What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
"My first sale was a used 1982 Buick Skyhawk sedan when I was 16 years old working at my father's used car lot back in 1987. Back then, we used to have a lot of New York buyers drive down to South Jersey, because they thought the cars were a lot…"
All about how to grow link networks. This group is for exchanging ideas, links and techniques for getting your site referenced in online directories, and increasing the sheer number of referring links to dealer sites.
Many car dealers and automotive marketing professionals have discovered the powerful effectiveness of using Slideshare.net to enhance their content marketing. Slideshare provides the single most effective platform i have ever seen for leveraging model year brochures in PDF file format for the dealer's marketing benefit. Preparing PowerPoint presentations for customers and then uploading…See More
What is an Internet Sales 20 Group?A typical “20 group” is structured for Dealer Principals and General Managers to meet and discuss some ideas and techniques for success. Most “20 Groups” are brand specific to a manufacturer or franchise. Dealers from the same OEMs would get together and compare numbers, discuss incentives, MPA’s and see where they rank among others in their franchise.…See More
"My first car was a 1980 Pontiac Turbo Trans Am. My father got the car in a package of cars he bought from our local Chevy dealer. It was copper, but my girlfriends mother told me it was the color of baby crap. I kept it for four months until I…"
"This study may be true for sites with poor SEO, but a site I highly doubt that a site that consistently places top 3 results on their targeted key words would take that kind of hit. Sounds like an advertisement for PPC and not a realistic study."
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