Automotive Digital Marketing Professional Community

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Mitchell Brenner
  • Male
  • Trenton, NJ
  • United States
  • Precision Acura of Princeton
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When is enough enough?

I don't know where else to turn so if there's anyone out there that is outraged by these type of business practices I have no problem with you letting this dealership know!

Replied May 26

When is enough enough?

My favorite part is that if you click the directions link on Google Maps it takes you to Princeton University. Do you think any customer ever just did that and never found the dealership?

Replied Apr 29

When is enough enough?

I certainly understand the AOR is just ab OEM term and we certainly market elsewhere and everywhere. My only point is whether using PO Boxes in areas you are not located is the right way to go about…

Replied Apr 29

When is enough enough?
8 Replies

I love competition! It makes me, and hopefully my dealership, better as it keeps you on your toes to keep thinking outside the box and come up with unique and interesting ideas. We all use SEM and SE…

Started this ADM discussion. Last reply by David T. Gould May 27.

 

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Latest ADM Activity

Mitchell Brenner was featured
June 2
Mitchell, Google will acknowledge protests for this type of fraud. This type of SEO and SEM is pretty advanced... But does not change the fact that your competitor is located elsewhere. Your clients are intelligent, they can find them without the…
May 26
I don't know where else to turn so if there's anyone out there that is outraged by these type of business practices I have no problem with you letting this dealership know!
May 26
April 30
This group will share their visions of automotive advertising as it will be vs. as it was or is to meet the challenges of tomorrow's retail auto industry. Vendors with new applications & auto industry insiders with insights to the future are welcome
April 29
Sure, and my point is how do you think that made them feel about the dealer that gave them the wronmg directions to buy a car! I tell you what, I like the problem that you surfaced about playing fair and who draws the lines in a competitive market…
April 29
My favorite part is that if you click the directions link on Google Maps it takes you to Princeton University. Do you think any customer ever just did that and never found the dealership?
April 29
That was my point -- the customer will determine what is too far! Would I do it -- of course not! But fortunately in the long term the market will prove tht the other dealer blew it when he abused the customers that he basically lied to about his lo…
April 29
I certainly understand the AOR is just ab OEM term and we certainly market elsewhere and everywhere. My only point is whether using PO Boxes in areas you are not located is the right way to go about it or am I right that that's just going too far?
April 29
Hi Mitchell, First, consumers will always determine what is fair and what isn't -- not us. They do it with their money and the conversations that they share with their friends and family recently expanded with social media and related reputation ma…
April 29
Have you spoken with your Acura rep about this. If anyone is going to help you it's Acura.
April 29
Mitchell Brenner added a discussion
I love competition! It makes me, and hopefully my dealership, better as it keeps you on your toes to keep thinking outside the box and come up with unique and interesting ideas. We all use SEM and SEO to get the jump on our competition and I for one…
April 29
April 15
Mitchell Brenner is attending Ryan Gerardi's event
April 15, 2010 from 11:30am to 12:30pm
Despite the rapid embrace by auto dealers to pick up Facebook as part of their digital marketing strategy, there still is a large number of people uncomfortable and not familiar with the use of Facebook, be it for personal or business use. As a resu…
April 13
Thanks Mitchell for all your great feedback and feature requests. We probably get 10 feature requests every single day from our dealer base and I love the constant flow of good ideas! Here is an example of the quick new car quote. We need to get yo…
April 6
Mitchell Brenner and Edward Shaffer are now friends
April 6

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:
Precision Acura of Princeton
Location
Lawrenceville, NJ
Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager
REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)
http://www.precisionacura.com
OPTIONAL: Email Listing for ADM Members interested in doing business:
mbrenner@precisionacura.com
REQUIRED: Your Business Phone Number for Members:
609 895 0600
OPTIONAL: Your Mobile Phone Number for ADM members:
7325675712
If affiliated with a Dealer or OEM, please check franchise you are associated with:
Acura
What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
I've been in the Auto Business for twenty seven years, the last ten managing e-Commerce and BDC departments. I like to learn something new every day and am really enjoying learning about Social Media and all the other new technologies out there.
Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):
http://www.precisionacura.com
Enter URL of OEM site you recommend (example; www.FLMDigital.com):
http://www.acura.com
Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):
http://www.carlocate.com
Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):
http://www.drivingsales.com
Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):
http://www.youtube.com
Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:
Dealix, Autobytel, AutoUSA, iMotors, Jumpstart, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, Next Phase media, PriceWheels, OTHERS
Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:
Reynolds ERA
Select all Vehicle Inventory Management Solutions You Have Used:
Other

