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Stacy Mueller
  • Daytona Beach, FL
  • United States
  • DMEautomotive
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  • Kathi Kruse
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  • Ric McCoy
  • Robert W. Linkonis Sr.
  • Finney
  • Patrick Workman
  • Ryan Gerardi
  • Ralph Paglia

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Stacy Mueller's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Stacy Mueller commented on Malinda Terreri's blog post What does basketball have to do with automotive marketing?
"I like the analogy and I completely agree with the sentiment. Social media, for one marketing effort, won't generate you a lot of sales, but it will build that relationship that will sell you cars in the future. Buying a car is a large…"
Jun 29, 2011
Stacy Mueller commented on Anna Shetler's blog post Increasing Facebook "likes" organically?
"It sounds like you've got the right idea. 3-4 times a day may have been too much- you don't want to clog up their news feed, but you do want to provide relevant information in a timely manner. Keep up your current plan and your numbers…"
Jun 29, 2011
Stacy Mueller commented on Jennifer Schrader's blog post Fan VS Friend.... An inside look at the value each holds for your Dealership Facebook Page
"Yes, yes, yes. You are absolutely right. I think many people simply don't realize that there is a different between a Fan and Friend page. Facebook does not want businesses to be able to solicit people by asking them to be their…"
Jun 22, 2011
Stacy Mueller posted a blog post

Learn Your Online Clout with Klout

You send out your direct mail, place newspaper ads and get radio spots all for your car dealer marketing efforts. In the end, what you really want to know is your ROI, and for a good reason. If you’re going to spend the time and money, you want to track the results that are being produced and know that your marketing plan is effective.But how do you track your clout in social media? You send out your…See More
Jun 22, 2011
Stacy Mueller and Ric McCoy are now friends
Jun 20, 2011
Stacy Mueller posted a blog post

Knowing (and Conquering) SEO in Your Car Dealer Marketing

By now, we all know the value of SEO, or “search engine optimization,” and we potentially use it in our arsenal of automotive marketing.  But to many of us, including those who work with it, SEO is a big mystery. According to Google, there are over 200 SEO factors that go into search results. No one individual can know all of these.We all want our page to be at the top of the results whenever somebody does a Google search and we are likely to hire somebody in car dealer marketing to help do…See More
Jun 17, 2011
Stacy Mueller commented on Todd Vowell's blog post MOM spelled backward is MOM…
"That's a very good point about the generational differences, Todd. While all women have their gender in common and a certain amount of influence in car buying decisions, a woman born in the 40's will not respond to the same advertising as…"
Jun 16, 2011
Stacy Mueller joined Ralph Paglia's group
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Targeted Marketing

A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
Jun 14, 2011
Stacy Mueller posted a blog post

Why You Can’t Afford to Ignore Social Media

Why You Can’t Afford to Ignore Social Media75% of automotive customers use Facebook.  This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States.  But are these customers important for your business?  The answer is yes.  Not only are they important, but the future of your business depends on them.  In fact, active Facebook users represent your best customers – the ones who make up 60 to 80% of your…See More
Jun 13, 2011
Stacy Mueller and Kathi Kruse are now friends
Jun 13, 2011
Stacy Mueller commented on Stan Bradbury's blog post Can you keep up with 150 Friends on Social Media?
"Very interesting- thank you for sharing. This certainly applies to individual Facebook users- it can be difficult to keep tabs on a few hundred people and actually know who they are. But as a dealership, it is actually always advantageous to have a…"
Jun 10, 2011
Stacy Mueller posted a blog post

Tag, You’re It: Latest Facebook Feature Provides Product Placement

After the creation of Facebook’s brand tagging feature, automotive marketing has a new tool at their disposal. Starting on May 11, Facebook users were able to tag more than just their friends in a picture – they could tag pages for brands, products and people. What does this mean for car dealer marketing?Many dealerships already call for users and fans to submit pictures of their vehicle; brand tagging allows this without the call to action. After the purchase of a new car, the owner can take a…See More
Jun 10, 2011
Stacy Mueller commented on Cliff Banks's blog post May Sales Drop – A Blip or a Trend?
"With the way gas prices have been fluctuating up and down and then the shortage from the earthquake, it was difficult for dealers to really keep the right cars in stock. Maybe with production getting back on track, that can ease the prices a bit on…"
Jun 9, 2011
Stacy Mueller updated their profile
Jun 6, 2011
Stacy Mueller replied to Ralph Paglia's discussion Have You Hit Facebook's Like Limit?
"Sounds about right, David. If there were no limit to the number of friends and "Likes" you could connect with, it'd be easy for companies to get an endless number of Likes from fake pages. The thought process is probably that no one…"
Jun 3, 2011
Stacy Mueller replied to Ralph Paglia's discussion What Will Dealers Do With Flip Cams Going The Way Of The Dodo Bird?
"It seems like there is still a market for these Flip Cams, especially for a business like car dealerships. They would be excellent for making a quick and relatively high quality video of a car on the lot. I know that a lot of the business these flip…"
Jun 3, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
DMEautomotive
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
314-333-5016
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.dmeautomotive.com/
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What will YOU contribute to the ADM Community?
Social Media Manager for DMEautomotive.
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http://www.autonation.com
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DEALER MANAGEMENT SYSTEM (DMS) You use
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Not Applicable

Stacy Mueller's ADM Blog

Learn Your Online Clout with Klout

Posted on June 22, 2011 at 8:14am 0 Comments

You send out your direct mail, place newspaper ads and get radio spots all for your car dealer marketing efforts. In the end, what you really want to know is your ROI, and for a good reason. If you’re going to spend the time and money, you want to track the results that are being produced and know that your marketing plan is effective.

But how do you…

Continue

Knowing (and Conquering) SEO in Your Car Dealer Marketing

Posted on June 17, 2011 at 7:18am 0 Comments

By now, we all know the value of SEO, or “search engine optimization,” and we potentially use it in our arsenal of automotive marketing.  But to many of us, including those who work with it, SEO is a big mystery. According to Google, there are over 200 SEO factors that go into search results. No one individual can know all of these.

We all want our page to be at the top of the results whenever somebody does a Google search and we are likely…

Continue

Why You Can’t Afford to Ignore Social Media

Posted on June 13, 2011 at 10:36am 0 Comments

Why You Can’t Afford to Ignore Social Media

75% of automotive customers use Facebook.  This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States.  But are these customers important for your business?  The answer is yes.  Not only are they important, but the future of your business depends on them.  In fact, active Facebook users represent your best customers – the ones who make up 60 to…

Continue

Tag, You’re It: Latest Facebook Feature Provides Product Placement

Posted on June 10, 2011 at 8:14am 0 Comments

After the creation of Facebook’s brand tagging feature, automotive marketing has a new tool at their disposal. Starting on May 11, Facebook users were able to tag more than just their friends in a picture – they could tag pages for brands, products and people. What does this mean for car dealer marketing?

Many dealerships already call for users and fans to submit pictures of their vehicle; brand tagging allows this without the call to action. After…

Continue

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