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Mike Gorun
  • Male
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
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Mike Gorun's ADM Friends

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  • David Thompson
  • JB Floyd
  • Connie Keane
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  • Matt Pine
  • Big Tom LaPointe
  • Nancy D. Brown
  • Shannon Page
  • J.D. Rucker
  • Tom Gorham
  • James A. Ziegler
  • Ralph Paglia

Mike Gorun's ADM Discussions

Do you think sales will increase in 2013

Started Jan 8, 2013 0 Replies

From Moody’s to Edmunds to R.L. Polk, many auto industry experts have predicted a positive but “scaled back” rate of growth for 2013. Do you anticipate more vehicle sales or fewer sales than 2012,…Continue

How important is brand loyalty to creating customers who are loyal to your dealership?

Started Nov 6, 2012 0 Replies

A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-captured the top spot in U.S.…Continue

Tags: LoyaltyTrac, UltraCare, MediaTrac, program, loyalty

Which group of customers provides a greater return, new or existing?

Started this ADM discussion. Last reply by Ralph Paglia Oct 23, 2012. 1 Reply

Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advertising and even online marketing, many experts say a 1%…Continue

Tags: MediaTrac, LoyaltyTrac, retention, programs, loyalty

If You Want More Loyal Customers, Be Sure To Offer Savings & Rewards

Started Oct 9, 2012 0 Replies

Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More…Continue

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Mike Gorun's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Mike Gorun's blog post was featured

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased…See More
Jul 16
Mike Gorun posted a blog post

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased…See More
Jul 15
Mike Gorun's blog post was featured

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5] The whole goal of this series is to help dealers understand that there is no need…See More
Jul 9
Mike Gorun posted a blog post

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5] The whole goal of this series is to help dealers understand that there is no need…See More
Jul 9
Mike Gorun's blog post was featured

Using Data to Improve Marketing and Strengthen Customer Loyalty

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]Segmentation of DMS data can be defined as the process of dividing up your…See More
Jun 11
Mike Gorun posted a blog post

Using Data to Improve Marketing and Strengthen Customer Loyalty

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]Segmentation of DMS data can be defined as the process of dividing up your…See More
Jun 10
Mike Gorun posted a blog post

What’s the Big Deal about Data Anyways? – Part Four

Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that go after…See More
Jun 4
Mike Gorun was featured
May 21
Mike Gorun posted a blog post

What’s the Big Deal with Data Anyways? – Part Three

As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s because there…See More
May 20
Mike Gorun's blog post was featured

What’s the Big Deal with Data Anyways? – Part Two

In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can increase…See More
May 16
Mike Gorun posted a blog post

What’s the Big Deal with Data Anyways? – Part Two

In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can increase…See More
May 16
Mike Gorun commented on Mike Gorun's blog post What’s the Big Deal with Data Anyways? – Part One
"Thanks for the kind words, Brent and Neil! "
May 16
Brent Albrecht commented on Mike Gorun's blog post What’s the Big Deal with Data Anyways? – Part One
"Mike, looking forward to the rest this series.  That lifetime customer value is also an important number dealers should know when evaluation the ROI on any of their advertising.  Some advertising might seem like it doesn't generate…"
May 6
Mike Gorun's blog post was featured

What’s the Big Deal with Data Anyways? – Part One

This blog is the first in a series I plan based around how to better use dealer data in marketing to customers.There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target their marketing and offers to their customers based on transactional…See More
May 6
neil okun commented on Mike Gorun's blog post What’s the Big Deal with Data Anyways? – Part One
"Heed"
May 6
neil okun commented on Mike Gorun's blog post What’s the Big Deal with Data Anyways? – Part One
"Take head in this message. This is the shape of things to come. All industries should learn these practices and insure the information they have in their CRM systems is the best and most accurate possible. Reward employees for collecting good…"
May 6

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Performance Loyalty Group, Inc
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
925-415-1300
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.performanceloyalty.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We're proven experts in building customized frequency and relationship marketing programs. We help our clients gain, retain, and increase profitability of their existing customers.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://nissanancira.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.autodigitalmarketing.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/MediaTrac
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/PerformanceLoyaltyGroup
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/autodigitalmarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Mike Gorun's ADM Blog

Walmart Gets Into the Loyalty Program Arena

Posted on July 15, 2014 at 6:00am 0 Comments

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…

Continue

Using Data to Drive Tangible Results

Posted on July 9, 2014 at 5:02am 0 Comments

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers…

Continue

Using Data to Improve Marketing and Strengthen Customer Loyalty

Posted on June 10, 2014 at 4:00am 0 Comments

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]

Segmentation of DMS data can be defined as…

Continue

What’s the Big Deal about Data Anyways? – Part Four

Posted on June 4, 2014 at 5:59am 0 Comments

Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that…

Continue

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