"As a business person I am for full disclosure. If I was going to do something that was going to enhance my value proposition with a new program and would offer an advantage to my customers I would put it out there for my current customers as well as…"
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Brian Pasch
- Little Silver, NJ
- United States
- PCG Digital Marketing
- ADM Blog Posts (419)
- ADM Discussions (178)
- ADM Events
- Groups (19)
- Automotive Marketing Community Photos (27)
- Photo Albums (5)
- Automotive Digital Marketing Videos (87)
Music
Brian Pasch's Groups
Brian Pasch's ADM Discussions
Automotive-SEO
PCG Digital Marketing ranked by topseos as a Leading Search Engine Optimization Firm for March 2013
PCG Digital Marketing has recently been awarded the 91st spot on the March 2013 list of the top search engine optimization firms. The monthly rankings list, published by industry leaders topseos, is a guide to the best of the best Internet marketing vendors around the country. During every evaluation, PCG Digital Marketing’s clients are asked [...]Local Restaurateur Welcomes Char Steakhouse to Red Bank
February 22, 2013 (Red Bank, NJ) – With the upcoming opening of Char Steakhouse in Red Bank, it may seen unusual that Thomas Cappello, owner of Gaetano’s Restaurant in Red Bank, is rolling out the red carpet. “I’m excited that Char Steakhouse is opening in Red Bank. Their investment is great for the city of [...]PCG Spotlight Awards Recognize Most Exciting Products at the 2013 NADA Convention
February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando, February 8-11th with over 600 companies [...]Gifts Received from ADM Members
Brian Pasch has not received a gift from an ADM Member
Automotive SEO
Latest ADM Activity - Click "More" at bottom!
Bill Cosgrove commented on Brian Pasch's blog post Jim Ziegler Has The Cars.com Marketing Strategy All Wrong
Yago De Artaza Paramo commented on Brian Pasch's blog post Jim Ziegler Has The Cars.com Marketing Strategy All Wrong"For all the accusations about Cars.com I thought it was funny when I found the attached paper at Brian Pasch Automotive Bootcamp in Philadelphia.
It is an advertising piece from CBS radio who is just trying to build an advertising network with a lot…"
Alexander Lau commented on Brian Pasch's blog post Is Your Dealership's SEO Working? - WEBINAR"The Advanced Guide to Content Marketing
A good read, BTW."
Alexander Lau commented on Brian Pasch's blog post Is Your Dealership's SEO Working? - WEBINAR"Fair enough Matt, I'll be sure to pay close attention to your webinar and interact if possible. Yes, too many in-sophisticates out there, bad information passed to them in terms of On-Site "SEO" best practices. Of course,…"
Matthew O'Such commented on Brian Pasch's blog post Is Your Dealership's SEO Working? - WEBINAR"Thanks Meaghan!
---
Alexander, thank you for your feedback. Its actually surprising how many dealers don't know their platform provider isn't doing best practices, the basics of SEO, and even when they're paying for "SEO"…"
Alexander Lau commented on Brian Pasch's blog post Is Your Dealership's SEO Working? - WEBINAR"- Advanced SEO techniques to achieve success (????)
Being that SEO is just gaming the system, by nature. It'll be interesting to listen to this podcast, in order to understand what new "techniques" / gaming needs to take place in…"
Brian Pasch's blog post was featuredIs Your Dealership's SEO Working? - WEBINAR
Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success? Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.The webinar will take place on Thursday, May 23, 2013 at 1:00PM EST. During this…See More
ADM Profile Information
- REQUIRED: Enter Name of Your Dealership, Business or Employer:
- PCG Digital Marketing
- Auto Industry Business Segment or Affiliation (check all that apply):
- Consultant, Dealership Solution Provider
- Primary URL for YOUR Business Website (ie; www.CourtesyChev.com)
- http://www.dealer-seo.com
- Email address for business purposes
- brian@pcgmailer.com
- REQUIRED: Your Business Phone Number
- 732-450-8200
- Your Mobile Phone Number
- 732-672-2356
- OEM franchises/brands you are associated with
- -Acura..., -BMW..., -Chevrolet..., -Chrysler..., -Ford..., -Honda..., -Infiniti..., -MINI..., -Mitsubishi..., -Saturn..., -Toyota..., -Used Cars..., Not Applicable
- ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
- For additional information on our SEO services and Internet marketing success stores, please visit some of our marketing microsites:
http://www.pcgdigitalmarketing.com
http://www.internetsalesmanager.org
http://www.dealer-seo.com
http://www.automotiveseo.co
- What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
- I have been in the direct marketing and technology field for over 20 years and in 2005 started a new company focused on Internet Marketing and Search Engine Optimization. I have a wide range of client and have found great success in the automotive industry. Our automotive SEO and digital marketing strategies have been effective for our car dealer clientele.
