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Mike Gorun Male San Ramon, CA United States MediaTrac: Recommend

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Mike Gorun's ADM Discussions

Do you think sales will increase in 2013

Started Jan 8 0 Replies 0 Likes

From Moody’s to Edmunds to R.L. Polk, many auto industry experts have predicted a positive but “scaled back” rate of growth for 2013. Do you anticipate more vehicle sales or fewer sales than 2012,…Continue

How important is brand loyalty to creating customers who are loyal to your dealership?

Started Nov 6, 2012 0 Replies 1 Like

A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-captured the top spot in U.S.…Continue

Tags: LoyaltyTrac, UltraCare, MediaTrac, program, loyalty

Which group of customers provides a greater return, new or existing?

Started this ADM discussion. Last reply by Ralph Paglia Oct 23, 2012. 1 Reply 1 Like

Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advertising and even online marketing, many experts say a 1%…Continue

Tags: MediaTrac, LoyaltyTrac, retention, programs, loyalty

If You Want More Loyal Customers, Be Sure To Offer Savings & Rewards

Started Oct 9, 2012 0 Replies 0 Likes

Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More…Continue

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Latest ADM Activity - Click "More" at bottom!

Mike Gorun posted a blog post

Five Keys to Increasing Customer Retention at Your Dealership

Dealerships today spend most of their marketing budgets on acquiring new customers. Those ads in the newspapers aren’t really meant for current of past customers, they are meant to attract new customers. The cost of customer acquisition ranges from…See More

Tuesday

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Gerry G. Wallace liked Mike Gorun's blog post Three Easy Ways to Analyze Your Dealership Marketing & Increase Its Effectiveness

May 8

Bill Cosgrove liked Mike Gorun's blog post Three Easy Ways to Analyze Your Dealership Marketing & Increase Its Effectiveness

May 7

Mike Gorun posted a blog post

Three Easy Ways to Analyze Your Dealership Marketing & Increase Its Effectiveness

In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium will tell you…See More

May 7

0 Comments 7 Likes

Mike Gorun posted a blog post

Is Employee Loyalty Killing You?

Can efforts to capture customer loyalty be thwarted by employee loyalty?Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.Dealer operators and their managers do their business, their stakeholders and…See More

Apr 23

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Mike Gorun's blog post was featured

Building Up Employees’ Loyalty and Engagement: What I Like About You

When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.Yet when it comes to building loyalty, whether in customers, coworkers or family members, nothing will…See More

Apr 18

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Mike Gorun posted a blog post

Building Up Employees’ Loyalty and Engagement: What I Like About You

Apr 16

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Mike Gorun commented on Mike Gorun's blog post Utilize a Rewards Program to Increase Marketing ROI

"Thanks for the comments, Larry!"

Apr 15

Larry Bruce commented on Mike Gorun's blog post Utilize a Rewards Program to Increase Marketing ROI

"Interesting numbers Mike. Our own studies would corroborate those for simple dealership loyalty programs...SIMPLE being the operating word there. In order to get the value from a loyalty program the customer has to understand the…"

Apr 15

Ken Luna commented on Mike Gorun's blog post Utilize a Rewards Program to Increase Marketing ROI

"A new wrinkle is using an electronic gift card offer (i.e. Itunes, Starbucks) to encourage customers to come in for Service work. This is basically a link of an email to a microsite with a customized pop over. Some care needs to be taken in the…"

Apr 10

Mike Gorun commented on Mike Gorun's blog post Utilize a Rewards Program to Increase Marketing ROI

"Thanks for the kind words, Alexander! "

Apr 9

Alexander Lau commented on Mike Gorun's blog post Utilize a Rewards Program to Increase Marketing ROI

"Mike, this is a fantastic article, IMO. It's no secret, most retailers apply similar techniques and I would presume (based upon the staying power) for their benefit. E-mail addresses alone, so much can be done with them at this point."

Apr 9

Mike Gorun is now friends with Manny Luna and Ralph Paglia

Apr 9

Mike Gorun posted a blog post

Utilize a Rewards Program to Increase Marketing ROI

98% of Customers Who Join a Rewards Program Provide an Email AddressEmail Open Rates for Reward Members are 300% Higher Than Non-MembersDealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20% Increase In SalesStatistics Show a 35% Service Visit Increase with Rewards MembersMembers Spend…See More

Apr 9

5 Comments 1 Like

Mike Gorun posted a blog post

Are You Taking The Right Approach To Your Pre-Paid Maintenance Programs?

With service departments finally getting the credit due to them for contributing to the growth and profit of dealerships, pre-paid maintenance programs (PMP) are starting to make a huge impact on the overall profit of dealerships as well.I think it is well established that most PMPs are being sold in the F & I department. But…See More

Apr 2

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Mike Gorun posted a blog post

Is it Something I Said? 5 Communication Tips To Motivate Your Team to More Sales

Creating loyal customers starts with a loyal team. It is important that your employees feel valued and motivated on a daily basis. When your team is at its best, then you can be sure that your customers will be getting the best service. Here are 5 communication tips to make sure that you and your managers are being effective communicators and motivators. 1) Plan for Success: Hold weekly and monthly meetings for plan for success and go over what goals have been achieved and what you are still…See More

Mar 26

0 Comments 0 Likes

ADM Profile Information

REQUIRED: Enter Name of Your Dealership, Business or Employer:: MediaTrac

Auto Industry Business Segment or Affiliation (check all that apply):: Marketing Services Provider, Dealership Solution Provider

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REQUIRED: Your Business Phone Number: 925-415-1300

ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?: We're proven experts in building customized frequency and relationship marketing programs. We help our clients gain, retain, and increase profitability of their existing customers.

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Mike Gorun's ADM Blog

Five Keys to Increasing Customer Retention at Your Dealership

Posted on May 14, 2013 at 4:43am 0 Comments 0 Likes

Continue

Three Easy Ways to Analyze Your Dealership Marketing & Increase Its Effectiveness

Posted on May 7, 2013 at 8:29am 0 Comments 7 Likes

Continue

Is Employee Loyalty Killing You?

Posted on April 23, 2013 at 7:37am 0 Comments 0 Likes

Can efforts to capture customer loyalty be thwarted by employee loyalty?

Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.

Dealer operators and their managers…

Continue

Building Up Employees’ Loyalty and Engagement: What I Like About You

Posted on April 16, 2013 at 6:24am 0 Comments 0 Likes

Yet when it comes to building loyalty, whether in customers, coworkers or…

Continue

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