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Mike Gorun
  • Male
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
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Mike Gorun's ADM Discussions

Do you think sales will increase in 2013

Started Jan 8, 2013 0 Replies

From Moody’s to Edmunds to R.L. Polk, many auto industry experts have predicted a positive but “scaled back” rate of growth for 2013. Do you anticipate more vehicle sales or fewer sales than 2012,…Continue

How important is brand loyalty to creating customers who are loyal to your dealership?

Started Nov 6, 2012 0 Replies

A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-captured the top spot in U.S.…Continue

Tags: LoyaltyTrac, UltraCare, MediaTrac, program, loyalty

Which group of customers provides a greater return, new or existing?

Started this ADM discussion. Last reply by Ralph Paglia Oct 23, 2012. 1 Reply

Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advertising and even online marketing, many experts say a 1%…Continue

Tags: MediaTrac, LoyaltyTrac, retention, programs, loyalty

If You Want More Loyal Customers, Be Sure To Offer Savings & Rewards

Started Oct 9, 2012 0 Replies

Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More…Continue

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Mike Gorun's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Mark Frost commented on Mike Gorun's blog post Would You Like White or Red Wine With Your Oil Change?
"Definitely an interesting concept, and something that's clearly working, but like Nate said the liability is questionable. If someone were to injure themselves or others in an accident after visiting this wine bar and having their car serviced,…"
Jun 26
Nate Wiener commented on Mike Gorun's blog post Would You Like White or Red Wine With Your Oil Change?
"I'd be curious to know the liability issues of liquoring up a guest whilst servicing his/her car, then delivering the car back to them. At a bar."
Jun 25
Mike Gorun posted a blog post

Would You Like White or Red Wine With Your Oil Change?

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the consumer. Dealerships have been…See More
Jun 24
Mike Gorun posted a blog post

Do You Know What Your Churn Rate Is? You Should.

“When Coca-Cola changed their secret formula in 1983, loyalists were outraged. Coca-Cola received 1,500 calls per day and more than 400,000 angry calls and letters. A psychiatrist Coke hired to listen in on calls told executives that customers sounded as if they were discussing the death of a loved one.” […See More
Jun 17
Mike Gorun's blog post was featured

Discounts: They Work But Can Do More Harm than Good

It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on vehicles, blaming…See More
Jun 10
Mike Gorun posted a blog post

Discounts: They Work But Can Do More Harm than Good

It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on vehicles, blaming…See More
Jun 9
Mike Gorun's blog post was featured

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the…See More
May 21
Mike Gorun posted a blog post

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the…See More
May 20
Mark Konrad Eck commented on Mike Gorun's blog post Retention, Loyalty or Acquisition Marketing?
"I agree,but any dealership of good size should have a full time customer relations/retention manager who could write hand written notes to customers that would be signed by key people of the dealership."
Mar 29
Mike Gorun's blog post was featured

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should…See More
Mar 28
Mike Gorun posted a blog post

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should…See More
Mar 26
Mike Gorun posted a blog post

When Will I See You Again?

When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships.  Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be to keep that customer. It’s…See More
Feb 23
Mike Gorun's blog post was featured

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as…See More
Nov 27, 2014
Mike Gorun posted a blog post

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as…See More
Nov 26, 2014
Mike Gorun's 2 blog posts were featured
Nov 20, 2014
Mike Gorun posted a blog post

It’s All a Matter of Perspective

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer? Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or feel when they interact…See More
Nov 18, 2014

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Performance Loyalty Group, Inc
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
925-415-1300
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.performanceloyalty.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We're proven experts in building customized frequency and relationship marketing programs. We help our clients gain, retain, and increase profitability of their existing customers.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://nissanancira.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.autodigitalmarketing.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/MediaTrac
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/PerformanceLoyaltyGroup
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/autodigitalmarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Mike Gorun's ADM Blog

Would You Like White or Red Wine With Your Oil Change?

Posted on June 24, 2015 at 6:00am 2 Comments

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…

Continue

Do You Know What Your Churn Rate Is? You Should.

Posted on June 17, 2015 at 5:00am 0 Comments

“When Coca-Cola changed their secret formula in 1983, loyalists were outraged. Coca-Cola received 1,500 calls per day and more than 400,000 angry calls and letters. A psychiatrist Coke hired to listen in on calls told executives that customers sounded as if they were discussing the death of a loved one.” […

Continue

Discounts: They Work But Can Do More Harm than Good

Posted on June 9, 2015 at 5:30am 0 Comments

It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on…

Continue

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

Posted on May 20, 2015 at 5:00am 0 Comments

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…

Continue

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