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Automotive-SEO

Cash for Clunkers Advertising

On June 25, 2009 the stakes to be in the Cash for Clunkersadvertising game just got higher.  Google Adwords costs skyrocketed over 1000% in a matter of days; I was able to get my ads in position one, Google page one for 12 cents a click,  before Obama signed the bill.  The only consistent advertisers for the term [...]

Let Ford Recycle Your Ride

Another consumer website launched today by the Ford Motor Company called ”Let Ford Recycle Your Ride” is hoping to help consumers understand the Cash for Clunkers Program recently signed by President Obama.  The official name of the program is Car Allowance Rebate System (CARS). The Ford website (www.letfordrecycleyourride.com) offers consumers the ability to type in their old clunker information [...]

Cash for Clunkers is On Fire

The consumer interest in the Cash for Clunkers (CFC) program is  red hot.  If your dealership is not preparing for the Cash for Clunkers program start date (July 1st) you better get moving.  Some consumers have been holding back to purchase a new car as they waited to see if the bill would pass the House and [...]
 

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To Hyundai dealers; Wow! Talk about a car company giving their dealers a competitive advantage... A 3 week headstart on $1,000,000,000 in cash incentives is pretty friggin' strong! To Dealers Using ADP Digital Advertising prebuilt Cash For Clunke...
9 blog posts by NJ SEO Expert were featuredon Thursday
NJ SEO Expert added 9 blog postson Thursday
CARS Dealer Update: Ready, Set, GO... I mean if you want to... but... You thought what... but... didn't they say??? No, Yes, I mean, No I'm not sure yet... just wait 23 days and we will surely know by then... Ad campaigns... head start, late start...
Making sales before the official rules are in place are a slippery slope.
This is my favorite part: " The dealer would be reimbursed by NHTSA later if the dealer registers and submits documentation sufficient to demonstrate that the transaction was an eligible one, that the traded in vehicle was properly disposed of, a...
I wonder how close the chart you show here will come to reflect consumer purchases of passenger vehicles by brand for 2009? Once you remove fleet, commercial and rental car company purchases, the sale volume by brand may look a lot like this chart...
NJ SEO Expert and NJ SEO Expert were featuredJune 30

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Enter the Name of Your Dealership, Business or Employer:
Pasch Consulting Group
Automotive Industry Business Segment or Affiliation:
Consultant
OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
brian@paschconsulting.com
Your Business Phone Number:
732-842-4720
Your Mobile Phone Number:
732-672-2356
Enter primary URL for YOUR Business, Professional or Blog Website (example = http://www.ADPdealerservices.com) to Display as a Live Link:
http://www.paschconsulting.com
Use space below for Describing Your Products or Services, and/or use this text box for HTML content, Widgets and Flash content.
For additional information on our SEO services and Internet marketing success stores, please visit some of our marketing microsites: http://www.seonj.com, http://www.infinitiseo.com and http://www.dealer-seo.com
Tell the ADM Community about your background, where you are from, or who you are:
I have been in the direct marketing and technology field for over 20 years and in 2005 started a new company focused on Internet Marketing and Search Engine Optimization. I have a wide range of client and have found great success in the automotive industry. Our automotive SEO and digital marketing strategies have been effective for our car dealer clientele.
Enter URL of Your #1 Favorite Dealer Website (example = http://www.SandersonFord.com) to display a live link:
http://www.quantrellautogroup.com
Enter URL of Your #2 Favorite Dealer Website (example = http://www.CourtesyChev.com) to display a live link:
http://www.hondacarsarizona.com
Enter URL of Your Favorite OEM site (example = http://www.FLMDigital.com) to Display a Live Link:
http://www.bmwusa.com
Enter URL of Your Favorite Video Hosting Site (example = http://www.youtube.com/RalphPaglia) to display a live link:
http://www.youtube.com
Select the Dealership Website providers you currently use, or have used in the past:
Reynolds Web Solutions, The Cobalt Group, Dealer.com, Dealerskins, TK Carsites, DealerImpact
Select the Dealer Management System (DMS) You Currently Use:
Not Applicable
Select the Inventory Management or Optimization Solution You Use:
Other

Digital Dealer Conference - Vegas

The show was a great success as I had a chance to meet a number of great people and answer some questions about Internet Marketing. I want to thank everyone who attended and those who send me such wonderful feedback.