Comment Wall (7 comments)

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At 7:45am on April 15, 2010, Ryan Gerardi said…
Just wanted to thank you for registering for today's webinar on the use of Friend lists in Facebook. We will be going on air shortly. See you there.
At 10:02pm on January 20, 2010, Ryan Gerardi said…
Hey Mitchell. Thanks for the connect.
At 5:14pm on October 3, 2009, Marc Rubino said…
Mitchell,
I see that you have about 50 pictures per car but whoever is taking the pictures isnt staging them right. I see shots with mats in them, others that are blurry, and a couple that have other cars in them. Are you happy with your service? Redline offers lower rates then most lot service companies and focuses on SERVICE. We come out multiple time per week, stage each car, and edit the photos. If it rains we come out the next day and can provide references.
I would like 10 mins of your time to put in a competitive quote for your business.
Thank you for your time,
Marc Rubino
609-313-8042
mrubino@redlineadvantage.com
At 4:01pm on September 16, 2009, Stan Sher said…
You, Ken Beam from Douglas Auto Group, and yours truly...lol
At 3:42pm on September 16, 2009, Stan Sher said…
It was great to connect with you and talk to you. Keep in touch. You are one of 3 true internet sales and marketing professionals from our area. Being on this site is just the proof of it. It is awesome.
At 10:57am on September 7, 2009, Ralph Paglia said…
Hello Mitchell,

Welcome to the ADM Professional Community!
It is great to see you here... I am in my home office here in Gilbert, AZ trying to figure out how to get from Phoenix to Providence to San Antonio and back to Phoenix in 3 days... Anyways, despite the fact that I should be doing something else, like expense reports, I just had to go online to see if there were any new ADM Professional Community members that I should personally welcome... When I did... Shazam! There you were, one of several new(er) ADM Professionals that I consider very special and who I should welcome to our community.
(about time, huh?)

On behalf of both myself, and the rest of the 2,700+ member ADM Community, welcome to our online information exchange and file sharing repository... We are very happy that you have joined our community of automotive marketing, advertising and sales professionals.

IMPORTANT: Please send an email to mail@automotivedigitalmarketing.com and "right click" on the email address (in Outlook), then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder. If you look in your Junk Mail folder and find a message from ADM, Right Click on the message, select "Junk Mail" and then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.


Please take a moment to share some more information about your current and previous professional roles. We would love to see more website links from you, and some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. You can also upload or attach files and photos, or embed video clips into any ADM Forum posts you create, or respond to... We would all (well, most of us) love to see and listen to your music, automotive related photos and car business related videos. Because of our advertisers, I am able to pay for additional server storage capacity for ADM members to upload and have access to 1,000 GB (a Terabyte) of valuable content. So, any useful files you upload to take advantage of all this extra capacity, and share with your ADM professional colleagues is appreciated.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo showing your face. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM Professional Community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 2,700 automotive sales and marketing professionals who have joined the ADM Community... ADM was initially launched in early January 2008, and with help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

ADM members receive an amazing amount of support from an industry that has never ceased to amaze me, even after 28 years of selling cars... Makes the aggravation of flying around the country with guys sitting next to me who stick their elbows into my ribs, somehow worth it!

One of the greatest features that ADM provides is full un-moderated, unlimited access to your very own blog web site publishing tools within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369


Here's an article as an example of a file attached:
DigitalDealer-April2007-RalphPaglia-CoverStory..pdf
At 11:30pm on September 1, 2009, Troy A. Spring said…
Hey...Mitchell. We are close in proximity. We are out of Allentown PA, love to chat sometime and see if we know some of the same people...Hows the Acura Business right now?
 
 
 

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