Automotive Digital Marketing

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Mona Chipman
  • Riegelsville, PA
  • United States
  • ADP Dealer Services / The Cobalt…
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  • Brian Pasch
  • James A. Ziegler

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
ADP Dealer Services / The Cobalt Group / GM
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Marketing Services Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
5-Buick, 6-Cadillac, 7-Chevrolet, 14-GMC
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I am the Northeast Region's Digital Marketing Manager for ADP/Cobalt Group/GM. I lead a team of five outstanding seasoned regional Digital Marketing Consultants who work exclusively with GM dealers with the goal of streamlining communication among OEM, Tier 2 & 3 thus maximize digital marketing efficiency in spend, presence & overall performance for all GM dealers
"What will YOU contribute to the ADM Community?"
I have worked in the marketing & advertizing world for more than 30 years. I've experienced the move from print to digital & transitioned my career 10 years ago to digital. I've worked for 3rd party automotive sites & resellers of SEM, Remarketing, Targeting, Social Media, Display providers. Through all this I have witnessed the confusion in dealeships on how best to make sense of the digital world. My experience allows me to help dealers with these questions.
CAR DEALER or OEM Website you recommend (ie;
ADP Dynamic Websites, The Cobalt Group
INTERNET LEAD Suppliers You Have Experience Using
Used Car Inventory Management Solutions You Use

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