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Mike DeCecco
  • Male
  • Burlington
  • United States
  • Dealer.com
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Mike DeCecco's ADM Discussions

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Latest ADM Activity - Click "More" at bottom!

Mike DeCecco is now friends with Adam Ross, Mike Warwick, Shannon Page and 4 more
Sep 6, 2011
Mike DeCecco updated their profile
Sep 6, 2011
Mike DeCecco replied to Ralph Paglia's discussion NADA Convention: Will Your Business Have An Exhibit at NADA 2011?
"Hi Everyone:   Dealer.com will absolutely be at the show, and we'll be having a ton of fun as always! Come see us at Booth 4516N and if you can't make the show, we'll be broadcasting live at http://www.dealer.com/nada   See…"
Jan 26, 2011
Mike DeCecco commented on Joe Webb's video
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The (De?)Evolution of the Internet Sales Manager

"Joe and Bill: This is awesome!!! Love it! You're so spot on..."
Nov 5, 2010
Mike DeCecco replied to KARONEL PLOTT's discussion GOOGLE ANALTYICS
"Karonel: We do have dynamic Sitemaps. They are constantly being updated when your inventory updates. Feel free to contact your account manager with any other questions. As far as your comment about showing up on Autotrader etc. Yes, you will show…"
May 24, 2010
Mike DeCecco's video was featured

8th Digital Dealer Conference Session: Tomorrow’s E-Commerce Dealership Today

0:29
Mike DeCecco and Kevin Root will present "Tomorrow’s E-Commerce Dealership Today" - A General Session at this spring's DD8.
Mar 16, 2010
Mike DeCecco posted a video

Digital_Dealer_640x360 2

0:29
Mike DeCecco and Kevin Root will present "Tomorrow’s E-Commerce Dealership Today" - A General Session at this spring's DD8.
Mar 16, 2010
Mike DeCecco commented on Joe Webb's video
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Joe Webb's DD8 promo video

"Joe! I love it!!!!! I bet this is what you were shooting when I called you the other day. Great stuff!"
Mar 8, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealer.com
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Technology Professional
REQUIRED: Your Business Phone Number
888-807-9119
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.dealer.com
YOUR Email address for business contacts
miked@dealer.com
What will YOU contribute to the ADM Community?
Dir. Business Development

Automotive software and advertising industry veteran with over a decade of experience. Experienced and dynamic public speaker on the national stage. Trusted advisor to senior executives with an emphasis on marketing and communications. Results-driven communicator experienced in negotiation and business development. Sees the big picture and has a knack for uncovering revenue rich business opportunities. Well rounded and personable professional able to read and adapt to any situation. Adept in crisis management. Skilled marketer with the ability to find key value points and craft creative to drive actionable leads. Respected manager of personnel with an emphasis on developing collaborative and goal oriented teams.
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, Dealer.com
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Mike DeCecco's Videos

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Mike DeCecco's ADM Blog

Your Dealership’s Video Strategy – A 101 Guide

Posted on February 10, 2009 at 7:43am 3 Comments

At the NADA show this year I spoke to many, many dealers that when asked if they were doing video they said… “Yup, I have my TV commercials on my website.” Well, that’s a good start, but that’s not really a video strategy.

Plopping video on your website is fine, but I believe you’ll get better results if you plan your attack and measure your results.



Start with an outline for your dealership website and then fill in the blanks.



Every department should benefit from… Continue

NADA Post Show Wrap-Up

Posted on January 29, 2009 at 9:41am 1 Comment

Hi Everyone!



Now, I know what many of you might be thinking that NADA was a bust this year, but to all of you out there on that wavelength, let's put it in perspective...



Sure, attendance was WAY down, however the "quality" of conversations with dealers was greatly enhanced in my opinion. This year at our booth we didn't have one dealer walk into our spot and say "So, what do you guys do." They came in saying... "So, show me your stuff and let's talk." Now those are… Continue

Choosing your PPC Vendor.... Will you have Control?

Posted on December 9, 2008 at 7:49am 0 Comments

Digital marketing provides your dealership a complete competitive advantage when employed with effective Search Engine Marketing (SEM) strategies. While directing your dealership’s online marketing strategies toward the most effective and profitable website solution, there are a few key questions concerning SEM that you should ask your vendor to ensure digital marketing success.



Google possesses 70% of the market share, which means your SEM strategies must utilize the great advantage… Continue

The Difference Between Customer Service and Lip Service

Posted on December 5, 2008 at 6:25am 1 Comment

Hey Gang,



With so much talk revolving around what good customer service really means, I thought I would post some opinions...



At the end of the day, regardless of what industry we’re in, we’re all essentially in the customer service business. So the bottom line is that if we’re not taking care of our customers in the most attentive way possible, a competitor will be more than happy to do it. The Internet marketing game is no different. As you consider entering into a… Continue

Comment Wall (2 comments)

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At 1:04pm on February 15, 2009, Justicia Wroblewski said…
Happy Birthday, Mike!
At 11:40am on January 29, 2009, Eric Lantz said…
Mike, What areas of the country are you servicing? I went to your website and there is a need for your products and services in the Charlotte, NC area. Please contact me if there are any opportunities in this market. 704-796-0870 Thank you, Eric Lantz
 
 
 

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