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Paul N. Long's ADM Profile page

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Ralph Paglia commented on Paul N. Long's blog post A New Journey and New Opportunities
"Best of wishes and good luck in your new position at United Health Group!"
May 8
Paul N. Long posted a blog post

A New Journey and New Opportunities

I am excited to announce that effective May 4, 2012, I embarked on a new journey, and resigned from the re:member group. I will be heading back to the corporate world to assist United Health Group in developing its Member Experience Strategy.  Many of you assisted me during my transition period, and I am so thankful for all the help I received.  I am very excited about this position—it’s exactly what I was looking for when I started my job search: To be able to enhance the Customers’ Experience…See More
May 8
2 Comments
Paul N. Long posted a status
"Just saw Grant Cardone on NightLine. Birds flew into a Delta Engine on takeoff, forcing an emergency landing. Glad you are safe, Grant!"
Apr 19
0 Comments
Marc Bodner commented on Paul N. Long's blog post Net Promoter: The Ultimate Question and the One Number You Need to Grow
"I agree, and worked in 2 Fortune 100 companies who used NPS as part of their overall customer experience/insight tracking.  It was a great tool and benchmarking system to score and view how well the operation was dealing with…"
Mar 27
Paul N. Long commented on Paul N. Long's blog post Net Promoter: The Ultimate Question and the One Number You Need to Grow
"Marc, you are right--this is just straight common sense.  So much so that Apple, eBay, Lego, Starbucks, Best Buy, Enterprise Rent-a-Car, Guitar Center, Zappos, and countless other successful companies utilize Net Promoter, and even place their…"
Mar 27
Paul N. Long commented on Paul N. Long's blog post Net Promoter: The Ultimate Question and the One Number You Need to Grow
"Thanks, Tom and J.D. I am planning on taking a pretty deep dive into Net Promoter at the Digital Dealer Conference during my seminar. I will be talking about the Behaviors of Loyal Customers, the Net Present Value of a Promoter vs. a Detractor, and…"
Mar 27
Paul N. Long posted a blog post

Build Customer Loyalty by Hiring the Right People

Building customer loyalty comes down to one thing: Delighting customers. As I discussed in my last blog, we begin to delight customers by The Golden Rule: treat others the way you want to be treated.At the re:member group, we know that a systematic approach to building customer loyalty works. Our Dealership programs yield an increase of service revenue by as much as 39 percent among Members and have increased sales by 7.5 percent. But I’ll be the first to admit that our Loyalty Marketing…See More
Mar 26
0 Comments
J.D. Rucker commented on Paul N. Long's blog post Net Promoter: The Ultimate Question and the One Number You Need to Grow
"Can't wait to hear about this at DD12, Paul. Good stuff!"
Mar 22

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:
re:member group
Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, Consultant, Technology Professional
REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)
http://www.remembergroup.com
OPTIONAL: Email Listing for ADM Members interested in doing business:
paul@remembergroup.com
REQUIRED: Your Business Phone Number for Members:
952.224.8001
OPTIONAL: Your Mobile Phone Number for ADM members:
612.221.0463
If affiliated with a Dealer or OEM, please check franchise you are associated with:
48-Not Applicable
This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?
re:member group specializes in customized loyalty solutions that motivate action.

Founded in 2002 and headquartered in St. Louis Park, Minnesota, the re:member group is the industry leader in Loyalty Program development for small- to mid-sized businesses. We specialize in developing and managing customized loyalty programs that connect personally with customers, entice them to act and reward them in meaningful ways.

We offer complete loyalty solutions, from program design to database management, consulting and creative development.

Visit These sites to learn more about re:member group and the services we provide:
The Car Club Home Page
re:member group's FaceBook Page
Customers For Life Blog
Infinity Grid -- How to Build Customers for Life
Paul N. Long's Personal Blog
Infinity Grid -- How to Build Customers for Life
What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
Paul Long, president of re:member group, has been increasing customer loyalty for fifteen years. He was integral to the development of the Northwest Airlines WorldPerks Program and has since used his extensive knowledge of and experience with loyalty programs to help businesses worldwide.

