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Paul N. Long
  • Male
  • Minneapolis, MN
  • United States
  • re:member group
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REQUIRED: Name of Your Dealership, Business or Organization:
re:member group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, Consultant, Technology Professional
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
re:member group specializes in customized loyalty solutions that motivate action.

Founded in 2002 and headquartered in St. Louis Park, Minnesota, the re:member group is the industry leader in Loyalty Program development for small- to mid-sized businesses. We specialize in developing and managing customized loyalty programs that connect personally with customers, entice them to act and reward them in meaningful ways.

We offer complete loyalty solutions, from program design to database management, consulting and creative development.

Visit These sites to learn more about re:member group and the services we provide:
The Car Club Home Page
re:member group's FaceBook Page
Customers For Life Blog
Infinity Grid -- How to Build Customers for Life
Paul N. Long's Personal Blog
Infinity Grid -- How to Build Customers for Life
"What will YOU contribute to the ADM Community?"
Paul Long, president of re:member group, has been increasing customer loyalty for fifteen years. He was integral to the development of the Northwest Airlines WorldPerks Program and has since used his extensive knowledge of and experience with loyalty programs to help businesses worldwide.

Paul particularly enjoys working with auto dealerships, and he has employed new technologies and cutting-edge strategies to create a state-of-the-art infrastructure for effective communications, member tracking, and rewards distribution.

Paul holds a Bachelor’s Degree in Advertising/Public Relations from Drake University and an MBA from the University of St. Thomas. He’s married and has two children.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
BZ Results,
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel
ADP, Reynolds ERA
Used Car Inventory Management Solutions You Have Used

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Paul N. Long's ADM Blog

A New Journey and New Opportunities

Posted on May 8, 2012 at 6:56am 2 Comments

I am excited to announce that effective May 4, 2012, I embarked on a new journey, and resigned from the re:member group. I will be heading back to the corporate world to assist United Health Group in developing its Member Experience Strategy.  Many of you assisted me during my transition period, and I am so thankful for all the help I received.  I am very excited about this position—it’s exactly what I was looking for when I started my job search: To be able to enhance the Customers’…


Build Customer Loyalty by Hiring the Right People

Posted on March 26, 2012 at 8:57am 0 Comments

Building customer loyalty comes down to one thing: Delighting customers. As I discussed in my last blog, we begin to delight customers by The Golden Rule: treat others the way you want to be treated.

At the re:member group, we know that a systematic approach to building customer loyalty works. Our Dealership programs yield an increase of service revenue by as much as 39 percent among Members and have increased sales by 7.5 percent. But I’ll be the first to admit that our Loyalty…


Net Promoter and the Golden Rule

Posted on March 20, 2012 at 6:37am 0 Comments

Net Promoter has been effectively used in all sorts of businesses, including small start-up companies. In fact, we’re so convinced that the Net Promoter system works, we use it ourselves (we welcome you to take our survey to let us know how likely you are to recommend re:member group).  The main premise of Net Promoter stems from the…


Net Promoter: The Ultimate Question and the One Number You Need to Grow

Posted on March 19, 2012 at 1:00pm 10 Comments

If you are asking whether customers are satisfied with your service—you’re asking the wrong question.  If you are measuring and trying to increase your customer satisfaction—you’re measuring the wrong thing. Eighty percent of satisfied customers will still shop around to your competitors.  So don’t grow your number of satisfied customers. Grow…


Are You "Incentified"?

Posted on March 3, 2011 at 8:00am 0 Comments

If you were able to increase your monthly sales from last year by 30% without increasing advertising costs, how would that affect your bottom line? Would it make you happy? If that increase happened in January, would it make you happier? If your answer is "Yes!", you've just been "incentified." Read on, grasshopper, to learn the art of being "incentified."

Everyone knows that in the car business, January is a dog for vehicle sales. Most of the…


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At 12:10pm on February 28, 2011, Tom Gorham said…
Thanks for the invite Paul.  Glad to meet you.
At 11:20am on July 13, 2008, Ralph Paglia said…

Welcome aboard! It is great to see you here... I am in my home office working on some pretty boring stuff, and despite the fact that I should be doing something else, like expense reports, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

Both myself, and the rest of the 1,000+ member ADM family are happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... I guarantee that you will get more out of ADM when people see you have uploaded a profile photo!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to over 1,000 automotive sales and marketing professionals who have joined the ADM Community... With your help, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 1,000 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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