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Brian Pasch's ADM Friends

  • Joseph Anthony Argento
  • Gilbert Oformi
  • Matt Stuemky
  • Danny Benites
  • Melissa Gehrke
  • Greg Boyington
  • Erin Ryan
  • Thomas Reidy
  • Chad Schneider
  • Tim Bartz
  • J.R. Batchelor
  • Michael Oki
  • Mitch Kalmus
  • Della Andersen
  • Earle Todd




PCG Digital Marketing ranked by topseos as a Leading Search Engine Optimization Firm for March 2013

PCG Digital Marketing has recently been awarded the 91st spot on the March 2013 list of the top search engine optimization firms. The monthly rankings list, published by industry leaders topseos, is a guide to the best of the best Internet marketing vendors around the country. During every evaluation, PCG Digital Marketing’s clients are asked […]

Local Restaurateur Welcomes Char Steakhouse to Red Bank

February 22, 2013 (Red Bank, NJ) – With the upcoming opening of Char Steakhouse in Red Bank, it may seen unusual that Thomas Cappello, owner of Gaetano’s Restaurant in Red Bank, is rolling out the red carpet. “I’m excited that Char Steakhouse is opening in Red Bank.  Their investment is great for the city of […]

PCG Spotlight Awards Recognize Most Exciting Products at the 2013 NADA Convention

February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando, February 8-11th with over 600 companies […]

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Automotive SEO

Latest ADM Activity - Click "More" at bottom!

Alexander Lau commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
""How can you make a judgement about hiring when you don't understand the position your are trying the fill?" BINGO! Exactly, I couldn't agree more Tom and one of the reasons I walked out on the job. I couldn't handle it…"
37 minutes ago
Tom Drommond commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"It baffles me why so many dealerships and even dealer groups, have not defined this role.  Of all the roles to leave unfocused, this is usually the one that the General Manager doesn't know how to defin.  Most GMs have been…"
41 minutes ago
Tom Drommond liked Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
54 minutes ago
Alexander Lau commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"With all of this being said, you'd better have an in-depth knowledge of what you're looking for in a person and what strategy it is that you expect them to fulfill. Too many dealerships hire the WRONG people. A lot of the time, it's…"
1 hour ago
Debra L Bly commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Hi Brian, This is excellent, I would like to see a list of questions aligned more with a midsize to small dealership need.  Where the budget may not allow for so much outside vendor support, where much falls on the Internet…"
1 hour ago
Alexander Lau commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"I couldn't agree more Brian. Again, great work on this. If I go back to the dealership realm and leave agency work, I will surely use these. Then I'll call you for services ha ha! :-)"
1 hour ago
Brian Pasch commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Alexander, your comments reinforce the need to ask these questions.  If a potential candidate sees a marketing budget that is so small for digital, or finds that no one really will support them in their role, it is probably better for them to…"
2 hours ago
Alexander Lau commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Surely Brian, we missed you at IS20G in Atlantic City at the Revel. I'll elaborate further in an attempt to help promote this post. Bad Marketing Manager, misunderstood Digital, with absolutely zero strategy in place. Media Buyer…"
2 hours ago

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
PCG Digital Marketing
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Dealership Solution Provider
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REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Acura..., -BMW..., -Chevrolet..., -Chrysler..., -Ford..., -Honda..., -Infiniti..., -MINI..., -Mitsubishi..., -Saturn..., -Toyota..., -Used Cars..., Not Applicable
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What will YOU contribute to the ADM Community?
I have been in the direct marketing and technology field for over 20 years and in 2005 started a new company focused on Internet Marketing and Search Engine Optimization. I have a wide range of client and have found great success in the automotive industry. Our automotive SEO and digital marketing strategies have been effective for our car dealer clientele.
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INVENTORY MERCHANDISING or listing site you recommend (ie;
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Your FACEBOOK Profile/Page, or one you recommend (ie;
Your YouTube Channel, or Video site you recommend (ie;
Reynolds Web Solutions, The Cobalt Group,, Dealerskins, TK Carsites, eCarList, DealerImpact, DealerFire
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Not Applicable
Used Car Inventory Management Solutions You Use
OTHER..., Other

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Digital Dealer Conference - Vegas

The show was a great success as I had a chance to meet a number of great people and answer some questions about Internet Marketing. I want to thank everyone who attended and those who send me such wonderful feedback.

