Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this blog post I will go over…Continue
I'm sure you expect your sales people to make calls and find ways to engage with prospective customers.Here on the Vendor side we're that 'shoe on the other foot' since we face the same situations…Continue
(Originally featured in Motor Trend Blogs)One afternoon I upped (approached) a man in the Trucks Department. I'll call him Mr. Hawthorne. He was wandering around with his son, looking at the brand-new Gargantuan Crew Cabs.He told me he was just killing time while his oil was being changed. We started to chat and the next thing you know we're test-driving a new truck. Mr. Hawthorne really seemed to like the way the Gargantuan drove (that new EgoBoost engine is amazing), so when we got back to…See More
(An article from Auto Dealer Monthly that I wanted to share with all of you)There are endless social media and third-party review sites on which car buyers can post both negative and positive feedback about their dealership experience. Many dealers have responded by instructing their sales teams to encourage satisfied…See More
"I'm torn on the social parrot one.
Obviously if you have the time to re-write the post and tailor it to the social network you should, but I've found a lot of times people will only follow you on one social network, the one they like best,…"
"Great post! I agree on all counts but want to add to:
Social Overload - it is acceptable to post much more than twice a day on Twitter but on other platforms, twice a day is probably the max.
Social Parrot - This is my biggest pet peeve! …"
Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this blog post I will go over some of the misconceptions I’ve learned along the way of being a social media coordinator to achieve maximum satisfaction and maximum results from your social media campaigns.Social OverloadFirst and foremost, I can’t tell you how many marketers I’ve spoken with that say more is better, and give…See More
What is it you're selling?
I ask because my advice is simple, but easy to overlook: don't go right for the top (General Manager- in larger dealerships/groups the owners won't be taking your calls... you simply won't…"
"If a new vendor wants a shot at my business they have one shot to get me to agree to a meeting. Most, if not all, internet, bdc, or sales managers are far to busy all the time to have impromptu pitches thrown at them. In fact, when people call…"
I'm sure you expect your sales people to make calls and find ways to engage with prospective customers.Here on the Vendor side we're that 'shoe on the other foot' since we face the same situations and challenges as your sales people.We need to get to know Dealers and find out if what we offer might be beneficial for them. And we don't want to annoy, interrupt or upset you any more than you want to be annoyed, interrupted or upset.From your perspective and experience, what is the best way to…See More
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Passionate about Best Demonstrated Practices, finding ways for dealers to operate more efficiently and effectively. Especially interested in how Social media and community involvement helps increase sales and awareness of prospective customers.
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