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Latest ADM Activity - Click "More" at bottom!

Paul Accinno's blog post was featured

No, Responsive Dealer Websites Do Not Have To Be Slow

If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a well-built…See More
Sep 24
Manny Luna commented on Paul Accinno's blog post No, Responsive Dealer Websites Do Not Have To Be Slow
"Funny post! I've seen all the big time sites crash and burn slow, including our own. That's what happens when everything has to go to space and back."
Sep 19
Paul Accinno posted a blog post

No, Responsive Dealer Websites Do Not Have To Be Slow

If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a well-built…See More
Sep 18
Paul Accinno posted a blog post

3 Reasons Responsive Websites are Better for SEO

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes to the…See More
Sep 11
Richard Valenta commented on Paul Accinno's blog post Are Microsites Still a Valid Digital Marketing Option?
"Paul,  The example on your website (Kelly Nissan Refer a Friend) looks like a landing page vs. a microsite.  I like it but why create a microsite for this kind of promotion?   "
Sep 6
Paul Accinno posted a blog post

Automotive Advertising Should be as Close to Perfect as Possible

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.We've seen poor creative being passed off as banner ads, poor-quality ads being posted to YouTube and…See More
Aug 22
Paul Accinno was featured
Aug 19
Alexander Lau commented on Paul Accinno's blog post Automotive Reputation Management Isn't Rocket Science
"That's right Carl, thanks for the post."
Aug 19

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
WorldDealer, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Sales Professional, Dealership Supplier, Consultant, Technology Professional
REQUIRED: Your Business Phone Number
866-485-8800
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://worlddealer.net
YOUR Email address for business contacts
paul@worlddealer.net
What will YOU contribute to the ADM Community?
I am President/CEO of WorldDealer, Inc which provides multi-platform marketing solutions to auto dealers nationwide including websites, digital marketing, TV, Radio, Print production, online and offline media planning and placement. We leverage our 25-years of retail marketing experience to provide the digital dealer with a truly integrated marketing strategy.
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Paul Accinno's ADM Blog

No, Responsive Dealer Websites Do Not Have To Be Slow

Posted on September 18, 2014 at 9:58pm 1 Comment

If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a…

Continue

3 Reasons Responsive Websites are Better for SEO

Posted on September 11, 2014 at 1:00pm 0 Comments

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes…

Continue

Automotive Advertising Should be as Close to Perfect as Possible

Posted on August 22, 2014 at 7:18pm 0 Comments

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads…

Continue

Automotive Reputation Management Isn't Rocket Science

Posted on August 17, 2014 at 1:08pm 4 Comments

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and…

Continue

Multi-Channel Marketing is the ONLY Effective Strategy to Thrive in the Whirlwind

Posted on August 15, 2014 at 1:30am 4 Comments

What have we learned from all of the studies?

There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all…

Continue

Comment Wall (3 comments)

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Join Automotive Digital Marketing ProCom

At 5:50am on September 15, 2011, Daymond Decker said…
Thank you Paul. TVCarlots, looks interesting.
At 7:43am on January 18, 2008, Jonah Jones said…
Like the sites... let's catch up sometime here, might be able to help each other!
At 6:23pm on January 17, 2008, Ralph Paglia said…
Paul,

I am out here on the West Coast visiting Toyota, Honda, Hyundai, Kia, etc. and about 15 minutes ago I logged in to ADM to be pleasantly surprised to see that we are now at 349 members who have joined the ADM Community!

Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 505-301-6369
 
 
 

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