Brian Pasch's ADM Blog

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

Posted on April 16, 2014 at 8:30am 10 Comments

By Brian Pasch

The responsibilities of an Automotive Digital Marketing…


Dealers Can Now Link Multiple Adwords Accounts to Google Analytics

Posted on April 8, 2014 at 9:30am 1 Comment

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice.  Multiple Adwords campaigns can now be linked to your primary Google Analytics…


Acura Wants To Create Swim Lanes On The Internet

Posted on March 31, 2014 at 10:30am 6 Comments

By Brian Pasch  (article number three in a series)

When  I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…


The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

Posted on March 25, 2014 at 9:00am 22 Comments

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies.  Using cost as the…


Making Time for Romance

Posted on February 5, 2014 at 4:00am 2 Comments

By Brian Pasch

I was having dinner with two of my clients recently, something I really enjoy doing, and I was blessed to have their partners join us for dinner.  A discussion started about the demands of the auto business on their…


Comment Wall (23 comments)

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At 8:12am on December 13, 2011, Willis Shields said…
All this WHINING about True Car!  It is a voluntary leads provider.  If you choos not to participate, then DON'T.  I signed up for ADM hoping for positivity but am discovering this site is worse than the dealership huddle!
At 6:22pm on July 6, 2011, Lizelle Landino said…
Rock star!
At 10:02am on April 26, 2011, Gwen Spadie said…

Hi Brian,

great to connect with you. Your contributions to this community alone is outstanding and I just wanted to say thank you.

I hope everything is well with you,



Gwen Spadie

Social Media Manager

Peltier Auto Group

At 5:54pm on August 30, 2010, Ken Nix said…
Feature Again? Well, You deserve it. I just want to say, any dealers looking to get to #1 in your area should definitely use Brian. I own and SEO some very large and competitive sites, and I've analyzed several of Brian's campaigns with a fine tooth comb. Brian's definitely the real deal and can take you from last to first. Not many real SEO guys out there that can do what he can do. 90 % of the so called "SEO gurus" are college kids who took Internet Marketing in college and couldn't rank on the first page for "kumquat". I've found Brian to always be one of the first on the scene with the next great thing and I religiously read whatever he writes. Not just good information, but great information. I congratulate you Brian on a job well done. Keep up the great work.
Ken Nix
Owner & SEO Consultant
CLik Local / / /

PS. Congratulations on all the dealers who signed up for the PCG Automotive SEO Study. You've taken the first step to conquering your competition.
At 2:19pm on August 7, 2010, Ralph Paglia said…
Brian Pasch is one of the Top 10 All Time Content Contributors to the Automotive Digital Marketing Professional Community...

Thank you, Brian, for all that you do to support an increased knowledge base and skill levels among the auto industry's digital marketing practitioners.

Visit Brian Pasch's ADM Professional profile at:
At 6:22am on April 26, 2010, Philip Zelinger said…

ADM members will surface common problems in the four TIPS categories in their comments on the post which Uncle Ralph will narrow down to five. Consultants on ADM will register on the post before the live webinar where each will be given a set time to address the problems and suggest best practices to resolve them to the accumulated live audience who will register with Ralph through an online webinar service before the event. After the webinar, participants will be asked to vote on each problem for the consultant(s) and their best practice with their comments on the post for all to read.

The winner will be the consultant with the most accumulated votes -- and of course anyone who followed the post and participated since we will all be able to listen and learn from eachother!
At 4:13pm on April 25, 2010, Philip Zelinger said…
Hey Brian,

No pressure, but the new ADM Consultant Challenge promises to surface and share some cutting edge best practices and I/we would love to listen and learn from you along with the other contributors. After all, what are friends for!
At 11:31am on September 13, 2009, Brian Pasch said…
At 2:23pm on June 29, 2009, Jennifer Schrader said…
Thanks for taking my call Brian!

Have a wonderful and save upcoming holiday weekend!

Keep in touch!
At 8:10am on May 5, 2009, Pete Clark said…
btw, was in your sessions at ddc in vegas. awesome stuff! thx.

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