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Mike Shawd Male Rockford, IL United States AutoUSA: Promote

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Mike Shawd commented on Mike Shawd's blog post Putting the Band Back Together

"Thanks for the positive comments and feedback. You’re right – communication and engagement are absolutely key. Internet Managers have struggled for years with getting customers to respond – social media and the tools out there that…"

Feb 17

Thomas A. Kelly commented on Mike Shawd's blog post Putting the Band Back Together

"I like it Tarry!.....and , maybe wear NASCAR style suits with the logos of all the entities that they are shilling for sewn on them."

Feb 16

Tarry Shebesta commented on Mike Shawd's blog post Putting the Band Back Together

"Maybe vendors should have a disclosure at the bottom of every ad or post that says "I approve this message" ;)"

Feb 15

Manny Luna commented on Mike Shawd's blog post Putting the Band Back Together

"Great Post ! To bad every dealer in the nation won't read this. @ Terry "Vendors should be able to provide dealers with similar ROI statistics for all their products." I agree 100% with you!"

Feb 14

George O'Sullivan commented on Mike Shawd's blog post Putting the Band Back Together

"Good Article. The challenge is always the ROI, and then the proof. Not the dance that all of the marketers, "think of the click throughs", "if you sell just 3 cars a month, it pays for itself". We measure our…"

Feb 14

James A. Ziegler commented on Mike Shawd's blog post Putting the Band Back Together

"Great posting. The Internet is evolving as a total communication, multi-media medium. The challenge for the dealership marketing team going forward is communicating as opposed to advertising... engaging on several levels. Thanks for this blog,…"

Feb 14

Thomas A. Kelly commented on Mike Shawd's blog post Putting the Band Back Together

"@Tarry, infomercials and testamercials are often notoriously short on backing up claims when authored by journalizers and blogitizers. "

Feb 14

Mike Shawd was featured

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Feb 14

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:: AutoUSA

Auto Industry Business Segment or Affiliation (check all that apply):: Dealership Supplier

OPTIONAL: Email Listing for ADM Members interested in doing business:: mshawd@comcast.net

REQUIRED: Your Business Phone Number for Members:: 815-262-7109

OPTIONAL: Your Mobile Phone Number for ADM members:: 815-262-7109

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!: Director of Sales for AutoUSA with 22 years automotive experience

Mike Shawd's ADM Blog

Putting the Band Back Together

Posted on February 13, 2012 at 1:51pm 10 Comments 5 Promotions

That’s what I heard most at NADA 2012. Dealers are re-building their Internet marketing departments and they’re pretty excited about it. For the first time in years, many dealers are hiring additional staff to help with increased Internet leads and increased sales. Yet they are doing so cautiously, and from what…

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Comment Wall (3 comments)

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At 8:44am on September 15, 2008, Drew Davies said…: Hi Mike - How ya doin'? LTNS

You'll be out in Grapevine for DD5?

At 10:20pm on June 21, 2008, Ralph Paglia said…: We want to help you get more out being an ADM member...

It would be greatly appreciated and a very nice gesture to our community if you would take the time to upload a profile photo so our ADM members can associate an image, a face, a real human being with your name and ADM profile... I guarantee that you will get more out of ADM if people see you have uploaded a photo of yourself into your profile!

Go ahead, do it right now... Don't worry about what it looks like, as long as it looks like you, even on a bad day, our ADM members will know that you are a sincere and genuine person.

Thank you....

At 9:18am on June 13, 2008, Ralph Paglia said…: Mike,

It is great to see you here... I am back in my home office after returning from a Phoenix-Chicago-Dallas road trip, and am getting ready for today's conference calls, requirements documents and preparing next week's materials.

Despite the fact that I should be doing something else, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome. I found out that I am way behind in my greeting new members.... Toil, Toil, Trouble and Boil!

I am happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It would be very nice if you would take the time to upload a profile photo so our ADM members can put a face with your name...

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 919 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 900 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369

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