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Paul Moran
  • Huntington Beach, CA
  • United States
  • Vboost
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Latest ADM Activity - Click "More" at bottom!

Paul Moran was featured
Jul 8
Paul Moran's blog post was featured

Social Media is Alive and Killing It!

Some skeptics lament the decline in the use of social media platforms.Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists! Social media is not only growing, it’s becoming more popular than ever. For example, Facebook-owned social media…See More
Jul 6
Paul Moran posted a blog post

Social Media is Alive and Killing It!

Some skeptics lament the decline in the use of social media platforms.Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists! Social media is not only growing, it’s becoming more popular than ever. For example, Facebook-owned social media…See More
Jul 6
Andy Shambarger liked Paul Moran's blog post Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!
Jun 27
Paul Moran's blog post was featured

Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!

One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it. Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have purchased a vehicle from your dealership. These influencers can cost upwards of $187,000…See More
Jun 26
Paul Moran posted a blog post

Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!

One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it. Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have purchased a vehicle from your dealership. These influencers can cost upwards of $187,000…See More
Jun 25
Paul Moran posted a blog post

In Car Sales, the Best Social Marketer Wins

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor. A Trusted Advisor earns their…See More
May 11
Paul Moran posted a blog post

VBOOST launches two new products as part of NEW vboost 3.0 release for auto dealers

Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing audience: Vboost Live and Vboost showroom.…See More
May 2
Paul Moran posted a blog post

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced an extreme…See More
Mar 25, 2016
Paul Moran's blog post was featured

Bad Credit? Time to Roll out the Red Carpet

The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite that, many…See More
Mar 14, 2016
Paul Moran posted a blog post

Bad Credit? Time to Roll out the Red Carpet

The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite that, many…See More
Mar 11, 2016
Paul Moran posted a blog post

Herd Your Way to More Sales

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?This phenomenon is called the “herd mentality” and is very common in the animal…See More
Feb 26, 2016
Paul Moran posted a blog post

Gorillas, Balloons and Wavy Tube Men. Oh My!

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer televisions, iPads…See More
Feb 11, 2016
Paul Moran's blog post was featured

Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees. Many salespeople use social media to promote themselves and increase awareness of their dealership, so as to…See More
Jan 30, 2016
Paul Moran posted a blog post

Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees. Many salespeople use social media to promote themselves and increase awareness of their dealership, so as to…See More
Jan 29, 2016
Paul Moran's blog post was featured

Are Your Listening Ears On? ‘Cause It’s About to Get Loud

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have built platforms…See More
Jan 18, 2016

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Vboost
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
949-355-2065
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://vboost.com/
YOUR Email address for business contacts
paul@vboost.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
949-355-2065
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I am the CEO of Vboost, Inc., the first proactive process to create positive viral marketing in the retail automotive space. I have over 28 years of experience in creating digital marketing programs and introducing dealers to effective technologies. My expertise covers all aspects of traditional, digital and social marketing.

Paul Moran's ADM Blog

Social Media is Alive and Killing It!

Posted on July 6, 2018 at 6:00am 0 Comments

Some skeptics lament the decline in the use of social media platforms.

Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!

 …

Continue

Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!

Posted on June 25, 2018 at 6:30am 0 Comments

One of the hottest current trends is influencer marketing.

Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it.

 

Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have…

Continue

In Car Sales, the Best Social Marketer Wins

Posted on May 11, 2018 at 7:06am 0 Comments

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.

 

A…

Continue

VBOOST launches two new products as part of NEW vboost 3.0 release for auto dealers

Posted on May 2, 2018 at 7:05am 0 Comments

Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom

 

Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…

Continue

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