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Influencer
Mike Gorun
  • Male
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
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Mike Gorun's ADM Discussions

Do you think sales will increase in 2013

Started Jan 8, 2013 0 Replies

From Moody’s to Edmunds to R.L. Polk, many auto industry experts have predicted a positive but “scaled back” rate of growth for 2013. Do you anticipate more vehicle sales or fewer sales than 2012,…Continue

How important is brand loyalty to creating customers who are loyal to your dealership?

Started Nov 6, 2012 0 Replies

A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-captured the top spot in U.S.…Continue

Tags: LoyaltyTrac, UltraCare, MediaTrac, program, loyalty

Which group of customers provides a greater return, new or existing?

Started this ADM discussion. Last reply by Ralph Paglia Oct 23, 2012. 1 Reply

Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advertising and even online marketing, many experts say a 1%…Continue

Tags: MediaTrac, LoyaltyTrac, retention, programs, loyalty

If You Want More Loyal Customers, Be Sure To Offer Savings & Rewards

Started Oct 9, 2012 0 Replies

Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More…Continue

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Mike Gorun's ADM Profile page

Latest ADM Activity - Click "More" at bottom!


Influencer
Mike Gorun's blog post was featured

Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and…See More
Friday

Influencer
Mike Gorun posted a blog post

Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and…See More
Thursday
John Wingle commented on Mike Gorun's blog post The ROI of Customer Experience
"Just awesome. It's really great to see something this important to the industry is now being quantified from a "dollars and sense" standpoint. This is huge news for us and for our dealership customers. Our focus has always been the…"
Feb 2
John Wingle liked Mike Gorun's blog post The ROI of Customer Experience
Feb 2

Influencer
Mike Gorun's blog post was featured

Is Uber Shooting Itself in the Foot with Surge Pricing?

Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car. In an effort to encourage…See More
Jan 30

Influencer
Mike Gorun posted a blog post

Is Uber Shooting Itself in the Foot with Surge Pricing?

Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car. In an effort to encourage…See More
Jan 27

Influencer
Mike Gorun's blog post was featured

Can an App Create a Customer Experience? Ford Thinks So

At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a centralized hub which…See More
Jan 18

Influencer
Mike Gorun posted a blog post

Can an App Create a Customer Experience? Ford Thinks So

At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a centralized hub which…See More
Jan 14

Influencer
Mike Gorun posted a blog post

Customer Experience is King

Competition for air travel is fierce. Especially when it comes to wooing business travelers. An interesting fact that recently came to light is that the most desirable customers are not necessarily those that have flown the most miles. Airlines have realized this and have changed how rewards and statuses are earned. You see,…See More
Jan 7

Influencer
Mike Gorun posted a blog post

Own Your Way to Customer Loyalty

Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand…See More
Dec 30, 2015
Svetlana Nikitchuk commented on Mike Gorun's blog post The ROI of Customer Experience
"Great article Mike. Customer experience is everything. Regarding online reviews, there's been many studies done which have proven that an increase of one full star can increase revenues by 5%-9%. That's how much revenue you can be…"
Dec 28, 2015
Svetlana Nikitchuk liked Mike Gorun's blog post The ROI of Customer Experience
Dec 28, 2015

Influencer
Mike Gorun posted a blog post

The ROI of Customer Experience

An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores. While customer experience can be vague, and in the past has mostly been…See More
Dec 22, 2015

Influencer
Mike Gorun was featured
Dec 19, 2015

Influencer
Big Tom LaPointe commented on Mike Gorun's blog post How New Car Owner Clinics Can Foster Customer Loyalty
"Every thread a dealer uses to maintain links to their customers is critical to loyalty and CSI, and my experience in luxury dealers showed me what a major difference clinics can make if you can make it compelling enough for them to attend. I think…"
Dec 15, 2015

Influencer
Big Tom LaPointe liked Mike Gorun's blog post How New Car Owner Clinics Can Foster Customer Loyalty
Dec 15, 2015

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Performance Loyalty Group, Inc
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
925-415-1300
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.performanceloyalty.com
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We're proven experts in building customized frequency and relationship marketing programs. We help our clients gain, retain, and increase profitability of their existing customers.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://nissanancira.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.autodigitalmarketing.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.cars.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/MediaTrac
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/PerformanceLoyaltyGroup
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/autodigitalmarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Mike Gorun's ADM Blog

Know your Competition! What Independents Are Doing to Retain Customers

Posted on February 4, 2016 at 6:16am 0 Comments

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to…

Continue

Is Uber Shooting Itself in the Foot with Surge Pricing?

Posted on January 27, 2016 at 7:55am 0 Comments

Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car.

 

In…

Continue

Can an App Create a Customer Experience? Ford Thinks So

Posted on January 14, 2016 at 4:49am 0 Comments

At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a…

Continue

Customer Experience is King

Posted on January 7, 2016 at 6:57am 0 Comments

Competition for air travel is fierce. Especially when it comes to wooing business travelers. An interesting fact that recently came to light is that the most desirable customers are not necessarily those that have flown the most miles. Airlines have realized this and have changed how rewards and statuses are earned.…

Continue

Comment Wall (1 comment)

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At 6:58am on September 26, 2015, Bruno Serra said…

Hello Dear,
How is everything with you,I picked interest on you after going through your short profile,I have something very vital to disclose to you,but I found it difficult to express myself here,since it's a public site.Could you please get back to me on(brunoserra@outlook.fr)for the full details.
Have a nice day.
thanks
Bruno Serra.

 
 
 

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