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Hyundai Advances Dealers $4,000 For Cash for Clunkers Trades Now



Cash For Clunkers Facts is reporting that Hyundai is giving their dealers a July 4th present. Dealers r

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Posted on July 2, 2009 at 3:57pm — 1 Comment

NJ SEO Expert

Car Dealers Warned About Starting CARS Too Early



Any car dealer that gives a consumer the CARS credit on a new car sales on July 1st runs the risk of complicating their reimbursement process. Don’t take our word for it, read what is posted on the NHTSA website.



Here is the… Continue

Posted on June 30, 2009 at 12:30pm — 3 Comments

NJ SEO Expert

Toyota Positioned Well For Cash for Clunkers Sales Race



Since data collection started, Toyota has remained the leading brand on the www.CashForClunkersFacts.com website for new car interest. The data is based on consumer requests to have a local car dealer call… Continue

Posted on June 29, 2009 at 7:29am — 2 Comments

NJ SEO Expert

Let Ford Recycle Your Ride - Ford Spins CFC



Ford announced today the launch of their "Cash for Clunkers" aka "Car Allowance Rebate System" aka "Let Ford Recycle Your Ride" website.



The website address for the Ford w

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Posted on June 25, 2009 at 9:41pm — 4 Comments

NJ SEO Expert

New CFC Marketing Badge Created by PCG



We edited our Cash for Clunkers marketing logo after we discussed concerns that the DOT had regarding providing clear information to consumers. A number of scam website have been popping up and we did not want to be associated with anyone misrepresen… Continue

Posted on June 24, 2009 at 9:01am —

Comment Wall (17 comments)

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At 2:23pm on June 29, 2009, Jennifer Schrader said…
Thanks for taking my call Brian!

Have a wonderful and save upcoming holiday weekend!

Keep in touch!
At 8:10am on May 5, 2009, Pete Clark said…
btw, was in your sessions at ddc in vegas. awesome stuff! thx.
At 8:08am on May 5, 2009, Pete Clark said…
Hi. I was wondering what the difference is between: "link:www.cherryhillvw.com" vs "links:www.cherryhillvw.com" in yahoo. Getting drastically different results. 131 inlinks for the "link" versus 7 for "links". Are both helpful? Should we be focusing on one or the other? Thanks, Pete.
At 2:11pm on April 30, 2009, Gilbert A. Chavez said…
Brian, we crossed at DD. You followed my presentation. I heard you rocked the house. Good job. Like to do some cross talk when you get a chance.
At 10:00am on April 29, 2009, Ralph Paglia said…
Brian,

Please call me ASAP about a couple of matters...
At 8:40pm on April 23, 2009, Stan Sher said…
It was an awesome presentation. The colorful language made me laugh hard. You are a true professional. My father mentioned to me someone who is trying to get a name out and knows nothing about SEO. I told him to call Brian Pasch, the best man in the business!
At 10:18pm on April 22, 2009, Joe Webb said…
Great information during your presentation, Brian. Sorry I couldn't stick around so we could meet. I will be incorporating cursing into all of my future presentations. Can't f%cking wait.
Joe Webb
At 11:38pm on April 15, 2009, Ralph Paglia said…
Brian, I think any discussion about how to better serve the Spanish speaking and Latino communities is a big win for all involved... Please do get tht discussion thread going. I worked diligently at Spanish and Latino targeted online marketing for 2 years while at Courtesy Chevrolet... I used LatinoChevy.com as my primary website, but also built several Spanish language microsites and ran dozens of Spanish language Google Adwords campaigns... Over half of the contracts written in our F& I dept. were printed in Spanish language versions because so many of our customers were more comfortable in Spanish than in English... We all learned a lot, not all opf which is intuitive... It is a different consumer segment than Anglos and responds differently to different types of campaigns, and even the media used.
At 10:43pm on March 19, 2009, Stan Sher said…
Hey Brian let's chat later on in the day
At 12:30pm on March 10, 2009, Rob Fontano said…
Great job today Brian. Your webinar was very informative and well put together. I will definetly want to be involved in anything else you have in future.
 
 

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