dealership can become a resource. They can also be a great way to generate potential new leads. On this episode of Hard Facts, Samantha discusses some ways you can use vehicle recalls to your advantage.  See More
Aug 8
Paul Potratz posted a blog post

Finally, Something Worth Watching

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use this tactic. What tactic? Tune in to this week's Think Tank Tuesday, and I'll explain what it is and how you can get your commercials in front of the…See More
Aug 5
Paul Potratz posted a blog post

Can we still be friends?

So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's Hard Facts, Samantha discusses how you can turn your past customers into a lead source for drawing in potential buyers.See More
Aug 1
Paul Potratz posted a blog post

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership ProfitableStop valuing quantity over quality when you're purchasing marketing services. Stop purchasing cheap packages because they're ineffective. Other dealers have succumbed to this disease but you can rise above.On this week's Think Tank Tuesday, I expain this sickness and offer my prescription. Learn how to…See More
Jul 30
Paul Potratz was featured
Jul 26
Paul Potratz posted a blog post

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.On this week's Hard Facts, Samantha helps you crunch the numbers and offers opportunities for aligning your sales goals with your advertising budget. See More
Jul 25
Paul Potratz posted a blog post

I think it's broken..

Still not making more money?Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing tactics--then the problem may run deeper.On this week's Think Tank Tuesday, I explain where your problem is coming from, and how you can correct it to bring in more profits. See More
Jul 22
Paul Potratz posted a blog post

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.This week on Hard Facts, Samantha details proven strategies for handling customer concerns online. Learn how to manage the reputation of your business to avoid a possible crisis.See More
Jul 18

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010, Ray Lovett said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

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