Paul particularly enjoys working with auto dealerships, and he has employed new technologies and cutting-edge strategies to create a state-of-the-art infrastructure for effective communications, member tracking, and rewards distribution.

Paul holds a Bachelor’s Degree in Advertising/Public Relations from Drake University and an MBA from the University of St. Thomas. He’s married and has two children.
Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)
http://www.walser.com
Enter URL of OEM site you recommend (ie; www.FordVehicles.com)
http://www.toyota.com
Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)
http://www.customers4life.com
Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)
http://www.carsoup.com
Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)
http://www.twitter.com/paulnlong
Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/remembergroup
Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)
http://www.vimeo.com/album/228853
Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:
BZ Results, Dealer.com
Check all INTERNET LEAD PROVIDERS You have direct experience with:
Dealix, Autobytel
Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:
ADP, Reynolds ERA
Select all Vehicle Inventory Management Solutions You Have Used:
HomeNet

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Paul N. Long's ADM Blog

A New Journey and New Opportunities

Posted on May 8, 2012 at 6:56am 2 Comments

I am excited to announce that effective May 4, 2012, I embarked on a new journey, and resigned from the re:member group. I will be heading back to the corporate world to assist United Health Group in developing its Member Experience Strategy.  Many of you assisted me during my transition period, and I am so thankful for all the help I received.  I am very excited about this position—it’s exactly what I was looking for when I started my job search: To be able to enhance the Customers’…

Continue

Build Customer Loyalty by Hiring the Right People

Posted on March 26, 2012 at 8:57am 0 Comments

Building customer loyalty comes down to one thing: Delighting customers. As I discussed in my last blog, we begin to delight customers by The Golden Rule: treat others the way you want to be treated.

At the re:member group, we know that a systematic approach to building customer loyalty works. Our Dealership programs yield an increase of service revenue by as much as 39 percent among Members and have increased sales by 7.5 percent. But I’ll be the first to admit that our Loyalty…

Continue

Net Promoter and the Golden Rule

Posted on March 20, 2012 at 6:37am 0 Comments

Net Promoter has been effectively used in all sorts of businesses, including small start-up companies. In fact, we’re so convinced that the Net Promoter system works, we use it ourselves (we welcome you to take our survey to let us know how likely you are to recommend re:member group).  The main premise of Net Promoter stems from the…

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Net Promoter: The Ultimate Question and the One Number You Need to Grow

Posted on March 19, 2012 at 1:00pm 10 Comments

If you are asking whether customers are satisfied with your service—you’re asking the wrong question.  If you are measuring and trying to increase your customer satisfaction—you’re measuring the wrong thing. Eighty percent of satisfied customers will still shop around to your…

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Are You "Incentified"?

Posted on March 3, 2011 at 9:00am 0 Comments

If you were able to increase your monthly sales from last year by 30% without increasing advertising costs, how would that affect your bottom line? Would it make you happy? If that increase happened in January, would it make you happier? If your answer is "Yes!", you've just been "incentified." Read on, grasshopper, to learn the art of being "incentified."



Everyone knows that in the car business, January is a dog for vehicle sales. Most of the…

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Comment Wall (2 comments)

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At 1:10pm on February 28, 2011, Tom Gorham said…
Thanks for the invite Paul.  Glad to meet you.
At 11:20am on July 13, 2008, Ralph Paglia said…
Paul,

Welcome aboard! It is great to see you here... I am in my home office working on some pretty boring stuff, and despite the fact that I should be doing something else, like expense reports, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

Both myself, and the rest of the 1,000+ member ADM family are happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... I guarantee that you will get more out of ADM when people see you have uploaded a profile photo!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to over 1,000 automotive sales and marketing professionals who have joined the ADM Community... With your help, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 1,000 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
 
 
 

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