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Mike DeCecco
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  • Burlington
  • United States
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Automotive software and advertising industry veteran with over a decade of experience. Experienced and dynamic public speaker on the national stage. Trusted advisor to senior executives with an emphasis on marketing and communications. Results-driven communicator experienced in negotiation and business development. Sees the big picture and has a knack for uncovering revenue rich business opportunities. Well rounded and personable professional able to read and adapt to any situation. Adept in crisis management. Skilled marketer with the ability to find key value points and craft creative to drive actionable leads. Respected manager of personnel with an emphasis on developing collaborative and goal oriented teams.
Reynolds Web Solutions, The Cobalt Group,
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Mike DeCecco's ADM Blog

Your Dealership’s Video Strategy – A 101 Guide

Posted on February 10, 2009 at 7:43am 3 Comments

At the NADA show this year I spoke to many, many dealers that when asked if they were doing video they said… “Yup, I have my TV commercials on my website.” Well, that’s a good start, but that’s not really a video strategy.

Plopping video on your website is fine, but I believe you’ll get better results if you plan your attack and measure your results.

Start with an outline for your dealership website and then fill in the blanks.

Every department should benefit from… Continue

NADA Post Show Wrap-Up

Posted on January 29, 2009 at 9:41am 1 Comment

Hi Everyone!

Now, I know what many of you might be thinking that NADA was a bust this year, but to all of you out there on that wavelength, let's put it in perspective...

Sure, attendance was WAY down, however the "quality" of conversations with dealers was greatly enhanced in my opinion. This year at our booth we didn't have one dealer walk into our spot and say "So, what do you guys do." They came in saying... "So, show me your stuff and let's talk." Now those are… Continue

Choosing your PPC Vendor.... Will you have Control?

Posted on December 9, 2008 at 7:49am 0 Comments

Digital marketing provides your dealership a complete competitive advantage when employed with effective Search Engine Marketing (SEM) strategies. While directing your dealership’s online marketing strategies toward the most effective and profitable website solution, there are a few key questions concerning SEM that you should ask your vendor to ensure digital marketing success.

Google possesses 70% of the market share, which means your SEM strategies must utilize the great advantage… Continue

The Difference Between Customer Service and Lip Service

Posted on December 5, 2008 at 6:25am 1 Comment

Hey Gang,

With so much talk revolving around what good customer service really means, I thought I would post some opinions...

At the end of the day, regardless of what industry we’re in, we’re all essentially in the customer service business. So the bottom line is that if we’re not taking care of our customers in the most attentive way possible, a competitor will be more than happy to do it. The Internet marketing game is no different. As you consider entering into a… Continue

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At 11:40am on January 29, 2009, Eric Lantz said…
Mike, What areas of the country are you servicing? I went to your website and there is a need for your products and services in the Charlotte, NC area. Please contact me if there are any opportunities in this market. 704-796-0870 Thank you, Eric Lantz

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