Automotive Digital Marketing ProCom

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Neil Licht
  • Marlborough, MA
  • United States
  • Here We Are - Acquiring Paying…
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Neil Licht's ADM Friends

  • Jason Mickelson
  • Dan Weik (pronounced wick)
  • Keith Shetterly
  • Tom Gorham
  • Ralph Paglia

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Neil Licht's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Neil Licht commented on Mike Watson's blog post That Feeling In Your Gut
"Thomas, I do not go for the next new thing. Instead, I make my own next new thing called a customer via some very focused online approaches.   Here's what I have done with my clients to facilitate that for them:   Because the web is…"
Apr 17, 2012
Neil Licht updated their profile
Apr 17, 2012
Neil Licht commented on Keith Shetterly's blog post Why Our Process Fails for the Modern Vehicle Shopper
"WOW - "said" in such a clear way. You know, I our skills are still there. Its just learning how to adapt them to the "web as the new word of mouth and search" realities of our potential customers. Their reviews of dealerships,…"
Apr 7, 2012
Neil Licht joined Ralph Paglia's group

Business Rater

Reputation Management resources, tools, best practices and examples focused on utilizing for the benefit of car dealerships.See More
Mar 28, 2012
Neil Licht commented on Tom Gorham's blog post From the Trenches - 2012 Put your money where your mouth is
"Tom, Your perspective really gets it right. Thanks. I'd like to add in that the new word of mouth is now the web, review comments and online social media groups. I'd like to offer up a path on how we can tap into the new online word of…"
Mar 16, 2012
Neil Licht commented on Ralph Paglia's group Yelp
"YELP has a filtered review process that hides many great reviews from the public. Did you know that? Your filtered reviews -  often great, are hidden from a normal search result and never get to help influence a potential buyer or prospect. How…"
Feb 27, 2012
Neil Licht replied to Ken Beam's discussion So how do you target/market your "Out-of-Season" inventory? One of my methods is to create a geo-targeted MicroSite...... Hey Ralph Paglia chime in on this one my friend!
"This may sound a little unusual but it may work. 1. Identify the local home owners association, young parents associations, recent birth annoucements, high school seniors lists. 2. Reach out to them based on their changing needs may mean needing…"
Jan 18, 2012
Neil Licht commented on Tom Gorham's blog post From the Trenches - 2012 Put your money where your mouth is
"I ahve been saying that online reviews and reputation management is now critical but I got seriously chastized for doing so from writers in this blog and the linkedin group.  Change is never easy but think, how many companies have disappeared…"
Jan 8, 2012
Neil Licht left a comment for Joe Webb
"Re-Followup calls. I'm thinking its the type of sales person being hired. Some are great when the prospect comes to them but hate outbound calling or prospecting. You can not teach a person like that to be a followup or outbound sales…"
Dec 5, 2011
Neil Licht commented on Ralph Paglia's blog post Dealers Drive Customer Engagement Using Content Categories
"Ralph makes a great point about figuring where how best to post online v the best potential to gain more clients. There's another side to carefully managing your online presence and where it can stand out -  the reputation / review…"
Dec 4, 2011
Neil Licht joined Ralph Paglia's group


This ADM Group is for all things related to using Google+ to help promote our dealerships, the vehicles we sell, Service Department business, Parts and Accessories... So, share what you have found that works in leveraging the power of Google+, Google+ Business Pages and anything else that will help us all to get better at what we do in our Automotive Marketing professional careers... See More
Nov 27, 2011
Neil Licht commented on Ralph Paglia's group Yelp
"Source%20NM%20Incite.doc   Being in the online reputation/review management business, I focus on studies and reports about how that side of our online presence impacts our businesses.   I want to share one impartial study on that area…"
Nov 27, 2011
Neil Licht joined Ralph Paglia's group


This group is for focusing on best practices that use various Yelp Community and Review capabilities in order to achieve a dealer or group's marketing communication and reputation management objectives.See More
Nov 27, 2011
Neil Licht commented on Larry Bruce's blog post Why ZMOT is BS
"Seeing the experienced veterans recognize and talk about change is fantastic. I'm wondering, as an industry outsider who comments here, what is the perception of an outsiders ideas based on similar experiences but gained and solved in another…"
Nov 26, 2011
Neil Licht commented on Larry Bruce's blog post Why ZMOT is BS
"One thing can turn the prospect off, says Larry  and he is right  -  " The bottom-line the consumers web shopping experience when it comes to automotive is more of a process of elimination not one of…"
Nov 25, 2011
Neil Licht commented on Tom Gorham's blog post From the Trenches - a letter from me to the troops
"Tom, Thanks for so powerfully reminding us that its our people who gain us that great reputation, the one of being trustworthy and caring.   I am in the online Reputation "marketing" business and yes, we do focus on using online tools…"
Nov 15, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Here We Are - Acquiring Paying Customers Via the Web
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Marketing Services Provider, Technology Professional, Media or Journalist, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
ADM is a Professional Network, describe: "Why should anyone do business with you?"
In Our "Web as the new word of mouth" Era, We protect your online reputation, control online reviews, & leverage target audience social media to Acquire Paying Customers
"What will YOU contribute to the ADM Community?"
I love acquiring paying customers by Taking control of this thing called the web in Our "Web as the new and powerful word of mouth" Era re- your image, reviews, making you the "go to" guru in the online groups and social media where your many target audiences hang out online.
CAR DEALER or OEM Website you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
ADP Dynamic Websites, BZ Results,, Smart Web Concepts
INTERNET LEAD Suppliers You Have Experience Using
Used Car Inventory Management Solutions You Use

Comment Wall (2 comments)

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At 7:17am on September 26, 2015,
Bruno Serra

Hello Dear,
How is everything with you,I picked interest on you after going through your short profile,I have something very vital to disclose to you,but I found it difficult to express myself here,since it's a public site.Could you please get back to me on( the full details.
Have a nice day.
Bruno Serra.

At 6:37pm on October 29, 2011,
Tom Gorham
Welcome toADM Neil. Glad to have you aboard!

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