Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Nora Nesbitt has not received a gift from an ADM Member
However, many are unaware that there is a right way and a wrong way to start and execute a campaign.
There is a huge debate as to whether automotive sales training is valuable to dealerships and if it is worth the money. In 2007 I was new to the auto industry and my first job was working at a small Chevy dealership's BDC dept.
I had no knowledge of vehicles CRM's, internet processes, or telemarketing; I wonder to this day how I got the job! The department was very small and consisted of myself and 2 others. Training was obsolete and I was…Continue
Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.
Negative reviews by the press or bad public relations can happen even to…Continue