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Mike Gorun
  • Male
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
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Mike Gorun's ADM Discussions

Do you think sales will increase in 2013

Started Jan 8, 2013 0 Replies

From Moody’s to Edmunds to R.L. Polk, many auto industry experts have predicted a positive but “scaled back” rate of growth for 2013. Do you anticipate more vehicle sales or fewer sales than 2012,…Continue

How important is brand loyalty to creating customers who are loyal to your dealership?

Started Nov 6, 2012 0 Replies

A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-captured the top spot in U.S.…Continue

Tags: LoyaltyTrac, UltraCare, MediaTrac, program, loyalty

Which group of customers provides a greater return, new or existing?

Started this ADM discussion. Last reply by Ralph Paglia Oct 23, 2012. 1 Reply

Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advertising and even online marketing, many experts say a 1%…Continue

Tags: MediaTrac, LoyaltyTrac, retention, programs, loyalty

If You Want More Loyal Customers, Be Sure To Offer Savings & Rewards

Started Oct 9, 2012 0 Replies

Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More…Continue

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Mike Gorun's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Mike Gorun's blog post was featured

The End May Matter More Than The Beginning

The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released that help streamline the buying process and further enhance the customer experience.  However, a customer can have an incredible…See More
Friday
Mike Gorun's blog post was featured

What’s Your Company’s Fidget Spinner?

The most popular “thing” on the market right now are fidget spinners. In case you don’t know what fidget spinners are, they are little spinning toys that you hold between two fingers and… well… spin. Sounds like something similar to playing with a cardboard box, right? And some people think that’s about right. However, many…See More
Tuesday
Mike Gorun posted a blog post

The End May Matter More Than The Beginning

The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released that help streamline the buying process and further enhance the customer experience.  However, a customer can have an incredible…See More
Jun 20
Mike Gorun posted a blog post

What’s Your Company’s Fidget Spinner?

The most popular “thing” on the market right now are fidget spinners. In case you don’t know what fidget spinners are, they are little spinning toys that you hold between two fingers and… well… spin. Sounds like something similar to playing with a cardboard box, right? And some people think that’s about right. However, many…See More
Jun 13
Mike Gorun posted a blog post

Make Sure Your Customers Complain

An interesting title for a blog, I know. But an article on CustomerThink got me thinking, as it warns businesses they should be concerned if customers are NOT complaining.   The reasoning behind this is…See More
Jun 6
Mike Gorun posted a blog post

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak you eat after that will be compared to it – whether consciously or subconsciously.   When enough people develop the same opinion, that steak restaurant becomes…See More
May 30
Mike Gorun's blog post was featured

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2…See More
May 24
Mike Gorun posted a blog post

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2…See More
May 23
Mike Gorun's blog post was featured

5 Things That Make a Great Customer Experience

Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their…See More
May 19
Mike Gorun posted a blog post

5 Things That Make a Great Customer Experience

Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their…See More
May 16
Mike Gorun posted a blog post

Clever Interactions with Customers Create Customer Loyalty

As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time. In the automotive industry, a similar shift is happening. Industry disrupters are taking the whole purchasing process online,…See More
May 2
Mike Gorun's blog post was featured

Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He…See More
Apr 26
Mike Gorun posted a blog post

Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He…See More
Apr 25
Mike Gorun's blog post was featured

Customer Satisfaction Failures Can impact your Wallets

In the wake of the backlash from the recent United Airlines incident, it has been widely reported that many airline CEO’s salaries are, at least in part, connected to customer satisfaction scores. In the case of United’s CEO Oscar Munoz, poor…See More
Apr 19
Mike Gorun posted a blog post

Customer Satisfaction Failures Can impact your Wallets

In the wake of the backlash from the recent United Airlines incident, it has been widely reported that many airline CEO’s salaries are, at least in part, connected to customer satisfaction scores. In the case of United’s CEO Oscar Munoz, poor…See More
Apr 18
Mike Gorun posted a blog post

Go Fast and Break Things

The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially automotive –…See More
Apr 11

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Performance Loyalty Group, Inc
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
925-415-1300
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.performanceloyalty.com
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We're proven experts in building customized frequency and relationship marketing programs. We help our clients gain, retain, and increase profitability of their existing customers.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://nissanancira.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.autodigitalmarketing.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.cars.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/MediaTrac
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/PerformanceLoyaltyGroup
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/autodigitalmarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Mike Gorun's ADM Blog

The End May Matter More Than The Beginning

Posted on June 20, 2017 at 6:49am 0 Comments

The business world – and the automotive industry – has started to see…

Continue

What’s Your Company’s Fidget Spinner?

Posted on June 13, 2017 at 6:41am 0 Comments

The most popular “thing” on the…

Continue

Make Sure Your Customers Complain

Posted on June 6, 2017 at 6:37am 0 Comments

An interesting title for a blog, I know. But an…

Continue

Become the Reference Point in Your Industry

Posted on May 30, 2017 at 7:27am 0 Comments

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an…

Continue

Comment Wall (1 comment)

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At 6:58am on September 26, 2015, Bruno Serra said…

Hello Dear,
How is everything with you,I picked interest on you after going through your short profile,I have something very vital to disclose to you,but I found it difficult to express myself here,since it's a public site.Could you please get back to me on(brunoserra@outlook.fr)for the full details.
Have a nice day.
thanks
Bruno Serra.

 
 
 

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