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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
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About Your Website

Posted on October 29, 2014 at 7:04am 0 Comments

Is This What You're Looking For?

Posted on October 24, 2014 at 11:25am 0 Comments

Who's holding you back?

Posted on October 21, 2014 at 6:52am 0 Comments

Hurry, this won't last...

Posted on October 14, 2014 at 12:42pm 0 Comments

Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

About Your Website

Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it? On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy bank.See More
Paul Potratz posted a blog post

Is This What You're Looking For?

Give Your Shoppers A ReminderHave you lost shoppers on your website? Sometimes they need a reminder of what they were doing on your website in the first place. A current remarketing tactic will allow you to do just that.On this week's Hard Facts, Samantha discusses how you can implement this tactic for your business. See More
Oct 24
Paul Potratz posted a blog post

Who's holding you back?

Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.See More
Oct 21
Paul Potratz posted a blog post

Attract Local Customers To Your Doorstep

Want to attract more shoppers in your community? There's a new social media feature that changes the way we market to our local target audiences.On this week's Hard Facts, Samantha covers how you'll be able to use this feature to start capturing more local traffic than ever before.See More
Oct 17
Paul Potratz posted a blog post

Hurry, this won't last...

If you're reading this email, it's probably because you thought there was something expiring soon, or that there was a limited supply of whatever we're selling. That strategy is one of two tactics that you should be using on your website to increase your sales. Learn what the two tactics are, and how to incorporate them into your strategy in this Think Tank Tuesday.See More
Oct 14
Paul Potratz posted a blog post

The Most Wonderful Time Of The Year

Start putting a plan together to market your upcoming sales events and begin executing it today.Is your dealership planning ahead for upcoming sales events? There are not that many days left until Thanksgiving or Christmas, and the end of the year will be here before you know it. Don’t get caught up in the last minute panic of planning a sales event.On this week’s Hard Facts,…See More
Oct 10
Paul Potratz posted a blog post

How Much Do You Know About Your Shoppers?

You may think you're reaching all of your possible demographics, but that's not the case. Google has uncovered thousands of different niches that you're missing in your marketing strategies. On this week's Think Tank Tuesday, don't miss this exclusive look into Google analytics with special guest Matthew Goodwin. Learn how you can start building more tailored marketing…See More
Oct 7
Paul Potratz posted a blog post

Market For A Cause!

Does your dealership want to do something for a good cause, but you're not sure how? Marketing a cause is very similar to how you market your own brand. By incorporating some of the strategies you already have proficiency in, you can create great campaigns for the cause you care about.Samantha explains how you can use the strategies you already have to benefit a good cause on this episode of Hard…See More
Oct 3
Paul Potratz posted a blog post

You'd Be Crazy Not To Read This

Do you have a defense strategy for car shoppers who leave your website? Are you losing traffic because your shoppers aren't converting? Your website is your best tool to drive people to your showroom. It's time to start capturing more of the traffic you already have. I explain how you can start capturing more of the traffic you already have with one simple tool on this weeks Think Tank…See More
Oct 1
Paul Potratz posted a blog post

Are you looking in the right places?

Is your dealership struggling to find qualified employees? The problem isn't the amount of talent in the field, but the way you're targeting potential candidates. There are a few avenues you probably haven't tried that could help you find the perfect employees for your dealership. Samantha discusses how to use these channels to draw in more qualified individuals for your business on this week's…See More
Sep 26
Paul Potratz posted a blog post

Do You Know The 3 Steps?

Are you just starting your career, or wondering how to improve, grow and blossom to the next step? Every good salesman knows that the key to growth is to always learn more. There are numerous ways to reach your goals, but we've narrowed it down to the three most important steps to take to ensure your success. I explain the three steps you need to advance your career on this week's Think…See More
Sep 23
Paul Potratz posted a blog post

Does Your Brand Have Standards?

Whether your business is up-and-coming or well established, there are still certain rules every brand needs to follow in order to achieve peak brand recognition and identity. But creating a brand identity can be difficult if you don't maintain a certain level of standards across all of your channels. On this episode of the Hard Facts, learn how to increase your brand recognition by…See More
Sep 19
Paul Potratz was featured
Sep 17
Paul Potratz posted a blog post

What Makes You Unique?

Does your brand have a unique image, or are you forced to market by price in order to compete with other dealerships? Advertising by price will get people in the door, but it can't be sustained over time if you ever expect to increase profits.I explain how you can use video to establish a creative image for your brand on this week's Think Tank Tuesday!See More
Sep 16
Paul Potratz posted a blog post

Is Direct Mail Relevant?

Direct Mail Is Alive And WellWhen used correctly, direct mail has the ability to double response rates among shoppers. It has withstood the test of time and is an effective marketing tool in delivering targeted, personalized messages to specific audiences. Samantha explains some of the benefits of using direct marketing for your sales strategies on this episode of Hard Facts!See More
Sep 12
Paul Potratz posted a blog post

How to Make Your Sales Staff More Efficient

What if you could have a one-on-one relationship with every single lead on your website? Imagine being able to understand every potential customer's wants and needs without endless hours of work. Have your sales staff spend time on valuable leads instead of wasting hours chasing after people who aren't interested. All of this is made possible with a smart technology that streamlines the entire sales process. I explain this technology and the potential it has for your brand and your sales team…See More
Sep 10

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or UGC site you recommend (ie;
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your TWITTER profile, or one you recommend (ie;
Your FACEBOOK Profile/Page, or one you recommend (ie;
Your YouTube Channel, or Video site you recommend (ie;
Reynolds Web Solutions, BZ Results,, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply,, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA,,, NewLeadsPlus,, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010, Ray Lovett said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook

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