Automotive Digital Marketing

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Nathan Calderon
  • Male
  • Minneapolis, MN
  • United States
  • Outsell, LLC
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Nathan Calderon's ADM Blog

The Importance of Digital Engagement

Posted on August 3, 2009 at 3:06pm 0 Comments

Here is a study done by Outsell which is focused on helping retailers understand the role of digital media and engagement to drive sales and profits. This specific research looks into email engagement in the automotive sales process.

iBase_DigitalEngagement.pdf

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Outsell, LLC
Location
Minneapolis
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, OEM Supplier
Your Business Phone Number (country code - number)
612.236.1519
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.outsell.com
Select All franchises/brands you are associated with
Not Applicable
"What will YOU contribute to the ADM Community?"
I am a Marketing Associate at Outsell LLC a Minneapolis, Minnesota based automotive digital marketing company. I am completing my degree in communications at St. John’s University and am also finishing the last phase of their entrepreneurship program. Currently I am doing a new media internship this year at Outsell. I am excited to be able to participate in various industry discussions and blogs. My goal is to facilitate information sharing between the automotive industry and Outsell. We will strive to provide insight or research that helps us all do a better job at serving automotive consumers and helps advance the industry. We believe that by giving information we all learn and grow.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.sheehy.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.cars.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.edmunds.com
YOUR Facebook Profile/Page
http://www.edmunds.com
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

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