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Automotive SEO

Latest ADM Activity - Click "More" at bottom!

Brian Pasch's blog post was featured

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

By Brian PaschThe responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the…See More
Brian Pasch and David Sharp are now friends
Alexander Lau commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"David, if you want to reach out to me, I can give you some pointers as well, having suffered and recovered. :-)"
David Sharp commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Brian, I am in this position at my dealer group.  I am the first person that has ever done this here so we do a lot of writing the manual as we go.  I think that what you have presented here is great stuff and I am going to go ahead and…"
Alexander Lau commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Thanks Brian, yes and I post the graphic a lot. When someone here posts, "hey, check out this social media stuff or wow, if you have internal HQ problems read this..." I usually post, please take a look…"
Joe Webb commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Good stuff here, Brian. Truth is, if dealers don't already have the answers to these questions, they are likely putting the cart before the horse by hiring someone."
Brian Bennington commented on Brian Pasch's blog post The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
"Great follow-up Brian.  But reading the AN article and noticing Barkholz used phrases like "Pasch stirred up a hornet's nest" and "based on sources he (you) would not identify," it doesn't sound very endearing to…"
Brian Pasch commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Debra, thank you for your feedback and I do have additional research and recommendations for DMMs at smaller dealerships and single point stores. This article is an an excerpt from my upcoming new book "Mastering Automotive Digital…"

ADM Profile Information

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What will YOU contribute to the ADM Community?
I have been in the direct marketing and technology field for over 20 years and in 2005 started a new company focused on Internet Marketing and Search Engine Optimization. I have a wide range of client and have found great success in the automotive industry. Our automotive SEO and digital marketing strategies have been effective for our car dealer clientele.
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Reynolds Web Solutions, The Cobalt Group,, Dealerskins, TK Carsites, eCarList, DealerImpact, DealerFire
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Digital Dealer Conference - Vegas

The show was a great success as I had a chance to meet a number of great people and answer some questions about Internet Marketing. I want to thank everyone who attended and those who send me such wonderful feedback.

Brian Pasch's ADM Blog

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

Posted on April 16, 2014 at 8:30am 16 Comments

By Brian Pasch

The responsibilities of an Automotive Digital Marketing…


Dealers Can Now Link Multiple Adwords Accounts to Google Analytics

Posted on April 8, 2014 at 9:30am 1 Comment

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice.  Multiple Adwords campaigns can now be linked to your primary Google Analytics…


Acura Wants To Create Swim Lanes On The Internet

Posted on March 31, 2014 at 10:30am 6 Comments

By Brian Pasch  (article number three in a series)

When  I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…


The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

Posted on March 25, 2014 at 9:00am 23 Comments

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies.  Using cost as the…


Making Time for Romance

Posted on February 5, 2014 at 4:00am 2 Comments

By Brian Pasch

I was having dinner with two of my clients recently, something I really enjoy doing, and I was blessed to have their partners join us for dinner.  A discussion started about the demands of the auto business on their…


Comment Wall (23 comments)

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At 8:12am on December 13, 2011, Willis Shields said…
All this WHINING about True Car!  It is a voluntary leads provider.  If you choos not to participate, then DON'T.  I signed up for ADM hoping for positivity but am discovering this site is worse than the dealership huddle!
At 6:22pm on July 6, 2011, Lizelle Landino said…
Rock star!
At 10:02am on April 26, 2011, Gwen Spadie said…

Hi Brian,

great to connect with you. Your contributions to this community alone is outstanding and I just wanted to say thank you.

I hope everything is well with you,



Gwen Spadie

Social Media Manager

Peltier Auto Group

At 5:54pm on August 30, 2010, Ken Nix said…
Feature Again? Well, You deserve it. I just want to say, any dealers looking to get to #1 in your area should definitely use Brian. I own and SEO some very large and competitive sites, and I've analyzed several of Brian's campaigns with a fine tooth comb. Brian's definitely the real deal and can take you from last to first. Not many real SEO guys out there that can do what he can do. 90 % of the so called "SEO gurus" are college kids who took Internet Marketing in college and couldn't rank on the first page for "kumquat". I've found Brian to always be one of the first on the scene with the next great thing and I religiously read whatever he writes. Not just good information, but great information. I congratulate you Brian on a job well done. Keep up the great work.
Ken Nix
Owner & SEO Consultant
CLik Local / / /

PS. Congratulations on all the dealers who signed up for the PCG Automotive SEO Study. You've taken the first step to conquering your competition.
At 2:19pm on August 7, 2010, Ralph Paglia said…
Brian Pasch is one of the Top 10 All Time Content Contributors to the Automotive Digital Marketing Professional Community...

Thank you, Brian, for all that you do to support an increased knowledge base and skill levels among the auto industry's digital marketing practitioners.

Visit Brian Pasch's ADM Professional profile at:
At 6:22am on April 26, 2010, Philip Zelinger said…

ADM members will surface common problems in the four TIPS categories in their comments on the post which Uncle Ralph will narrow down to five. Consultants on ADM will register on the post before the live webinar where each will be given a set time to address the problems and suggest best practices to resolve them to the accumulated live audience who will register with Ralph through an online webinar service before the event. After the webinar, participants will be asked to vote on each problem for the consultant(s) and their best practice with their comments on the post for all to read.

The winner will be the consultant with the most accumulated votes -- and of course anyone who followed the post and participated since we will all be able to listen and learn from eachother!
At 4:13pm on April 25, 2010, Philip Zelinger said…
Hey Brian,

No pressure, but the new ADM Consultant Challenge promises to surface and share some cutting edge best practices and I/we would love to listen and learn from you along with the other contributors. After all, what are friends for!
At 11:31am on September 13, 2009, Brian Pasch said…
At 2:23pm on June 29, 2009, Jennifer Schrader said…
Thanks for taking my call Brian!

Have a wonderful and save upcoming holiday weekend!

Keep in touch!
At 8:10am on May 5, 2009, Pete Clark said…
btw, was in your sessions at ddc in vegas. awesome stuff! thx.

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