"Thomas, I do not go for the next new thing. Instead, I make my own next new thing called a customer via some very focused online approaches.
Here's what I have done with my clients to facilitate that for them:
Because the web is…"
"WOW - "said" in such a clear way. You know, I our skills are still there. Its just learning how to adapt them to the "web as the new word of mouth and search" realities of our potential customers.
Their reviews of dealerships,…"
"Tom, Your perspective really gets it right. Thanks.
I'd like to add in that the new word of mouth is now the web, review comments and online social media groups. I'd like to offer up a path on how we can tap into the new online word of…"
"YELP has a filtered review process that hides many great reviews from the public. Did you know that?
Your filtered reviews - often great, are hidden from a normal search result and never get to help influence a potential buyer or prospect.
"This may sound a little unusual but it may work.
1. Identify the local home owners association, young parents associations, recent birth annoucements, high school seniors lists.
2. Reach out to them based on their changing needs may mean needing…"
"I ahve been saying that online reviews and reputation management is now critical but I got seriously chastized for doing so from writers in this blog and the linkedin group.
Change is never easy but think, how many companies have disappeared…"
I'm thinking its the type of sales person being hired. Some are great when the prospect comes to them but hate outbound calling or prospecting. You can not teach a person like that to be a followup or outbound sales…"
"Ralph makes a great point about figuring where how best to post online v the best potential to gain more clients.
There's another side to carefully managing your online presence and where it can stand out - the reputation / review…"
This ADM Group is for all things related to using Google+ to help promote our dealerships, the vehicles we sell, Service Department business, Parts and Accessories... So, share what you have found that works in leveraging the power of Google+, Google+ Business Pages and anything else that will help us all to get better at what we do in our Automotive Marketing professional careers... See More
Being in the online reputation/review management business, I focus on studies and reports about how that side of our online presence impacts our businesses.
I want to share one impartial study on that area…"
This group is for focusing on best practices that use various Yelp Community and Review capabilities in order to achieve a dealer or group's marketing communication and reputation management objectives.See More
"Seeing the experienced veterans recognize and talk about change is fantastic. I'm wondering, as an industry outsider who comments here, what is the perception of an outsiders ideas based on similar experiences but gained and solved in another…"
"Tom, Thanks for so powerfully reminding us that its our people who gain us that great reputation, the one of being trustworthy and caring.
I am in the online Reputation "marketing" business and yes, we do focus on using online tools…"
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
In Our "Web as the new word of mouth" Era, We protect your online reputation, control online reviews, & leverage target audience social media to Acquire Paying Customers
What will YOU contribute to the ADM Community?
I love acquiring paying customers by Taking control of this thing called the web in Our "Web as the new and powerful word of mouth" Era re- your image, reviews, making you the "go to" guru in the online groups and social media where your many target audiences hang out online.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
Welcome to Automotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.