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Mike Gorun
  • Male
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
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Mike Gorun's ADM Discussions

Do you think sales will increase in 2013

Started Jan 8, 2013 0 Replies

From Moody’s to Edmunds to R.L. Polk, many auto industry experts have predicted a positive but “scaled back” rate of growth for 2013. Do you anticipate more vehicle sales or fewer sales than 2012,…Continue

How important is brand loyalty to creating customers who are loyal to your dealership?

Started Nov 6, 2012 0 Replies

A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-captured the top spot in U.S.…Continue

Tags: LoyaltyTrac, UltraCare, MediaTrac, program, loyalty

Which group of customers provides a greater return, new or existing?

Started this ADM discussion. Last reply by Ralph Paglia Oct 23, 2012. 1 Reply

Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advertising and even online marketing, many experts say a 1%…Continue

Tags: MediaTrac, LoyaltyTrac, retention, programs, loyalty

If You Want More Loyal Customers, Be Sure To Offer Savings & Rewards

Started Oct 9, 2012 0 Replies

Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More…Continue

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Mike Gorun's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Mike Gorun posted a blog post

Don’t Eat Tomato Soup with Chopsticks

As a dealership there are many ways you can identify if you’re losing customers. Through data, you can see that John Smith used to come into the dealership regularly for service but then disappeared without a peep. Why did John Smith stop coming in? Do you know? You could certainly reach out to John and see if you can get any…See More
47 minutes ago
Mike Gorun's blog post was featured

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal interaction without…See More
Jan 16
Mike Gorun posted a blog post

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal interaction without…See More
Jan 16
Mike Gorun's blog post was featured

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.This time of year is generally crammed with reports, RDRs, OEM face downs and accountability. It is also the one-time that management and salespeople reverse roles, in a sense. Let…See More
Jan 9
Mike Gorun posted a blog post

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.This time of year is generally crammed with reports, RDRs, OEM face downs and accountability. It is also the one-time that management and salespeople reverse roles, in a sense. Let…See More
Jan 9
Mike Gorun's blog post was featured

Don’t View Questions as a Weakness

A recent article on CustomerThink explains how many companies view requesting customer feedback as a weakness. However, by asking questions you can optimize the results of your CX experience and save money because, sometimes what…See More
Dec 27, 2017
Mike Gorun posted a blog post

Don’t View Questions as a Weakness

A recent article on CustomerThink explains how many companies view requesting customer feedback as a weakness. However, by asking questions you can optimize the results of your CX experience and save money because, sometimes what…See More
Dec 26, 2017
Mike Gorun's blog post was featured

The Allure of Cross-Monetization & Evolving Loyalty Rewards

Today, consumers have grown used to loyalty programs and they have become the norm.So, to keep their customers’ interest, businesses have been forced to become more innovative and creative with their rewards. In fact, experiential rewards which transcend simple discounts or free services are very much on the rise.  As loyalty…See More
Dec 21, 2017
Mike Gorun posted a blog post

The Allure of Cross-Monetization & Evolving Loyalty Rewards

Today, consumers have grown used to loyalty programs and they have become the norm.So, to keep their customers’ interest, businesses have been forced to become more innovative and creative with their rewards. In fact, experiential rewards which transcend simple discounts or free services are very much on the rise.  As loyalty…See More
Dec 19, 2017
Mike Gorun's blog post was featured

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose this deal.”   The problem is, it is no longer effective. Consumers have become numb to these…See More
Dec 13, 2017
Ralph Paglia commented on Mike Gorun's blog post You’re Not Going to Create Brand Loyalty with Urgency
"Mike, thank you for such a thought provoking post... You are certainly correct when it comes to cultivating loyalty, but what about the pressure being placed on car sales people to close the deal NOW! How can sales pros balance that pressure from…"
Dec 13, 2017
Mike Gorun posted a blog post

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose this deal.”   The problem is, it is no longer effective. Consumers have become numb to these…See More
Dec 12, 2017
sara callahan liked Mike Gorun's blog post The Fight Club: Why Your Dealership Should Have One
Dec 5, 2017
Mike Gorun's blog post was featured

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, I’m completely violating the first rule of the fight club. However, my guess is that your dealership doesn’t have one, so I’m willing to risk the wrath of Tyler Durden to help you get started in creating a fight club of your own.   First, I’m not talking about the fight club that involves salespeople arguing…See More
Dec 4, 2017
Mike Gorun posted a blog post

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, I’m completely violating the first rule of the fight club. However, my guess is that your dealership doesn’t have one, so I’m willing to risk the wrath of Tyler Durden to help you get started in creating a fight club of your own.   First, I’m not talking about the fight club that involves salespeople arguing…See More
Dec 4, 2017
Mike Gorun posted a blog post

The Essential Ingredient to Customer Loyalty

When it comes to customer loyalty, one thing I find that many businesses fail to analyze -- and perhaps one of the most essential ingredients to earning and keeping customer loyalty – is quality.   Customers may love you and love your staff; they may keep coming into your beautiful facility packed with all kinds luxuries. But, in the end, if the output from their…See More
Nov 28, 2017

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Performance Loyalty Group, Inc
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
925-415-1300
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.performanceloyalty.com
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We're proven experts in building customized frequency and relationship marketing programs. We help our clients gain, retain, and increase profitability of their existing customers.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://nissanancira.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.autodigitalmarketing.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.cars.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/MediaTrac
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/PerformanceLoyaltyGroup
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/autodigitalmarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Mike Gorun's ADM Blog

Don’t Eat Tomato Soup with Chopsticks

Posted on January 23, 2018 at 7:01am 0 Comments

As a dealership there are many ways you can identify…

Continue

Communication Makes Everything Easier

Posted on January 16, 2018 at 6:59am 0 Comments

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal…

Continue

It’s 2018. Now What?

Posted on January 9, 2018 at 6:00am 0 Comments

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally crammed with reports, RDRs, OEM…

Continue

Don’t View Questions as a Weakness

Posted on December 26, 2017 at 6:30am 0 Comments

A recent article on…

Continue

Comment Wall (1 comment)

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At 6:58am on September 26, 2015,
Influencer
Bruno Serra
said…

Hello Dear,
How is everything with you,I picked interest on you after going through your short profile,I have something very vital to disclose to you,but I found it difficult to express myself here,since it's a public site.Could you please get back to me on(brunoserra@outlook.fr)for the full details.
Have a nice day.
thanks
Bruno Serra.

 
 
 

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