Mike Watson's ADM Profile page

How much do you know about how much you know.

Many dealers desire the knowledge to be better, improve their practices, and generate more business. It would seems that much like the bad credit customer who has all the DESIRE to purchase just lacking the ability, dealers have all…

If you work at a dealership, if you are a Dealer Principle, GM, GSM, Internet Sales Manager, or any sort of sales related personnel  your goal (as it is for everyone reading this) in some way or another is to sell more cars. And regardless of what market you are in or what product you sell, new or used, one thing is absolutely true of your dealer or dealer group or little lot. At some point in time there was not a dealer in your area using a media source we are all most likely flooding with…

As I walk into my office I hear one of my BDC Reps saying to another  “You sound ugly dude” and before I think about what could have inspired this comment from someone in my office I immediately thought to myself in a logical sense, “How can you SOUND ugly”. It turns out that one of my reps had a cold and it was very apparent in their voice when talking to customers but it did make me stop and think. What if someone thinks we’re ugly over the phone? More importantly what if they think…

You know that feeling you get when you see the advertisement for the “new thing” that makes your “old thing” you just bought 6 months ago obsolete. That feeling in your gut that you knew what was going to happen that you no longer have the newer, the latest, the…