Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advertising and even online marketing, many experts say a 1%…Continue
Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More…Continue
Mike Gorun has not received a gift from an ADM Member
Competition in business is usually a good thing. Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.
In an interesting…Continue
No matter what business you patronize, there is a good chance that it is offering some sort of loyalty…Continue
It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism? If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint.…Continue