- URL of DEALER Website you recommend (ie; www.ParagonCars.com)
- http://www.rairdon.com
- URL of OEM site you recommend (ie; www.FordVehicles.com)
- http://www.bmwusa.com
- URL of a Social Media site you recommend (ie; www.PenskeCommunity.com)
- http://www.internetsalesmanager.org
- URL of a Dealer INVENTORY DISPLAY site you recommend (ie; www.Cars.com)
- http://www.cardealersale.com
- URL of Your TWITTER profile, or recommend (ie; twitter.com/ADMcommunity)
- http://www.twitter.com/automotiveseo
- URL of Your Facebook Profile/Page, or you recommend (ie; facebook.com/ADMcommunity)
- http://facebook.com/pcgdigitalmarketing
- URL of Your YouTube Channel, or recommend (ie; youtube.com/AutoDigitalMarketing)
- http://www.youtube.com/user/brianpasch
- Check WEBSITE PROVIDERS you use
- Reynolds Web Solutions, The Cobalt Group, Dealer.com, Dealerskins, TK Carsites, eCarList, DealerImpact, DealerFire
- INTERNET LEAD PROVIDERS You use
- Dealix
- DEALER MANAGEMENT SYSTEM (DMS) You use
- Not Applicable
- Vehicle Inventory Management Solutions You Use
- OTHER..., Other
Brian Pasch's Photos on ADM
Brian Pasch's Videos
Digital Dealer Conference - Vegas
The show was a great success as I had a chance to meet a number of great people and answer some questions about Internet Marketing. I want to thank everyone who attended and those who send me such wonderful feedback.
Brian Pasch's ADM Blog
Is Your Dealership's SEO Working? - WEBINAR
Posted on May 10, 2013 at 11:43am 5 Comments 4 Likes
Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?
Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.
The webinar will…
Continue Enhanced Facebook Advertising Campaigns With Polk Vehicle Data
Posted on May 1, 2013 at 4:52am 0 Comments 0 Likes
The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…
Brian Pasch Discusses Cars.com Lead Nurturing Strategy In This Video
Posted on April 30, 2013 at 12:00pm 8 Comments 2 Likes
As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy. My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.
I'm comfortable with my position on this topic and respect this forum for lively…
Continue Your Dealership Website Is Broken According To Google Webmaster Tools
Posted on April 29, 2013 at 7:30pm 5 Comments 3 Likes
By Brian Pasch
Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this:
ContinueJust short and sweet. The Top Five #SEO…
Jim Ziegler Has The Cars.com Marketing Strategy All Wrong
Posted on April 26, 2013 at 6:00pm 102 Comments 5 Likes
I love Jim Ziegler's passion and his steadfast defense of the dealer. I share Jim's passion with doing what is right for car dealers. We work side by side educating dealers.
In the case of Jim's recent criticism of Cars.com on their recent lead email marketing strategy, I will have to respectfully disagree…
ContinueComment Wall (23 comments)
- At 9:12am on December 13, 2011,
Willis Shields said… - All this WHINING about True Car! It is a voluntary leads provider. If you choos not to participate, then DON'T. I signed up for ADM hoping for positivity but am discovering this site is worse than the dealership huddle!
- At 6:22pm on July 6, 2011,
Lizelle Landino said… - Rock star!
- At 10:02am on April 26, 2011,
Gwen Spadie said… Hi Brian,
great to connect with you. Your contributions to this community alone is outstanding and I just wanted to say thank you.
I hope everything is well with you,
Sincerely
Gwen Spadie
Social Media Manager
Peltier Auto Group
- At 5:54pm on August 30, 2010,
Ken Nix said… - Feature Again? Well, You deserve it. I just want to say, any dealers looking to get to #1 in your area should definitely use Brian. I own and SEO some very large and competitive sites, and I've analyzed several of Brian's campaigns with a fine tooth comb. Brian's definitely the real deal and can take you from last to first. Not many real SEO guys out there that can do what he can do. 90 % of the so called "SEO gurus" are college kids who took Internet Marketing in college and couldn't rank on the first page for "kumquat". I've found Brian to always be one of the first on the scene with the next great thing and I religiously read whatever he writes. Not just good information, but great information. I congratulate you Brian on a job well done. Keep up the great work.
