Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Influencer
Mike Gorun
  • Male
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
Share on Facebook
Share

Mike Gorun's ADM Friends

  • Hannah Philpott
  • Anne Fleming
  • David Thompson
  • Jon Floyd
  • Connie Keane
  • Ronda Miller
  • Matt Pine
  • Big Tom LaPointe
  • Nancy D. Brown
  • Shannon Page
  • J.D. Rucker
  • Tom Gorham
  • James A. Ziegler
  • Ralph Paglia

Mike Gorun's ADM Discussions

Do you think sales will increase in 2013

Started Jan 8, 2013 0 Replies

From Moody’s to Edmunds to R.L. Polk, many auto industry experts have predicted a positive but “scaled back” rate of growth for 2013. Do you anticipate more vehicle sales or fewer sales than 2012,…Continue

How important is brand loyalty to creating customers who are loyal to your dealership?

Started Nov 6, 2012 0 Replies

A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-captured the top spot in U.S.…Continue

Tags: LoyaltyTrac, UltraCare, MediaTrac, program, loyalty

Which group of customers provides a greater return, new or existing?

Started this ADM discussion. Last reply by Ralph Paglia Oct 23, 2012. 1 Reply

Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advertising and even online marketing, many experts say a 1%…Continue

Tags: MediaTrac, LoyaltyTrac, retention, programs, loyalty

If You Want More Loyal Customers, Be Sure To Offer Savings & Rewards

Started Oct 9, 2012 0 Replies

Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More…Continue

Gifts Received from ADM Members

ADM Gift

Mike Gorun has not received a gift from an ADM Member

Give a Gift

 

Mike Gorun's ADM Profile page

Latest ADM Activity - Click "More" at bottom!


Influencer
Mike Gorun posted a blog post

How to Capture More Revenue Without Much Effort

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars. Consumers want fixed expenses. When it…See More
Feb 21

Influencer
Mike Gorun's blog post was featured

Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can cultivate emotions such as mistrust and anger. That lost commission, upset customer, or…See More
Feb 16

Influencer
Mike Gorun posted a blog post

Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can cultivate emotions such as mistrust and anger. That lost commission, upset customer, or…See More
Feb 14

Influencer
Mike Gorun's 2 blog posts were featured
Feb 9

Influencer
Mike Gorun posted a blog post

Loyalty: It’s Not ALL About Millennials

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers. The podcast featured Jaana Remes, partner of the McKinsey Global…See More
Feb 7

Influencer
Mike Gorun posted a blog post

Should Your Goal Be Less Effort?

In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis, the more likely a customer is to continue to do business and remain loyal. However, according to…See More
Jan 31

Influencer
Mike Gorun's blog post was featured

Compensation Can Affect Employee Loyalty & Satisfaction

Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of their sales…See More
Jan 26

Influencer
Mike Gorun posted a blog post

Compensation Can Affect Employee Loyalty & Satisfaction

Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of their sales…See More
Jan 24

Influencer
Mike Gorun's blog post was featured

How Is Your Business Making a Difference? Your Customers Want to Know.

Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time. Cause-based efforts have become increasingly…See More
Jan 22

Influencer
Mike Gorun posted a blog post

How Is Your Business Making a Difference? Your Customers Want to Know.

Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time. Cause-based efforts have become increasingly…See More
Jan 17
Tim J. Pyle liked Mike Gorun's blog post Why Worry: Disrupting the Disrupters
Jan 8

Influencer
Mike Gorun was featured
Jan 8

Influencer
Mike Gorun's blog post was featured

Why Worry: Disrupting the Disrupters

The customer experience at your dealership is more important than ever before. With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France just sold a car…See More
Jan 4

Influencer
Mike Gorun posted a blog post

Why Worry: Disrupting the Disrupters

The customer experience at your dealership is more important than ever before. With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France just sold a car…See More
Jan 3

Influencer
Mike Gorun's blog post was featured

Paying It Forward

Auto dealers are well known for their huge support to local communities. Especially around the holiday season when they do many good deeds including toy drives, donations to food banks and a variety of other activities that have special meaning to those particular dealers. It’s noble not to “brag” about the great things we do as…See More
Dec 28, 2016

Influencer
Mike Gorun posted a blog post

Paying It Forward

Auto dealers are well known for their huge support to local communities. Especially around the holiday season when they do many good deeds including toy drives, donations to food banks and a variety of other activities that have special meaning to those particular dealers. It’s noble not to “brag” about the great things we do as…See More
Dec 27, 2016

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Performance Loyalty Group, Inc
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
925-415-1300
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.performanceloyalty.com
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We're proven experts in building customized frequency and relationship marketing programs. We help our clients gain, retain, and increase profitability of their existing customers.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://nissanancira.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.autodigitalmarketing.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.cars.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/MediaTrac
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/PerformanceLoyaltyGroup
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/autodigitalmarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Mike Gorun's ADM Blog

How to Capture More Revenue Without Much Effort

Posted on February 21, 2017 at 5:52am 0 Comments

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.

 

Consumers want…

Continue

Nobody’s Perfect: Trust Your Team

Posted on February 14, 2017 at 6:00am 0 Comments

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.

Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can…

Continue

Loyalty: It’s Not ALL About Millennials

Posted on February 7, 2017 at 5:44am 0 Comments

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.

 

The podcast featured Jaana Remes,…

Continue

Should Your Goal Be Less Effort?

Posted on January 31, 2017 at 5:46am 0 Comments

In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis, the more likely a customer is to continue to do business and remain loyal.

 

However, according to…

Continue

Comment Wall (1 comment)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 6:58am on September 26, 2015, Bruno Serra said…

Hello Dear,
How is everything with you,I picked interest on you after going through your short profile,I have something very vital to disclose to you,but I found it difficult to express myself here,since it's a public site.Could you please get back to me on(brunoserra@outlook.fr)for the full details.
Have a nice day.
thanks
Bruno Serra.

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service