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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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Paul Potratz's ADM Blog

History Repeats Itself

Posted on December 19, 2014 at 12:10pm 0 Comments

What Exactly Are We Selling?

Posted on December 16, 2014 at 9:00am 2 Comments

Are You Fully Prepared?

Posted on December 12, 2014 at 1:21pm 1 Comment

Don't Mix Business With Personal

Posted on December 9, 2014 at 2:05pm 0 Comments

It's The Final Countdown!

Posted on December 5, 2014 at 2:44pm 0 Comments

Latest ADM Activity - Click "More" at bottom!

Alexander Lau commented on Paul Potratz's blog post Are You Fully Prepared?
"I guess this is a good reminder, but you're kinda late on this subject, no offense. Additionally, we could get into usability studies and testing, etc.on responsively designed / coded layouts, etc. Just because something is responsively…"
yesterday
Paul Potratz posted a blog post

History Repeats Itself

Your SEM Account Proves ItRunning a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions significantly. This week on…See More
yesterday
Alexander Lau commented on Paul Potratz's blog post What Exactly Are We Selling?
"Eh? Dealers all sell the same new cars and then there's used cars, which is a complete crap shoot! LOL! Pretty stinking easy."
yesterday
Paul Rushing commented on Paul Potratz's blog post What Exactly Are We Selling?
"Have you ever sold a car retail?"
Wednesday
Tom Gorham liked Paul Potratz's blog post What Exactly Are We Selling?
Wednesday
Paul Potratz posted a blog post

What Exactly Are We Selling?

Market To A LifestyleEach person leads a different lifestyle than the next so stop with the general ads and start getting more specific! Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music. On this episode of Think Tank Tuesday,…See More
Tuesday
Paul Potratz posted a blog post

Are You Fully Prepared?

Mobile Is DominatingGet ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.This week on Hard Facts, learn the specific criteria Google looks for to give your site that "mobile-friendly" label.If your website isn't already mobile…See More
Dec 12
Paul Potratz posted a blog post

Don't Mix Business With Personal

A Little Known Fact About FacebookHaving trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.On this episode of Think Tank Tuesday, learn how it's possible…See More
Dec 9
Paul Potratz posted a blog post

It's The Final Countdown!

Get Rid Of Seasonal InventoryWith the end of the year approaching fast, are you worried about how you're going to start pushing your seasonal inventory, parts and accessories? Don't worry! There is a new opportunity that will allow you to create a sense of scarcity and urgency across all your platforms, resulting in increased conversions and sales.

Don't settle for leftover inventory, implementing this new tool into your marketing strategy will help ensure your seasonal leftovers are a thing…See More
Dec 5
Paul Potratz posted a blog post

Maybe You Should Change Gears

Stop Being Reactive And Start Being ProactiveHave you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.On this episode of…See More
Dec 2
Paul Potratz posted a blog post

Struggling With Commitment Issues?

Are You Struggling With Commitment Issues?Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.On this episode of Think Tank Tuesday, learn how to sway those customers with commitment…See More
Nov 25
Paul Potratz posted a blog post

Do You Meet The Standards?

Why Google Says You Need To Go Mobile If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching from their cell phones.See More
Nov 21
Paul Potratz's blog post was featured

Location Is Everything!

Help Customers Find YouDoes your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. See More
Nov 20
Paul Potratz posted a blog post

What are you even doing right now?

Black Friday Is Almost HereTime is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays. On this episode of Think Tank Tuesday, learn how to jump start your Black Friday promotions.See More
Nov 18
Paul Potratz posted a blog post

Location Is Everything!

Help Customers Find YouDoes your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. See More
Nov 14
Paul Potratz posted a blog post

Beat The Million Dollar Man

You Don't Need A Million Dollar BudgetWhen your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market. On this episode of Think Tank Tuesday, I explain how to spend money…See More
Nov 11

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
POTRATZ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
518-478-2039
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://exclusivelyautomotive.com
YOUR Email address for business contacts
paul@ppadv.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
518-788-4724
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I grew up in the Automotive Retail business as my Dad was a Chevrolet Dealer and have spent my entire adult career in the automotive sector from fixed operations, sales and management to marketing, Public Relations, New Media Technology and Social and Behavioral Marketing.
My firm POTRATZ has some of the best talent in the country to ensure our dealers reach new levels of profits through one integrated approach to advertising and marketing. We combine traditional and new media advertising to accomplish the goals at a much lower cost per sale in the front end and backend. Our dealers are our best story tellers of how we are different than any other firm in the country.
See what they have to say and then let's talk
http://exclusivelyautomotive.com/testimonials/
What will YOU contribute to the ADM Community?
I have been in the automotive business my entire life and what drives me is the challenge to be do more, learn more, be an problem solver for our dealers, and provide solutions for our dealers to surpass all goals. I am not as concerned with how our dealers perform compared to other local dealers but how our dealers over perform on a national level.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.brownsford.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://exclusivelyautomotive.com/blog
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/potratz
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/potratzadvertising
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/potratzpartners
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, Dealer.com, DealerOn, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, MotorAlley, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
vAuto..., vinSolutions...

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Comment Wall (2 comments)

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At 8:43am on December 7, 2010, Donna Barradale said…
Hi Paul, thanks for the note!
At 6:41am on October 27, 2010, Ray Lovett said…
Welcome aboard Paul! I am glad to have you as a friend! I am at your service at Daniels Long Chevrolet in Colorado Springs. Check us out on Facebook http://www.facebook.com/pages/DANIELS-LONG-CHEVROLET/131059406935142?v=wall
 
 
 

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