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Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.
So how can you tell a great referral program from one that you should avoid?…Continue
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue