Posted on May 1, 2009 at 9:52am
After the dealership has sold the car (be it new or pre-owned), it is not uncommon for a sales associate or Internet manager to send a “Thank You” email to the buyer. After that “Thank You”, how often are you contacting your data base of clients? These people are a captive audience. You have worked hard to establish a relationship, build trust, and earn their business. Doesn’t it make sense to keep the embers of the relationship burning?
An occasional email, once every month or two… Continue