Ken Nix
Owner & SEO Consultant
CLik Local / VolkswagenOwnersClub.com / MyFastGTI.com / JettaJunkie.com
PS. Congratulations on all the dealers who signed up for the PCG Automotive SEO Study. You've taken the first step to conquering your competition.
- At 2:19pm on August 7, 2010,
Ralph Paglia said… - Brian Pasch is one of the Top 10 All Time Content Contributors to the Automotive Digital Marketing Professional Community...
Thank you, Brian, for all that you do to support an increased knowledge base and skill levels among the auto industry's digital marketing practitioners.
Visit Brian Pasch's ADM Professional profile at:
http://www.automotivedigitalmarketing.com/profile/NJSEOExpert
- At 6:22am on April 26, 2010,
Philip Zelinger said… - Sure,
ADM members will surface common problems in the four TIPS categories in their comments on the post which Uncle Ralph will narrow down to five. Consultants on ADM will register on the post before the live webinar where each will be given a set time to address the problems and suggest best practices to resolve them to the accumulated live audience who will register with Ralph through an online webinar service before the event. After the webinar, participants will be asked to vote on each problem for the consultant(s) and their best practice with their comments on the post for all to read.
The winner will be the consultant with the most accumulated votes -- and of course anyone who followed the post and participated since we will all be able to listen and learn from eachother!
- At 4:13pm on April 25, 2010, Philip Zelinger said…
- Hey Brian,
No pressure, but the new ADM Consultant Challenge promises to surface and share some cutting edge best practices and I/we would love to listen and learn from you along with the other contributors. After all, what are friends for!
- At 11:31am on September 13, 2009, Brian Pasch said…
- Saturday
- At 2:23pm on June 29, 2009,
Jennifer Schrader said… - Thanks for taking my call Brian!
Have a wonderful and save upcoming holiday weekend!
Keep in touch!
- At 8:10am on May 5, 2009,
Pete Clark said… - btw, was in your sessions at ddc in vegas. awesome stuff! thx.
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ADM Events
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Today's Online Automotive Sales Techniques with Google & Strathcom
May 21, 2013 from 9am to 4pm – Executive Hotel Burnaby 4201 Lougheed Highway
0 Comments 1 Like -
FREE Webinar: How to Double Your Sales in Half the Time (Seriously!)
May 23, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-double-your-sales-in-half-the-time/
0 Comments 1 Like -
FREE Webinar Online Automotive Sales Techniques
May 23, 2013 from 12:30pm to 1:30pm – Online Webinar
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Mastering Special Finance
June 12, 2013 at 8am to June 13, 2013 at 5pm – Kansas City, MO
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FREE Webinar: The 13 Metrics That Matter Most
June 13, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-13-metrics-that-matter-most/
0 Comments 2 Likes -
Automotive Customer Centricity Summit 2013
June 18, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey, CA
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Automotive Social Media Summit 2013
June 19, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey
0 Comments 0 Likes -
Special Finance Super Charged!
July 9, 2013 from 8am to 5pm – Houston, TX
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
July 11, 2013 from 8am to 5pm – Nashville, TN
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
August 6, 2013 from 8am to 5pm – Washington, D.C.
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
August 8, 2013 from 8am to 5pm – Minneapolis, MN
0 Comments 1 Like -
AutoCON - AutoConnections 2013 Conference and Exposition
September 4, 2013 to September 6, 2013 – Aria Casino and Resort - City Center, Las Vegas, Nevada
4 Comments 6 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
September 5, 2013 from 8am to 5pm – Birmingham, AL
0 Comments 1 Like -
Industry Summit: Used Car University's Subprime Conference, CRM and Used Vehicle Retailing Convention
September 16, 2013 at 7am to September 18, 2013 at 5pm – The Paris Las Vegas Hotel and Convention Center
0 Comments 2 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
October 8, 2013 from 8am to 5pm – Phoenix, AZ
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
October 10, 2013 from 8am to 5pm – Denver, CO
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
November 5, 2013 from 8am to 5pm – Dallas, TX
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
November 7, 2013 from 8am to 5pm – Columbus, OH
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
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